THE ONE SOURCE FOR ALL YOUR MARKETING & CREATIVE NEEDS! SINCE 1998

Our JourneyOver 20 Years

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The Creative Ones is a Melbourne based full service graphic design agency. We provide graphic design, web/digital services, print, marketing solutions and professional studio and location photography. Established in 1998 we have built a solid reputation and earned the respect and loyalty of our diverse client base.

We pride ourselves on being a highly creative, highly competitive agency with extensive industry knowledge and experience.

Our size enables us to produce very cost effective campaigns – we don’t have the huge overheads of the bigger studios.

Our team of talented graphic designers can turn your vision into a reality in a way you probably didn’t think possible and for a price you wouldn’t expect.

Our office is a bit unique......like us!

Reception

The Creative Ones have always been a compact, yet dynamic team of 10 and under. Our strengths are experience and flexibility as well as not growing too big and losing touch with our clients. Each team member has developed long term friendships with various clients - this is one of the key factors to our success.

WE ARE A UNIQUE, COMPACT & DYNAMIC ADVERTISING DESIGN AGENCY WHO CAN TURN YOUR VISION INTO A REALITY.

Welcome!

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5/35Proofing a calendar prior to print.The Creative Ones HQ.

5/35 DUNLOP ROAD, MULGRAVE VICTORIA

In 2018 The Creative Ones celebrates 20 years in business. As with any business it’s been quite a journey, and we’ve managed to stay at the top of the rollercoaster ride for most of those years.

The Creative Ones had a record year in 2017, so we have to assume we must be doing something right. I know our success is largely due to the very talented team who make up The Creative Ones. Although staff have come and gone over time (but not that many) I believe we have all developed a relationship with most of our clients – beyond business. Not to mention our combined massive library of quality, creative design work.

We have barely advertised over the past 20 years, because we found a satisfied client is our best form of advertising – word of mouth! As founder of The Creative Ones, I am very proud of my team, the awesome designs they constantly produce, the friendships we have all developed and our reputation in our specialised field of automotive.

SIMPLY AWESOME RESULTS

(03) 9561 5311 thecreativeones.com.au

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GillianToddStuart

JulieMattTony

JamieHayleyTherese

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Our Valued Clients

LOYALTY & SERVICE FEATURE HEAVILY IN OUR DNA.

SIMPLY AWESOME RESULTS

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Partnering up with the “right fit” agency is key for developing your brand image. An engaged pairing will be as good as having your own in-house graphic design team. The Creative Ones has built up a close working relationship with many of our clients. We have a passionate team of representatives and designers that will be great ambassadors for your company.

Our aim is to contribute to your company’s success by giving exceptional value for money, competent design execution and effective guidance for your brand communication needs. All we ask is the chance to listen to your future needs, to establish if we can provide the answers you’re looking for.

Brand Identity & Development

EVOLVE YOUR COMPANY IMAGE TOTHE NEXT LEVEL!

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We look upon a company website as being a long term digital footprint of a business. It can electronically archive all the impressive aspects of a company’s history, yet remain fresh with regular updates. Our team are up to date with all the current online technology and can make sound recommendations to enhance your company’s web presence.

Websites

9HoldenRPM - Dealer Marketing Portal.

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Whereas websites are the longterm “essence of a company,” the social media side of the net is all about what’s happening today.

At The Creative Ones we are actively involved in administering Facebook sites for clients. We are well versed in the back end of Facebook and the analytics which can be achieved.

We regularly purchase Facebook media spends to measure engagement. It’s an affordable medium and one that is growing rapidly. It’s one aspect of loyalty that can be viewed as ‘spikes’.

Social Media

ECMFunnycar Facebook

Fabietti.Racing Facebook

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SIMPLY AWESOME RESULTS

11ACDelco Australia’s Facebook.

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If you require video editing for YouTube, or audio visual for a trade show or exhibition, our team are well versed in the fusion of images, video, sound, music and special effects.

OPEN NEW PORTALSTO EXPAND YOUR COMPANY’S

ONLINE PRESENCE.

AAAA Trade Show Stand with a video on display.

Check out some of our creations, go to The Creative Ones YouTube Channel.

