our story - professionalsalonconcepts.com · professional salon concepts 800-343-5289 or...

Our StoryProfessional Salon Concepts began in 1983 out of a passion and love for the hairdresser. Our goal wasto develop a company that would:

• Improve the position of the hairdresser

• Become the salon owner’s best business relationship

• Stand behind everything we did

Today, we continue working hard to achieve that goal. PSC is the first beauty products distributor everto join the prestigious ranks of Inc. 500’s list of fastest growing privately held companies. We earnedthis honor not just once, but twice. We have been named Modern Salon’s “Distributor of the Year” andhave been given the Diamond Award for Excellence in Customer Service by American SalonMagazine. We deliver quality hair care products and offer innovative educational programs. We arerecognized as leaders in the industry who not only apply sound business strategies, but also employthe imagination and creativity that keeps us on the cutting edge, but most importantly, we work sideby side with our clients. Listening to you. Evaluating your needs. Together we develop successfulstrategies and programs that make your salons the best they can be.

At PSC, we have never lost sight of our dream. We ask that you let us work for you, and together wecan build a strong foundation for the future.

TABLE OF CONTENTS-3 . . . . . . . . . . . . . . . . . . . . . . Why PSC

Page 4-5. . . . . . . . . . . . . . . . . . . . . PSC Brands

Page 6. . . . . . . . . . . . . . . . . . . . PSC Education

Page 7 . . . . . . . . . . . Paul Mitchell® the school

Page 8-9 . . . . . . . John Paul Mitchell Systems®

Page 10-11 . . . . . . . . . . . . . . . . . . . . . Davines

Page 12 . . . . . . . . . . . . . . . . . z.one concept™

Page 13 . . . . . . . . . . . . . . . . . . . . . . . Reuzel™

Page 14-15 . . . . . . . . . . Beauty Industry Icons

REGISTRATION POLICYRegistration is required for all events.Space is limited and we encourage youto resister early.

Registration can be placed throughyour PSC Salon Consultant, [email protected], or phoning the PSC Education Department at 800-343-5289.

In case of minimum attendance a classmay be subject to cancellation.

A credit card is needed to secure yourseat at the time of registration. Yourcard will not be charged until thescheduled due date.

PSC accepts VISA, Mastercard,Discover and American Express. If youchoose to pay by check or cash,payment must be received by thescheduled due date. If payment is notreceived by scheduled date, PSC hasthe right to cancel your seat.

PAYMENT/CANCELLATION POLICYFor any WORKSHOP seat payment isdue in full 90 days prior to thescheduled event date and is non-refundable once payment is received.

For all other seats payment is due infull 30 days prior to the scheduledevent date and is non-refundable oncepayment is received.

Payments should be sent to:PSC Education Department610 Moen AvenueJoliet, IL 60436

610 Moen AvenueJoliet, IL 60436

Phone: 815-744-0976Fax: 815-744-6931

Official Cosmetology CE Sponsor

Cover photo courtesy of z.one concept™

Who Are Terri & Steve CowanINDUSTRY EXPERTS, SPEAKERS AND COACHES

Innovation-Education-Commitment. These are often the words used by members of the haircare industrywhen asked to describe Terri and Steve Cowan. In 1983, when Steve founded PSC, the haircare industrywas a fragmented entity. With fresh ideas, and a deep commitment to his clients, Steve embarked on anew philosophy that would one day turn into an industry model. It was, and still is, PSC’s mission to growthis industry one hairdresser at a time, through a balance of technical skills, training, and business savvy.His goal is to make the salon business profitable and professional, an industry and career that people aredrawn to and love. Utilizing his business savvy and unparalleled industry-specific dialogue, he canchange a business by changing just a few of the words and phrases that are used behind the chair.

Terri’s dynamic style was brought to the attention of famed entrepreneur and author, John McCormack,and his then business partner, Sam Brocato. Brocato had recently launched his own line of hair careproducts, Brocato International, and before long Terri had joined the team to eventually become ExecutiveVice President. It was during her association with Brocato that she first met Steve Cowan.

Terri serves as one of the Salon Industry’s leading and most respected speakers and trainers. Her direct,common sense approach to measuring and quantifying extraordinary customer service, combined withher undeniable sense of humor is what her audiences enjoy the most. Steve is a powerful speaker in hisown right with the ability to take everything that he has learned in his forty plus years in this industry andbreak it down to share with those around him. He has the ability to engage a room and to lift them to anew personal expectation level.

Both Terri and Steve are dedicated to helping salon owners see their business through their customers’eyes. They are committed to upgrading the image of the hair care industry, and firmly believe that qualityservice is the key. It is because of this insight and dedication that they continue to lead the pack inchanging the industry through the belief that in this industry, as in all professional industries -

“Today’s Performance is Tomorrow’s Traffic”

www.professionalsalonconcepts.com

Professional Salon Concepts

pscthespace

@pscspace

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Professional Salon Concepts 800-343-5289 or 815-744-3384


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EDUCATION- THE CORNERSTONE OF PSCEducation means motivation, and motivation means increased profits. PSC is dedicated to helpingsalon owners and hairdressers achieve their dreams and goals through high quality education. At PSC,we have the tools to set you up for success, and have fun while doing it.

The Space is PSC’s education facility and is an environment where the hairdresser can learn, bechallenged and pampered all in the same day. We believe in providing today’s top artists along with thelatest education so that the hairdresser leaves feeling skilled, refreshed, creative and inspired. InNovember of 2015 PSC revealed an addition to The Space. This new 4,200 sq ft facility encompasses whowe are and what we have to offer the hairdresser. Join us at The Space for the latest in cutting, coloring,styling and business education. Whatever the education, it is worth your trip to experience TheSpace!

In addition to our education facility, we offer in-salon education as an added value to the salons thathave made the commitment to PSC. We also have education on the road, which is a collection of salonsthat gather local hairdressers in a community and host a selection of in salon classes.

At PSC we are always looking for talented hairdressers who want to share their passion as a hairdresserand become a PSC educator. Our educators are talented and dedicated professionals who have thepassion to inspire creativity and helping other hairdressers succeed. In return, educators sharpen theirown skills and excel behind the chair.

