Our MissionTo promote West Michigan as a place where business thrives and people want to live and work

Out-bound marketing

Collaborative Promotion

Website

Social Media

Programming

Resume Pack

Attraction

Education

Connections

✓ Team transition

✓ Completed expansion of website information to cover all 13 counties

✓ Continued expansion of ReThink West Michigan with new statewide collaborations

Biggest Accomplishments in 2018

All 13 Counties of Region 4 are covered on our website

• Allegan

• Barry

• Ionia

• Kent

• Lake

• Mason

• Mecosta

• Montcalm

• Muskegon

• Newaygo

• Oceana

• Osceola

• Ottawa

Expansion of Website Information

• Added new county location

Newaygo

• New statewide collaboration for promotion

Back2Michigan.com

• Highest percentage of out of area candidates for Grand Rapids event

61%

ReThink West Michigan 2018

ChicagoWest Michigan

San Francisco

Detroit, Lansing, Flint

Top 10 Location

Top 20 Location

40,000 users

Los Angeles

Seattle

Washington D.C.

New York City

Denver

Atlanta

BostonPortland

Tulsa

Indianapolis

ColumbusPhiladelphia

Visitors to our Website - 2018

Candidates in the Resume Pack

2,494Hire Rate

• Significant Others

• Boomerangs

• New to the area

• Currently in West MI & unemployed or recently laid off

57%Resumes sent

1,412Candidates accepted

full-time offers inWest Michigan

Weekly Resume Pack

Weekly Resume Pack

New volunteer program for Hello West Michigan members* to do the candidate calls that make up the Weekly Resume Pack.

*Currently only open to tradition employer members

8.3million

impressions

Out-Bound Marketing

• Statewide talent effort with Michigan House at SXSW in Austin, TX

• New concept for West Michigan Intern Connect

• New retention program pilot with GRPS seniors

• Continued expansion of ReThink event and marketing

On the Horizon for 2019

Community Impact

2018 New Members

Your Investment

80 OtherMember Companies

A Measurable Community Impact+ =

Membership Dollars Creating Community Impact

in-migrants from out of state and international to the MSA (net-gain), 2010 - 2017

This accounts for 37% of our MSA population growth, 2010 - 2017

26,000

37%

Source: U.S. Census Bureau

Community Impact

• If you’re not a member, join

• If you are a member

• Attend events

• Promote events (Intern Connect to your interns)

• Incorporate HWM into your recruiting and onboarding process

• Refer candidates in your network

• Share information about Hello West Michigan

/HelloWestMI @hellowestmich @hellowestmich ‘Hello West Michigan’

Call to Action