our seller guide 2012

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Seller Guide (410) 750-6715 www.CharlotteSavoy.com

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  • 1. Seller Guide(410) 750-6715www.CharlotteSavoy.com

2. Thank you for your interest in Charlotte Savoy &Associates of Keller Williams Realty Centre. We hope that you findthe Guide helpful.As you open your Guide, you will discover valuable factsabout our popular Sensible Listingsm program, record-breakingstatistics and a description of our assertive marketing. We have alsoprovided comments from our previous clients, helpful tips onpreparing your home for sale, and an easy reference guide forrecommended contractors.We are the top real estate team with Keller Williamsnationwide. We specialize in selling homes that other agents cannot,through attention to details and features other agents overlook, andwith value-added services that others do not provide.For additional information, please visit our website,www. CharlotteSavoy.com. We think you will be impressed.We look forward to the opportunity to serve you! With best regards, Charlotte Savoy 3. When I called Charlotte Savoy and her team, I expected they would have the attitude of you are lucky to be working with the best. For the last few weeks, I have been overwhelmed with the fact that every single person in the group makes me feel that they are lucky to be working with me!!From having moved before, I know that such energy is rare with most successful realtors. Thank you for breaking the mold and thank you for selling our house!! ~Greg & Laurel Brundage Elkridge, MarylandKeller Williams Realty Centre-Charlotte Savoy & Associates 410-750-6715 www.CharlotteSavoy.com 4. Charlotte Savoy & AssociatesCharlotte Savoy and Laura Scott are natives to Maryland. Charlotte and Laura wereboth raised in Howard County and between the two of them offer more than 25years of Real Estate experience. Ranked in the Top 5 Real Estate Teams inMaryland since 2004, they have helped many families with their home sales andpurchases!Industry Standing & Business Qualifications: Partners of the #1 Team Nationwide with Keller Williams Realty for 2005-2010 Joined Keller Williams Realty in 2005, currently ranked in the Top 15Agents in the USA. Partners of the #1 Team Worldwide for Re/Max International 2004 Member s of the Elite of Realtor Magazines, Top 100 ResidentialSalespeople for last 7 yrs in a row Over 1,500 families happily moved Master faculty member-Star Power Systems- Leadership UniversityPersonal Accomplishments: Settled transactions: 133 in 2011 Sales volume settled: $14 million in 2011 Sales rate: Selling Homes Twice As Fast As The Industry Average!Keller Williams Realty Centre-Charlotte Savoy & Associates 410-750-6715 www.CharlotteSavoy.com 5. For the RecordCharlotte Savoy & Associatesvs. Other RealtorsRealtor #2 Realtor #1 133 CLOSED TRANSACTIONS IN THE YEAR 2011 Charlotte Savoy sells more than 10x the Average Agent!We can sell yours too!Keller Williams Realty Centre-Charlotte Savoy & Associates 410-750-6715 www.CharlotteSavoy.com 6. Charlotte Savoy & AssociatesAbout Charlotte Savoy CEO, Realtor My name is Charlotte Savoy and I am a native of Howard County and have lived in Maryland for my entire life. Currently, I live in Western Howard County with my husband, Ike and our three sons Josh, Jalen and Braedenalong with our golden-doodle Maya. I have been in the customer service arena for my entire adult life. I began my real estate career in 1998 and have taken on more and more responsibility as opportunities arose. From 1999 to 2010, I was a Partner in the Pat Hiban Real Estate Group and together, Pat and I own Keller Williams Realty Centre. Keller Williams Realty Centre opened in 2004 and has three locations to serve her customers. These offices are located in Columbia, Annapolis & the BWI Corridor. I am an experienced agent, and have helped more than 1500 customers with their home sale or purchase and teach other Realtors around the Country about successful real estate careers and how they can accomplish a business that thrives in any market. I believe that my knowledge of the market and my clients needs make me a very successful agent with many customers that return time and time again. This kind of experience can lead to only one conclusionpainless transactions for my customers! People would say that I am known for my sincerity, professionalism and enthusiasm for the real estate business. From 2004 to 2010 my Team was in the Top 5 Real Estate Teams in the US with Keller Williams Realty! In 2010, I branched off to form, Charlotte Savoy & Associates which has taken off! Pat and I remain close friends and business partners in other ventures but it was time for my clients to have the attention that they deserved from ME! Because my clients are my main focus, we are able to provide our clients with amazing exposure for their properties through Social Media and other Online Marketing avenues that most Agents dont know about! Every day we strive to prove that Customers really DO come first! I hope to work with you soon!Keller Williams Realty Centre-Charlotte Savoy & Associates 410-750-6715 www.CharlotteSavoy.com 7. Charlotte Savoy & AssociatesAbout Jenn LaDow RealtorJenn LaDow may very well have been groomed from an early age to serve