D I S C O V E R B A L A N C E I N Y O U R

F I T N E S S R EG I M E“If you remember being happier whenyouwere fitter, have that as your goal;don’t have aweight inmind, don’t say‘I want to lose a stone’, instead go backto that happy place and have that inyourmind – that should be your goal.It’s not about how you look, it’s about

how you feel.”KATHRYN THOMAS, fitness guru

D I S C O V E R

THE POWEROF

BALANCEDo you ever feel as though your life is a little out ofkilter? Do you feel you need a boost or inspiration

to bring some balance back? We hear you!

So many women have crazy schedules and an enormousjuggle between all facets of their lives, with busyworking days topped off by packed family and socialschedules, so it’s no wonder we can feela little overwhelmed.

The question is always, “How do we keep it all in balance?How do we look after all our commitments, yet also be mindfulof ourselves and our own dreams and goals?”

We embarked on a project with newAvonmore Balance Milk, where fiveexperts advised five IMAGE readerson how to rebalance their lives in theareas of fitness, nutrition, finances,personal relationships and careers.

After all, once those areas arein tune, we are free to enjoy lifeto the full.

D I S C O V E R B A L A N C E I N Y O U R

R E L AT I ON S H I P S“Our brains are hard-wired to have

harmonious relationships, butwith all the relationships we haveto be in, it can feel like too much,and that’s okay. Sometimes we justhave to give ourselves a break.”ALLISON KEATING, psychologist

WATCH OURVIDEO SERIES

WITH EACH EXPERT ONIMAGE.IE AND OURFACEBOOK PAGE

D I S C O V E R B A L A N C E I N Y O U R

CAR E E R“Once you understand your non-

negotiables, it’s okay to say ‘no, I can’ttoday, but come back tome another time.’”

SINÉAD BRADY, career psychologist

D I S C O V E R B A L A N C E I N Y O U R

NU TR I T I O N“We’re probably not always in balance, butfortified milks are a great way of maximisingnutrition for women, especially after exercise.”

PAULA MEE, dietician

D I S C O V E R B A L A N C E I N Y O U R

P E R SONA LF I NANC E S

“Some of us need to rebalanceour ‘needs’ list versus our

‘wants’ list. There’s no suchthing as bad spending, just

imbalanced spending, but weall need treats in our lives too.”

SINEAD RYAN,

personal finance expert

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This campaign accumulated a reach exceeding 440K users across Facebook, Instagram, Twitter, and image.ie, as well as 662.4K impressions. We achieved 15,378 engagements across social (likes, comments, reactions, etc.)

As part of the campaign package, we produced a video series showcasing four IMAGE readers and experts in the fields of fitness, career advice, relationship advice, and finance, which together garnered over 291K views on YouTube alone.

Over the course of eight weeks, we created bespoke audience groups based on the average Avonmore buyer profile. By amalgamating these with the IMAGE audience, there were an extra 14,592 post clicks, and 15,498 engagements.

C A S E S T U D Y : S A M S U N G ( T H E G A M E C H A N G E R S )

GAMECHANGERS

The

Gamechangers… By definition, theycreate something you never knewyou wanted, enhance experiencesyou never knew you craved, broughtto life concepts that were hithertounconsidered. As Samsung launchesthe total gamechanger Galaxy S8 andS8+, we give these super-smartphones

to some of Ireland’s most creativeentrepreneurs and influencers tosee how they unbox their phones.

Photographs by ANTHONYWOODS.

