our story - abels & abels · bella is a pure baby alpaca wool throw, so it is extremely soft...

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Page 1: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect
Page 2: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

all agreed that in order to provide a great value to our future customers, we should adhere to the following lines of work:

participate directly in designing and manufacturing, handpick the assortment, be very smart with marketing, also it had to be an online business, as we simply could not afford “brick and mortar” in the middle of the Credit Crunch.

So here we are. After a careful selection and long negotiations we are now working in close partnership with a weaving mill which has been in business since 1927 - that close relationship allows us to fully control the designing and manufacturing of our products. We also handpick textiles from a number of other weaving mills - for a simple reason, that every one of those mill is specializing in some particular type of cloth.

Just like many great and wonderful stories, ours began in a restaurant. It was a chilly October evening in 2009, we were enjoying our late snacks and drinks at The Narrow in Limehouse after a marathon of a trade fair.

Inga had a wool throw on her lap and at some point she started examining it - a kind of a professional habit of a home textile designer. She could easily identify the composition, the quality and, most surprisingly to the rest of us, the exact weaving mill where it was manufactured at.

Apparently all wool throws that carry the “Made in EU” label are made in a handful of weaving mills across Europe. That includes the expensive ones you see in the high street shops all over the country.As our interest increased, we began contemplating the idea of starting our own wool throw business. We

OUR STORY

Page 3: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

BROWN

SMOKE BLUE

LATTE

GREY

BEIGE

SILVER

IVORY

EVEREST In a gorgeous range of 7 muted colourways our Everest throw is ultra-soft and effortlessly stylish. Subtle fringing finishes the edges. Whether draped across your bed at home or tucked into your suitcase for travelling, this 100% cashmere throw is the perfect companion.

Size 130 x 180Composition 100% Cashmere, dry cleaning, comes in a gift box

Page 4: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

BEIGE BROWN SILVER

EVEREST HERRINGBONE Woven from 100% Cashmere Everest throw is super soft and it feels really nice to touch. Everest Herringbone Cashmere throws are the golden mean between classic and modern. Herringbone weave adds a touch of modern look and the fringes help keep it classy. Glamorous to look at, and gentle to the skin, the Everest Cashmere throws are sought after by every fashionista. Available in beige, brown, and silver.

Size 130 x 180 cmComposition 100% cashmere , dry cleaning, comes in a gift box

Page 5: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

EMILIOInspired by the shifting colours of the sea and sky, our Emilio throw is feather-light and oh-so comfortable. Available in 4 sumptuous colourways which combine two shades in one throw, and finished with contrasting fringing, this is a must-have addition for any home.

Size 130 x 180Composition 100% Cashmere, dry cleaning, comes in a gift box

TURQUOISE NAVY BLUE SMOKE BLUE

Page 6: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

NAVY BLUE GREY BEIGE

EVASoft as a cloud, our Eva throw is crafted from 100% cashmere and woven from a textured bucle yarn and finished with delicate fringing. It feels lovely against your skin, making it perfect as a shawl or wrap, as well as adding an understated charm to any interior. Choose from 3 subtle colourways.

Size 130 x 180Composition 100% Cashmere, dry cleaning

Page 7: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

ANTHRAZITE SILVER BEIGE

ERNESTOA sumptuous mix of cashmere and merino wool, the super-soft Ernesto throw is perfect for hunkering down for snuggly evenings on the sofa. Available in 3 neutral colourways, with one side pure colour and the other with a grey or taupe tone, and finished with contrasting fringing.

Size 130 x 180Composition 20% cashmere 80% merino wool, dry cleaning, comes in a gift box

Page 8: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

SOFIAThe Sofia throw is a gossamer-soft combination of lambswool on one side and linen on the other. Both fabrics feel lovely against your skin, whether you wear this as a shawl or drape it over your bed for some summer snuggles.

Size 130 x 180Composition 60% linen 40% lambswool, dry cleaning

Page 9: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

BLUE CHOCO BEIGE

BRUNOWith its textured weave and pared-back colours the Bruno throw perfectly complements a modern interior. Crafted from 85% wool and 15% alpaca it feels soft to the touch and will keep you cosy for years to come. Available in blue, choco and beige.

