outreach beyond travel bloggers

The Power of Niche Outreach Beyond Travel BloggersSheila Scarborough Tourism Currents

What We'll Talk About

First things first

Why online coverage matters

Beyond the travel nicheFood

Parenting

Crafters

How to start connecting

@SheilaS@TourismCurrents#NETourCon14

First Things First

The Basics Still Matter

Social media should support YOUR business plan & marketing goals

Who are you trying to reach & what do you want them to do?

How will you measure progress toward your goals?


The online coverage that matters the most? That which best reaches YOUR market(s)


Why Online Coverage Matters

Online Advantages

SEO boost links & social signals

Longevity & staying power

Reach niche markets more easily

Online publishers are on multiple channels more impact

They bring their audience along with them

Your perfect blogger connects with your perfect visitor

The "blogger" who is the best fit may not even have a blog


Just like there is niche online travel media....


Equestrian destination? Nancy D. Brown / Writing Horseback

Middle of the U.S.?Adam Sommer / Visit Flyover Country

Boomer travel?Donna Hull / My Itchy Travel Feet

130,000+ downloads of this
30 minute travel podcast

....there is niche online media beyond travel


Food

How To Find Food Bloggers

Go where they are offline (conferences)

Go where they are online

Do your research

Ask your locals & your network


Food Blogger Conferences

BlogHer Food

TechMunch events

International Food Blogger Conference

(bonus) Beer Bloggers Conference


Food Bloggers Online

Conference hashtags & Twitter Speaker Lists

Twitter Chats - #foodiechats

Food Blogger Pinterest Boards

Niche Hashtags - #craftbeer

Farmers & chefs who blog

Parenting

How To Find Parenting Bloggers



Do your research



Parenting Blogger Conferences

Type-A Parent

Dad 2.0 Summit

BlogHer

Mom 2.0 Summit


Parenting Bloggers Online

Conference hashtags & Twitter Speaker Lists

Twitter Chats - #gno with Mom it Forward, #DadChat

Pinterest Boards

BlogHer network esp Family

Parenting Blogger Research

Start with locals, gather recommendations

Overwhelming landscape, quality all over the map

Crafting and "Makers"

How To Find Craft Bloggers



Do your research



Tip to find crafty sorts....

....start with quilters

Bonus:The VERY Niche

#RacingPigeons#PigeonRacing#birding


Bonus:Chance Opportunities

To start connecting, go where they are


Photo Credits
All photos my own except....

Bug diversity Christian Guthier on Flickr CC

Gumby storm trooper JD Hancock on Flickr CC

Nancy D. Brown courtesy Writing Horseback on Facebook

Child in Cape G courtesy Flyover Country on Facebook

Donna Hull courtesy My Itchy Travel Feet on Facebook

Thanks very much!

Sheila ScarboroughTourism Currents

@SheilaS@TourismCurrents

@SheilaS@TourismCurrents

outreach beyond travel bloggers

Marketing