Deep, Vandana, Khuzeba, Leila

To understand our task, we first had to research into music videos and artists to identify conventions of music videos, moreover how the artists build their image and portray themselves.

This then was further analysed into how it appeals to its target audience, all of which we took into consideration when we conducted our questionnaire.

We have researched into existing artists and how they create synergy to promote their image

For our course work we intend to create a website and album cover for our artist. This is beneficial as we are going to be able create our ancillary task to reflect our ideologies.

For this we have to looked at our target audience for feedback regarding what they look for and enjoy about the representation of their favorite artists

Based on teenage girls due to our research into representations.

Male gaze

Artificial People By Tinashe Tinashe is an unknown artist,

we would be able to create an image for her where as if we were to base or coursework on

a mainstream artist, there would be that comparison as we already know of the image they already have of themselves.

For example lady gaga, we all associate her with her unique/ controversial style.

Our initial idea was to have an urban theme, due to the dance beat of the song. This would appeal to our target audience.

base our music video in central London to show the realism of the song, showing that we have become so materialistic and media orientated.

However we then thought that this would be a cliché and an obvious representation. Thus we came up with our new idea

We were inspired by music videos from Katy Perry ( Wide awake) Gwen Stafani ( whatchawaiting for) who’s music videos were set in a surreal fantasy.

This was significant as the music videos are ambiguous and don’t have a direct translation to the lyrics.

allows the audience to create their own interpretations towards our work.

Include semiotics into our music video to help the representation of our theme

We are trying to portray the media’s influence on our identity through the theme of Alice In wonderland

The Queen of hearts character represents the role of the media, as she has a “branded army” of models in which she controls.

Alice is the protagonist, who breaks away from the norms by creating her own identity. This is going to be conveyed by her rebelling against the Queen.

We will be creating a narrative music video, to make sure that it wouldn’t look like a short movie we will be including lip syncing and dance scenes.

Visually stylist -”artistic” mise-en-scene

cutting related to rhythm of the music

inter cutting between performance and images of story

experimental use of camera/ editing

Now that we have our shot list, story board, props and actors ready, we now have to plan a shooting schedule and prepare for filming.

This will take a lot of time and preparation due to the locations we have chosen and the amount of detail we are putting into our mise-en-scene to make our video look as professional as can be.