IMAGEP R E S EN T S

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The Interiors Guru

S U Z I E M c A DA M30, INTERIOR DESIGNER

“I absolutely love my job, and how I can use mycreativity on a daily basis. I’m a very visually-oriented person, and I always get goosebumpswhen I walk into a space I’ve designed, as itrecalls so many positive, strong memories;like The Wilde building on Merrion Squarefor Iconic Offices, or the renovation I’verecently completed for Bellinter House Hotel.I combine a lot of personal passions with work,fitting design shows and antique huntinginto city breaks, and looking outdoors forinspiration, and I love sailing and hiking.I’m an Instagram addict, and find it a greatcreative outlet to quickly share images andideas. I love the Samsung Galaxy S8’s split-screen display function, so I can be uploadingphotographs while simultaneously workingon other apps like Pinterest and WhatsApp.It’s intuitive and smart, and the Samsungbattery is a mighty thing in a slimline case– it just keeps going. Next on my to-do listis to build a travel blog to share all I’veexperienced, and the launch of a new interiorscompany called Reside. Watch this space!”

@suziemcadam | suziemcadam.com

To see Suzie unbox her SamsungGalaxy S8+, go to image.ie/samsung

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The Jeweller

CHU P I SW E E TM A N-D U RN E Y

33 , CREATIVE DIRECTOR, CHUPI

“As a jewellery designer, I get to make things that markthe most precious moments. The other morning, I wokeup to see a picture of the sweetest couple on top of theEiffel Tower – he had just proposed with a ring I made!They were so full of joy and happiness – that feelingis just magic. I started my career as a fashion designer,and I sold my collection through Topshop, but pivotedto jewellery, and it was a great decision. Now there are22 on the team, and we’re stocked all over the world.Someone once told me a photograph is a momentthat will never happen again, and that’s probably whyI already have 6,000 pictures saved on my SamsungGalaxy S8+. But the handset is really satisfying formy inner nerd too; I love Google Keep – it’s for lists andplanning. We’re currently designing our own app, so thelarger-format screen is great for keeping track of detail,plus the narrow format means I can text easily using onehand without disaster! I think my favourite place in theworld is Japan – it’s where my husband and I went onhoneymoon, and we’re planning a trip back soon, butI also love trips around Ireland; from a week in Kerryin the most gorgeous house with an outdoor hot tubto camping on the beach in Donegal with our besties,I want to make the most of the summer with our people.”

@chupi

To see Chupi unbox her SamsungGalaxy S8+, go to image.ie/samsung

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The DJ

LO U LOUMOR AN

33 , DJ AND DESIGNER

“I love being my own boss andconstantly getting to exercise mycreativity through my design workand my DJ sets. I’ve always lovedthe thought that I can bring joythrough a piece that I make forsomeone, be it a dress, a necklaceor a work apron, or with the tunesI play. Like most creatives, I lovethe door that Instagram opens.I keep meaning to create a website,but I’ve done everything since 2012through Instagram, so it holds aspecial place in my heart. Phone techis incredible, and we’ve come so far;the fact that I can run my businessfrom a handset, create and listen toplaylists, and compile moodboardsis amazing. Camera quality is myoverriding priority, and the frontand back cameras in the SamsungGalaxy S8 are brilliant for shootingmy work (and me!) – colours are true,and images are really sharp. This willcome in handy for my next project –a decision to go back to college part-time to study interior design: anotherexciting facet to add to my brand,Louisa Jane – The Painted Lady.”

@louisajanedesign

To see Loulou unbox herSamsung Galaxy S8+,go to image.ie/samsung

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The Beauty Entrepreneur

M A R I S S A C A R T E R34 , FOUNDER AND CEO, COCOA BROWN

“2017 is a busy one, to be sure. We’ve seen the roll-out ofCocoa Brown Ice Goddess highlighter and 1 Hour TanExtra Dark across 10,000 stockists worldwide, and justrecently, Khloé Kardashian featured our Golden Goddesson her app, which was incredible. My phone is my constantcompanion – it’s always glued to my hand for work, butI try to unplug at evenings and weekends. Having saidthat, I’m always reaching for my Samsung Galaxy S8+to access the camera – that’s the most important featurefor me, and it’s why I’m a long-time Samsung user.I want images that don’t need improving! I don’t have timefor fancy editing apps, so my camera needs to bring the

A-game. Actually, when I initially switched to my S8+, myfollowers on Snapchat noticed the improvement in qualityso dramatically, loads of them messaged me asking if I hadstarted using a new phone, and what it was. We’ll soon bemoving to live in New York for a year to set up a US office,and you can be sure this S8+ is coming with me.”