Digital / Multimedia

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Check out the ‘Making of the Jayco Dandenong Rangers 2017 Calendar‘ video on

our YouTube channel.

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Photography (Offsite)

“I must say the opportunities we have had with offsite photoshoots really challenge our creativity. It’s actually both fun and stimulating being at Holden’s Lang Lang Proving Ground at 5.30am with the temperature hovering around 1 degree! The Creative Ones are fully equipped with all the latest camera and video gear (including Go Pro’s and every attachment that comes with them) to handle any offsite shoot you can throw at us.”

Tony Sewell - Director of The Creative Ones.

Launch of 2015 Holden Sandman in the Holden head office atrium(including the Mambo concept van & classic a HX Sandman).

Holden 2015 Sandman photoshoot.

Colorado Extreme accessories. Holden Colorado accessories photoshoot at the Holden Proving Ground, Lang Lang.

The team trying to stay warm at Lang Lang during the 5 day Holden Colorado Accessories photoshoot.

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ACDelco SuperUte Photoshoot - This was our introduction to Drone Videography. Luckily two of our team have drone experience and made this shoot look easy.

Chris, Charlie and Jeff play a big part on the ACDelco SuperUte Team.

This shoot took half a day and most of the video pans were used on Facebook - Social Media for ACDelco.UP, UP & AWAY!

Photography (Offsite)

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Photography (Offsite)

Trackside at Willowbank Raceway QLD.

Renault Tech Centre - 2017 Photoshoot for Hero Card with Dean Canto.

It’s not often you get to photograph a fully assembled

3500HP engine out of a race car.

Renault Tech Centre - 2016 Photoshoot for Hero Card with Cameron McConville. Rachelle Splatt at the start line, Sydney Dragway in Eastern Creek NSW.

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Our photoshoot ended up as Rachelle Splatt’s comeback poster.

The Creative Ones have two dedicated whiterooms onsite at our Mulgrave design studio. The larger whiteroom can handle full car photoshoots and groups of people. We have a range of backdrops to cater for most requirements. Being in-house means we can control costs and don’t need to outsource. We have three experienced photographers as part of our flexible team.

The Creative Ones “Company Car.”

LIGHTS, CAMERA, ACTION!

Rare Harley Davidson shoot.

‘Driftcat’ Cathrine Coliero in a shoot for her website

driftcat.com. Photography (Whiteroom)

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We were very privileged to produce the Dandenong Rangers 2017 Calendar. A truly amazing calendar, one we are very proud of.

Photography (Whiteroom)

The gang on the day of the photoshoot.

2017 Dandenong Rangers Calendar.Check out the making of this calendar on our YouTube channel.

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY2 17MARCH41

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Labour Day (WA)

Big V Pre Season

Tournament

Big V Pre Season

Tournament

Labour Day (VIC)

Adelaide Cup (SA)

Eight Hours Day (TAS)

Canberra Day (ACT)

Term One Concludes

(QLD, VIC)

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Dandenong Rangers Superstar Steph Blicavs.

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Our studio whiteroom is purpose built specifically for parts and smaller products. With a range of backdrops and studio lighting, we can showcase your parts or products at the highest standard.

The studio also offers a 2.4x1.2m polished stainless steel panel perfect for pure reflection photography.

ACDelco oil photoshoot.Renault coolant, action product shot.

Holden air conditioner kit photoshoot.

Renault cycling gear.

Holden parts photoshoot.

Photography (Studio)

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Insist on Holden Genuine Parts.

HOMETOWN HOLDENTel: (00) 1234 0000 Fax: (00) 1234 0001123 Hometown Street, Hometown STATE 0000Email: hometownmotors@holden.com.au

Designing posters has to be one of the favoured design tasks of our team. Some clients give us full freedom in design, whereas others have tight guidelines. We have produced over 75,000 posters in the past 20 years, in popular sizes such as A3, A2, A1 and 1000 x 700mm.

We offer a wide variety of paper/board weights. High run quantities offer cost effective unit pricing, however we can run low volume large format if required.

