our story for success in japan and worldwideour story for success . in japan and worldwide . my...

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March 25, 2016 Masahiko Uotani Representative Director President and CEO Our Story for Success in Japan and Worldwide

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Page 1: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

March 25, 2016 Masahiko Uotani Representative Director President and CEO

Our Story for Success in Japan and Worldwide

Page 2: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

My determination to restore “Shiseido’s vitality” is stronger than ever after two years as president and CEO.

Page 3: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

Accelerate growth

Fundamental restructuring

2015-2017 2018-2020

VISION 2020

Page 4: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

A Globally Respected Company • Become a company full of energy for growth • Become a company that is a topic of conversation around the world • Become a company that young people adore • Become a company that is brimming with youthfulness • Become a company that is a blend of diverse cultures

Page 5: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

Has Shiseido Changed?

Page 6: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

Japan Business Regain Vitality

Store Sales

+16%

Recovering market share

Page 7: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

ICHIGAN Activities Each and every employee working together with a consumer-oriented mindset

Page 8: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

Complimentary feedback from consumers

*Consumer comments received at sales counters 2014年度 2015年度 FY2015

BC Counter Activities

2×

FY2014

Page 9: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

Global Business Regional HQ System Launched

Europe

Paris

China

Shanghai

Japan

Tokyo

Asia Singapore

Americas

New York

Travel Retail

Singapore

Page 10: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

Achieving One Shiseido Fostering shared values and a sense of unity

Page 11: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

*YoY Sales based on shipments (local currency basis). Actual results for Jan.-Dec. 2015.

Americas

+26%

Europe

+74% Asia Pacific

+48%

*Travel retail sales is included in all regions. Asia Pacific includes Japan, Hong Kong, etc.

Page 12: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

Facing reality

Page 13: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

FY2016 Keep strengthening the foundation for growth

Page 14: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

Marketing Storefront Activities/Advertising/Samples

Page 15: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

R&D

Page 16: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

Production/Logistics

Page 17: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

Improve Profitability Implement structural reform overseas

Increase efficiency

Page 18: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

Our Success Comes From Our People

Page 19: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

A wonderfully diverse organization

Page 20: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

A framework that enables growth and empowers people who can win worldwide

Page 21: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

Corporate Culture Reform Try & Error & Try

Page 22: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

Empower female leaders

Page 23: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two

Committed to Society Support beautiful lifestyles for women Be a partner in people’s lives

Page 24: Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My determination to restore “Shiseido’s vitality” is stronger than ever after two