BARTENDINGBARTENDING

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Bartending began as a trade thousands of years ago. Historical accounts Bartending began as a trade thousands of years ago. Historical accounts from the time of from the time of Julius CaesarJulius Caesar show that inns situated along the major show that inns situated along the major transportations routes served wine and provisions to travelers.transportations routes served wine and provisions to travelers.

In Rome, neighborhood taverns were meeting places for locals to enjoy In Rome, neighborhood taverns were meeting places for locals to enjoy drinking and gossip.drinking and gossip.

There is evidence that even earlier the ancient Greeks had such places of There is evidence that even earlier the ancient Greeks had such places of entertainment and refreshments for travelers.entertainment and refreshments for travelers.

In Rome, neighborhood taverns were meeting places for locals to enjoy In Rome, neighborhood taverns were meeting places for locals to enjoy drinking and gossip.drinking and gossip.

There is evidence that even earlier the ancient Greeks had such places of There is evidence that even earlier the ancient Greeks had such places of entertainment and refreshments for travelers. Bartenders and bar owners entertainment and refreshments for travelers. Bartenders and bar owners were considered were considered members of the economic and social elitemembers of the economic and social elite. They owned . They owned property and were recognized as part of one of the wealthiest traders of all property and were recognized as part of one of the wealthiest traders of all time. This social status of bartending was then passed on to the New Worldtime. This social status of bartending was then passed on to the New World

Today people still gather in a variety of public and private establishments for Today people still gather in a variety of public and private establishments for drinking, meeting friends, relaxationdrinking, meeting friends, relaxation, and , and entertainment.entertainment.

Tending bar involves much more than just serving drinks. In fact, some Tending bar involves much more than just serving drinks. In fact, some bartenders leave the “serving” to others. The job may include bartenders leave the “serving” to others. The job may include preparing the preparing the drinks, customer service, management, security,drinks, customer service, management, security, and sometimes and sometimes psychiatrist!psychiatrist!

HISTORY OF HISTORY OF BARTENDINGBARTENDING

Jeremiah “Jerry” Thomas (1830-Jeremiah “Jerry” Thomas (1830-1885)1885)

An American bartender An American bartender ““Father of the American Mixology”Father of the American Mixology” born in 1830 in Sackets Harbor, New Yorkborn in 1830 in Sackets Harbor, New York He learned bartending in New Haven, Connecticut before sailing He learned bartending in New Haven, Connecticut before sailing

for California where he worked as bartender, gold prospector, for California where he worked as bartender, gold prospector, and show managerand show managerHe toured Europe, carrying along his He toured Europe, carrying along his flashy techniquesflashy techniques of mixing cocktails, sometimes while juggling bottles, of mixing cocktails, sometimes while juggling bottles, cups and mixers. cups and mixers. At the At the Hotel in San FranciscoHotel in San Francisco, Thomas was earning , Thomas was earning $100 a week– more than the Vice President of the $100 a week– more than the Vice President of the United StatesUnited StatesIn In 18621862, he finished the Bar-Tender’s Guide or the book , he finished the Bar-Tender’s Guide or the book entitled as entitled as “How to Mix Drinks”“How to Mix Drinks”– the first drink book – the first drink book ever published in United Statesever published in United States

By middle age he was married and had two daughters. By middle age he was married and had two daughters. Upon returning to New York City, he became head bartender at Upon returning to New York City, he became head bartender at

the Metropolitan Hotel before opening his most famous bar on the Metropolitan Hotel before opening his most famous bar on Broadway in 1866.Broadway in 1866.

Towards the end of his life, Thomas tried speculating on Wall Towards the end of his life, Thomas tried speculating on Wall Street, but bad judgments rendered him broke. He had to sell his Street, but bad judgments rendered him broke. He had to sell his successful saloon and auction off his considerable art collection; successful saloon and auction off his considerable art collection; he tried opening a new bar but was unable to maintain the level he tried opening a new bar but was unable to maintain the level of popularity as his more famous location.of popularity as his more famous location.

He died in New York City of He died in New York City of apoplexyapoplexy (stroke) (stroke) in 1885 at the age in 1885 at the age of of 5555

In In December, 2005December, 2005 a bar opened in the East Village of New York a bar opened in the East Village of New York City name City name Professor Thom’sProfessor Thom’s, in reference to Thomas., in reference to Thomas.

BARTENDINGBARTENDINGThere are two important people who are There are two important people who are

responsible for quick service in a restaurant or bar- responsible for quick service in a restaurant or bar- the bartender and the wine steward. the bartender and the wine steward.

Some people dine without drinking alcoholic Some people dine without drinking alcoholic beverages. The most commonly served beverages beverages. The most commonly served beverages are water, sodas, and coffee. For an elegant or are water, sodas, and coffee. For an elegant or leisurely meal, however, wine is increasingly being leisurely meal, however, wine is increasingly being ordered.ordered.