herclients real estate needs. She had the benefit of being raised by and learning from aTop Producer at one of Virginias leading Century 21 offices. This early exposuretogether with the insight that she has gained from working with several otherwonderful mentors since obtaining her license in 2005 has prepared her for hercurrent challenge as a member of one of the regions most dynamic real estate teams;Charlotte Savoy & Associates of Keller Williams Realty Centre.Jenn is an experienced Agent that brings enthusiasm, experience and confidence toher position as a Full Time Realtor at Charlotte Savoy & Associates. Jenn is a greatlistener and truly cares about her clients needs and pays close attention to the detailsthat protect the interests of her clients and does a great job at helping them avoid thepitfalls that create unnecessary stress for her clients.Jenn is proud of her old-school values, but also utilizes the latest technologies,market research analysis & business strategies to exceed her clients expectations.You can visit her online at www.JenniferLaDow.mykw.comKeller Williams Realty Centre-Charlotte Savoy & Associates410-750-6715 www.CharlotteSavoy.com 8. Charlotte Savoy & Associates Presents your Dedicated Real Estate TeamCHARLOTTE SAVOYJENN LADOW MICHELLE KEMERER CEO, Realtor RealtorRealtor Direct Line (443) 858-2723Direct Line (410) 207-1759 Direct Line (443) 324-5916Email [email protected] Email [email protected] Email [email protected] ERIN PEARSON KELLY KESLERField Services & Marketing Manager Executive Administrator Direct Line (410) 750-6715 Direct Line (410) 750-6715 Email [email protected] Email [email protected] Keller Williams Realty Centre-Charlotte Savoy & Associates 410-750-6715www.CharlotteSavoy.com 9. The Sensible Listingsm smWhat Makes Our Sensible Listing Program So Great? Sell your property yourself, while it is listed, and pay no commission. Your benefit: Having the ability to contribute and get compensated for your efforts. You can run ads and hold open houses if you wish*. Some of our clients have sold their homes to those they work with through electronic bulletin boards and email. Cancel the listing at anytime. Either you or I can cancel simply by faxing or emailing a note stating, I want to cancel the listing. Its that simple. The cancellation becomes effective 24 hours after required notice. However, please allow 5 business days to have the sign removed and the listing withdrawn from the MLS and the Internet. No advanced fees of any kind. You only pay a commission if I procure an offer that is acceptable to you. No Pressure presentation. I will never allow you to be pressured by the buyers agent and you will never be pressured by me. All offers will be faxed or delivered to my office and will be presented to you by phone and fax with our recommendations, so you can make your decisions privately. * If you hold an open house, we do require you to use our signs. This program does not allow you to display any sign other than ours.Keller Williams Realty Centre-Charlotte Savoy & Associates410-750-6715www.CharlotteSavoy.com 10. The Sensible Listing sm When selecting an agent dont be afraid to comparison shop. Charlotte Name ofName of otherSavoy & other agentagent Associates __________________If called by a hot Buyer, would your home be shownimmediately?yesDoes the agent only work with Sellers to avoid conflicts ofinterest? yesDoes the agent have a home stager available?yesDo all ads and websites list the price? yesDoes the agent work with multiple relocation companies? yesAre the open houses well advertised weekly including signs putout on Friday afternoon?yesVirtual tours and online photos on multiple websites? yesDoes the agent have over 126 domain names pointing to theirwebsite?yesDoes the agent provide Buyer feedback from showings at least 2times per week both by email and by phone?yesDoes the agent send copies of their online marketing efforts? yesDoes the agent provide you updated market data to help withproperly pricing your home? yes5 full time licensed agents promoting your home?yesDoes the agent provide brochure boxes outside on the sign andkeep them filled? yesDoes the agent have a full time courier?yesCan I cancel the listing agreement with 24 hours notice?yesCan I sell it on my own and pay nothing?yesDid the agent support the price scientifically? yesDid the agent provide a statement of closing costs? yesDid the agent take notes about your home and listen to yourneeds?yesWas the agent on time?yes 11. Home of the Sensible Listingsm 12. Extended Marketing ReachWhen you list with me, well have access to the Keller Williams Listing System, or KWLS.This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites. 13. Online Exposure92% of Buyers find their property ONLINE! Thats why Charlotte Savoy & Associates spends so much of their time and effortsgiving our Sellers the best exposure through online advertising.Check out the some of the other sites we can be found on ~ CharlotteSavoy.com ~ Realtor.com ~ Homesdatabase.com~ Zillow.com ~ Craigslist.com ~ Homes.com ~ Google.com ~ KW.com ~ Facebook.com ~ Trulia.com ~ Twitter.com~ Yahoo.com ~ Homegain.com ~ Homes.com ~ BaltimoreSun.com ~ Redfin.com ~ YahooRealEstate.com~ Linkedin.com MilitaryForRentForSale.comPennysaver.com Facebook.comRealEstateBook.comWashingtonPost.com