@marissacarter | @cartermarissa

To see Marissa unbox her SamsungGalaxy S8+, go to image.ie/samsung

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The Food Expert

J A C K K I RWAN28 , FOUNDER AND MD, SPROUT & CO

“I’m very proud that in Sprout, we’ve managed tocreate a viable business in healthy food; I love that wecan all grow together by using great, Irish ingredients,and by collaborating with positive, talented people.I started the business with juice, but we’ve now becomefour restaurants, three of which opened this year – lifeis moving quickly! When it comes to phones, I relyon mine to communicate with my team, especiallyas I’m always going from one place to another. Itmeans I can solve problems on the move and makechanges immediately. The most important thing forme in a handset is storage, then battery, then camera.The Samsung Galaxy S8 does all that, and the irisrecognition is a handy, speedy security function thatkeeps all my data secure. I also appreciate that thephone is water- and dust-resistant – good when youare running between, and building, new restaurants!

@sproutfoodco

To see Jack unbox his SamsungGalaxy S8+, go to image.ie/samsung

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The Fitness Expert

S O PH I EK AVA N AGH26 , PERSONAL TRAINERAND LIFESTYLE COACH

“It’s obvious to say my life involves a lot of movement,but it really does. I work with such a huge andvaried spectrum of people, from CEOs to students,to international athletes. All are on a journey todrastically improve their quality of life throughtraining, nutrition and performance. Their dailyachievements really give me a sense of pride. I’verecently ventured out on my own as a trainer, andI work internationally as lead lecturer with CrossFit.The latter has brought a lot of travel around Europeand the Middle East. My phone is my office as well asa handset – everything is on it. And because I work insuch a visual industry, I’m always charting progressand inspiration on social media, checking YouTubefor videos, streaming, and reading stuff on the hop.The infinity screen of the Samsung Galaxy S8 is a realbonus for someone like me who’s mobile-first. Batterylife is important too – I like knowing my phone willhave enough power when I get off a flight and need touse Maps. I originally changed to Samsung last yearfor battery life, camera and storage – I was blownaway by all three and have not looked back since.”

@sophiekavanaghpt

I N P A R T N E R S H I P W I T H

To see Sophie unbox her SamsungGalaxy S8+, go to image.ie/samsung

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The Samsung Galaxy S8 and S8+are available from Carphone Warehouse

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C A S E S T U D Y : V O L V O ( X C 6 0 )

P R I N T - N A T I V E C O N T E N T

W hen you workout of the officeregularly, findinga car that makesbeing off-site as

efficient and comfortable as sittingat my desk is a dream. I recently testdrove the new Volvo XC60 on theday of a fashion shoot, which wasthe ultimate test for me. These on-location days are hectic. I need towork remotely, stay in contact withmy colleagues back in the office,sometimes find my way to obscurelocations and safely transporta lot of precious fashion products.

The XC60 functioned like aportable office. It has a high-speccentral display unit with touch panelthat couldn’t have been simpler tooperate. Once I connected my phoneto the car’s USB port, the unit becamean extension of my iPhone, while alsocharging it. The WiFi and tetheredinternet provided a fast and stableconnection, so that I never once feltout of touch with my team.

I have a dreadful sense of direction,so the XC60’s navigation system tooka huge amount of stress out of my day,while the heads-up display alertedme to changing speeds. This makesdriving on unknown roads so muchsafer. I found that everythingI needed to control the car andnavigate my journey was literally atmy fingertips. The expansive booteasily accommodated all of my bags

and baggage, which left the back seatfree – ideal, as there’s always someonewho needs a lift on these days.

