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Our great ideas grow your franchise. Wheat Creative

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Page 1: Our great ideas grow your franchise. Wheat Creative...with you unless we are confident we can achieve results, and our results are measured in quality over quantity. When it comes

Our great ideas grow your franchise.

Wheat Creative

Page 2: Our great ideas grow your franchise. Wheat Creative...with you unless we are confident we can achieve results, and our results are measured in quality over quantity. When it comes

Go ahead and ask.We know you’re curious.

The short answer: we view Wheat as a foundation for growth. It’s an organic breeding ground for brilliant marketing ideas. It’s where those ideas take root; where they get fed, nourished and cultivated into masterpieces. Whether that masterpiece is a lead-alluring website or a compelling content strategy, Wheat is where it begins.

Wheat Creative first put down roots in 2013 and since then we’ve been growing like, well, wheat. With skills sharpened by experience, we dug into the franchise marketing industry and established ourselves as an award-winning agency.

One of the top franchise marketing agencies 2 years running

Why WheatWhy Wheat?

Page 3: Our great ideas grow your franchise. Wheat Creative...with you unless we are confident we can achieve results, and our results are measured in quality over quantity. When it comes

We thrive on relationships.Having worked with franchisors and franchise owners of all shapes and sizes has taught us that people are what make the difference. We prefer to partner with good people for the long haul.

We’re niche-y and we know it.We are a marketing agency 100% dedicated to serving the franchise industry, specializing in both franchise recruitment and franchise consumer marketing. We know our niche better than anyone.

We deal in substance, not spin.Experience has taught us a lot about who we are—and who we’re not. We won’t partner with you unless we are confident we can achieve results, and our results are measured in quality over quantity.

When it comes to marketing,we’re rocket scientists.At the end of the day, we are only as strong as our weakest link… which is why you won’t find one on our team of talented, creative professionals.

We won’t leave you hanging.Transparency and good, old-fashioned customer service are integral to our business. We say what we do and we do what we say, promptly. Would you want it any other way?

What sets us apart?

Page 4: Our great ideas grow your franchise. Wheat Creative...with you unless we are confident we can achieve results, and our results are measured in quality over quantity. When it comes

is kind of our thing.The franchise marketing world is full of nuances, lingo and relationships unique to the franchise industry. Luckily, we are well versed in all of them. Our founders have spent significant portions of their marketing careers developing some of the most recognized and well-respected recruitment strategies and websites in the industry.

Whether a franchisor is starting from the ground up, or could simply use a fresh perspective on their development efforts, Wheat is well-equipped. Zero learning curve required. Let our experience help you plant your own seeds of success.

Franchise Growth

Page 5: Our great ideas grow your franchise. Wheat Creative...with you unless we are confident we can achieve results, and our results are measured in quality over quantity. When it comes

Lead generationEffective lead generation is not one-dimensional. Your strategy should include multi-faceted campaigns, fully-optimized sales funnels and – importantly – enticing creative and compelling content at each step.

• PPC & social advertising

• Franchise lead funnel optimization

• Email campaigns & custom landing pages

• Goal setting & conversion tracking

Content marketingAttract and retain customers (and franchise prospects) by consistently creating engaging content with the intention of shaping desired beliefs and behavior. It’s a long-term plan with a big payoff.

• SEO & blogging

• Social media content

• Optimized web content

• Portal page listings

Website developmentIf you underdeliver on your franchise website’s appearance, content or ease of use, it could cost you a lead that you might never get back. Make sure you’re putting your best (online) foot forward.

• Award-winning web design & content

• Sales process & conversion funneling

• Responsive programming for all devices

• Intuitive WordPress CMS

Sales collateralWe believe in beautiful and effective communication, regardless of where or how it’s consumed. Ruthlessly on-point sales pieces are required to gain prospects’ attention and keep your brand top of mind.

• Print ads & direct mail

• Brochures & e-brochures

• PPT presentations

• Tradeshow collateral

What we do.

Page 6: Our great ideas grow your franchise. Wheat Creative...with you unless we are confident we can achieve results, and our results are measured in quality over quantity. When it comes

We appreciate your continued partnership and

want to remind you that Dunkin’ continues to grow

during these challenging times.

We understand that due to current circumstances,

there may be active opportunities in your area

for our brand to expand. So, we want to provide

you with some insight into what we look for when

sourcing sites.

DUNKIN’ IS

GROWINGAND WE’RE

HERE TO HELP

Committed, Local Owners are

the Backbone of Our Business

Dunkin’ Franchisees are local business owners with a stake in

their communities, bringing an average of 25 jobs with every

store we build.

We also work with many seasoned multi-unit operators, who

typically sign 20-year franchise agreements with remodel

obligations, and advertising requirements.

S U C C E S S S T O R Y

We were challenged with creating Dunkin’s first dedicated, franchise-facing campaign, complete with unique language and imagery that speaks to the brand’s evolution. Our Full Steam Ahead campaign continues to push Dunkin’ franchising forward.

