out of control: the bottom-up power of social computing
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Out of Control:
The Bottom-up Power of Social Computing
© 2012 Jun Hu
Social Computing is Everywhere
Department of Industrial Design PAGE 1 8-3-2012
Social Computing is Everywhere
Department of Industrial Design PAGE 2 8-3-2012
Social Computing is Everywhere
Department of Industrial Design PAGE 3 8-3-2012
Social Computing is NOT New
Department of Industrial Design PAGE 4 8-3-2012
Social Computing is NOT New
• 1968 – ARPANET linking 4universities
• 1971 – First e-mail sent via ARPANET.
• 1973 – The Internet is born.
• 1973 – BBS
• 1985 – AOL Instant Messenger
• 1991 – World Wide Web created.
• 1994 – Web 1.0.
Department of Industrial Design PAGE 5 8-3-2012
Social Computing is NOT New
• 1995 – The Intranet introduced.
• 1995 – Wiki
• 1997 – RobotWisdom.com - first Internet blog.
• 2002 – Friendster, first modern day social network.
• 2003 – MySpace created.
• 2004 – Web 2.0
• 2004 – Facebook
• 2005 – YouTube
• 2006 – Twitter
Department of Industrial Design PAGE 6 8-3-2012
Destructive Power of Social Computing
Department of Industrial Design PAGE 7 8-3-2012
Destructive Power of Social Computing
• Tunisia
Department of Industrial Design PAGE 8 8-3-2012
Destructive Power of Social Computing
• Egypt
Department of Industrial Design PAGE 9 8-3-2012
Destructive Power of Social Computing
• British riots
Department of Industrial Design PAGE 10 8-3-2012
Tottenham, London, Aug. 7, 2011.
Can Social Computing be Constructive?
Department of Industrial Design PAGE 11 8-3-2012
Can Social Computing be Constructive?
• Social Computing saves lives in Turkey
Department of Industrial Design PAGE 12 8-3-2012
http://www.newsy.com/videos/social-media-saves-lives-in-turkey/
Can Social Computing be Constructive?
• KONY 2012: who on the earth is Joseph Kony?
Department of Industrial Design PAGE 13 8-3-2012
Can Social Computing be Constructive?
• KONY 2012: who on the earth is Joseph Kony?
Department of Industrial Design PAGE 14 8-3-2012
http://www.youtube.com/watch?v=Y4MnpzG5Sqc
Can Social Computing be Constructive?
• KONY 2012: who on the earth is Joseph Kony?
Department of Industrial Design PAGE 15 8-3-2012
http://www.youtube.com/watch?v=Y4MnpzG5Sqc
Can Social Computing be Constructive?
• KONY 2012: who on the earth is Joseph Kony?
Department of Industrial Design PAGE 16 8-3-2012
http://www.youtube.com/watch?v=Y4MnpzG5Sqc
Can Social Computing be Constructive?
• KONY 2012
Department of Industrial Design PAGE 17 8-3-2012
http://www.youtube.com/watch?v=Y4MnpzG5Sqc
Can Social Computing be Constructive?
• KONY 2012
Department of Industrial Design PAGE 18 8-3-2012
http://www.youtube.com/watch?v=Y4MnpzG5Sqc
Can Social Computing be Constructive?
Department of Industrial Design PAGE 19 8-3-2012
• YES.
Can Social Computing be Constructive?
Department of Industrial Design PAGE 20 8-3-2012
• YES. From bottom up.
Social Computing
Department of Industrial Design PAGE 21 8-3-2012
• Three C’s of Web 1.0 (pre-social computing)
• Content, Commerce and Community
Social Computing
Department of Industrial Design PAGE 22 8-3-2012
• Three C’s of Web 1.0
• Content, Commerce and Community
• Three C’s of Web 2.0
• Context, Communications and Collaborations
Social Computing
Department of Industrial Design PAGE 23 8-3-2012
• Share experiences and information
• Shifts innovation from top-down to bottom up
• Which decreases the power of intuitions, and
• Increases the power of communities
Social Computing + Physical Computing
Department of Industrial Design PAGE 24 8-3-2012
• Web of people + Internet of things
Social Computing for Designers
Department of Industrial Design PAGE 25 8-3-2012
Social Computing for Designers
Department of Industrial Design PAGE 26 8-3-2012
• Shift from product-centric design
Social Computing for Designers
Department of Industrial Design PAGE 27 8-3-2012
• Shift from product-centric design
• To service centric design
Social Computing for Designers
Department of Industrial Design PAGE 28 8-3-2012
• Shift from product-centric design
• To service centric design
Products Services
Systems
Social Computing for Designers
Department of Industrial Design PAGE 29 8-3-2012
• Shift from product-centric design
• To service centric design
http://www.authorstream.com/Presentation/aSGuest16582-174356-social-computing-karen-quintin-enter-tags-education-ppt-powerpoint/
Social Computing for Designers
Department of Industrial Design PAGE 30 8-3-2012
• Social Computing for Innovation
− Collective intelligence
Social Computing for Designers
Department of Industrial Design PAGE 31 8-3-2012
• Social Computing for Innovation
− Social Innovation
− Bottom up organizations and structures
− Who are the designers?
Social Computing for Designers
Department of Industrial Design PAGE 32 8-3-2012
• Computers as simulation platforms
Social Computing for Designers
Department of Industrial Design PAGE 33 8-3-2012
• Social computing as simulation platform for design
Social Computing for Designers
Department of Industrial Design PAGE 34 8-3-2012
• Social Computing in Design Education
− Are you ready yet?
Out of Control:
The Bottom-up Power of Social Computing
© 2012 Jun Hu