our handy checklist for error-free email filecompletion checklist email copy q has the subject line...
TRANSCRIPT
PRE-LAUNCH CHEAT SHEET
C O M P L E T I O N C H E C K L I S T
EMAIL DESIGN & CODING
q Does the email design adhere to brand guidelines?
q Does the email use valid code according to W3C standards? (https://validator.w3.org/)
q Does the email render well across desktop/webmail clients? (Outlook, Gmail, etc.)
q Does the email render well on mobile devices?
q Has a text version been created?
q Have you setup appropriate fallbacks for any personalization tags used?
q Have all special characters been encoded?
q Are all links prepended with http://?
q Has Google Analytics integration been enabled or are your links tagged?
CAMPAIGN DETAILS
Campaign Name ________________________________________________________
List Name ________________________________________________________
Subject Line ________________________________________________________
Send Date ________________________________________________________
W H A T C O U N T S . C O M 8 6 6 . 8 0 4 . 0 0 7 6
O U R H A N DY C H E C K L I ST F O R E R R O R - F R E E E M A I L
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C O M P L E T I O N C H E C K L I S T
EMAIL COPY
q Has the subject line been tested and spell-checked?
q Does the email include relevant preheader copy?
q Has the email copy been spell-checked?
q Have you read through the copy? Confirmed dates/times?
CAN-SPAM REQUIREMENTS
q Verify physical mailing address is visible
q Verify unsubscribe link is included and working
TESTING/PRE-DEPLOYMENT
q Are all images/headlines/buttons clickable?
q Have all links been tested and redirect to the correct landing page?
q Do all images have relevant alt text?
q Have you sent a live test to your internal test list?
q Has a co-worker previewed the test email in their inbox?
q Is the personalization/dynamic content displaying correctly?
CAMPAIGN SETUP
q Is the email being sent to the correct list (confirm record count)?
q Is the email being sent to the correct segment of the list?
q Has the from name and address been confirmed?
q Have any seed addresses been included?
q Have any suppression lists been added (if applicable)?
q Does the campaign need to be throttled?
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