our journey to higher welfare rabbit standards · 2016. 11. 11. · our journey to higher welfare...
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OUR JOURNEY TO HIGHER WELFARE RABBIT STANDARDS
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1.2 MILLION RABBITS ARE SET TO BENEFIT EACH YEAR FROM BREFOOD POLICIES
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IN 2009 BREFOOD REALIZED THE MARKET POTENTIAL TO START SELLING MEAT FROM HIGHER WELFARE RABBITS IN GERMANY
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OPEN PENS OFFERS KEY WELFARE BENEFITS:
o SPACE TO MOVE AROUND, HOP AND STAND
o MORE SOCIAL INTERACTION
o COMFORTABLE FLOORING
o ENVIROMENTAL ENRICHMENT TO ALLOW THE
EXPRESSION OF NATURAL BEHAVIOURS
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THESE BROUGHT ALONG SOME ADVANTAGES:
o HIGHER WELFARE STANDARDS FOR THE RABBITS
o 2-3% MORTALITY RATE
o NEARLY NO USE ANTIBIOTICS – HYGIENE IS CRUCIAL
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BREFOOD IS A MARKET LEADER
o WE PRODUCE 1,400 TONS RABBIT MEAT, AROUND 1.2
MILLION ANIMALS
o OUR MARKET SHARE IS 70%
o WE WORK WITH NEARLY ALL GERMAN RETAILERS
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BREFOOD PROMOTES HIGHER WELFARE THROUGH ON-PACK LABELS