our great ideas grow your franchise. wheat creative...with you unless we are confident we can...
TRANSCRIPT
Our great ideas grow your franchise.
Wheat Creative
Go ahead and ask.We know you’re curious.
The short answer: we view Wheat as a foundation for growth. It’s an organic breeding ground for brilliant marketing ideas. It’s where those ideas take root; where they get fed, nourished and cultivated into masterpieces. Whether that masterpiece is a lead-alluring website or a compelling content strategy, Wheat is where it begins.
Wheat Creative first put down roots in 2013 and since then we’ve been growing like, well, wheat. With skills sharpened by experience, we dug into the franchise marketing industry and established ourselves as an award-winning agency.
One of the top franchise marketing agencies 2 years running
Why WheatWhy Wheat?
We thrive on relationships.Having worked with franchisors and franchise owners of all shapes and sizes has taught us that people are what make the difference. We prefer to partner with good people for the long haul.
We’re niche-y and we know it.We are a marketing agency 100% dedicated to serving the franchise industry, specializing in both franchise recruitment and franchise consumer marketing. We know our niche better than anyone.
We deal in substance, not spin.Experience has taught us a lot about who we are—and who we’re not. We won’t partner with you unless we are confident we can achieve results, and our results are measured in quality over quantity.
When it comes to marketing,we’re rocket scientists.At the end of the day, we are only as strong as our weakest link… which is why you won’t find one on our team of talented, creative professionals.
We won’t leave you hanging.Transparency and good, old-fashioned customer service are integral to our business. We say what we do and we do what we say, promptly. Would you want it any other way?
What sets us apart?
is kind of our thing.The franchise marketing world is full of nuances, lingo and relationships unique to the franchise industry. Luckily, we are well versed in all of them. Our founders have spent significant portions of their marketing careers developing some of the most recognized and well-respected recruitment strategies and websites in the industry.
Whether a franchisor is starting from the ground up, or could simply use a fresh perspective on their development efforts, Wheat is well-equipped. Zero learning curve required. Let our experience help you plant your own seeds of success.
Franchise Growth
Lead generationEffective lead generation is not one-dimensional. Your strategy should include multi-faceted campaigns, fully-optimized sales funnels and – importantly – enticing creative and compelling content at each step.
• PPC & social advertising
• Franchise lead funnel optimization
• Email campaigns & custom landing pages
• Goal setting & conversion tracking
Content marketingAttract and retain customers (and franchise prospects) by consistently creating engaging content with the intention of shaping desired beliefs and behavior. It’s a long-term plan with a big payoff.
• SEO & blogging
• Social media content
• Optimized web content
• Portal page listings
Website developmentIf you underdeliver on your franchise website’s appearance, content or ease of use, it could cost you a lead that you might never get back. Make sure you’re putting your best (online) foot forward.
• Award-winning web design & content
• Sales process & conversion funneling
• Responsive programming for all devices
• Intuitive WordPress CMS
Sales collateralWe believe in beautiful and effective communication, regardless of where or how it’s consumed. Ruthlessly on-point sales pieces are required to gain prospects’ attention and keep your brand top of mind.
• Print ads & direct mail
• Brochures & e-brochures
• PPT presentations
• Tradeshow collateral
What we do.
We appreciate your continued partnership and
want to remind you that Dunkin’ continues to grow
during these challenging times.
We understand that due to current circumstances,
there may be active opportunities in your area
for our brand to expand. So, we want to provide
you with some insight into what we look for when
sourcing sites.
DUNKIN’ IS
GROWINGAND WE’RE
HERE TO HELP
Committed, Local Owners are
the Backbone of Our Business
Dunkin’ Franchisees are local business owners with a stake in
their communities, bringing an average of 25 jobs with every
store we build.
We also work with many seasoned multi-unit operators, who
typically sign 20-year franchise agreements with remodel
obligations, and advertising requirements.
S U C C E S S S T O R Y
We were challenged with creating Dunkin’s first dedicated, franchise-facing campaign, complete with unique language and imagery that speaks to the brand’s evolution. Our Full Steam Ahead campaign continues to push Dunkin’ franchising forward.