PSC EDUCATOR COMMITMENT• Committed to LOVE living the life of a hairdresser

• Committed to be licensed/working cosmetologist

• Committed to work in a salon that represents the brand of interest in which toeducate 75% of the hair category offerings

• Committed to work in a salon that represents the brand of interest in which toeducate 75% of the color offerings

• Committed to have an endorsement from salon owner

• Committed to have an endorsement from PSC Consultant

• Committed to the process of becoming an educator; independent work is required

• Committed to educating for PSC a minimum of 2 days per month

• Committed to attending educator updates and certifications, often at your ownexpense to develop your talent

• Committed to being called upon to assist the manufacturer backstage shouldcompensation be extended or not

• Committed to having an image that compliments the brand of interest in whichyou desire to educate

• Committed to partnering with the manufacturer

• Committed to partnering with PSC

• Committed to having a desire to make a difference

• Committed to having loads of fun

PSC EDUCATOR PERKS• Product Kit

• Special pricing on PSC Business classes

• Complimentary seats to Look and Learn events

• Special pricing on tools

• Creative and technical growth through advanced trainings

• Compensation for In Salon teachings

• Opportunity to be featured on stage at Space events

IT MATTERS Who You Trust for Education

Photo courtesy of John Paul Mitchell Systems®


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Over 35 years ago, two friends were inspired to start a

company that would support the success of hairdressers and

provide luxury hair care at an affordable price. The rest is

history. For John Paul Mitchell Systems®, producing the

highest quality professional hair care available is simply not

enough. John Paul Mitchell Systems® is (and always will be)

dedicated to making our world a more beautiful place. They

were the first professional beauty company to stand up

against animal testing and their charitable efforts continue to

set the standard for giving in our industry. A commitment to

caring for people and the planet is a driving force in

everything they do. Some things never change. John Paul

Mitchell Systems® Co-founder and Chairman of the Board

John Paul DeJoria and Co-owner Angus Mitchell still steer the

company according to its original vision. Despite offers from

public corporations to sell, they refuse because of their initial

vow to stand by the professional beauty industry. The men

behind the bottle make John Paul Mitchell Systems® one of

the most recognized and respected names in the industry.

www.paulmitchellpro.com

Founded in Parma, Italy in 1983 by the

Bollati Family, Davines Group started as a research

laboratory, producing high-end hair care products for

renowned cosmetic companies worldwide. After a decade of

honing their expertise, they began creating their own brand

of Davines hair care products exclusively for salons. Davines’

style is a reflection of their curiosity and openness to the

world; different cultures, customs, and people that truly

inspire them. Their Italian perspective of history and art,

design and fashion, culture and lifestyle is their heritage and

who they are. Davines loves things that reflect simplicity and

harmony because their beauty is always modern. Though

they’re in tune with today’s mood, they set out to create

concepts and products that are destined to become classics

with their timeless appeal. Since the beginning, Davines has

focused on crafting quality products that are scientifically

engineered to work, and express their distinctive style and

spirit. It is Davines’ aim to inspire and improve the work life

quality of worldwide beauty professionals through concepts,

products, and services that will allow them to offer unique

experiences to clients.

www.davines.com

Photo courtesy of z.one concept™


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Leen and Bertus started learning men’s

haircutting when they were just fourteen years old. With

their love of classic barbering and the influences of

rock-n-roll, custom culture and its subcultures, it was

inevitable that one day they would open Schorem

Haarsnijder En Barbier. Schorem is an old school, men-only

barbershop in the heart of the working class city of

Rotterdam. The shop specializes in the classic cuts that have

proven themselves over the decades: pompadours, flattops,

contours and the other styles featured on Schorem’s famous

barbershop posters. Since its opening, Schorem has been

frequented by greasers, rockers, bikers, psychobillies,

ruffians and other fine gentlemen scumbags from every

echelon of society. With more than fifty years of barbering

and grooming experience, these Rotterdam Barbers have

now formulated pomades worthy of their exacting

standards. As old school barbers they dug deep into the

history of pomades to formulate what they believe are the

world’s finest, Reuzel.

www.reuzelpomade.com

Photo courtesy of Davines

The philosophy behind every

z.one concept™ hair care and color product is to bring hair

back to its natural state. From care and styling to bleach and

hair color, their products go further to treat and condition

hair. Their secret? The right combination of natural

ingredients and the latest innovations in hair care and hair

color technology. z.one concept™ was created in 1999 by

Ivano Panzeri in Italy – known as one of the most

competitive hair product markets in Europe. The z.one brand

was quickly recognized by industry experts for its

innovation. Panzeri’s goal was to provide hair stylists with a

fresh approach to achieving success, through technological

advances and effective commercial and marketing strategies.

z.one concept™ offers a superior range of products, the

latest in stylist education, and professional management

training. z.one concept™ USA is the exclusive

representative of milk_shake® and NO INHIBITON brands in

North America. These product lines are part of the z.one

concept™ family; a young, innovative and dynamic Italian

brand offering professional hair and beauty products

worldwide. From shampoos and conditioners to color and

bleach, these product lines offer a solution for every scalp

and hair need. z.one concept™ products make great hair

easy to achieve while offering everything you need to look

amazing 365 days a year; from never-fail styles to solutions

for frizz, limp tresses, dull color, hair loss and more!

www.z-oneconceptusa.com

Photo courtesy of Davines®


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MILLENNIUM SOFTWARE SERIESMillennium S.I. began more than two decades agowhen John Harms built a company based onrevolutionary technology, outstanding support, andmore importantly, a strong passion to educate salonowners on how to sustain success. Millennium wasbuilt on a vision to not only help salons bettermanage their staff, guests, and inventory, but toultimately help owners make the right decisions andcontinuously grow their business. Series 1: • Personalizing data setup• Report setup• Most common features and functionalities

Series 2: • Reporting based on the 6 key indicators• Frequency of visit• Repeat client retention• Average ticket• New guests per month• New guest retention• Productivity

Series 3:• Advanced reporting• Inventory• Getting ready for Meevo

SALON INC. Don’t Go to Work IN Your Business – Go to WorkON Your Business. Take your salon business to thenext level with this two-day seminar and fall back inlove with your business! Some key topics that will be discussed: • Seeing what your business is currently and

what it is capable of becoming• Keep score to produce more• Every decision matters• Mission, vision, non-negotiables• Push number-when you push your staff and

operation beyond its means• Prime time in the salon• Salon traffic• Creating a repeat guest• Compensation and career path

