outreach librarians denver 2010
TRANSCRIPT
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An Outreach Program designed to reach underserved children and
their families.
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Outreach is fun!
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Who we are
Intergalactic Outreach Librarian
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Our Beautiful Bookmobile
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Great Staff of the KSA Libraries
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Twylla at Heritage Place Lobby Stop
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History
• Planning - Why FYL?• What was our motivation?• What were the obstacles to success?• How would we fund this project?• Positive Outcomes
– Formed new library initiatives– Strengthened community partnerships
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• The demand for services at the Women’s Center in Kootenai County increased by 300% from 2000 to 2006.
• According to US Census 2005 data under the “percentage of families and people whose income in the past 12 months is below the poverty level,” 18.3% of “all families” with children under five years of age live in poverty in Kootenai County, and 48.5% of “families with female householders” with children under 5 live in poverty.
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Making Contact
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New Initiatives• What we knew when we started
• Where will your efforts make the most impact?
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FYL Objectives• Foster partnerships
• Include neighboring communities
• Share grant outcomes with Library community
• FYL will serve as an outreach model
• FYL will provide services from a central location to surrounding communities
• Improve access to library programs and services
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Marketing Objectives
• Increase awareness• Improve access to library programs and services
• “Marketing From Your Library is critical to its success because reaching new demographics and building relationships between underserved communities and library outreach staff requires innovative approaches.”
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S.W.O.T.
SWOT: Marketing Teacher.com at http://marketingteacher.com/lesson-store/lesson-swot.html
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Strengths and Weaknesses
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Opportunities• What current trends are happening in your community?
• Partners-who are they and how can you build on current relationships or garner new ones.
• What kinds of programming gaps exist
in your community?
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Threats
• Difficult economy • Fear of social institutions, like schools and
libraries.• Competition for attention - people have busy
chaotic lives, and limited resources. • The negative image of libraries – fines – scary
librarians.
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Great staff is key to great programs!
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Importance of Partnerships
Northern Lakes Fire Department
Habitat for HumanityLibrary staff and families
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Partnerships
• A collaborative approach to outreach –• The cycle of outreach• Gathering support• Tools needed
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Five Steps to Get Started With New Outreach Initiatives
• Plan and plan again. Think long term.• Dedicate staff hours• Consider tangible items• Funding- short term, long term and budget implications
• Partnerships
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Partnership Circles
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What’s Changed Since FYL?
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Kids doing a craft on the Bookmobile
at Day of the Child
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Sarah from the MAC presenting the “Age of Elegance” Trunk
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Children and families attending community events
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Karin on the Bookmobile atDay of the Child
“A Day at the Farm”
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Charlie on the Bookmobile
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Where are we now??
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