Our Pitch

By Saynab and Shukri

LunaFly – One More Step

The song we will make a videos of is Lunafly ‘one more step’. Lunafly is a South Korean acoustic all male trio under Nega Network and part of Pledis entertainment. They first debuted with their self-composed track “Super Hero” on early September 2012. The members include Sam Carter (Leader, Singer, Guitarist ), Teo (Singer, Drummer, Pianist) and Han Seung Yun (Singer, Guitarist, Maknae).

Nega Network (Hangul: 내가네트워크 ) is an independent South Korean record label, talent agency, producer, and publisher of pop music, founded by Yoon Il Sang, LANCE, and Cho Young Chul. (wiki).

Aims:• To make the audience enjoy the

music video• To make them understand • To sell the song • leaves the audience

remembering the song.

Objectives: • To create a video that relates to the

music• To use a wide range of camera angles • To edit accordingly to the music video

The purpose of a music video

Music videos are made to sell the song, it gives the audience something to remember thus leaving an impression – this sells the song itself because it creates a memorable visualization

They’re also made to give the audience a better understanding of the song, for example, a song that is not in English would not attract to people outside of the country of origin, so the music video could act as the interpreter for the music video to the audience

One of the main factors that music videos are made is to entertain; some singers/ rappers might want to show off other talents such as dancing or acting.

Mise en scene

Costume; the members are all wearing fashionable and modern clothes that attract young viewers

Setting; LunaFly filmed their music video in an empty café, they may be performing in front of people but the camera is not facing that way, it only shows them. Also, it makes the music video look laid back and chill, they have done this to suit the casual feel to the song

Editing; it is a live session, there’s not much editing, therefore it looks more genuine and direct to the audience

Emotions/Expression; the members all show calm expressions and occasionally look at each other in exultation.

Props; there aren’t many objects around in LunaFly's practice video, but they all have instruments

Target audience/ demographics

LunaFly’s target audience is mainly teenagers that are aware of K-pop because LunaFly have been promoted through K-pop. They also are signed under Nega network which is a well known K-pop record label and that mainly consists of K-pop artists. The appearance of LunaFly also attracts teenagers because they are dressed in a way that young people dress, so they become role models for the viewers. LunaFly do K-indie songs and perform in South Korea so most of their viewers tend to be South Korean, but because their songs are on YouTube, it widens their target audience to teenagers all over the world.

Camera angles

The practice video for One More Step only has one camera angle; a group shot. They have done this because it is an acoustic cover so they cant really move around with their instruments, also to show the entire group together.

InfluencesLunaFly’s influences are mainly well known American artists because they started off doing covers of American artists songs. But they have made it their own by using different instruments to remake the songs into their own mixed genre. Their style of clothing and make up are influenced by Korean pop artists. K-pop artists dress in a fashionable sense that is bordering a futuristic look. LunaFly have used this to attract the same group of audience for their music but have also widened their audience because they have been influenced by American artists; this attracts an audience outside of South Korea

Genre

The genre of the songs LunaFly produce are; acoustic covers of other songs, which are mainly either RnB , pop or hip hop. Their original songs are acoustic alternative and indie but they are also influenced by other genres, such as reggae because one of the members plays an African drum in their songs, this gives the songs they produce a more urban feel to it.

Ideas we got from LunaFly Visual techniques:• Props: just like LunaFly, we’re going to try and use a minimal amount of props

in our music video• Costumes: just like LunaFly, to attract a wider audience, we are going to be

wearing modern and presentable clothes • Expression: LunaFly show slight expressions, but in our music video we have

decided to juxtapose two different scenes; the actual music video and the other scene is going to be a footage of us playing the instruments as if we we’re in an actual live session

• Setting/Location: the setting we have chosen for the ‘live session’ footage is a music studio that we can hire out for a few hours to record not only our audio but us recording for the video for our footage as well. In LunaFly's’ live session they have hired out a café to record their footage but because we cant hire out a café we have settled on a studio. We have not yet chosen a specific spot for the music video scene.

Technical techniques:• Lighting: The lighting in both scenes are going to be dramatically different

because the scenes are different; one will be filmed outside and one will be filmed inside

• Camera shots: our camera shots are going to be different depending on the protagonists facial expression

• Diegetic/ non diegetic sounds: we’re going to use non diegetic sounds on the scene where the music video starts