outreach retreat 2009 ucs website taking stock 2009-10 web stats popular pages search engine traffic...

Outreach Retreat 2009

UCS Website Taking Stock 2009-10

•Web Stats

•Popular Pages

•Search Engine Traffic Stats and How Google Finds Us

•Status of Consulting Projects

•What’s Up for Next Year


Website Traffic Comparison 2009- 2010


Website Traffic Jan. – May 2010


Site Visits Jan. 2009-May 2010


Comparison with other sites

UCS compared to peer organizations of similar size: NRDC and WRI


Top Landing Pages and Web Pages


What Drives Traffic to UCS

•Search engines (Google)

•Emails from UCS

•UCS promotion

•Media links to our site

•Outreach from program staff (getting the word out to peer organizations, personal and professional contacts)

•Social bookmarking and networking sites


Site Traffic – Where is it coming from?


What Search Engines Are They Using?


Web Consulting Projects

We are simultaneously working on two web consulting projects:

Web content strategy


Web Content Strategy Project Status

Completed the internal assessment Included info on 2008 web redesign Background info from Communications Interviews with staff at all levels

Consultant delivered strategic foundation doc 1,300 page content audit and report (in process—

expected mid-July) Content, workflow, and capacity recommendations

(mid-Aug) Content writing/editing (150 pages—Sept-Oct.)


Web Marketing Project Status

Completed assessment Included info on 2008 web redesign Background info from Communications Interviews with staff at all levels Also did external scan

Assessment report (early July) Recommendations (end of July)


Consulting Projects—Site Goals

Site Goals

Emphasize the UCS science brand throughout the site.

Recruit online constituents by encouraging them to take actions online and sign up for newsletters.

Solicit and receive donations online.

Educate target audiences on UCS key issues.


Consulting Projects—Site Audiences

UCS Website Audiences (in priority order)

1. Members/Donors (prospective & current)

2. Activists (individuals & organizations)

3. Scientists and Technical Experts

4. High Value Subgroups (info seekers/disseminators) High School and College Teachers Policy Makers News Media


Consulting Projects—Site Structure

Website Structure?


Website Survey Results


Website Survey Results

Questions?


Policy Center

New section of site created at request of program staff and leadership

Purpose is to have a place on the site that will have timely, relevant information that hill staffers can find that relates to current legislation

Meant to be for a small, selective audience


Policy Center Stats

outreach retreat 2009 ucs website taking stock 2009-10 web stats popular pages search engine traffic...

Documents