outlet stategies of café coffee day

8/16/2019 Outlet Stategies of Café Coffee Day

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OUTLET STATEGIES OF CAFÉCOFFEE DAY

Submitted to : Submitted by:

Ms. Saloni Chitkara Deepam Shrivastava(BM01507!

"eramb D#ivedi (BM$01510%!

&anika Mittal (BM01511'!


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Table of Contents


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INTRODUCTION

Café Coee Day (abbreviated as CCD! is an )ndian *a+, *haino#ned by Co-ee Day lobal /td.

arlier kno#n as mal2amated Bean Co-ee 3radin2 Company.

Ca+, Co-ee Day #as started as a retail restaurant arm o+ C/ in14.

3he rst CCD outlet #as set up on 6uly 11 14 atBri2ade 8oad Ban2alore &arnataka.

3he *ompany is kno#n +or bein2 verti*al inte2rated to *ut *osts:+rom o#nin2 the plantations 2ro#in2 the *o-ee makin2 the*o-ee ma*hines to makin2 the +urniture +or the outlets.

https://en.wikipedia.org/wiki/Brigade_Road,_Bangalorehttps://en.wikipedia.org/wiki/Brigade_Road,_Bangalore


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Awa!s

Ca+e Co-ee day #as named most popular han2out ointamon2st youth at the 'rd lobal outh Marketin2 =orum in %011

3he )ndian "ospitality 9*ellen*e #ards also named it )ndia


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"#y Is $us%nessLo&at%on

I'(otant)


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2ood lo*ation is one #hi*h delivers the+ollo#in2 benets:

Co'(et%t%*e un%t &osts , throu2h a *ombination o+ a produ*tiveand eE*ien*y labour supply a**eptable lo*ation overheads and*ost$e-e*tive a**ess to inputs (ra# materials *omponents et*!

O(t%'al e*enue o((otun%t%es F *ustomer servi*e is notin*onvenien*ed throu2h the *hoi*e o+ lo*ation

An a&&e(table ate of etun on %n*est'ent F all business

proe*ts *ompete +or s*are *ash resour*esG a business lo*ationde*ision is no di-erent

Su-&%ent (o!u&t%on &a(a&%ty to meet demand and +utureHe9ibility in *apa*ity mana2ement de*isions

A&&ess to a labou fo&e #hi*h enables the business to a*hievethe obe*tives o+ its #ork+or*e plannin2.


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Dete'%ne You Nee!s .

Most businesses *hoose a lo*ation that provides e9posure to*ustomers. dditionally there are less obvious +a*tors and needsto *onsider +or e9ample:

$an! I'a/e

Co'(et%t%on

Lo&al Labo 0a1et

2lan fo Futue Gowt#

2o3%'%ty to Su((l%es .

Safety


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OUTLET LOCATION STRATEGIES OF

CCD


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S383)S

Ca+, Co-ee Day is +o*usin2 mainly in malls and main markets.

3he strate2y CCD has adapted is to pla*e a *a+e in every possiblelo*ation #here some business *an be 2enerated.

3heir outlets are 2enerally lo*ated in "i2h StreetI =amilyntertainment Centers 2as stations near Colle2es et* .

CCD has *ome up #ith the 4 outlet strate2ies #hi*h are as under :

1. Ca+, Co-ee Day

%. 3he /oun2e

'. 3he S?uare

>. Strate2i*ally lo*ated outlets

5. &iosks in oE*es

4. Co-ee ma*hines in *olle2es J *anteens.


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Ca+, Co-ee Day


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3he /oun2e


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3he S?uare


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CONCLUSION

Kith re2ard to the physi*al eviden*e asso*iated #ith the brand Ca+, Co-ee Day needsto do a lot o+ #ork i+ they hope to *at*h up #ith other *a+es.

My rst re*ommendation +or Ca+, Co-ee Day is to *lean up the d,*or at every outlet#herever unne*essary advertisin2 is takin2 pla*e.

L lthou2h it mi2ht be an important sour*e o+ revenue lon2$term *ustomer per*eption the brand isnt very positive.

L Ca+, Co-ee Day #ould do better to provide promotional spa*e +or its partners #iththe use o+ *lever *ollaborations and not printed advertisements and posters every#her

L My se*ond re*ommendation is that Ca+, Co-ee Day looks at its *urrent re*ruitmentsele*tion and most importantly its *urrent trainin2 poli*ies.


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outlet stategies of café coffee day

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