OpenDoor.com Our marketing team spends many hours each week optimizing search engines andinvesting in pay per click advertisings such as Google, MSN, Yahoo & numerous other websites that link to our local MLS that will showcase your home as well.Keller Williams Realty Centre-Charlotte Savoy & Associates 410-750-6715 www.CharlotteSavoy.com 14. Showings ReportKeller Williams Realty Centre-Charlotte Savoy & Associates 410-750-6715 www.CharlotteSavoy.com 15. Home of the Sensible Listingsm 16. Tips For Selling Your HomeIt is important to attract as many qualified buyers as possible. Inpreparing your home for sale, it is eminent to envision your home througha buyers eye. Fact is, people purchase what they see, not how itsgoing to be. Now is the time to make your home as buyer-friendly aspossible.You can improve the market value of your home without finishing thebasement or remodeling the kitchen. Paint is your best improvement investment for getting a greater return on your money. Remember, presentation is key. Mow the lawn, trim the trees and shrubs away from your house. You cant sell a house if you cant see it. Rake leaves if it is that time of year. Remove dead plants, flowers and shrubs. Put away tools, garbage cans, hoses, toys and building materials neatly in the garage (where applicable). Remove window screens while selling your home and keep Outside the windows clean. This will allow plenty of light to come in. Clean your front door and stain or paint where needed. Check for broken roof shingles. Seal or resurface driveway (if applicable). Clear patios or decks of planters, flower pots, charcoal and barbecues (during winter). Dress up front yard shrubs and lamp posts with fresh mulch.In todays market, most Buyers will drive by several homes before going inside just one. You must remember, people will judge your home by its exterior without ever seeing the inside. A sloppy exterior, and you may not make the cut.Keller Williams Realty Centre-Charlotte Savoy & Associates 410-750-6715 www.CharlotteSavoy.com 17. Tips For Selling Your Home Use a bright bulb in the foyer light fixture. Turn on all the lights in the evening to welcome potentialbuyers. This is not a bad idea to do in the daytime as well,especially if you are surrounded by trees. Clean all light fixtures. Dirty light fixtures get noticed. Cleanfixtures provide a bright and cheery atmosphere. Fill the house with the pleasant aroma of cinnamon or other Foyerfresh scents. This can be done by simply simmering a pan ofwater and cinnamon on the stove. Spotlessly clean woodwork and carpeting. Clear window ledges of all objects to give a nice glimpse insideand out. Repaint walls, if necessary, in a neutral color such as antiquewhite. Discard worn furniture and move extras to a storage area. Toomuch furniture makes a room look too small. Visit a model home to get decorating ideas. Clear away all magazines, books and necessary objects fromfurniture throughout the house.Living Room Take down pictures that hide walls. Patch nail holes and paint. Add lamps and lighting in dark areas. Open the curtains. Set out some fresh flowers. 18. Tips For Selling Your Home Clean your stove and oven. Replace broken appliances and repair squeaks, drips orbinds in cabinet drawers. Discard old food and leftovers from refrigerator. Kitchen Clear refrigerator of messages, pictures and magnets(except ones that say Charlotte Savoy). Clear all magazines, small appliances and cookware fromcountertop. As people tend to judge kitchens by theircountertops, the cleaner, the better! If it hasnt been used in months, put it away! Clean fireplace (where applicable) and remove any itemsthat are in front of it. Replace carpet if it has a loud color. This can be costly,but it will sell the house. Remove all magazines, books, Familytoys and work furniture that might influence a buyers Roomfeeling about the room. Create an easygoing, relaxed atmosphere in your familyroom. This is where most families spend their time, somake it look GREAT! Remove any unnecessary items from the vanity, tub, etc.The idea is to make the room look like a guest bathroom. The sink, tub, commode, tile and shower curtain should beimmaculate. No soap film or hair.Bathrooms Caulk and grout tile. Bleach discolored grout. It doesnttake long and it sells. Remove any wall paper that is not conservative. Noneed to re-paper, just paint wall antique white. Decorate with towels. 19. Tips For Selling Your Home This is the second most important-to-be appealing room in the house (after the kitchen and before the family room and garage). Define areas (sleeping, dressing, etc.) by furniture Masterarrangement. Keep simply furnished.Bedroom Be sure clothes are hanging up, not laying out in the room. Make the closets more appealing by storing off-season clothing elsewhere. Go ahead and pack them since you are moving! Heres a challenge ask children and teenagers to clean upChildrens their rooms, take down posters and open curtains.Bedroom Add lighting if needed. The perfect garage contains only cars, but if this is not possible clean up, fix up, sell or toss out unneeded items. GarageHave a garage sale! Clean, seal and possibly paint the floor. A finished basement is great follow instructions for family room. If unfurnished, keep the floor swept. Using a cementBasement paint keeps dirt down, looks fresh and only takes a few hours. A battleship gray is recommended. Change furnace filter and clean appliances. 