our story for success in japan and worldwideour story for success . in japan and worldwide . my...
TRANSCRIPT
March 25, 2016 Masahiko Uotani Representative Director President and CEO
Our Story for Success in Japan and Worldwide
My determination to restore “Shiseido’s vitality” is stronger than ever after two years as president and CEO.
Accelerate growth
Fundamental restructuring
2015-2017 2018-2020
VISION 2020
A Globally Respected Company • Become a company full of energy for growth • Become a company that is a topic of conversation around the world • Become a company that young people adore • Become a company that is brimming with youthfulness • Become a company that is a blend of diverse cultures
Has Shiseido Changed?
Japan Business Regain Vitality
Store Sales
+16%
Recovering market share
ICHIGAN Activities Each and every employee working together with a consumer-oriented mindset
Complimentary feedback from consumers
*Consumer comments received at sales counters 2014年度 2015年度 FY2015
BC Counter Activities
2×
FY2014
Global Business Regional HQ System Launched
Europe
Paris
China
Shanghai
Japan
Tokyo
Asia Singapore
Americas
New York
Travel Retail
Singapore
Achieving One Shiseido Fostering shared values and a sense of unity
*YoY Sales based on shipments (local currency basis). Actual results for Jan.-Dec. 2015.
Americas
+26%
Europe
+74% Asia Pacific
+48%
*Travel retail sales is included in all regions. Asia Pacific includes Japan, Hong Kong, etc.
Facing reality
FY2016 Keep strengthening the foundation for growth
Marketing Storefront Activities/Advertising/Samples
R&D
Production/Logistics
Improve Profitability Implement structural reform overseas
Increase efficiency
Our Success Comes From Our People
A wonderfully diverse organization
A framework that enables growth and empowers people who can win worldwide
Corporate Culture Reform Try & Error & Try
Empower female leaders
Committed to Society Support beautiful lifestyles for women Be a partner in people’s lives