“Our goal is to educate pet owners the world over on the importance of the diet that nature intended for the peak health and performance of their pets”

Peter Mitchell – FounderZiwiPeak Limited

New Zealand owned and operatedLocated in Mt. Maunganui in pristine Bay of Plenty where our world class manufacturing facility is based

New Zealand - Trusted, safe, disease free countryFully compliant with all International quality standards (AAFCO, USFDA, EU, Japan, Australia, & other markets)Use only Premium New Zealand all natural ranch raised ingredients – no low cost imported ingredientsSustainable ingredients sources, safe, trusted and all fully traceableFree of antibiotics, hormones and no added preservativesNo added colours, sugar, salts, cereals, grains, gluten flour and corn meal etc. (no fillers)GMO Free, No Ethoxyquin, BHA or BHT, No Propylene Glycol

ZiwiPeak Limited – World Class Quality

Considered the world’s best quality meat, seafood and dairy food producer

Disease free country, no BSE or other nasty diseases

All meat and seafood processed through strict Human Grade facilities

Animals raised on open pasture all year round

Pristine farmland and clean, clear oceans

Dedicated to producing the world’s finest human and pet food ingredients

Access to all key global markets

New Zealand – World Class Ingredients

Consumers are feeding more real raw meat & evolutionary correct foodsConsumers want the benefits of feeding a raw diet without the inconvenience, hygiene issues and hassle of handling raw meatConsumers are more educated about ingredient quality and suitability. More aware of health issues and want more natural productsConsumers very concerned about pet food safety caused by many pet food recalls highlighting issues with poor quality ingredientsCountry of origin and ownership of manufacturer’s process increasingly importantPets are being humanizedFamilies are being started later in life, living space is getting smaller, and it’s more common for young people to own small dog or catSales of balanced raw & frozen raw meat diets growing very stronglyStrong sustained growth in Natural Real Meat category at over 20%+ p.a with growth in Natural Evolutionary Diet foods expected to exceed 30% p.aDecline in highly processed kibble/grain and carbohydrate based dietsSpecialty retailers want clear point of difference in their stores

Market / Consumer Trends

Finland United Kingdom

New Zealand U.S.A

Switzerland Sweden

New Zealand Canada

Finland U.S.ANew Zealand

Various U.S.A stores

U.S.A. United Kingdom

New Zealand New Zealand

Teeth designed for biting, ripping, tearing, and crunching meat and bones

Jaws open widely in vertical plane to allow large gulping action, don’t chew

Saliva has no amylase enzyme required to break down plant matter, carbohydrate and starch

Highly acidic gut designed to hold, digest and break down natural raw meat, fat, bone and organs and neutralize bacteria

Short simple stomach and digestive system, short foregut and unsacculated colon. Rapid digestive transit timeGut is not efficient at digesting plant matter. Puts strain on the pancreas to produce enough amylase enzymeDoes not have necessary bacteria to break down cellulose and starchDogs and cats naturally choose to hunt and eat a raw wild prey diet high in protein from raw meat and organsDogs closely resemble the grey wolf and cats are descendant from the Africa wild cat

Dogs and Cats are Carnivores

Dogs and Cats are Carnivores cont…

Confused Consumers

The Pet Food Market is full of products that claim to be: Natural, Organic, Holistic, Premium, Purest, Highest quality, Optimum, etc. The pet food company’s marketing messages all say “we are the best”

HOWEVER

Most products contain over 60% carbohydrates like rice, maize, cereals, potatoes, carrots, peas, beetroot, grains, wheat,

barley, corn meal, soya, oats, meat meal, & other non-meat ingredients They contain little or no real raw meat & organs Most are highly processed at very high temperatures which destroy the

active enzymes, nutrients and proteins

THE RESULT = CONFUSED CONSUMERS

BUT understanding the Ingredient listing is the key to identify the real quality & suitability of the product

The Impact of high temperature processing

Cooked or highly processed food denatures and destroys the sensitive nutrients, enzymes and proteins. Damage increases as higher temperatures are applied over prolonged periods of time:

Proteins coagulate, carbohydrates caramelize High temperatures denature protein molecular structure, leading to

deficiency of some essential amino acids According to Britannica a common consequence of denaturation

(caused by cooking) is loss of biological activity; the loss of the catalytic ability of an enzyme

Overly heated fats generate numerous carcinogens including acrolein, nitrosamines, hydrocarbons, and benzopyrene (one of the most potent cancer-causing agents known)

30% to 50% of vitamins and minerals are destroyed 70% + of nutrients are lost Almost all “kibble” pet foods contain meat meal. Meat meal is first

rendered at very high temperature resulting in a loss of nutrient value All kibble pet foods are manufactured at very high temperatures up to

200c

What is the perfect diet for a carnivore

High in protein and natural fat sourced from real Raw Meat and OrgansLow in carbohydrates (vegetables, potatoes, beetroot, corn, rice, wheat, flour barley, gluten etc.)Balanced with vitamins and minerals

IMPORTANT CONSIDERATIONSThe teeth, mouth and saliva are those of a carnivore so are designed to eat meat & organsReal raw meat and organs contain unaltered proteins, nutrients and enzymesThe gut cannot efficiently break down plant matter, carbohydrates or starch as it does not easily produce amylase enzymesCarbohydrates can only be freely digested at pH 4-5 and starch at pH 6The dogs & cats stomach is pH 1-2 and highly acidicThe digestive system and gut is highly efficient at extracting maximum goodness from raw meat, organs and fat

The ZiwiPeak Product Range

CUISINE A totally balanced complete real meat & organ diet containing essential minerals and vitamins. Suitable for ALL life stages and ALL Breeds. Available in air dried format

or moist. ZiwiPeak is nutritionally excellent, the perfect dog and cat food

TREATS A premium real meat treat suitable to reward pets at any stage of life. Available in air dried format

ORAL HEALTH CARE CHEWS RANGE All natural range of Dog Chews to target teeth and gum health. Long lasting Venison Hooves, Venison Shanks and natural fall Antler. Air dried

FORMULATIONS Highly palatable recipes – Venison, Venison & Fish, Lamb, Beef, Lamb Liver, Tripe, Green Lipped Mussel

All ingredients are passed fit for human consumption

ZiwiPeak Ingredients

Air Dried Dog & Cat Cuisine Over 90% real raw meat, organs, fish and seafood

• Protein sources: Venison, Lamb, Hoki Fish, Green Lipped Mussel• All formulations contain: Species specific muscle meat, liver, lung,

tripe, heart, kidney, green lipped mussel & Hoki fish in Venison & Fish Kelp, Parsley, Lecithin, Chicory inulin

• Finely ground bone & vitamins and minerals

Moist Dog & Cat Cuisine Over 66% real meat, organs, fish and seafood

Protein sources and ingredients same as contained in air-dried Cuisine

Air Dried Treats for Dogs & Cats Over 95% real raw meat and fish and some selected organs

• Venison, Venison & Fish, Beef, Lamb Liver

All the raw meat & organs, fish and green lipped mussels are combined and gently mixed and minced

Necessary vitamins and minerals are added along with the natural carbohydrates

Raw ingredients are then laid out flat on trays and then placed in the special air driers

Product is gently air dried over many hours at low temperature until it reaches correct Aw (water activity level) to create safe shelf stable product

Product is tested, cut and packed fresh to each markets order

Random batches are sent for independent lab testing for microbiological security

All batches are carefully recorded and retained samples are stored.

ZiwiPeak air drying process

Independent analysis of Air dry process compared to raw meat and freeze dry shows little degradation of protein – conducted by Agresearch June 2013

Executive Summary

A pilot study was undertaken to understand how air-drying can impact on protein modifications within Ziwipeak products, by comparing raw, air-dried and freeze-dried meat products.

Advanced redox proteomics techniques were used to detect redox and associated amino acid modifications.