Posters

CREATE YOUR OWN DESIGN PACK:

Spark LT in Summit White

with Red Design Pack and

16” Silver with Solar Red Insert Wheels

SPARK YOUR PERSONALITYWITH A BESPOKE SPARK DESIGN PACK

MAKE IT PERSONAL HOLDEN GENUINE ACCESSORIES

CHOOSE YOUR WHEELS *

8 different wheel options to

choose from, with a range of

coloured inserts for you to

match with your personality.

STEP 1CHOOSE YOUR COLOUR THEME3 bold colour options for grille

surrounds, mirror caps & rear

spoiler choose from; Black,

Solar Red or Lime Green.

STEP 2DRESS UP YOUR INTERIORIt’s what’s on the inside that

counts. Personalise your

interior with your stylish flare.

STEP 3

*Wheel Options only suit LT model Spark. See your local Holden Dealer for details. All Design Packs at additional cost and are subject to availability. February 2016. AD13576

POSTERS ARE ALWAYS POPULAR &, QUITE OFTEN COLLECTABLE.

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A very popular poster series which were overprinted with each of the Holden Dealers individual details.

SIMPLY AWESOME RESULTS

Some posters incorporate framing, mounting and the inclusion of vehicle build plates. We offer a special lightweight alternative to framing. It’s durable, non-fade, light & scratch proof - Foamcore 20mm.

Ask us for pricing and to check out our samples.

EXAMPLES FROM OUR HAPPY CLIENTS.

Live life to the MAXXThe Colorado LS MAXX accessory pack offers the ultimate combination of practical and stylish off-road accessories for your new Colorado

MAXX Packs are at additional cost and are subject to availability. September 2016. AD13611

LS MAXX Accessory Pack Features:

Black steel bull bar with LED light bar & stage 1

underbody protection system*(HID driving lights shown not included)

Black extended sports bar & soft tonneau cover

Rear steel step bar & 3.5 tonne towing package

Black steel side stepsDuramax snorkel Black 18” Z71 wheels with all terrain tyres

Please note: HID driving lights and fender flares shown are not included in the MAXX Pack, but are available at additional cost.

Examples ofFoamcore,Silver or Black edging.

Posters Plus

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MOST MAKES AND MODELSACDelco Quality Automotive Parts - use with confidence!

acdelco.com.au1800 ACDELCO

View the entire range of ACDelco Service Parts and Holden Trade Club Prices at holdentradeclub.com.au

ACD10052016

One of our biggest honours in our 20 years was to produce the 100 Years of General Motors A1 poster.

SIMPLY AWESOME RESULTS

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Low volume print runs are quite the norm these days. We have adapted our prices and can print from 1 to 100,000+ with complex database integration if required.

Brochures & Digital Print

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The Creative Ones regularly produce manuals for large corporate companies. By simply downloading a detailed database file and initializing various software programs, it all comes together quite seamlessly and efficiently.

Catalogues & Instruction Manuals

ARE YOU SEEKINGCOMPETITIVE & EFFECTIVE

PRINT MANAGEMENT?

ACDelco’s range of automotive catalogues. Mail drop - 8-page A4 brochure.

Holden’s Road to Retention dealer guidelines.

SIMPLY AWESOME RESULTS

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Since 1998 The Creative Ones have proudly produced the Holden Trade Calendar. Alongside this came the opportunity to produce the ACDelco Trade Calendar, which involved sourcing the right mix of classic, custom and modified street cars. The success of these calendars led to producing calendars annually for other car makes and car clubs. We have produced over 250,000 calendars for various clients over the last 20 years.

Calendars

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CALENDARS ARE AN EFFECTIVE FORM OFADVERTISING. THEY ASSIST YOUR COMPANY BY

BEING IN THE LINE OF SIGHT OF YOUR CLIENT EVERY WORKING DAY OF THE YEAR!

SIMPLY AWESOME RESULTS

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Deskpads, Diaries & Wallplanners

MAKE A WISE DECISION. Think Genuine Parts.