Flair Bartending Flair Bartending It is the It is the practice ofpractice of bartenders bartenders entertaining guestsentertaining guests, or , or

audiences with the manipulation of bar tools (ex. cocktail audiences with the manipulation of bar tools (ex. cocktail shakers) and liquor bottles in shakers) and liquor bottles in tricky, dazzling ways.tricky, dazzling ways.

used occasionally in cocktail bars, the action requires used occasionally in cocktail bars, the action requires skillsskills commonly commonly associated with jugglers. associated with jugglers.

It has become a sought-after talent among venue owners and It has become a sought-after talent among venue owners and marketers to help marketers to help advertise a liquor productadvertise a liquor product or the or the opening of a opening of a bar establishmentbar establishment. . Competitions have been sponsored by liquor brands to attract flair Competitions have been sponsored by liquor brands to attract flair bartenders, and some hospitality training companies hold courses to bartenders, and some hospitality training companies hold courses to teach flair techniques.teach flair techniques. Sometimes referred to as Sometimes referred to as “extreme bartending” “extreme bartending” The word flair refers to The word flair refers to any trickeryany trickery used by a bartender in order used by a bartender in order to to entertain guests while mixing a drinkentertain guests while mixing a drink. . FlairFlair can include juggling, flipping (bottles, shakers), manipulating can include juggling, flipping (bottles, shakers), manipulating flammable liquors or even performing close-up magic tricks (flammable liquors or even performing close-up magic tricks (“bar-“bar-magic”magic”))

FlairFlair is showmanship added to is showmanship added to bartending that enhances the bartending that enhances the overall guest experience. The overall guest experience. The ideas behind mixology and ideas behind mixology and drink-oriented or service-drink-oriented or service-minded bartending can still be minded bartending can still be upheld with the correct upheld with the correct application of working flair. application of working flair.

IMPORTANCE & IMPORTANCE & OBJECTIVES OF OBJECTIVES OF BARTENDINGBARTENDING

The service staff should be knowledgeable in all aspects of wine service. Professional wine service demand skill. The more a person knows about wines- how each kind tastes, which wine “flavors” complement which foods- the easier it is to sell wines to guests. Guest who want wine with their Guest who want wine with their meal but cannot decide which wine, or are afraid to choose one, will be pleased meal but cannot decide which wine, or are afraid to choose one, will be pleased if a knowledgeable server can make an appropriate suggestion. Having a service if a knowledgeable server can make an appropriate suggestion. Having a service staff knowledgeable in wine and how to recommend them-how to pair wines staff knowledgeable in wine and how to recommend them-how to pair wines with food and how to provide “flairs” while opening and serving them, can make with food and how to provide “flairs” while opening and serving them, can make a real difference.a real difference.

BARTENDERSBARTENDERS

BartendBartenderer Also called as barman, barkeeper, barmaid, mixologist, tavern keeper, whiskey Also called as barman, barkeeper, barmaid, mixologist, tavern keeper, whiskey

slingerslinger One who mixes and serves alcoholic drinks at a bar, lounge, or tavern or similar One who mixes and serves alcoholic drinks at a bar, lounge, or tavern or similar

establishmentestablishment A bartender may own a bar they tend or be simply an employeeA bartender may own a bar they tend or be simply an employee Barkeeper carries a stronger connotation of being the purveyor (ownership)Barkeeper carries a stronger connotation of being the purveyor (ownership)

Bartending basics start with the Bartending basics start with the lingo.lingo. It’s also essential to It’s also essential to recognize the glassware. recognize the glassware. The next thing a bartender needs are proper tools to make the cocktail: ice, The next thing a bartender needs are proper tools to make the cocktail: ice,

alcohol, mixers, and the crowning touch, the garnishalcohol, mixers, and the crowning touch, the garnish

Bartenders also usually serve as theBartenders also usually serve as the public image public image of the bar of the bar they tend, contributing to as well as they tend, contributing to as well as reflecting the atmosphere reflecting the atmosphere of the barof the bar..

Some establishments make the bartender Some establishments make the bartender part of the part of the entertainmententertainment, expected perhaps to engage in flair bartending., expected perhaps to engage in flair bartending.

Good bartenders help Good bartenders help provide a steady clientprovide a steady client by by remembering remembering the favored drinks the favored drinks of regulars. They are sometimes called upon of regulars. They are sometimes called upon for for answers to a wide variety of questionsanswers to a wide variety of questions on topics such as on topics such as sports, trivia, directions, or the marital status of other patrons. sports, trivia, directions, or the marital status of other patrons.

Most professions are either Most professions are either physicalphysical or or mentalmental. . Bartending is both.Bartending is both. Know how to pronounce: Know how to pronounce:

Absinthe Absinthe (AB-sinth)(AB-sinth) Cognac Cognac (CONE-yak)(CONE-yak) Cointreau Cointreau (KWAN-troh)(KWAN-troh) Courvoisier Courvoisier (core-VA-see-A)(core-VA-see-A) Crème de cacao Crème de cacao (ka-KA-o or ka-KAH-o)(ka-KA-o or ka-KAH-o) Pernod Pernod (pur-NO)(pur-NO)*Bacchus*Bacchus the Roman God of wine the Roman God of wine

The Real-World BartenderThe Real-World Bartender

The best real-world bartenders make an art form out of their profession. Successful professional The best real-world bartenders make an art form out of their profession. Successful professional

bartenders possess many skills and personality traitsbartenders possess many skills and personality traits

A good personality and an ability to interact well with people are two of a bartender’s best assets. A sense of A good personality and an ability to interact well with people are two of a bartender’s best assets. A sense of humor is invaluable.humor is invaluable.