A determination of the levels of modifications (oxidative, heat-induced and Maillard) in the raw, air-dried and freeze-dried meat samples showed the following:

• Very low levels of oxidative and heat-induced modifications suggesting a high degree of protein structural integrity in all three sample types.

• Low levels of methionine oxidation in the freeze dried sample only, suggesting some degree of protein denaturation. Freeze drying can unfold proteins which may result in the exposure of methionine residues. Since this amino acid is readily oxidised, monitoring methionine modifications may be a useful indicator of any protein structural changes.

• No evidence of common Maillard reaction products in any of the sample types. Maillard reactions (non-enzymatic reaction of proteins with reducing sugars) can impair nutritional value of food. Absence of common Maillard reaction products suggests nutritional integrity.

Monitoring the amount of semitryptic peptides revealed slightly higher levels of protein degradation in both the freeze-dried and air-dried meat samples when compared to the raw sample.

ZiwiPeak air drying process

ZiwiPeak Air Dried Process Kibble Extrusion Process

Low temperature process protects highly sensitive enzymes, nutrients and protein structures

High temperature process - over 200c which denatures/ destroys the sensitive enzymes, nutrients and proteins

No pressure used to form product High pressure used to compress kibble to shape to stop it disintegrating

Enables real raw meat, organs & seafood to be dried retaining almost all of raw critical ingredient structure

Completely changes the structure of the raw ingredients

Slower high quality batch process that requires time and skill to deliver highest quality outcome

High volume low quality continuous process. Focus is on tonnage produced.

Used for centuries to naturally preserve food Modern process to manufacture highly processed food

ZiwiPeak use only real raw meat & organs as base of carnivorous animal diet

Almost all ingredients are non-meat, cereal and carbohydrate based as they are cheap and suit high temperature extrusion

Don't use spray on palatants or attractants. Natural real meat and organs provide strong natural attractant odours.

Uses many spray on fats and palatants to attract the dog & cat

Acceptable moisture level of 11 to 13% Very low moisture level of 4-6%

Slow drying process due to no added salts and sugars Fast drying process to maximise production

Don't use rendered products or Meat & Bone Meals of any type.

Meat Meals are all cooked at very high temperatures when they are first made and then they are cooked again by the pet food manufacturer again at very high temperatures

No mixed meat species are used Meat meals are often made from mixed animal species. Country of origin can be of issue when meat meals are used

ZiwiPeak Air Drying v’s Kibble Extrusion

ZiwiPeak Dog and Cat Cuisine

ZiwiPeak Treats

ZiwiPeak Oral Health Chews

ZiwiPeak Air Dried Dog & Cat Cuisine - Open Pouch

ZiwiPeak Air Dried Dog Cuisine

ZiwiPeak Canned Dog Cuisine

ZiwiPeak Air Dried Good Dog Treat - Open Pouch

An Independent Pet Food Nutrition Research Study in the USA rates ZiwiPeak as Number 1 dog food brand

The only three products that achieved the maximum score of 38 out of a total 245 foods were each of the 3 ZiwiPeak Dry Cuisine formulas. No other brand achieved the maximum score. Factors determining the final score were:

Proteins: testing to identify high quality sources of protein The value of human-grade/edible and free-range/organic sources Whole-grain / grain-free formulations Fats: higher scores for unsaturated and omega fatty acid-rich oils Additives & preservatives: penalties for BHA,BHT and Ethoxyquin Minerals: Premium placed on uncooked foods and chelates Vitamins: rewards formulas for uncooked vitamins, phytonutrients &

antioxidants Other beneficial nutrients, including probiotics, prebiotics, and lecithin

Research Rates ZiwiPeak #1

ZiwiPeak – the perfect solution

Satisfies strong consumer demand for goodness of natural Real meat & organ evolutionary diets

Provides the convenience, hygiene & safety of a balanced shelf stable product. Overcomes handling raw meat in the home

Delivers perfect nutrition as Protein source is from real raw meat, fish & shellfish NOT from carbohydrates, grains or vegetables

Unique low temperature gentle Air Dry process protects all sensitive nutrients, active enzymes and proteins – perfect for a carnivore

Does not use unnecessary Carbohydrates, vegetables or fillers. These are a poor substitute for quality fresh real meat protein.

