our why - sacpcmp · • branded popcorn boxes • branded pens • booklets & pamphlets were...
TRANSCRIPT
OUR WHYWE BELIEVE THE YOUTH ARE THE BIGGEST
INFLUENCERS OF OUR FUTURE. WE EXIST TO
MAKE THAT FUTURE MORE MEANINGFUL
HDI YOUTH MARKETEERS
WHO IS HDI
We are the most
connected and
connecting company
in the youth market
OUR WHY
We believe the Youth
are the biggest
influ
e
ncer s of our
future. We exist to
make that future
more meaningful
THE HOW
Our approach seeks
to place the Youth
at the centre of all
our activity by leading
with insight, followed
by solutions
WHAT WE DOWe develop youth
orientated solutions
and insights that
deliver short term gains
and build long term
relevance for business
and brands
UK 20%
United States 34%
Brazil 41%
Nigeria 63%
Kenya 62%
South Africa 46%
Russia 28%
China 34%
India 48%
Uganda 70%
Japan 23%
Zimbabwe 61%
Ghana 57%
* GLOBAL YOUTH (<24) POPULATION AT A SNAPSHOT
OUR AFRICA FOOTPRINT
HDI’S OPERATING MODEL
OUR PARTNERS
In order to regulate the Construction Management, Construction Project
Management as well as Construction Health and Safety Professionals to protect
the public
Registering professionals and maintaining a national register of
professionals
The idea
Lecture
takeovers
Micro site for
registrations Emailers and Adverts on
campus radios
1 2 3
Radio stations and listenership
University of Free
State
+/- 30 000
Nelson Mandela Univi.
+/-7 500University of Pretoria
+/-66 000
University of Cape
Town
+/- 30 000
Walter Sisulu University
+/- 6 000
Cape Peninsula
University
+/- 12 000
Campuses’ Footprint
University of Pretoria
Mangosuthu University
Walter Sisulu University
(2 campuses)
Free State University
Central University. Tech
Cape Peninsula
University
+/-11 546
+/- 37 000
+/-62 000
+/- 21946
+/-26 327
+/-12 434
Theme
Robb StarkKhaleesi
Lecture Takeovers
Uniform and costumes
Branding & Production
• Branded Popcorn boxes
• Branded pens
• Booklets & pamphlets were
provided by SACPCMP
In field pics
Results
1 242
Registrations300% 6 lecture takeovers
across 5 provinces
BRANDS NEED
TO HAVE GREATER
PURPOSE
UNDERSTAND
ROUTE / CHANNEL
TO MARKET
BE CONSISTENT
AND AUTHENTIC
BE HUNGRY,
BE CURIOUS
LOCATE YOUR
BRAND IN YOUTH
CULTURE
YOUTH ENGAGEMENT PILLARS
NOTE: All information contained herein is the proprietary intellectual property of HDI Youth Marketeers. The use of any part of this document or the research data contained herein without our prior consent in writing is prohibited.
GENERATION NEXT REPORT 2018
I WANT…
KIDS TEENSYOUNGADULTS
THE BEST EDUCATION
33%
TO BE RICH
20%
A GOOD CAREER
17%
THE BEST EDUCATION
34%
A GOOD CAREER
30%
TO BE RICH
15%
THE BEST EDUCATION
30%
A GOOD CAREER
27%
TO BE RICH
23%
Note: From Sunday Times Generation Next study consisting of face-to-face written questionnaires administered in eight prov inces. Age split: Kids (ages 8-13); Teens (ages 14-18); Young Adults (19-24). n=7 019 for polling
data; n=5 255 for lifestyle data. Sample includes urban and peri-urban youth (rural excluded). 2018 Data collection dates: January-March.© HDI Youth Marketeers. All rights reserved.
COOLEST JOBS
Note: From Sunday Times Generation Next study consisting of face-to-face written questionnaires administered in eight prov inces. Age split: Kids (ages 8-13); Teens (ages 14-18); Young Adults (19-24). n=7 019 for polling
data; n=5 255 for lifestyle data. Sample includes urban and peri-urban youth (rural excluded). 2018 Data collection dates: January-March.© HDI Youth Marketeers. All rights reserved.
18%CEO (the
boss)
11%Doctor/Surgeon
9%Scientist
8%Engineer
THE BEST BRAND CONNECTORS
Availability
12%
Makes me feel like a VIP
12%
Affordability
9%
Invests in improving my
community
10%
Honest & direct info
10%
Note: From Sunday Times Generation Next study consisting of face-to-face written questionnaires administered in eight prov inces. Age split: Kids (ages 8-13); Teens (ages 14-18); Young Adults (19-24). n=7 019 for polling
data; n=5 255 for lifestyle data. Sample includes urban and peri-urban youth (rural excluded). 2018 Data collection dates: January-March.© HDI Youth Marketeers. All rights reserved.
THE WORST BRAND CONNECTORS
Note: From Sunday Times Generation Next study consisting of face-to-face written questionnaires administered in eight prov inces. Age split: Kids (ages 8-13); Teens (ages 14-18); Young Adults (19-24). n=7 019 for polling
data; n=5 255 for lifestyle data. Sample includes urban and peri-urban youth (rural excluded). 2018 Data collection dates: January-March.© HDI Youth Marketeers. All rights reserved.
Making false promises
23%
Being too pushy
21%
Bad service
14%
Trying too hard to be cool
11%
Treating me like a child
8%