A well-groomed appearance helps bartenders seem more approachable and professional.A well-groomed appearance helps bartenders seem more approachable and professional. Physical strength is required for long hours standing behind the bar and lifting heavy boxesPhysical strength is required for long hours standing behind the bar and lifting heavy boxes Basic math skills allow bartender to make change and measure drinks accurately and quicklyBasic math skills allow bartender to make change and measure drinks accurately and quickly A good personality and an ability to interact well with people are two of a bartender’s best assets. A sense of humor is A good personality and an ability to interact well with people are two of a bartender’s best assets. A sense of humor is

invaluable.invaluable. A well-groomed appearance helps bartenders seem more approachable and professional.A well-groomed appearance helps bartenders seem more approachable and professional. Physical strength is required for long hours standing behind the bar and lifting heavy boxesPhysical strength is required for long hours standing behind the bar and lifting heavy boxes Basic math skills allow bartender to make change and measure drinks accurately and quicklyBasic math skills allow bartender to make change and measure drinks accurately and quickly

Bartenders must be Bartenders must be aware of everything around them at all timesaware of everything around them at all times.. They They know the know the drink levels of everyone’s beveragedrink levels of everyone’s beverage,, and they and they see new customers as they approach see new customers as they approach the barthe bar.. A second set of A second set of eyes in the back of their heads would be a remarkable eyes in the back of their heads would be a remarkable evolutionary improvementevolutionary improvement;; falling that bartenders need to be constantly falling that bartenders need to be constantly alertalert..

The bartender can literally make or break a party. Since cocktails are complimentary, private-The bartender can literally make or break a party. Since cocktails are complimentary, private-party bartenders must be party bartenders must be very organized with plenty of backupvery organized with plenty of backup. Overall, they can . Overall, they can relax and just relax and just be the life of the partybe the life of the party because the hassle of running tabs and dealing with credit cards is because the hassle of running tabs and dealing with credit cards is nonexistent. The home-party bartender’s main job is nonexistent. The home-party bartender’s main job is to smile, be happy, and set the tone for the to smile, be happy, and set the tone for the party. party. There are thousands of tips a bartender can learn through the years to help make her job easier and more efficient. There are thousands of tips a bartender can learn through the years to help make her job easier and more efficient. There are far too many to list, but a few will illuminate the way. When a guest sits at the bar, There are far too many to list, but a few will illuminate the way. When a guest sits at the bar, always greet him with eye contactalways greet him with eye contact and and a smilea smile as you lay down a cocktail napkin. If you cannot get to him right away, let him know that you’ll be right with him. as you lay down a cocktail napkin. If you cannot get to him right away, let him know that you’ll be right with him. Guest don’t mind waiting if they are recognized . Guest don’t mind waiting if they are recognized .

Service TipsService Tips Keep the Keep the bar top cleanbar top clean for customers.for customers. Always think of Always think of sanitation.sanitation. Don’t let your fingers touchDon’t let your fingers touch drinking surfaces – the top of the straw, the rim of a glass, the ice, and drinking surfaces – the top of the straw, the rim of a glass, the ice, and

the tip of beer bottles.the tip of beer bottles. Bartenders should only handle the glassware by the bottom half carefully Bartenders should only handle the glassware by the bottom half carefully avoiding the areas of the glass that will be in contact avoiding the areas of the glass that will be in contact

with the customer’s mouthwith the customer’s mouth or the drink itself. or the drink itself. Lighting customers’ cigarettesLighting customers’ cigarettes is a time-honored tradition and is an always appropriate gesture. is a time-honored tradition and is an always appropriate gesture.

When you are given a tip, always When you are given a tip, always make eye contactmake eye contact and and say thank you.say thank you. Always Always serve the woman firstserve the woman first, then a man. If a , then a man. If a group of womengroup of women are at the bar, it’s customary to are at the bar, it’s customary to serve the oldest serve the oldest

first and so forth.first and so forth. People love to hear their names. Try to People love to hear their names. Try to remember names.remember names.

When you are given a tip, always When you are given a tip, always make eye contactmake eye contact and and say thank you.say thank you. Always Always serve the woman firstserve the woman first, then a man. If a , then a man. If a group of womengroup of women are at the bar, it’s customary to are at the bar, it’s customary to serve the oldest first and so serve the oldest first and so

forth.forth. People love to hear their names. Try to People love to hear their names. Try to remember names.remember names.

THE HOME-PARTY THE HOME-PARTY BARTENDERBARTENDER