Size 130 x 180Composition 85% wool 15% alpaca, dry cleaning, comes in a gift box

Page 10: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

ROBERTOAn amazing throw for throw lovers of all ages. This little bundle of joy is made of pure wool and is really soft and lightweight. Beige coloured fringes at both ends add an aristocratic feel to this luxurious and magnificent looking wool throw. One side is more vivid that the other. Perfect for cuddling into in front of a fireplace. Roberto wool throws are available in nine different colours.

Size 130 x 200 cm Composition 100% wool, dry cleaning

CHOCO

MOSS GREEN

CHERRY

SPA GREEN STEEL GREY TAUPE

RUST INDIGO MARINE BLUE

Page 11: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

BLUE GREY BROWN

DONATOIn a classic tartan pattern the Donato throw will add a splash of sophisticated colour to your sofa or bedroom. Crafted from 100% wool it benefits from the hard-wearing properties of natural fibres, but it’s soft and snuggly too. Available in blue, brown and grey.

Size 130 x 180Composition 100% wool, dry cleaning

Page 12: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

PAULAIf you’re looking for a classic, elegant 100% pure wool blanket to complement your interior, meet the Paula throw. Available in neutral ivory and silver colourways that will work with any decor scheme, this throw is cosy, soft and perfect for curling up on the sofa or draping over your bed on a chilly evening.

Size 130 x 200 cmComposition 100% wool, dry cleaning

SILVER GREY IVORY

Page 13: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

LORENZODrape our Lorenzo throw over your bed for instant cosy luxury, or fold over a sofa to bring some warm, gentle colour into your interior. Composed from 35% lambswool, 35% cotton and 30% recycled polyester this is a lightweight yet snug throw in a two-way colour scheme: natural on one side and in a choice of spa green, terracotta or choco on the other.

Size 130 x 180Composition 35% Lambswool; 35% Cotton; 30%Polyester; (100% Recycled) , dry cleaning

SPA GREEN TERRA COTTA CHOCO

Page 14: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

BELLABella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect for travelling. Solid coloured baby alpaca wool throws are a great choice for decorating your home, because on top of being lightweight and extremely warm these plain colour throws decorated with fringes are really easy to match your interior. Variety of colours and squares (grey, brown) to choose from.

Size 130 x 200 cm Composition 100% baby alpaca, dry cleaning, comes in a gift box

SILVER MINT CORAL

GREY AQUA BRIGNT PINK TEALSOFT BROWN

CHARCOALLATTE TERRA

IVORY

NAVYBROWN

INDIGO

Page 15: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

BELLA SQUAREBella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect for travelling. Solid coloured baby alpaca wool throws are a great choice for decorating your home, because on top of being lightweight and extremely warm these plain colour throws decorated with fringes are really easy to match your interior.

Size 130 x 200 cm Composition 100% baby alpaca, dry cleaning, comes in a gift box

BELLA SQUARE GREY

(LIMITED)

BELLA SQUARE BROWN

(LIMITED)

Page 16: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

MARTAA cosy patterned throw made of the fine merino wool. Luxurious throw with multi-coloured fringes can help createa warm and cosy atmosphere sitting by the fireplace and can also be a great help when preparing for a picnic. Whencombined, 100% Merino wool and a great modern design create an amazing Marta Merino wool throw which will suityou on any occasion.

Size 130 x 200 cmComposition 100% merino wool, dry cleaning, comes in a gift box

MARTA RED GREEN MARTA RED RANGE

MARTA BLUE GREY MARTA PURPLE

MARTA TURQUOISE

Page 17: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

LUIGI

AQUAINDIGO

GREY CHOCO

TERRA COTTA

Luigi is a throw made of mixed wool and alpaca wool. This checked pattern throw feels soft to touch and can create a classical look in your home. Plaid shirts are back in style, so why not get yourself or your beloved one a plaid wool and alpaca wool throw? Luigi throws are available in indigo and aqua colours.

