our secret arsenal: stumbleupon, reddit and digg

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Our Secret Arsenal: StumbleUpon, Reddit and Digg How to use them to drive traffic – while being a good community member.

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Page 1: Our Secret Arsenal: StumbleUpon, Reddit and Digg

Our Secret Arsenal:

StumbleUpon, Reddit and DiggHow to use them to drive traffic – while being a good community member.

Page 2: Our Secret Arsenal: StumbleUpon, Reddit and Digg

Social Bookmarking First were sites to, quite literally, share your

bookmarks with others. (like Delicious) Creating a social space where others could

vote content up and down came soon (Slashdot)

StumbleUpon quietly gathered steam in the background (2001)

Page 3: Our Secret Arsenal: StumbleUpon, Reddit and Digg

StumbleUpon

Page 4: Our Secret Arsenal: StumbleUpon, Reddit and Digg

StumbleUpon

Serendipity by algorithm Images work best Videos play within SU, good for SEO Don’t just submit and leave – be part of the

community Results can come six months or two years

later

Page 5: Our Secret Arsenal: StumbleUpon, Reddit and Digg

StumbleUpon

Page 6: Our Secret Arsenal: StumbleUpon, Reddit and Digg

StumbleUpon

Page 7: Our Secret Arsenal: StumbleUpon, Reddit and Digg

Reddit

Page 8: Our Secret Arsenal: StumbleUpon, Reddit and Digg

Reddit

User-run community Sub-categories/communities are owned by users Traffic can be tremendous Most posts go nowhere if they don’t take off

right away Users despise “spammers” – which they call

anyone they perceive to be using Reddit for money or complete self-promotion

If they decide you’re a spammer - you’re toast. Be part of the community.

Page 9: Our Secret Arsenal: StumbleUpon, Reddit and Digg

Reddit

Page 10: Our Secret Arsenal: StumbleUpon, Reddit and Digg

Reddit

Page 11: Our Secret Arsenal: StumbleUpon, Reddit and Digg

Reddit

Page 12: Our Secret Arsenal: StumbleUpon, Reddit and Digg

Digg

Page 13: Our Secret Arsenal: StumbleUpon, Reddit and Digg

Digg Matters a lot who you’re connected with and

how much you support them You have 24-48 hours max You must be continuously active Traffic isn’t tremendous, but SEO is still

extremely strong

Page 14: Our Secret Arsenal: StumbleUpon, Reddit and Digg

Digg

Page 15: Our Secret Arsenal: StumbleUpon, Reddit and Digg

Digg

Page 16: Our Secret Arsenal: StumbleUpon, Reddit and Digg

Digg

Page 17: Our Secret Arsenal: StumbleUpon, Reddit and Digg

Digg

Page 18: Our Secret Arsenal: StumbleUpon, Reddit and Digg

Thank you

Amy Vernon@AmyVernon

http://facebook.com/amyvernonhttp://linkedin.com/in/amyvernon

http://amyvernon.tumblr.com