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Australia Day

Labour Day (WA)

Labour Day (VIC)Adelaide Cup Day (SA)Eight Hour Day (TAS)Canberra Day (ACT)

Term One Concludes (QLD, NT, VIC)

Term One Concludes(ACT, NSW, SA, WA)

Term Two Commences (NT) ANZAC Day

Term Two Commences (ACT, NSW, SA, WA )

May Day (NT)

Western Australia Day (WA)Queen’s Birthday (ACT, QLD, NSW, NT, SA, TAS, VIC)

Term Two Concludes (NT)

Term Two Concludes (QLD, NSW, VIC)

Term Two Concludes (ACT, SA, TAS, WA)

Term Three Commences(QLD, NSW, VIC)

Term Three Commences(ACT, NT, SA, TAS, WA)

Term Three Concludes (QLD, NSW, VIC)

Term Three Concludes (ACT, NT, SA, TAS, WA)

Labour Day (NSW, QLD, SA)Term Four Commences (VIC, NT)

Term Four Commences (QLD, NSW)

Term Four Commences (ACT, SA, TAS, WA)

Melbourne Cup Day (Melb. Metro only)

Term Four Concludes (QLD, SA)

Term Four Concludes (NT)

Term Four Concludes (TAS, WA)

Term Four Concludes (NSW, VIC) Christmas Day Boxing Day New Year’s Eve

New Year’s Day

PLEASE NOTE: Public and school holidays are correct at time of printing and are subject to change.

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YOUR LOCAL authorised dealer.

HOLDEN.COM.AU/PARTSfor your nearest Holden dealer.

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Australia Day Holiday

Term One Commences (WA)

Easter MondayTerm One Concludes(TAS)

Term Two Commences (TAS)

Picnic Day (NT)Royal QLD Show Day (Brisbane Only)

Queens Birthday (WA)Family & Community Day (ACT)

Good Friday Easter SundayEaster Saturday

Term One Commences (TAS)

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Term One Commences (ACT)

Term Two Commences (QLD, VIC)

Term Four Concludes (ACT)

Another popular item to sit in the clients field of view daily is either a deskpad or wallplanner. Deskpads can be produced in custom formats in relatively small numbers, however a 1000 x 700mm sized wall planner requires a reasonable volume for economic viability - these are also fully customisable. Diaries complete the annual daily reference tool.

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KNOW WHAT DAY IT IS? THE ANSWER IS SOMETIMES

RIGHT UNDER YOUR NOSE!

HOMETOWN MOTORS123 Hometown Street, Hometown

Tel: (00) 1234 0000 Fax: (00) 1234 0001Email: hometownmotors@holden.com.au www.hometownholden.com.au

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Nunawading & Master Electroplating building signage, feature banner & vehicle livery.

The Creative Ones have been heavily involved in coming up with solutions, designs and innovations for our clients for twenty years. Buildings, reception areas, utes, race cars, trade shows, outdoor exhibitions - there isn’t much we haven’t done!

Signage

WHEN IT COMES TO GETTING NOTICED...

Colorado

Rugged Outside,Refined Inside

Book a test drive with us today.

Eagers Holden shipping container sign.

Patterson Cheney Holden service department. Reworx Clearance Centre signage.

ACDelco Vintage Distressed Style Parts Sign- Very Collectable.

Eagle Performance Parts store internal sign.

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If you’re on a budget, yet want to get noticed you really can’t go past these options. Large, colourful and most importantly - very noticeable!

Banners (Flags & Pull Ups)

Holden pull up banners.

AgLink pull up banner. Holden VF Commodore Collingwood Edition pull up banner.

Insurance Made Easy bus & coach pull up banner.

Hiraoka wrap banner. Rachelle Splatt Racing media wall.

EST1892

SIDE BY SIDE

• HERON WHITE PAINT• BLACK TRACK STRIPES• BLACK MIRROR CAPS• BLACK FRONT END APPEARANCE KIT• BLACK FENDER VENTS• BLACK LIP SPOILER• 20” BLACK HF-20 WHEELS• HIGH PERFORMANCE TYRES• LIMITED EDITION BADGING• COLLINGWOOD CARPET FLOOR MATS• HOLDEN ENHANCED SILL PLATES• COLLINGWOOD EDITION BUILD PLATE

INCLUDES:

2014 COMMODORE

SHOW YOUR BLACK WHITE PRIDE WITH THIS LIMITED EDITION

Factory Enhanced VF COMMODORE.