PSCNET Perfect Service Creates Never Ending Traffic.Success behind the chair goes far beyond thetechnical. This two-day seminar was created for allservice providers in the salon, the focus is on theguest’s experience from the moment they enter thesalon until the time they leave the salon. Some key topics that will be discussed:• Honoring your craft as a hairdresser• E Gaps- the difference between what the guest

expected and what they experienced• Building trust from your guest• Steps of the service • WOW thinking• Keeping score to produce more: key numbers to

be tracking on a daily basis• Guest requirement and how to earn the income

you are looking for• Rescheduling and how it guarantees your future

income• Take Home and the effect it has on your income• Dialogue• Salon traffic

PSCNET INDEPENDENTLYAs an independent hairstylist, being your own bossmeans knowing the business side as well as thecustomer's expectations. Great customer service,excellent skills, and the ability to get more guests arethe basics to running a business. Success behind thechair goes far beyond the technical. This one dayseminar will focus on the guest’s experience from themoment they enter the salon until the time they leavethe salon and how to take your salon business to thenext level.

FIRST IMPRESSIONCreating a fantastic First Impression for your salon is amust! This seminar was created specifically for thefront desk staff and inspires them to have passion forthe position. The front desk staff is the face of thebusiness and is the first interaction with the guest.Whether it’s serving the needs of guests, schedulingappointments, recommending take home,maintaining a great rapport with other salon staff orovercoming breakdowns, the front desk plays animportant role in the salon. Key topics for this class are:• Responsibilities of the front desk staff• 4 Cornerstones in the salon• Tracking to communicate with staff• Traffic and o ccupancy ratio• Quality control checks• Developing systems that work• Rescheduling• Dialogue

E LEARNINGLooking for some monthly business inspiration?Participate in PSC’s monthly 60 minute webinars nomatter where you are. E Learning was created forsalon owners and managers looking for someinspiration and guidance regarding common salonbusiness topics. Best of all…it’s complimentary.What’s even better, if you are not available to log ontothe call at the scheduled time, all registrants willreceive an email with the links to the recording.

TOPICSBetter Than a Clique JanuaryPresence FebruaryService Magic MarchBody Stress Factors AprilEye Candy MayThe Conductor JuneChemically Dependent JulyPitch Perfect AugustAll In SeptemberFinancial IQ OctoberThe Push Back NovemberPlay Book December

SPRING/FALL TRENDSEnjoy an afternoon of creativity, while we featureeducators from John Paul Mitchell Systems®, Davines,z.one concept™ and Reuzel. The PSC Educator Teamwill combine their experiences behind the chair,knowledge, and creativity to demonstrate their take onlooks from the runway. Learn ways to upsell yourmenu with creative accessories and extras. Discovernew techniques for vibrant, imaginative color, andunique designs for beautiful hair.

TRILOGY OF HAIRPSC presents a full day look and learn event featuringartists from John Paul Mitchell Systems®, Davines,z.one concept™, and Reuzel. For those that arecurrently enjoying another product mixture in thesalon, this is the perfect way to experience a variety ofdifferent product lines in one place. If you arecurrently enjoying the product mix from PSC, theTrilogy of Hair will showcase what’s new, color,cutting and styling techniques from up and comingartists within each brand.

Photo courtesy of John Paul Mitchell Systems®


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After 40 plus years of serving salons, there was one thing that Terri and Steve Cowan could never provide

to salons - hairdressers!

In 2005 Terri and Steve made the commitment to get into the school business

for one reason:

To help salons provide a network of brilliant future team members for their clients!

Along with local partners Tina and Jim Salerno and corporate partners, John Paul DeJoria, Winn

Claybaugh and Angus Mitchell, Terri and Steve now own 2 school locations in the Midwest: Chicago

(University Village) and Lombard (Yorktown Center).

At Paul Mitchell® Schools, career planning starts as soon as the education does. From landing that first

job, to mapping out the long-range plan, to achieving the career of your dreams, Paul Mitchell® Schools

support you every step of the way.

As part of the Paul Mitchell® School curriculum, we believe that education is an adventure and the

learning experience needs to be fun. The instructors- we call them Learning Leaders- aren’t just expert

Stylists, they’re amazing educators who love what they do.

A Paul Mitchell® School’s education goes far beyond the technical training needed in order to enter the beauty

industry. It’s an intensive experience that’s designed to help identify career goals and develop all the skills

needed to succeed. That means everything from giving a great technical foundation to nurturing as an artist

and a person. It also means building business skills and helping with networking and job placement.

We prepare our students, or as we call them, Future Professionals, for successful careers in the beauty

industry as licensed cosmetologists. Future Professionals are guided through our program’s three levels -

Core, Adaptive and Creative, by expert, dedicated Learning Leaders, taking on more advanced

techniques, real-world skills and independence as they move through each stage.

Three ways that salon owners can get involved at Paul Mitchell® Schools are by attending one of our

Career Fairs, Graduation Ceremonies, or by being a guest Artist.

CAREER FAIRS – Where Future Professionals and local salons and other industry professionals meet.

Future Professionals can show off their work and market themselves to prospective employers, while

salons get to share what they’re all about as well.

GRADUATION CEREMONIES – Salon owners get the opportunity to meet and greet with graduates to

celebrate acheivements and accomplishments.

GUEST ARTIST – Local salon owners and beauty industry professionals like to come in to meet Future

Professionals. They may demo a favorite haircut or color technique or share their experiences working in

the industry. It’s one of the networking perks that makes Paul Mitchell® Schools stand out from the rest.

TO FIND OUT MORE ABOUT PAUL MITCHELL SCHOOLS, PLEASE CONTACT:

Paul Mitchell® the School Chicago @ 312-548-7588

Paul Mitchell® the School Lombard @ 630-691-1111

JPMS STYLINGStyling starts with what’s inside. Whether your guests haveshort, medium or long hair, learn how styling skills canimpact your bottom line. Take home some ways to let yourstyling skills have a young modern feel. Create looks thatmake each of us unique!

COLOR CAMPDo you dream in color? Discover a full spectrum ofprofessional hair color for endless possibilities. Color Campwas designed to teach stylists how to be successful with all theopportunities within the John Paul Mitchell Systems® colorworld. Through demonstration you will learn the features andbenefits, theory of the hair structure, and an in depthbreakdown of all John Paul Mitchell Systems® color brands. Inaddition, learn why treatments are important, when and howto use a variety of treatments from John Paul Mitchell Systems®.Lastly, become motivated on various ways to grow your colorbusiness via social media.