20. Tips For Selling Your Home Ask yourself. Is there anything inside or out that will notmake the move? If so, throw it out now. Dont waituntil you sell. Think positive. You are going to sell the house and move.Start packing small things up now. When the house sells,you will be glad you prematurely packed and it will makeGeneral the house look great. The best things to pack are littleknick-knacks, miscellaneous things that are not used in apractical sense. Keep it simple. Nothing should touch the floor unless its apiece of furniture. Remove all baskets, luggage, etc. Themore floor space a buyer can see, the bigger the room willappear. 21. Tips For Selling Your Home For showings, please be out of the house whenever possible, or at least plan to take a walk with the children or pets. Prospective buyers will feel more at ease if the Additionalhouse is empty.Tips to Help Tell me what you like about your home (i.e., the yard, theME Sell location, etc.).Your Home. Strong cooking or smoking odors can ruin a sale. Make sure your home is fresh for showings. Turn on all lights and leave soft music playing. Remember You never get a second chance to make a good firstimpression. Buyers are looking for well cared-for homes that they can moveinto immediately. A buyer without an imagination will walk out withoutconsidering making an offer. Presentation is key.Super Critical Areas: Front Yard Kitchen Bathrooms Master Bedroom 22. Setting the Price of Your HomeThere are three factors to consider in selling your home: location, conditionand price and theyre all related.The listing partners use their experience and expertise to fine-tune the priceby taking all these variables into consideration.LOCATION Your homes location and setting influence its value. A home inside a quiet subdivision sells for more than the identical home on a busy street. Views, streams and trees usually enhance value. You obviously have no control over location.CONDITION New homes usually enjoy a marketing edge over resale homes because they are shiny and clean. Builders enhance their appeal by offering model homes (clean, bright and shiny, professionally decorated in current colors and amenities) for buyers to examine. Our goal is to make your home as close to a model as possible while remaining sensitive to costs. You have nearly complete control over the condition of your property and you can increase value and decrease time on the market by being sure your property is in the best possible condition.PRICING Your home must be priced within the appropriate range. You must actually sell your property twice: first, to the buyer, then to an appraiser. The buyer is more subjective and compares the amenities of your home to those of other homes in the same price range. The appraiser is more objective and compares age, size and cost-identifiable features in your home against other properties that have sold. 23. Preparing for the Home InspectionMany of these items may be taken care of with little or no cost. Some of these itemswill indicate to the home inspector and buyer that the house has been maintained. Do not doquick cheap repairs. The inspector will be suspicious of amateur work and will tend to take acloser at the house. Clean out gutters. Divert all water away from house (i.e. downspouts, sump pump, condensation drain, etc.) Grade should taper away from structure. Trim trees and bushes back from foundation, roof, siding and chimney. Paint all exterior wood and caulk around trim, chimneys, windows and doors. Replace rotted wood, if applicable. Seal asphalt driveways, if needed. Seal or point up masonry chimney caps. Install metal flue cap. Clean or replace HVAC filter. Clean air returns. Point up any failing mortar joints in brick or block. Test all smoke detectors. Update attic ventilation, if needed. Clean chimney, fireplace or woodstove. Seal masonry walls in basement. Get all windows and doors in proper operating condition. Make sure all doors, especially closet doors, open and close with ease. Put all plumbing fixtures (toilet, tub shower, sinks) in proper working condition. Look for any leaks. Install GFCI receptacles near all water sources. Check sump pump for proper operation. Replace any burned out lights. Remove firewood from contact with house. Proper grading recommended under deck. Proper vapor barrier in crawlspace. Caulk all exterior wall penetrations. Caulk all tub/shower fixtures. Caulk along tub/floor, tub/walls, tub/shower/glass doors. Remove any visible moisture from crawlspace. Moisture levels in wood should be below 18%, to deter rot and mildew. Check that bath vents are properly vented. Remove paints, solvents, gas, etc. from crawlspace, basement, attic, porch, etc. Check that toilets are secure to floor. Expose all attic and/or crawlspace access. 24. Preferred ServiceProviders Keller Williams Realty Centre- Charlotte Savoy & Associates 410-750-6715 www.CharlotteSavoy.com 25. Preferred ServiceProviders Keller Williams Realty Centre- Charlotte Savoy & Associates 410-750-6715 www.CharlotteSavoy.com 26. Preferred ServiceProviders Keller Williams Realty Centre- Charlotte Savoy & Associates 410-750-6715 www.CharlotteSavoy.com