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For over six months, half of the team at The Creative Ones were involved in the production of the ‘Holden Archives Collection’. It was a once in a lifetime opportunity to package up our depth of knowledge on Holden’s history. Many of our images were used, and over 90% of all pages were designed by The Creative Ones staff.

Holden The Archives Collection

This is the first book of it’s kind in the automotive industry.

Presented in a beautiful box and with replica Holden badges.

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Over 20 classic brochures,

catalogues & press releases were

re-scanned and re-assembled and then placed in the

box above.

RRP - $2957500 were produced.

SIMPLY AWESOME RESULTS

YOU HAVE TO SEE THIS TO APPRECIATE IT!

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A few of the team at The Creative Ones have been truly privileged to host incentive events in Queenstown NZ, Las Vegas USA, Fraser Island QLD, Sydney NSW. This encompassed “taking care of” incentive prize winners for 2-7 days. Activities included• Bungy Jumping• Helicopter & Small plane trips• Bridge climbing• Clay shooting• Guided Tours• White Water Rafting• Drag Race Ride Days• Jet Boating

If you are looking for a trustworthy and responsible team, then consider The Creative Ones. We get the job done and ensure everything runs to plan.

Event Management

WELL, SOMEONE HASTO BE RESPONSIBLE!

Bungy jumping and zipline.

Queenstown NZ.

MISSION:Sell more parts

REWARD:Escape to NZ

JUNE - DECEMBER 2013

White water rafting.

Meals organised. Jet boat adventures.

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The SEMA Show in Las Vegas every November, is a massive draw-card for incentive prizes, especially in the auto industry. The Creative Ones was asked to host a trip for 15 Holden prize winners. It was a trip they will never forget.

WHAT HAPPENS IN VEGAS,STAYS IN VEGAS!

VIP view of Sunset Strip drags.

SEMA Show Chevrolet stand.

Abandoned gas station photo opportunity.

ACDelco corporate hospitality.

Chopper flight over Vegas.

We just had to get a group shot under the ‘Welcome to Vegas’ sign.

Event Management

- O C T 3 0 T O N O V 6 -

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Trade Show Stands

TO CAPTURE YOUR EVENT, WE INCLUDE PHOTOGRAPHY, SO YOU CAN JUST ENJOY, RELAX & LOOK BACK ON ALL THE GREAT MEMORIES LATER!

Tony & Matt recharging at the AAAA trade show 2017.

The ACDelco stand, AAAA trade show 2017.

Maurice Fabietti & Steve Warner on the ACDelco stand giving us the thumbs up!

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Over the last two decades we have run Dealer Trade nights. Some included tyre changing competitions on real race cars.

ACDelco Stand with the Chevrolet SSR at the 2005 AAAA Show.

The ACDelco stand at the 2007 AAAA show with the Chevrolet Camaro.

SIMPLY AWESOME RESULTS

We were very proud to be chosen as the preferred supplier of the “Last Collectable VF Commodore” gift packs, which were sent to Holden Dealers nationwide. They, in turn, presented them to their clients who purchased a Motorsport Edition, Magnum or Director, which were the last of the V8 powered prestige cars built in Australia by Holden.

Campaign Strategy Management

Holden VF Commodore Director.

Holden VF Commodore Limited Editions - the last of the V8’s.

The campaign evolved around providing value adding products, which would entice car collectors to engage with Holden Dealers. The positive feedback was immense.

VF Motorsport Commodore Campaign

One iconic nameplate.Three Limited Editions.