No Meat Meal or waste/rendered ingredient used at all

Contains New Zealand Green Lipped Mussel a natural source of Glucosamine, chondroitin & Omega-3 fatty acids with proven ability to nutritionally assist long-term joint health. Joint inflammation and osteoarthritis are common

ZiwiPeak - perfect food cont’d

100% natural New Zealand ingredients – no antibiotics, no hormones, no added preservatives, colours, salts, grains, cereals, sugar, gluten flour and corn meal (no fillers), GMO free, no BHA, no BHT and no Ethoxyquin

Highly digestible rated at over 95.6% by Massey University of NZ

Suitable for ALL Breeds and ALL Life Stages

Perfectly matched to the dog and cats Digestive System

Completely balanced with all essential vitamins and minerals

Feeds significantly less than typical pet food products

1kg of ZiwiPeak = approx. 3kg of raw meat and organs

ZiwiPeak is the best quality product in the world

The Cost of the FoodCost of Supplements & other Food additivesSpecial DietsVeterinary care required to deal with health issues, many are diet related Allergies Skin & Coat problems Digestion issues Mobility issues Renal issues Obesity Energy & vitality Teeth & Gum issues Breath Stool volume & smell Behaviour

True Cost of Feeding

So what is theREAL COST?

ZiwiPeak – Retail Price

5kg Dog=

58g daily feed

ZiwiPeak daily feed is much LESS

$ $ $

ZiwiPeak Daily Cost

$$$$$$

Less than½ coffee

A day

Super Premium – Retail Price

Daily Feed is much MORE

$ $

Daily Cost

$$$$VS.

½

ZiwiPeak Includes New Zealand Green-Lipped MusselNatural Glucosamine, Chondroitin, Omega 3 & 6

5kg Dog=

117g daily feed

Is ZiwiPeak Expensive? Let’s Test It!

Typical 5kg Dog Feeding Comparison

ZiwiPeak Air Dried

58g

Typical Kibble

117g

The ZiwiPeak Benefits to the Pet are:

Increased Energy & VitalityImproved Digestion and gut health from eating correct IngredientsHealthier Coat & SkinReduced Flatulence & Stool smell & stool volumeImproved Weight ControlReduced Bad Breath OdourCleaner TeethIncreased Mobility & Long Term Joint HealthElimination of many allergy issuesImproved General Well BeingHappy, healthy & long lives

Dr. Ian Dunbar says…………..

ZiwiPeak is simply the best for ingredients and preparation………

Dogs & cats are carnivores & as ZiwiPeak is 90% + real meat it is outstanding…………

Very effective, wholesome, healthy training treats………perfect for all dog training

ZiwiPeak is the most nutritious food on the market………………

Why Stock ZiwiPeak?

Satisfies the emerging market trend and strong consumer demand to feed more “natural” real meat foodOffers customers a high quality, convenient, shelf stable and safe alternative to frozen or freeze dried raw foodProvides platform for Retailers to embark on the “Natural Feeding Centre” retail propositionEnables Retailers to upsell to a Natural product with high margin contribution & strong consumer benefitsComprehensive educational & training programmeZiwiPeak is growing strongly in all markets and is leading the trend• NZ +30% per annum, USA + 35% p.a, EUR +38% p.a, Asia + 40% p.a

Unique range of Natural products to enhance & expand retail offerIt is Totally Natural from New Zealand – clean & green, trusted, disease free, sustainableProvides Retailers with a unique range not available in Mass Merchandiser channels

ZiwiPeak Support Dog & Cat Brochures Veterinary Report Nutritional Research Report Stockist Window Stickers Shelf Wobblers Samples of Dog & Cat Air Dried Cuisine Website in Local language Resource Download Centre on website Where to Buy section for Stockists in local markets Display Stands for qualified retailer outlets