As a fashion director, good designand beautiful aesthetics are importantto me in every aspect of my life,

from what I wear and how I dress myhome to the car I drive. The XC60’sdriftwood dashboard and stitchedleather seating simply ooze luxury.It was an absolute pleasure to be inthe car all day, which is a first for me!

“The speed displayunitmade driving

on unknownroadsmuch safer.”

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Fashion directorMARIE KELLY takes the newVolvo XC60 on the road for a day…

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C A S E S T U D Y : B R O W N T H O M A S ( D A Y S I N D E N I M )

Y ou may think youknow everythingthere is to knowabout denim, butthis trusted wardrobe

staple has evolved into fashion’sfavourite fabric, and there’s nowa plethora of fresh washes, fits andcuts to discover. That’s whyBrown Thomas has cleverlylaunched its Days in Denim eventnationwide. To guarantee youfind your perfect fit, the BrownThomas team of expert fitters willbe on hand – alongside visitingjeaneologists from J Brand, PaigeDenim, Citizens of Humanity,7 for all Mankind, Frame Denim,DL1961, AG Jeans, MiH Jeans,3X1, Levi’s and Salsa Jeans –sharing their tips to ensure you findthe most flattering silhouette foryour shape and offering exclusivegifts with purchase. They’ll alsooffer expert advice on how to styleyour denim from head to toe. Bythe time they’re done you reallywill know everything there is toknow about denim. #daysindenim

Join Brown Thomas for anexclusive denim event fromnow until September 30.

DENIMDays in

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These style experts know how to wear denim. They share their stylingand buying tips, and hard-won advice on the pitfalls to avoid.

THE TASTEMAKERS

LouiseCooney

The model and blogger onher denim inspirationsand tips for choosing the

perfect pair.

My earliest denimmemory isof a light wash, bell-bottompair that I cut the ends offto give them an extra flare.I ended up wearing themto death.

For a flattering fit and greatquality, my first choice isSalsa’s mid-rise skinny fitjeans in dark denim.

My ultimate styling tip is tomatch a pair of well-fitted,simple denim jeans withan interesting top – a floralblouse, a stylish blazer or achunky knit keeps your looksimple but exciting.

For inspiration, I look toVictoria Beckham. I thinkwe all recognise her for herwell-fitted jeans, but shecan also pull off any styleof denim. She’s not afraidto take risks and alwaysmanages to look super-chic.

When buying denim,I always say you should picka pair of jeans that makeyou feel great and that fitperfectly. You don’t need tosettle for a style you’re not100 per cent happy with –you’ll never wear anythingmore than a comfy, stylishpair of well-fitted jeans.

Meet Louise in Brown ThomasLimerick, September 30 at 1pm

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EimearVarian Barry

The globe-trotting stylistand Cork native sharesthe styling trick thatworks year-round.

My first foray into denimwas an oversized pair of jeansthat I bought when I was 13.I was working at Toni & Guyon Paul Street in Cork, andone Saturday, as soon as Igot paid, I went into the shopnext door and picked themout. I loved them so muchthat I wore them to work thenext Saturday knowing all toowell I’d be given out to.

To transform an outfit,I often cut off the ends ofmy jeans. This works so wellyear-round; both with bootsin winter; and sandals or heelsin summer.

My denim muse is blogger,fashion writer and brandconsultant Lucy Williams,closely followed by bloggerand stylist Brooke Testoni.

I think it’s important toknow your body shape andwork with it.I don’t wear boyfriend jeansbecause I don’t think theysuit my height and shape:I have high, broad hips anda flat behind, so that styleis quite unflattering onme. My body looks totallydifferent to when I wear mypreferred style, which areskinny and high-waisted.

Meet Eimear in Brown ThomasCork, September 23 at 1pm

LouiseDuffy

The radio presenteron her wardrobemishaps and go-todenim brand.

When I was in college,I really wanted a pair ofjeans that were a little outof my budget. So I did somehunting, and found the samepair online for a lot cheaper.Unfortunately, when theyarrived, they were neitherthe style, nor the colour,nor the size I ordered. ButI was stuck with them, alongwith a whopping customsbill... and beans on toastfor a month.

