our value proposition: cnb provides innovative and cost effective solutions to answering your...

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Our Value Proposition: CNB provides innovative and cost effective solutions to answering your commercial questions CNB has been helping clients identify and respond to a variety of marketing opportunities/challenges for 20 years: o Supporting the due diligence phase o Positioning and repositioning o Message development o Concept testing o ATU/AAUs o Customer satisfaction All CNB principals have both client and supplier experience (we’ve walked in your shoes): o Combined experience > 75 years o Stay abreast of new ideas and marketing research techniques In addition to extensive marketing research background, principals have a broad range of client side experience in: o Domestic and global brand launches o Forecasting o Product lifecycle management o Provider and payor trends o Sales and sales management o Strategic planning 1 The Team

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Page 1: Our Value Proposition: CNB provides innovative and cost effective solutions to answering your commercial questions CNB has been helping clients identify

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Our Value Proposition: CNB provides innovative and cost effective solutions to answering your commercial questions

CNB has been helping clients identify and respond to a variety of marketing opportunities/challenges for 20 years:o Supporting the due diligence phaseo Positioning and repositioningo Message developmento Concept testingo ATU/AAUs o Customer satisfaction

All CNB principals have both client and supplier experience (we’ve walked in your shoes):o Combined experience > 75 yearso Stay abreast of new ideas and marketing research techniques

In addition to extensive marketing research background, principals have a broad range of client side experience in:o Domestic and global brand launcheso Forecastingo Product lifecycle managemento Provider and payor trendso Sales and sales managemento Strategic planning

The Team

Page 2: Our Value Proposition: CNB provides innovative and cost effective solutions to answering your commercial questions CNB has been helping clients identify

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All project work carried out by CNB principals:

Nothing is outsourced

Low overhead so savings are passed on to client

At CNB, your projects are managed by highly experienced people:

Each principal has over 25 years of experience

Understands the needs of various internal stakeholders

Flexible and responsive to your tight deadlines

CNB principals are always available if needed for;

Follow-up consultation and/or additional analyses after the project is complete

Benefits of Working with CNB

Page 3: Our Value Proposition: CNB provides innovative and cost effective solutions to answering your commercial questions CNB has been helping clients identify

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Broad range of therapeutic experience…

Therapeutic CategoriesAlimentary

Tract Anti-infectives Cancer CV Dermatologics Female/Male Health

Acid Reflux Hepatitis AML Arrhythmia Eczema Endometriosis

Bowel Preps. HIV/AIDS Breast Cholesterol Filler Products ED

IBS Urinary Tract CLL Hypertension Nail Fungus HRT

Nausea/emesis Vaccines CTCL/PTCL Stroke Psoriasis Infertility

Obesity NHL Menopause

Ulcers Pancreatic OCs

Thyroid OAB

Musculo-skeletal Neurological Psycho-

analeptics Respiratory Sensory Miscellaneous

Arthritis Alzheimer’s ADHD Allergy Ear Infections Anemia

Chronic pain Epilepsy Anxiety/Social Phobia Asthma Eye Infections Diabetes

Gout Migraine Bi-polar Disorder Bronchitis Glaucoma Hemophilia

Lupus MS Depression Sinusitis Macular Degeneration

Kidney/Liver Disease

Osteoporosis Schizophrenia

Page 4: Our Value Proposition: CNB provides innovative and cost effective solutions to answering your commercial questions CNB has been helping clients identify

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Broad range of device experience…

Devices

Blood Collections MRI

CAT Scans Pacemakers

Catheters Pharma Delivery Devices

Defibrillators Shunts

Drug Admix Devices Stents

Dura Substitutes Surgical Devices

Imaging Agents Syringes

Infusion Pumps Ultrasound

Laparoscopic Devices Wound Closure