ArrianJahangiri

PedroRezaJr.

TonySim

The50CentCandyShop

Ournewproductisanoncampuscandyshop,calledThe50CentCandyShop,offeringavariety

ofcandiesandsnacks,allsoldinbulkatthepriceoffiGycentsanounce.Wewillbesituatedcentrally

oncampus,intheStudentUnion,hopingtocatchstudentsandstaffwhoareeitherdesiringasweet

snack,orthosewhoonlyhavetheJmetopurchaseasnackthattheycancarrywiththem.Ourmethod

ofcollecJngdatawillbesurveys.

Weareseekingtogeneratea25%rateofawarenessforourstorewithintheUTDcommunityby

thefirsttwomonthsofbusiness,leadingtoestablishingaloyalcustomerbase.Wehopethatbyhaving

thisamountofawareness,wewillbeoneofthefirstopJonsthatcometomindwhenpotenJal

customersconsiderwheretogetasnack.

A. WearetargeJngthestudentsandfacultythataretoohurriedorbusytobeabletositdown

andenjoyafullmeal.

i.MarketSegmenJng

▪ Demographic–Collegestudentsandstaff

▪ Geographic–PeopleonUTDallascampus

▪ Behavioral–PeoplewhodonothavetheJmeintheirscheduletoeatameal

betweenclasses,orthosewhoenjoycandyandtreats.

ii.Ourtargetmarketispeoplewhohavebusyschedulesorpeoplewholikesnackingoncandyall

daylongthroughouttheirclasses.

iii.WearetargeJngthismarketbecausepeoplewhosnackarelikelytopurchasefromuson

repeatoccasions,makingacandypurchasepartoftheirdailyrouJne,andbecomingloyal

customers.Webelievethatthesepeoplewillmakeupthemajorityofoursales.