OOH Advertisement

Out of home advertising includes those media form people see when they’re out of their home walking, driving, riding, mass transit or in a taxis, or riding their bicycles. for example, on buildings or public transport:Creatives for out-of-home advertising have to take into account that the viewer is moving most of the time.

Types of OOH advertisements

There are two types of OOH advertisements :-

1. Traditional/Digital out of Home2. Non- traditional/Non Digital Out of Home

Traditional One of the more pervasive communication forms.

Street Furniture:

Bus Shelters Urban Furniture

Kiosks Convenience Stores

Shopping Malls

Non Traditional

Branded Entertainment

Film, Music Talent, Technology

Miscellaneous

Videogame ads Parking lot ads

Bathroom ads Place based media

Others (Wireless, Mobile)

Digital out of Home

Digital out-of-home refers to dynamic media distributed across placed-based networks in venues including, but not limited to: cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, and public spaces.

DOOH networks typically feature independently addressable screens, kiosks, jukeboxes and/or jumbotrons .DOOH media benefits location owners and advertisers alike in being able to engage customers and/or audiences and extend the reach and effectiveness of marketing messages.

Non Digital Out of Home

Non-digital out-of-home refers to other types of media distributed across physical spaces. These are:

Airship Advertising Billboard bicycle ComPark advertising Mobile billboard Poster Street advertising Taxi advertising Wallscape & etc …

Purpose of Ooh Advertisements The Main purpose of Ooh Advertisements is

connecting people through their daily journey . Outdoor advertising is a great way to reach

people where they live, work and play. it creates brand new ad spaces where none existed before , ad spaces that can stop people in their tracks. 

It's also one of your most cost-effective advertising options . Comparing outdoor ads to other advertising options: Unlike TV, radio or print, outdoor is media that cannot be turned off or put down.

Cont……

Outdoor is possibly the last place where consumers do not control the ad space. This gives advertisers unprecedented control over how and where an ad is seen. This at a time when other ad media are offering advertisers less control! As the effectiveness of these other media slips, outdoor is also being seen by a larger and larger audience — especially as people spend longer periods of time commuting and staying away from their homes.

Budget and Costs

The year 2012 is expected to be more of a year of recovery for the Outdoor medium. As per Pitch Madison Media Advertising Outlook 2012, Outdoor is expected to grow by five per cent to Rs. 1,362 crore in 2012. The share of the medium in the total ad-pie is expected to fall to 4.9 per cent than the 2011 level of 5.1 per cent

Experts are of the view that one thing that can make a big change in the industry and help brands trust Outdoor more, is a strong measurement matrix. There is a firm trend amongst large spenders to seek quantifiable justification for ad spends – and spends in OOH are increasingly on the radar. The IOAA is also engaging with clients to understand their expectations and look at bridging the gap. There is also the issue of benchmarking costs for sites within a cluster – currently there is no logic and clients find it difficult to accept huge variations in cost.

Thank you saurav kishor