outfittery - peter gamelkoorn - efashion15

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Peter Gamelkoorn Regional Manager BeNeLux

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Peter GamelkoornRegional Manager BeNeLux

Peter GamelkoornRegional Manager BeNeLux

3

WHY?

4

80% of all men do not like to shop

Offline• Looking good; little know-how

• Scarce free time

• Busy shopping areas

• Pushy sales personel

Online• Overkill information

• Unpersonal

• Fitting issues

We bring fashion to

life - for men

7

WHAT?

Idea

We take the pain out of shopping

11. Tell your stylist

about yourself

in online questionnaire &

on the phone

22. We choose your

outfits

and send them to your

doorstep

33. Keep what you love

free shipping and returns

Our style experts curate high quality casual wear from the best international brands.

THE NEW CUSTOMER RELATIONSHIP

Automation and data

Emotional connectionsOperational excellence

Empathy + Creativity + Passion

Customer

intimacy

Human relationshipDigital relationship

Personal service meets Data

11

Personal Service Data+ = True Relevance

Source: When digital becomes human; S.v. Bellegem

13

HOW?

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3D-Manscan

• 200.000+ customers

• € 250,- average kept

• 100+ brands

• 8 countries

Return on happiness

Peter GamelkoornRegional Manager BeNeLux

Thank you!www.OUTFITTERY.nl