My go-to denim brand isPaige Denim – the stylesthey offer suit my shape,and they always have a reallygreat selection of washes.

Paige Denim ambassadorand supermodel RosieHuntington-Whiteley ismy ultimate denim muse –it doesn’t hurt that herlegs go on for miles! I lovehow she manages to makea simple pair of jeans lookimpossibly elegant.

Make denim the foundationto your wardrobe. Find ashape that suits you and buyin black and white if you can.As the seasons and trendschange, you can play aroundwith tops and jackets and nothave to worry about the rest.

Meet Louise in Brown ThomasGalway, September 30 at 3pm

ErikaFox

The New York-basedfashion and lifestyle

blogger on the plus sideof double denim.

Mydenimmuse isOliviaCulpo.I really admire how shedresses up her denim. I alsoloveOlivia Palermo’s style.

My first foray into designerdenim was a pair of VictoriaBeckham jeans I bought inBrown Thomas. I’ve longbeen a fan of the designerand really admire her label.I loved the fit and thequality of her jeans. Theyare an investment buy,but definitely one of myfavourite buys.

My most memorable denimmoment was a look I woreto Coachella this year. Ihad long been cautious ofwearing double denim, butbraved it for the first timeand absolutely loved it.

My ultimate styling tip isto pair denim with a simplewhite T-shirt and a tailoredblazer. It might sound simple,but effective. It’s one of myall-time favourite looks fordaytime.

When buying denim,comfort is key. Make sureyou choose a style that suitsyour body shape and feelgreat. It’s key to choose apair you can move freely in.

Meet Erika in Brown ThomasDublin September 23 at 1pm

TO REGISTER YOUR INTEREST IN ATTENDING ANY OF THESE EXCLUSIVE EVENTS, LOG ON TO IMAGE.IE

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WIDE LEGThe newest way to wear denim isas a culotte, creating a moderntake on the classic wide-legsilhouette. Championed byMarni and Alexander McQueenamong others, it should hitjust above the ankle and beas voluminous as you dare.To inject some femininity intoyour ensemble, pair with a silkblouse and strappy heels, ordress down with tennis shoesand an oversized knit fora chic daytime look.

FRAYEDThe most recent addition to the distressed denim trend is a frayed hem, with New Yorklabel 3x1 the latest denim brand to tackle the dishevelled finish, offering sophisticated stylesbut with an undone edge. With this style, the focus of your outfit should be on the hem ofyour jeans, so keep it simple up top and pick a pair of standout heels for maximum impact.

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Faded denim culottes,Alexander McQueen, €645

Caron wide jeans,M.i.H Jeans, €285

Wide fit cropped jeans,Mo&Co, €135

High waist crop jeans,Alexa Chung, €255

Fringed cropped jeans,3X1, €365

Le High straight fit jeans,Frame, €270

YOURCAPSULE

WARDROBEDENIM

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CROPPEDHemlines were the focal point of this season’s denim trends, fuellingrenewed popularity for the cropped kick flare and cropped skinny.Update your wardrobe with a streamlined dark wash or choose a

distressed denim, always ensuring your footwear doesn’t go unnoticed.

SKINNYA mainstay in the majority of women’s wardrobes, a well-fitted pair ofskinny jeans has become a classic staple. Dark washes look smart andchic for evening, while faded styles paired with cashmere are an absolutewinner for weekends. For a skinny jean update, try this star-printed pairfrom Stella McCartney. It offers a fun twist on this traditional style.

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3Ruby high-rise cropped

jeans, J Brand, €275

Hoxton high-rise skinny jeans,Paige Denim, €285

501 destroyed croppedjeans, Levi’s, €110

Ankle Jean-ish leggings,Spanx, €99

Davis cropped girlfriendjeans, DL 1961, €255

Secret Slim straight fit jeans,Salsa Denim, €100

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