TOBY PRICEHonest, approachable, and personal are Toby Price. Growingup on a dairy farm, Toby Price was cut ting firewood beforepicking up a pair of shears. Beginning with his own hair, then afew buddies and even their moms, Toby’s passion forhaircutting led him to enroll in his local beauty school andpursue hairdressing as a career. As the owner of TheExperience Salon and a traveling educator for John PaulMitchell Systems®, Toby gets to impact lives every day for the better!

Join us for an inspirational event as we showcase the next BIGthing in haircolor and haircutting.

BARBERING WITH JASON REYESWhen you think of Jason Reyes, entertaining, informativeand interactive come to mind. Jason started cutting hair asa teenager and worked behind the chair while attendingcollege. After studying accounting, he opened a businessdesigning embroidered shirts for the likes of McDonaldsand Sherwin Williams. Reyes credits cutting hair with someof the industry’s best for making him stronger and moreambitious. Throughout his time with John Paul MitchellSystems®, he has continued his education, been publishedin magazines, appeared in DVDs for Paul Mitchell®

Schools’ “Cutting System”, and has been in thedevelopment of a barbering curriculum.

From classic scissor skills to clipper work, this event willincrease your confidence in and expedite the fluidity ofyour skills in serving male guests in your salon orbarbershop. There will be an emphasis on fading, taperingand grooming your guests’ desired styles with an accent onthe control.

COLLECTION TRENDSPush your talent and creativity to the limits! Findinspiration from John Paul Mitchell Systems®’s latestcollection. Discover head-turning haircuts and techniquesdesigned to take your artistry to new heights. You will leavehere feeling inspired to bring new looks back to your salon.

ADVANCED ACADEMY ON THE ROADPaul Mitchell Advanced Academy offers information-packedcontinuing education covering advanced haircutting, haircoloring, and makeup. Advanced Academy courses are 3-dayor 5-day hands-on retreats, taught by a team of nationallyrecognized artists and educators. The multi-tiered curriculum,provides in-depth technical guidance, including intermediateand advanced education.

FUNDAMENTALS OF COLORDiscover the language and discipline used by the mastersas you strengthen your salon work and foundational skills.Working with mannequins, you’ll solidify your knowledgein the following areas:

• Formulation – Understand the steps to formulation,identify dominant pigments, explore the NEI (neutralize,enhance and intensify) process and the color wheel.

• Chemical makeup/hair structure – Learn how thecoloring process affects the structure and chemicalmakeup of hair and how to maintain its health andcolor.

• Color classifications – Discover the difference betweentemporary, semi, demi and permanent hair color andwhen and why to use each one.

• Hands-on color technique – Learn how to apply colorusing section sizes and saturation.

*Location: Professional Salon Concepts

ADVANCED CUTTING EVOLUTIONBe the hairdresser a guest needs, not the hairdresser whoneeds a guest. The course will catapult you on a journeythrough relevant, unique and industry-fresh cuttingmethods and approaches. Experience the freedom andcreativity of razor cutting. Explore the process of designingand creating one-of-a-kind styles. Increase your socialmedia presence as fans and followers take notice of thelighting, composition and increased passion in your photo work.

*Location: Paul Mitchell® the School Lombard

CLASSIC CUTTING ESSENTIALSA well-trained hairdresser has complete command of thefoundations that control form and function. Experience theextraordinary and build your foundational skills in a funand friendly environment while discovering thecomponents to build beautiful, lasting creations. By theend of this course, you’ll have a bold new confidence inthe techniques, shapes and finishing skills you need tobuild and maintain a loyal following. Set yourself apart asa well-trained hairdresser by mastering classic cuttingessentials.

*Location: Paul Mitchell® the School Chicago

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Professional Salon Concepts 800-343-5289 or 815-744-3384Photo courtesy of John Paul Mitchell Systems®

TASTE OF COLOR• Introduction to John Paul Mitchell Systems® Professional

Hair Color

• Discover how JPMS Professional Hair Color meetsstylists’ and salons’ goals and needs

• Ideal for salons and stylists contemplating a switch toJPMS Professional Hair Color

COLOR WITH CONFIDENCE• Gain confidence in using John Paul Mitchell Systems®

Professional Hair Color

• Focus on consultation and formulation

• Ideal for new JPMS Professional Hair Color users

COLOR BARTENDER• Make the transition to John Paul Mitchell Systems®

Professional Hair Color easy and fun

• Have a JPMS color expert on site to help transition yourguests to new color formulas

• Learn the art of the upgrade to grow your color business

PM SHINES®• Introduction to PM SHINES® and Flash Back®

• Learn various uses and applications to increase colorbusiness in the demi-permanent category

DIMENSIONAL FOILING• Learn the effects of horizontal, vertical and diagonal

placement

• Utilization of various foiling techniques and executionof creative color placement using color and lighteners

THE COLOR XG®• Gain confidence in using the color XG®

• Focus on consultation, formulas, and techniques forevery salon guest

BLONDE AMBITION• Become successful and confident in using John Paul

Mitchell Systems® Blonding products

• Demonstration of two blonding techniques

• Discover the beauty in refining blondes

THE DEMI• Introduce stylists to The Demi

• Focus on consultation, formulation, application andColor Bar™ opportunities

POP XG™• Introduce stylists to POP XG™

• Focus on consultation, formulation, application andColor Bar™ opportunities

HAND-PAINTING WITH SKYLIGHT®• Introduce stylists to Skylight® hand-painting

clay lightener

• Learn new hand-painting techniques

COLOR CRAFT®• Learn everything about this custom color conditioning

system

• Activities for formulating for in-salon and take home

• Business building techniques

COLLECTION COLOR• Features hair color techniques from the current color

collection

o The Demi Collection

o POP XG™ Collection

o For Art’s Sake

o Liquid Motion

o The color XG® Collection

• Multiple finishes, multiple styles

IN SALON EDUCATIONSTYLE-LIST• Let JPMS brands help you explore the business of the

blow out

• Learn smoothing, body, wavy, curly and elegant styles

• Drive frequency of visit while improving pace

MARULAOIL: A RARE OIL LUXURY• From the shampoo to the finish, see the power of

MarulaOil come to life

• Treat hair while you dress hair with luxury MarulaOilstyling products

• Choose from a variety of looks for any occasion, fromeveryday to runway

AWAPUHIWILD GINGER®• Rebuild hair with keratin conditioning treatments

• Polish hair from the blow-dry: Silky Smooth withMirrorSmooth®, style with waves or elegantly up