A word about this brochure. We have tried to make this brochure as comprehensive and factual as possible. However, since the time of printing some of the information you’ll find here may

have been updated. Also, some of the equipment shown or described through this brochure may have been changed and/or is available at extra cost. Further, GM Holden Ltd ABN 84 006 893

232 (Holden), reserves the right to make changes at any time without notice, in prices, colours, materials, equipment and models. Your Holden Dealer has details, and before ordering, you should

ask them to bring you up to date. No Holden Dealer or other person is authorised or permitted to give or make any statement, assertion or undertaking in relation to the quality, performance

characteristics, descriptions or fitness for any purpose of any Holden product which is at variance with any written statement, assertion or undertaking on any of these subjects given or made

by Holden in its published sales literature, and Holden does not accept any liability for any such unauthorised action. Holden has authorised Dealers in many parts of Australia for the sale of

service parts and the provision of service to owners of Holden’s products. Every endeavour is made to ensure that such Dealers carry adequate stocks of service parts, but Holden doesn’t make

any promise other than that contained in the New Vehicle Warranty given by Holden that such parts or service facilities will be available at any specific location or at any particular time. Express

warranties offered for Holden products are subject to the conditions set out in all vehicle handbooks. Details also available from Holden on request. Copyright Holden. May 2017. TCOCPMBTS

By the numbers.Limited in number and very exclusive, each example is hand finished at the Holden assembly facility in Elizabeth, South Australia. Every limited

edition Commodore has been built with indiviual build numbers and unique option codes making them highly desireable and truly collectable

Motorsport EditionAustralia: 1,200

New Zealand: 151

Director Australia: 360

New Zealand: 51

Magnum Australia: 290

New Zealand: 51

WE LOVE DOING THINGS OUTSIDE THE BOX!

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One of our most successful POS campaigns was to provide a life-like environment for off-road Colorado drivers.

The pack consisted of a ramp rock, a display rock and a 7.2 x 3.6m floor decal.

Half of all Holden Dealers around Australia purchased an “Off Road Kit”.

Holden Colorado display rocks ready to be distributed to Holden Dealers.

Holden Colorado visual merchandise - display rocks and floor decals.

Colorado Rock Campaign

SIMPLY AWESOME RESULTS

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Campaign Strategy Management

WHEN IT WORKS,IT JUST WORKS!

Holden Sandman website landing page.

Sandman Campaign

Artwork used for the Holden Sandman poster.

The Creative Ones were asked to provide a surfboard asset as part of the 2015 Sandman ‘Rebirth’. Eventually over 600 Sandman Surfboards would be sold vs only 231 cars!

Holden Sandman surfboard designs for the 2015 Sandman ‘re-birth’ campaign.

Holden Sandman media kit USB cassette.

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Craig Lowndes Campaign

What a day!

We had Craig Lowndes for a whole day to create the photo and video assets for his namesake VF Commodore. A day we will never forget. He’s such a pro and a great guy to boot!

Craig Lowndes and his car at Holden HQ.SIMPLY AWESOME RESULTS

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The Creative Ones are firm believers in the power of branding merchandise to create/develop long term loyalty for brands or companies. We are, in fact very proactive in this area, hence here are a few of our examples. We can brand literally anything you want, in the quantities you require and at cost effective prices - put us to the test!

Merchandise

Power Bank Devices.

Drink Bottles & Mugs.

Bags & Backpacks.

USB Sticks.

Caps.

Note Pads.

LEAD BY EXAMPLE.

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Vehicle Livery

Vinyl wrapping has revolutionised the signage industry for vehicles. We have completed several challenging designs for race cars, promo vehicles and truck/trailer combinations.

Holden Trade Club Monaro Doorslammer & Maurice Fabietti.

Holden Monaro Top Door Slammer Race Team trailer.

BE SEEN!MAKE IT LOUD!

Eagles Auto Parts product display trailer.

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The Creative Ones combines a talented team of graphic designers, with the latest in design technology, and an experienced sales and marketing department to provide

design & customer service second to none.

With 20 years in the industry, we have invaluable experience in designing a vast range of material, across all media and across all markets.

Anything you require, from business cards, complete company re-branding, or planning an advertising campaign. We are the design agency for you.

Our creative designs will help you communicate who you are and effectively promote the products or services you provide to your customers.

We offer very competitive rates and can tailor our services to meet your personal budget and deadline requirements.

Our Product Range

Our capabilities include: • Brand Identity, Strategy & Development• Websites, Multimedia & Social Media• Event Management • Signage & Posters• Merchandise• Brochures & Catalogues• Postcards & Invites• Calendars• Photography

thecreativeones.com.au TheCreativeOnes.AustraliaP: (03) 9561 5311 F: (03) 9561 3911