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Out of the Lab and Into the World: The Dawn of Consumer Brain Sensing Tech Ariel Garten, CEO, InteraXon [email protected] ChooseMuse.com @ChooseMuse

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Page 1: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech

Out of the Lab and Into the World: The Dawn of Consumer Brain Sensing Tech

Ariel Garten, CEO, [email protected]

@ChooseMuse

Page 2: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech

A Sensor Revolution

Page 3: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech
Page 4: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech

Background on the Brain

Page 5: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech
Page 6: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech

Old EEG

Page 7: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech

Muse EEG

Page 8: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech

Anatomy of Muse

Page 9: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech

Clinical Grade EEG in Consumer Form

Muse ($299 MSRP)

Actichamp ($36,000 MSRP)

Page 10: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech
Page 11: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech

Levitating Chair

Page 12: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech

Premier's Innovation Awards

Page 13: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech

Bright Ideas

Page 14: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech
Page 15: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech

Inner Technology

Page 16: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech

Our Brains Need Help

11% kids diagnosedADHD 90% prescribed drugs

ADHD

2 Billion people suffer from brain based health and productivity challenges

Brain Health#1

Most anxious countryin the world: US

46.9%

Amount oftime spent with wandering mind

60-90%Doctors visitsfrom stress

Costs$600B annually

Addiction

Insufficient Sleep

Anxiety

Stress

Costs $63B annually in lost productivity

Page 17: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech

Meet Muse

Page 18: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech
Page 19: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech
Page 20: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech
Page 21: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech
Page 22: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech

Musers

Page 23: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech

Current Research Partners

Page 24: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech

Prevention and Well Being

Page 25: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech

Timeline

Costs $63B annually in lost productivity2year

s5 years 10years 20year

s

• In forward looking clinics

• 500K+ consumers• 2-5 years first FDA

approvals

• Stim Tech More Credible

• Initial Insurance Coverage

• EEG games popular

• Embedded in other devices

• Covered care• Popular to self-

monitor EEG

• Pervasive• Contextual Computing• Brain-responsive

technology

Page 26: Out of the Lab and Into the World: The Dawn of Consumer-Ready Brain Sensing Tech

[email protected]

@ChooseMuse

http://www.ChooseMuse.com

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