• For anyone who enjoys classic style

BIG NIGHT OUT• Holiday, wedding and prom styles, explore how to

promote and perfect services for your guest’s specialcelebration

• From the Wash House™ to the blow-dry and set

• Learn creative ways to use basic techniques to expandyour special event portfolio

TEA TREE: INDULGENCE INWATER• Enjoy sensory shampoo services with luxury perks for

the Wash House™ featuring all categories of Tea Tree

• 12 different experiences to customize every guest’sWash House™ service

• Learn a Scalp Care upgrade

TEA TREE: SCALP CARE• Learn how Tea Tree Scalp Care products featuring

Regeniplex® help maintain a healthy scalp, promotingstronger, thicker hair

• Get an in-depth tutorial on how to apply the scalp careAnti-Thinning Tonic and how to teach guests properusage at home

• One male and one female volumizing haircut and style

MITCH®• Create male guest traffic in your salon • Cut and Style-your men demand it• Change behavior through words and actions

COLLECTION HAIRCUTTING• Features haircuts from the current haircutting collection

o The Demi Collectiono POP XG™ Collectiono For Art’s Sakeo Liquid Motiono The color XG® Collection

• Multiple finishes, multiple styles• Great for all levels of stylists

NEON: STYLE THAT STANDS OUT• Learn inspiring ways to give a young and modern feel to

haircutting and styling skills

• Build confidence with one of the two Neon haircuts andfollow with a few energetic styling accents featured inthe Neon Collection

• Tour through all the salon economies to learn how tobest integrate Neon into your business

NEURO™ HEATCTRL™• Multiple styles for hair types

• Learn tool and product pairing

• Introduction to intelligent styling

INVISIBLEWEAR™• Learn how to create textured, lived-in looks using

on-trend techniques

• Experience the versatility of invisiblewear™ styling products

• Dialogue tips to use with guests


9Photo courtesy of

John Paul Mitchell Systems®

COLOR TRENDSColorspace offers a collection of professionalproducts, education and tools designed to enhance theexperience for both the hairdresser and guest. Acomprehensive range of products helps actualize thehairdresser’s creative vision while always maintainingthe health of hair, and creates new opportunities forservices and additional revenue. Learn how toformulate and create “on trend” hair. This flexiblecolour technique seminar will focus on what iscurrently “trending” in hair colour. Colour Trendsstudies relevant techniques; the flamboyage 10, andthe Davines Balayage, both done in a simple approachwhich is beneficial to a variety of colorists regardlessof experience.

ALLILON EDUCATIONAllilon means ’ one to another’, a phrase thatencapsulates their core purpose. Through connectionthey infuse their knowledge and mechanics into thecraft. Allilon’s aim is to elevate the industry by creatinga communal language of hairdressing that connects oneartist to another globally. The concept and philosophyare built on the underlying principals of hairdressingthrough passionate education.

COLLECTIONAllilon Collections strive to introduce the industry to theinspiring work of amazing, creative individuals fromoutside our discipline. Their artistic portfolio consists ofcore mechanical training that inspires innovative design.Evolving from the concept of Primary Shapes, theircollections aim to stimulate creativity and passion,bringing emotion to life in every image, shape & form. Ascore education remains timeless, their creativeexpression strives to produce the revolutionary. Join usfor an event that will have you leaving full of inspiration!

PRIMARY SHAPESPrimary Shapes course is designed to introduce Allilon’sprinciples of haircutting. A clear and detailed philosophy,which aims to help at any stage of your career, improvingyour skills and helping you understand the foundation ofour craft. Working methodically with discipline andpride, giving you the confidence to understand when,why and how to make decisions in choosing the mostsuitable length and shape of a haircut and executing itwith a strong technique. This unique course will consistof demonstrations, lectures and hands-on workshops,which are designed to give you a great understanding increating beautiful shapes. Through concise visual andtechnical language of haircutting you will leave thecourse with a clear, confident, fresh approach to yourcraft. The skills learned will allow you to enjoy a newlevel of control and understanding within the shapes youare creating, giving you the tools to further your creativevision. By taking the Primary Shapes course you willbuild a comprehensive understanding of thefoundational elements needed to become a completehair-cutter.

COLOR CODEJourney with us as we explore hair philosophy, alongwith the foundation of color in theory and formulation.Partnered with color demonstrations, hands-onworkshops and fun games, this event provides anopportunity to experience the simplicity, performanceand beauty of Davines colour.

COLOR CHALLENGEAdvanced knowledge to open the door to more creativefreedom. This training is an intensive look at how todetermine and utilize all the lightening products incolorspace, and how to re-pigment and experiencecreative pigmentation options. The interactive sessionprovides valuable insight into the importance ofbalancing product performance, knowledge and artistry.

NATURAL TECHNatural Tech offers innovative solutions that targethair and scalp problems while bridging sustainablebeauty practices with cutting edge technology. Youwill be exposed to fundamental scientific informationand procedures of the Davines Natural Tech System aswell as the Davines Well-being culture. This trainingenables the stylist to confidently use the Natural Techproducts in the salon. Stylists will interact with eachother by “trying on” the products.

JOSEPH DIMAGGIO EDUCATIONDavines Master Session Ambassador, JosephDiMaggio, was born and bred in New York City. He is right at home in the fashion and editorialworlds, working as an in-demand, published editorialand session hairstylist. Working alongside topdesigners at New York Fashion Week, the seasonaltrends he creates for the runway are also thefoundation for much of his education curriculum.While mastering his craft, Joseph developed a strongdedication to sharing his personal and artisticphilosophies and experiences to motivate, inspire andimprove the craft of his fellow artists. This led Josephto begin educating salons and academies.

BEYOND THE BLOW DRYBeyond the blow dry is an in depth breakdownof understanding the relationship between heat,the science of tool use, the cuticle layer andproduct usage. Gain an understanding of blowdrying in its true intentions. Learn theimportance of sealing the cuticle and how.Lastly, create two aesthetic finishes, straightsmooth flat wrap and a round brush blow outwith lasting volume and max curl.