Started: 2014

Growth: Added over 1,400 units in challenging locations throughout the US and internationally

Rank: #1 overall in Entrepreneur’s 2020 Franchise 500

Dunkin’

Page 7: Our great ideas grow your franchise. Wheat Creative...with you unless we are confident we can achieve results, and our results are measured in quality over quantity. When it comes

Beginning with franchise website development back in 2015, Wheat has built a relationship with Mathnasium over the years that has enabled us to make a huge impact on their growth.

Started: 2015

Growth: Generated nearly 1,000 leads per month and added over 400 units in four years

Rank: Top Low-Cost Education Franchise by Entrepreneur 2020

S U C C E S S S T O R Y

Mathnasium

Page 8: Our great ideas grow your franchise. Wheat Creative...with you unless we are confident we can achieve results, and our results are measured in quality over quantity. When it comes

“Trust and have faith that

corporate is going to hand

you the proper tools and

guidance needed for you to

be successful. We unite as

a family and represent the

Marco’s brand name the best

way we know how, and that

is with the utmost respect.”

KARI PANTANO

MULTI-UNIT FRANCHISEE

AWARD-WINNING

FRANCHISE OPPORTUNITY

*Reflects average AUV for the 299 highest earning Traditional Franchised Stores (out of a total of 598 Traditional Franchised Stores) that operated

for the full 52 weeks of our fiscal year ending December 30, 2018. Of these 299 stores, 112 (or 37%) reported revenues that met or surpassed

$883,073. Your results may differ.

This advertising is sponsored by Marco’s Franchising, LLC, 5252 Monroe St., Toledo, OH 43623. For NY: This advertisement is not an offering. An

offering can only be made by prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by

the Department of Law. For MN: F-6621. See Item 19 of our Franchise Disclosure Document for the definition of “Traditional Franchised Stores.”MARCOSFRANCHISING.COM | 866-753-3933

Marco’s has been serving authentic Italian pizza for 40 years,

achieving an impressive $883,073 AUV*. We’re proud to be

opening our 1000th location soon, and we’re currently expanding

our available territories as we strive to be your

partner of choice, pizza of choice, and employer of choice.

$883,073 AUV*

PIZZA RESTAURANT

CATEGORY

MARCO’S WAS NAMED

2019 MOST

LOVED & TRUSTED

PIZZA BRAND

Based on the 2019 Harris Poll EquiTrend Study

A GREAT BUSINESS REQUIRES

A GREAT LOCATION

You don’t become the fastest-growing brand in a $40 billion industry without

ambitious expansion. In 2019, we’ll achieve our 1000th store, and we’ve developed

an aggressive plan for continuing that growth.

MARCO’S

REAL ESTATE

Marco’s is the fastest-growing pizza chain

in the U.S., and the pizza business is BIG

business – a $40 billion industry. It becomes

even more appealing when you consider

52% of the industry is regional and mom &

pop players who do not have the purchasing

power or marketing experience to contend

with a well-positioned leader like Marco’s.

HAVE A GREAT LOCATION?

LET US KNOW

Vexray gives brokers and developers a direct line to upload real estate through our franchise page. These sites

are matched against several factors such as rent, square footage and demographics. If a site does not match

one of the thresholds, then it fails. This helps franchisees and developers concentrate on viable sites, rather

than scanning through every individual lead. Submit sites at marcosfranchising.com/realestate

900 MARCO’S STO

RES

and growing

2015

2016

2017

2018

2019

2020

0 200 400 600 800 1000 1200 1400

Current Franchises

Anticipated Store Growth

Want to see how we won Franchise Time’s Advertising Excellence Award? Then take a look at the work we’ve done for Marco’s pizza.

Started: 2014

Growth: Added over 400 locations in just over two years

Rank: #2 in NRN’s Top 10 Fastest Growing Chains

S U C C E S S S T O R Y

Marco’s

Page 9: Our great ideas grow your franchise. Wheat Creative...with you unless we are confident we can achieve results, and our results are measured in quality over quantity. When it comes

S U C C E S S S T O R Y

Meet the traditional ice cream shop’s cooler cousin. Wheat developed this up-and-coming dessert brand’s first set of franchise development collateral, including a franchise website, dedicated landing page, e-brochure, and paid advertisements.

Started: 2019

Growth: Generated nearly 700 leads and 50 signed units in the first 6 months; 100 units signed within the first 9 months

Outlook: Poised to become the Premier Frozen Dessert Franchise of the New Decade

Jeremiah’s

Page 10: Our great ideas grow your franchise. Wheat Creative...with you unless we are confident we can achieve results, and our results are measured in quality over quantity. When it comes

Check out other growth-worthy work we’ve done for our clients.

But wait, there’s a whole lot more.

Page 11: Our great ideas grow your franchise. Wheat Creative...with you unless we are confident we can achieve results, and our results are measured in quality over quantity. When it comes

You have goals. We have the tools and strategies. Let’s grow your franchise together.

702 823 0827 / [email protected] / wheatcreative.com

Let’s grow!