Started: 2014
Growth: Added over 1,400 units in challenging locations throughout the US and internationally
Rank: #1 overall in Entrepreneur’s 2020 Franchise 500
Dunkin’
Beginning with franchise website development back in 2015, Wheat has built a relationship with Mathnasium over the years that has enabled us to make a huge impact on their growth.
Started: 2015
Growth: Generated nearly 1,000 leads per month and added over 400 units in four years
Rank: Top Low-Cost Education Franchise by Entrepreneur 2020
S U C C E S S S T O R Y
Mathnasium
“Trust and have faith that
corporate is going to hand
you the proper tools and
guidance needed for you to
be successful. We unite as
a family and represent the
Marco’s brand name the best
way we know how, and that
is with the utmost respect.”
KARI PANTANO
MULTI-UNIT FRANCHISEE
AWARD-WINNING
FRANCHISE OPPORTUNITY
*Reflects average AUV for the 299 highest earning Traditional Franchised Stores (out of a total of 598 Traditional Franchised Stores) that operated
for the full 52 weeks of our fiscal year ending December 30, 2018. Of these 299 stores, 112 (or 37%) reported revenues that met or surpassed
$883,073. Your results may differ.
This advertising is sponsored by Marco’s Franchising, LLC, 5252 Monroe St., Toledo, OH 43623. For NY: This advertisement is not an offering. An
offering can only be made by prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by
the Department of Law. For MN: F-6621. See Item 19 of our Franchise Disclosure Document for the definition of “Traditional Franchised Stores.”MARCOSFRANCHISING.COM | 866-753-3933
Marco’s has been serving authentic Italian pizza for 40 years,
achieving an impressive $883,073 AUV*. We’re proud to be
opening our 1000th location soon, and we’re currently expanding
our available territories as we strive to be your
partner of choice, pizza of choice, and employer of choice.
$883,073 AUV*
PIZZA RESTAURANT
CATEGORY
MARCO’S WAS NAMED
2019 MOST
LOVED & TRUSTED
PIZZA BRAND
Based on the 2019 Harris Poll EquiTrend Study
A GREAT BUSINESS REQUIRES
A GREAT LOCATION
You don’t become the fastest-growing brand in a $40 billion industry without
ambitious expansion. In 2019, we’ll achieve our 1000th store, and we’ve developed
an aggressive plan for continuing that growth.
MARCO’S
REAL ESTATE
Marco’s is the fastest-growing pizza chain
in the U.S., and the pizza business is BIG
business – a $40 billion industry. It becomes
even more appealing when you consider
52% of the industry is regional and mom &
pop players who do not have the purchasing
power or marketing experience to contend
with a well-positioned leader like Marco’s.
HAVE A GREAT LOCATION?
LET US KNOW
Vexray gives brokers and developers a direct line to upload real estate through our franchise page. These sites
are matched against several factors such as rent, square footage and demographics. If a site does not match
one of the thresholds, then it fails. This helps franchisees and developers concentrate on viable sites, rather
than scanning through every individual lead. Submit sites at marcosfranchising.com/realestate
900 MARCO’S STO
RES
and growing
2015
2016
2017
2018
2019
2020
0 200 400 600 800 1000 1200 1400
Current Franchises
Anticipated Store Growth
Want to see how we won Franchise Time’s Advertising Excellence Award? Then take a look at the work we’ve done for Marco’s pizza.
Started: 2014
Growth: Added over 400 locations in just over two years
Rank: #2 in NRN’s Top 10 Fastest Growing Chains
S U C C E S S S T O R Y
Marco’s
S U C C E S S S T O R Y
Meet the traditional ice cream shop’s cooler cousin. Wheat developed this up-and-coming dessert brand’s first set of franchise development collateral, including a franchise website, dedicated landing page, e-brochure, and paid advertisements.
Started: 2019
Growth: Generated nearly 700 leads and 50 signed units in the first 6 months; 100 units signed within the first 9 months
Outlook: Poised to become the Premier Frozen Dessert Franchise of the New Decade
Jeremiah’s
Check out other growth-worthy work we’ve done for our clients.
But wait, there’s a whole lot more.
You have goals. We have the tools and strategies. Let’s grow your franchise together.
702 823 0827 / [email protected] / wheatcreative.com
Let’s grow!