BREAD N BUTTER CUT AND COLOURFocus on the color and cutting techniques thatare most often used behind the chair in theeveryday salon setting. A modern approach to apartial/half head highlighting technique,followed by a new look at a long layered haircut.There will be an emphasis on customization andefficiency.

STYLE WERKE 1Two complete days covering various aspects ofall styling from the flat wrap blow dry, tenbraiding techniques, buns, to all classic forms ofup styling with a modern twist.

STYLE WERKE 2Two complete days covering various aspects ofall styling from the round brush blow dry, waves,curl sets, backcombing, french twists andpinned. In addition, style werke 2 expands onthe styles that can be completed after theappropriate blowdry.

ROAD TO RUNWAYJoin Shokunin Clik for an in depth, advanced,four day hands on class that encompasses all ofthe training and knowledge necessary to stylebehind the runway at New York Fashion Week.Attendees will be versed in all styling techniquesand blowdry techniques of the Shokunin Clikthat will set them up for success to attend NewYork Fashion Week. Upon successful completionattendees will be offered an assistant position atthe following New York Fashion Week.

Star Icon by Angelo Seminara for Davines®

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IN SALON EDUCATIONCOLOR DEMO• Overview for those who are exploring Mask with

Vibrachrom or A New Colour• Explore unique characteristics and benefits of Mask

with Vibrachrom or A New Colour

COLOR LAUNCH• Second step in the Davines color sequence ensuring

confidence in staff while transitioning into Mask withVibrachrom or A New Colour

• Davines educator in salon working with staff as theyare working with their guests

• Helping with guest formulations

A NEW COLOUR PURE COLOUR/000/BLEACH• Confidence to formulate and create pure colours• Explores unique characteristics and benefits of

infusing fashion shades into salon’s arsenal• Learn a variety of mixing ratios

COLOUR LIGHT AND DARK• Preview of lightening and repigmentation with Mask

with Vibrachrom or A New Colour• Learn the “how to rules” for both techniques

FINEST PIGMENTS AND ALCHEMIC• Learn philosophy, characteristics and benefits of the

Alchemic and Finest Pigments• Discover the benefits of toning and extending the life

of permanent colour with Alchemic and FinestPigments

L’ART DECOLORWITH FLAMBOYAGE• Gain confidence to formulate L’Art Decolor services

using Flamboyage • Learn philosophy, characteristics and benefits of L’Art

Decolor bleaching and toning system

DISCOVER NATURAL TECH• Overview of the 9 families with their basic function • Introduction to all the tools there are available to

assist with professional treatments

ESSENTIAL HAIRCARE• Learn product philosophy, characteristics and

benefits of Essential Haircare— Daily hair care line• Introduction to daily ritual shampoo and conditioner• Experience how to use and recommend to salon

guests

MORE INSIDE• Product philosophy, characteristics and benefits of

More Inside— Styling line to shape your creativeexpression

• Learn how to blend the different products topersonalize for each of your guests needs

YOUR HAIR ASSISTANT STYLING DEMO• Learn product philosophy, characteristics and

benefits of using Your Hair Assistant• Witness a demonstration of foundational blow-dry

COLLECTION CUTTING DEMO• Learn inspiration behind Davines’ latest collection • Featuring haircutting, styling and finishing techniques

OI• Learn product philosophy, characteristics and

benefits of OI

AUTHENTIC• Learn product philosophy, characteristics and

benefits of Authentic

SU• Learn product philosophy, characteristics and

benefits of SU


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KAIZEN EDUCATIONFrom the Japanese word for continuous self-betterment,Kaizen is all about getting to the top of your game. Kaizencreates a comprehensive toolkit that enables you to discoveryour true potential, draw out your inner creativity, andshowcase your work in its best light. As a student of Kaizen,you’ll learn directly from Sal Misseri and his hand-pickedteam of professionals. Each excels in his or her art form. It’san immersive educational experience like no other.

BRIDAL STYLINGMap your style to create beautiful, balanced shapes.Master the foundation of setting hair by using 4different techniques. Learn advanced back combing,back brushing and pinning skills to maximize yourbridal clientele. This seminar will elevate your bridalexpertise allowing for more efficient and effectivebridal styling.

DREAMING IN COLORConsult with confidence while leading your guests ona color journey. The stylist will leave with formulation,technical and communication skills needed to evolvetheir guest's color profile with every visit. Maximizeservice opportunities while minimizing being short onideas and time. This seminar will provide a blue printallowing for sustainability with your color clientele asyou embrace a natural progression that complimentstheir lifestyle and current trends.

COLORING OUTSIDE THE LINESBreak the rules and invent your own. This hands-onseminar will allow colorists to create a personalizedcolor swatch book of colors. The facilitator will guideattendees in salon-tested methods of formulation thatare grounded by principle and executed with a creativelicense. Once you have mastered the art of formulationwith Mask with Vibrachrom, A New Colour, and FinestPigments, you are ready to maximize the tools you areusing in non-traditional ways. Coloring Outside TheLines will provide you the path to discover a newpersonalized color palette.

CURLY HAIRCUTTINGOptimize your approach to addressing the specialneeds of your curly hair clients. Join our curly hairexperts as they share their methods to obtain optimalcontrol while maximizing shape for your texturedclientele. Utilize both dry and wet cutting techniquesas well as experience best practices for product usageand styling techniques.

DRY CUTTINGPerfect for the stylist who doesn't like to follow theconventional rules of haircutting. Dry haircutting ismuch more intuitive than wet haircutting. It requires aunique approach to read growth patterns and workwith the natural fall of the hair. The class covers manyunique cutting techniques, point cutting, slide cutting,skip cutting, inside out cutting, and using texturescissors to both enhance and control textures in thehair. Dry cutting allows the stylist to see the shapecome to life as excess hair is carved away.

ART OF BLOW DRYDiscover essential blow-drying, round brushing, and flat

wrapping techniques. Explore the advantages of different

types of brushes, other finishing tools and the right z.one

concept™ styling product to finish any and every look.

UPSTYLINGUpstyling hairstyles are perfect for formal occasions, like

a wedding or a prom, which require a hairstyle that is

elegant, works with your dress and accessories, and suits

your personal attributes perfectly. They can also be worn

for less formal events, such as a day at the office, to give

you a polished and professional look. Revisit some of the

foundations of long hair dressing, including setting, pin

placement, backcombing, balance and vision and also

be inspired by some fun and exciting new long hair looks

of the season. Build your confidence in one of the most

lucrative and fun services behind the chair.