Size 130 x 200 cm Composition 70% wool 30% alpaca, dry cleaning, comes in a gift box

Page 18: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

TERRA COTA

CHOCO

GREY

TEAL

SPA GREEN

TITOCrafted from 100% pure wool our Tito throw makes a beautiful addition to any interior. And exterior, for that matter, being ideal for picnics and cuddling up under the stars. The choice of 3 colours are all blended with a base grey tone to create a gorgeous textured weave.

Size 130 x 200Composition 100% wool, dry cleaning

Page 19: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

VALERIA

TERRA COTA

JEANS

BEIGE

GREY

There are plenty of reasons to love these Green cotton throws. Green Cotton is the product which combines the maximum respect for the environment, with all the advantages for health that only a natural fiber can offer. Only raw material is used recycled, carefully selected, washed and prepared with great care to get the maximum quality level. Throws are warm, cosy and can be used on various occasions. From picnics on chilly afternoons to late dinners in front of the fireplace.

Size 130 x 180 cmComposition 65% Green Cotton; 35% Microfiber

Page 20: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

ADRIANO GREY ADRIANO BLUE

ADRIANOCrafted from 100% pure wool throw makes a beautiful addition to any interior. And exterior, for that matter, being ideal for picnics and cuddling up under the stars. The choice of 2 designs are all blended with a base grey tone to create a gorgeous textured weave.

Size 130 x 200Composition 100% wool, dry cleaning

Page 21: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

VALENTINOWarm and cosy Valentino throws made of 100% wool will become your best friends on those late and chilly summer evenings. On top of being extremely warm these wool throws are really perfect for a late walk in the park. Available in grey and blue.

Size 130 x 180 cmComposition 100 % wool, dry cleaning

GREYBLUE

Page 22: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

ALBERTO & FEDERICOHave you been searching for an extremely cosy throw that is perfect for picnics? Then look no further. Federico & Alberto! This striped 100% wool throw with fringes is super warm and cosy. Grab this wool throw when getting ready for a picnic and you will not feel the cold weather nor have to worry about a place to sit. Federico & Alberto wool throws are available in grey/gold and grey/turquoise (the base colour is grey).

Size 130 x 200 cm Composition 100% pure new wool, dry cleaning

ALBERTO GREY GOLD (LIMITED)

ALBERTO GREY TURQUOISE FEDERICO GREY TURQUOISE (LIMITED)

Page 23: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

SALVATOREWhether you use this as a cosy throw or an everyday scarf, the Salvatore shawl will soon become an essential. Lightweight, caressable and edged with a distinctive fringe, this shawl comes in 7 neutral colourways that will complement any colour scheme.

Size 130 x 180Composition 20% cashmere 40% merino 40% viscose, dry cleaning

BEIGE

SILVER

GREY

ROSA

INDIGO CHOCO PURPLE

Page 24: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

LUCIANOThis lightweight versatile scarf is crafted from pure superfine merino wool. The subtle check and fringing add a quietly stylish finish, and you can choose from 3 gorgeous earthy colourways.

Size 70 x 200Composition 100% superfine merino wool, dry cleaning

GREY

DARK GREEN

BROWN

Page 25: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

FABIENE

BLUENAVY

BROWN GREY

BLACK

Lightweight yet cosy, our Fabiene throw looks fabulous tucked over a sofa or wrapped around your shoulders. Versatile and elegant, it will add a subtle classic feel to your home and complement any outfit. Crafted from 100% wool it’s naturally cosy, soft and hard-wearing. Available in black, navy, blue, brown and grey.

Size 70 x 200 cm Composition 100% wool, dry cleaning

Page 26: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

GIFT WRAPPINGItems can be individually tied with ribbon, wrapped in tissue paper and boxed at additional cost.

Page 27: OUR STORY - Abels & Abels · Bella is a pure baby alpaca wool throw, so it is extremely soft and thin. Being lightweight, this throw does not take up a lot of space and is perfect

L E T ’ SK E E P I NT O U C H

+1 312 233 2929

U S A

+44 20 8133 3853

+33 066 288 0705

U K

F R

+39 335 545 2040

+49 157 3598 2285

I T

D E

[email protected]

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