our public house
DESCRIPTION
Our Public House PresentationTRANSCRIPT
Business Plan Presented by
Aaron Hill
A community-owned cooperative brewpub where everyone knows your name
Our Public HouseOur Public House
• Who Are We?
• Mission
• Competition
• Opportunity
• Market Summary
• The Team
• The Concept
• Finances
• Key Issues
• The Offering
OutlineOutline
“I know the economy’s in a freefall, I do understand that. But how do you put a price tag on what Eddie Doyle has meant to the
city of Boston? You don’t. You can’t.”
WHO ARE WE?
“Third Place” a friendly, comfortable haven where guests can leave
behind the cares of the “First Place” (home) and “Second Place” (work) and enjoy the company of friends
and community.
- Ray Oldenburg
Mission Create a thriving and sustainable employee-owned cooperative brewpub
Our Public House is founded upon the concepts of community involvement and engagement
Where people can meet and engage with one another while enjoying locally grown organic food and freshly brewed organic beer.
COMPETITION70 Portland breweries and brewpubs6 brewpubs with a sustainability focus
OPPORTUNITYTo become one of the only worker owned cooperative brewpubs and public houses in the Pacific Northwest
Develop the southeast Portland brewpub market
Target Market
MARKET SUMMARYConsistent growth in the Craft SegmentOregon Beer Culture
Breweries Per Capita 20081 19 Vermont 32,698
2 27 Montana 35,831
3 93 Oregon 40,753
THE TEAMAaron Hill - Executive Director /
General Manager
Mathew Mooney - Head Brewer
Jed Laprade - Head Chef
BUSINESS CONCEPT
Employee owned organic brewpub and public house
Locally grown foodOrganic BeerLocally made wine and spiritsCommunity Space
16 worker members pay in $7,000 to become a member.
CUSTOMER MEMBERSHIPS
Customer memberships$50 / family$25 / individual
Annual Dividend for purchases at Our Public HouseAccess to Our Public House Social NetworkAbility to submit recipes
Mug club $100 /per year 20 oz mug for $3
REVENUE GROWTH
• Revenue growth to $1.3 million end of year 3• Cash Flow positive month 3
1 2 3$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000Revenue Growth
Revenue Net Income
Years
BREAKEVEN
Breakeven reached by 14th month with retained earnings of $430,000
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($100,000)
$0
$100,000
$200,000
$300,000
$400,000
$500,000
Net IncomeTotal RevenueTotal Ex-penses
KEY ISSUES“Never doubt that a small group of thoughtful committed citizens can change the world. Indeed, it is the only thing that ever has.”
- Margaret Mead
EMPLOYEE OFFERINGCumulative annual dividend equally divided among all worker owners beginning year 4
Ability to work with a fully engaged team
Member Appreciation Day
Democratic participation in all business decisions
CUSTOMER OFFERINGCumulative annual dividend equally divided among all worker owners beginning year 4
Ability to work with a fully engaged team
Member Appreciation Day
Democratic participation in all business decisions
CHEERS