FUNDAMENTAL CUTTINGCutting fundamentals is a comprehensive haircutting

program to get a hold of the basic techniques and their

creative evolution. You will discover the fundamentals to

create any haircut. Also, learn how using the right

terminology can inform your guest of your knowledge as

a salon professional, build confidence and increase your

guests comfort level and loyalty. These fundamentals will

place any stylist in a position to cut hair in the salon.

Whether you are a junior stylist or a seasoned

professional that wants to freshen up on their knowledge,

cutting fundamentals is for YOU!

COLLECTIONDiscover the latest trends in hair fashion through a

presentation of the new bi-annual z.one concept™ hair

fashion collection. This is a unique opportunity to be the first

to see fashion and its latest innovations in person. You will

leave with an on trend, tailor made haircut and color to take

back to your salon guests.

ILLUMINATING BALAYAGEEver wonder how to create beautiful and luminous

highlights or blondes? Discover lightening techniques

using different types of tools. Whether you want to

illuminate the hair by creating a small amount of

dimension or taking your guest from brunette to blonde,

illuminating balayage has the answer.

Photos courtesy of z.one concept™ Professional Salon Concepts 800-343-5289 or 815-744-3384

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IN SALON MENUmilk_shake® TREATMENTS• Be introduced to the world of milk_shake® Treatments

• Discover ways to add pre and post treatment options toyour service menu to ensure the perfect end result andhow it can make your business more profitable

• Learn how milk_shake® Treatments restructure the hairfrom inside out

milk_shake® LIFESTYLING LAB• Explore the unique characteristics and how to use

milk_shake® products for maximum results

• Gain knowledge of the products, th eir usage, andexplore layering ideas

NO INHIBITION STYLING LAB• Be introduced to the world of NO INHIBITION’s

sophisticated styling products

• Interactive experience of learning the philosophy,characteristics and benefits

• Opportunity to experience its simplicity andperformance

CUT AND COLOR COLLECTION• Features haircutting and color techniques from the latest

z.one concept™ collection

• Learn styling and finishing tips

COLOR EXPERIENCE• Overview for those exploring milk_shake® or NO

INHIBITION color

• Introduction to the unique characteristics and benefitsof milk_shake® or NO INHIBITION color

FOUNDATIONS OF COLOR• For those new to milk_shake® or NO INHIBITION color

• In-depth information on the proper usage ofmilk_shake® or NO INHIBITION color ensuring stafffeels confident

COLOR TECH• Gain confidence in transitioning into milk_shake® or

NO INHIBITION color

• z.one concept™ educator is in salon working with staffas they are working with their guests.

• Helping with guest formulations

THE ART OF DEPENDABLE GRAY COVERAGE• Complete guide to achieving dependable color results

• Guidelines to accurately determine the percentage of gray

• Formulate to enhance or neutralize warmth

• Learn the three key points in successful gray coverage

INNOVATIVE BLONDES• Better understanding of high lift blonds, lighteners,

and toners

• Gain confidence when selecting tonal choices to helpachieve your ultimate blonde

• Methods essential to creating results while respectingthe integrity of the hair

BRUNETTE BRILLIANCE• Be exposed to the wonderful world of brilliant varieties

of brown

• Experience the limitless combinations of chocolate,coffee, sensual warms, and exotic shades

• Achieve beautiful multi-dimensional results

RADIANT REDS• Gain a solid understanding of how to achieve

targeted results

• Focusing exclusively on red tones

• Achieve optimum results when creating rich, reflectivereds, red coppers, and red violets

ILLUMINATE• Discover a new freehand technique to add dimension

to your color

• Create natural looking results

SCUMCLASSMaster Scumbassadors will present the old school craft of barbering by demonstrating classic cuts

steeped in tradition and perfected over decades by the “Lords of the Lard.”

From pompadours to flattops, learn how to approach these timeless cuts to integrate the Schorem classic

shapes and REUZEL™ products into everyday work. While preaching the greasy gospel, the scumclass

will touch on how to build the men’s business to ensure your greasers, ruffians and other fine gentlemen

scumbags return to chew the fat and walk out with a perfect cut, every time they leave the shop or salon.

CLASSIC BARBERING 1Classic barbering is the first step to understanding Schorem shapes and how to achieve them. In this

course, you will learn the two longest haircuts. This is a great course to get your feet wet and start to

understand the techniques as the foundation of all REUZEL™ classic haircuts. There will be a great deal

of focus on product application and styling.

CLASSIC BARBERING 2The profession of barbering is one of the oldest in the world. Experience two of the most popular

Schorem haircuts. Dive deeper into the nuances of your tools, specifically the clipper. Learn the effects

of each guard and clipper blade attachment. Practice how to place weight in a haircut and build shape

that is significantly shorter on the sides than the top. Explore the head shape and hair texture

considerations you need to take into account before diving into most cuts.

CLASSIC BARBERING 3This event will teach, motivate and inspire fellow barbers (beginners and advanced) & aficionados with

the goal of taking men’s hairdressing right back to the high level where it belongs. Expand your

knowledge of the craft of barbering by diving into some of the more Schorem aggressive clipper cuts.

These cuts require a keen eye for detail and the class will be focused on the nuances of head shape and

how to work most efficiently with your tools at hand.

IN SALON MENU

BARBERING DEMO• History of Reuzel™

• Demonstration by Scumbassador on a live model

• Extended product and styling knowledge

Photo courtesy of Reuzel™Professional Salon Concepts 800-343-5289 or 815-744-3384

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SHARON BLAIN: BOOT CAMPHaving spent over four decades toiling her craft and perfecting her skills,Sharon Blain is one of the most lauded hairdressers and educators in theworld today. Her outstanding talents have been rewarded by winning HairExpo Australia’s Educator of the Year title four times and been inducted intoHair Expo Australia's Hall of Fame Award.

Recently Boot Camp was named the winner of 2014 Hair Expo BusinessPerformance of the Year award for its global contribution to innovativehairdressing education.

Sharon’s innovative and unique long hair dressing styling covers the fullspectrum from stunning bridal and celebrity red carpet hair styling toeditorial and extreme but beautiful avant-garde dressing.

Sharon's scope of diverse skills and hairdressing techniques has earned herthe respect as an exceptional teacher. She has developed an industry firsteducational App, LongHairHow2, and a range of educational resources that includes long hair books,DVDs and hair padding which are used extensively as training tools by hairdressers, Training Collegesand Academies worldwide.

Under the tutelage of Blain herself, the course covers blow-drying, waves, curls, bridal, red carpet,editorial and avant-garde styling. Boot Camp participants will learn everything they need to know to beat the top of their game.

Sharon Blain's Boot Camp is the first of its kind and is an exciting chance for apprentices, hairdressers,and make-up artists to be taught by one of the industry's top professionals.

• Finger waves, pin curls, roller setting, creative tongs, curls, blow drying and waves.

• Fundamentals of long hair design and elements of design. Learn how to create the perfectpolished classical styles including chignons and various classic shapes.

• Explore the world of beautiful bridal hair covering a variety of popular braids incorporatedinto stunning romantic looks for the coming wedding season.

• Red Carpet: contemporary hair dressing for special events, editorial shoots and constructinglooks from the latest runway shows.

• Photography: learn secrets behind developing a winning photographic collection.

Session styling and show work that covers hair piece work, special effects and avant-gardehair design.

GERARD SCARPACI: SCISSOR VS RAZORGerard Scarpaci is a well-rounded hairdressing veteran, with 25 years experience as an educator, salonowner and marketer. During his career Gerard has worked with the most successful and influentialbrands in the industry, including Vidal Sassoon, Paul Mitchell, Aveda, and Arrojo.

In 2008 Gerard Co-Founded www.hairbrained.me with Randy Taylor;Hairbrained is a global community of hairdressers connected through socialand digital technology, supporting each other in elevating the craft bysharing their work views and insights daily, via the Hb App. In 2012, Hblaunched www.hairbrained.pro, a pro shop, which touts the finest toolsavailable for discerning hairdressers. In 2015 Hb created a revolutionary,master-jam style class called “Teach In.”

Teach In allows educators to set aside their brand affiliations, and worktogether on one platform as craft focused hairdressers. Delivering non-product oriented education to the hundreds of attendees. In July of2016, Hb held it’s seventh Teach In.

Gerard has a love for the #crafthairdressing community, and steadfastlysupports its growth and evolution. He currently divides his time betweengrowing the Hairbrained community, and working as an independentstylist/educator/consultant.

Spend two days immersed in the dynamics of cutting. Compare and contrast the effects of Scissor vs.Razor. Through guided hands on workshops, working with each tool on lines, graduation and layers,you will gain a deeper understanding of the theory behind them and how they differ while strengtheningyour control and dexterity.

• 3 Razor Cuts & 3 Scissor Cuts

• Scissor and Razor theory, the differences and similarities

• When,why to use one vs. the other

• Hand and body positioning

• Salon friendly, techniques and shape

BEAUTY INDUSTRY ICONS


14Photos courtesy of Sharon Blain


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Photo courtesy ofJohn Paul Mitchell Systems®

BEAUTY INDUSTRY ICONS AN INSPIRATION OF THREEThis full day event will touch on all business aspects of the beauty industry. Leave inspired andmotivated to take your business to a whole new level.

GENO STAMPORAWhen you meet Geno Stampora, you will remember him! Geno has hada profound impact on the beauty industry in many ways. He began hiscareer working behind the chair in a salon and gradually moved up tomanage and finally to own a collection of successful salons. He has alsoowned two beauty academies, where he interacted with and instructedhis students. Geno has been a distributor and sales consultant to salons,a major platform artist, and has shared the stage with the world’s greatestartists. To meet Geno is to meet a man of many hats.

Business Coach, Consultant and In-Salon Educator, Geno has trainedthousands of salons worldwide. He has worked with groups large andsmall helping them to fine tune their mission, refine their ability to growand streamline their success. It is the influence of Geno Stampora that isrecognized as the common thread in the success of thousands of beautyprofessionals. Geno continues to be an outstanding representation of thebeauty industry. He is an industry expert, a role model, an effective consultant and coach with theunique ability to ignite passion and inspire the creative juices of beauty professionals around theworld. Meet Geno and you will not be disappointed.

DL LYONSDarrin “DL” Lyons is an award-winning master barber, celebratedmotivational speaker, and one-man Wikipedia of barbering knowledge.Fresh out of barber college at age 19, DL opened his first barbershop,Tangles and Locks in Pasadena, California, followed by three more shopsover the next four years.

DL’s client list reads like a Who’s Who of Hollywood, includingcelebrities and athletes such as Sean “Puffy” Combs, Ray Lewis, Jay Lenoand The Tonight Show Band. His work has appeared in leadingmagazines, and he was the barber of choice for rap music icons Tupacand Biggie.

In addition to being an award-winning master barber DL has gone on tobe a beloved author.

TERRI COWAN Innovation - Education - Commitment. These are often the words used bythose in the hair care industry to describe Terri Cowan. Terri alongsideher husband, Steve Cowan own Professional Salon Concepts, the firstbeauty industry distributor to earn a place among Inc. Magazine’s top500 privately owned companies in America. They earned this honor notjust once, but twice. They were named Modern Salon’s “Distributor ofthe Year” and presented the Diamond Award for Excellence in CustomerService by American Salon Magazine.

As proud distributors, Terri and Steve have applied their background andexperiences in business and training to build PSC into the industry leaderthat it is today.

Terri serves as one of the Salon Industry’s leading and most respectedspeakers and trainers. Her direct common sense approach to measuringand quantifying extraordinary customer service, combined with herundeniable sense of humor, is what her audiences enjoy the most.

Today, Terri and Steve Cowan act as consultants to many of the salons they serve. They are consultantsfor A Robert Cromeans Salons and are combining efforts with John Paul Mitchell Systems® to spreadtheir culture. In 2007 they started their journey into the world of the Paul Mitchell Schools. Today theyare co-owners to the Paul Mitchell schools in Chicago, IL and Lombard, IL.

So there mission continues – “To Grow the Beauty Industry, One Hairdresser at a time.”

88610 Moen Avenue • Joliet, IL 60436

Phone: 815-744-3384

www.professionalsalonconcepts.com

Professional Salon Concepts

pscthespace

@pscspace

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