919.909.2693 | OutreachNC.com | 910.692.9609

advertising media kit2016

“OUTREACHNC IS AN EFFECTIVE PRODUCT for us to reach older adults in our region and market. The editorial complements our service offerings and provides engaging content for the readers.”

—VINCENT BENBENEKVice President Marketing & Outreach

Cape Fear Valley Health System, Fayetteville

themagazine

magazine is an award-winning, monthly lifestyle publication geared for active adults age 50 and older, a growing consumer demographic. Since printing our premier issue in February 2010, we strive to fill the pages with entertaining feature stories and informative columns. Articles showcase national and local spotlights in south central North Carolina. Expert columnists provide professional insight to navigate aging issues. Inside OutreachNC, you’ll find:

informativeeducationalentertainingconversationalhomegrown

• Ask the Expert Q&A• Caregiver Advice & Support• Carolina Conversations Feature• Cooking Simple Recipes• Consumer Tips

• Estate & Financial Planning• Grey Matter Games• Heath & Wellness• Humor Columns• Literary Circle Book Reviews

• Long-Term Care Planning• Medicare Updates• Original Feature Stories• Volunteer Opportunities• And More!

Media Award Winner 2012, 2014

editorial calendarBest Year, Best You

Love to Travel

Universal By Design

Healthy Living

Empty Nesting

Living History

JANUARY:

FEBRUARY:

MARCH:

APRIL:

MAY:

JUNE:

2016Homegrown NC

Outdoor Living

The Second 50

Carolina Crafting

Retiring Boomer Style

Colors of Christmas

JULY:

AUGUST:

SEPTEMBER:

OCTOBER

NOVEMBER

DECEMBER:

thevalueLet us tailor a plan to help grow your business!

1. regional lifestyle magazine2. educated, affluent age 50+ readership3. 12-county coverage4. 300+ FREE distribution points5. reach 50,000 readers monthly6. 95% or better market penetration7. print/online accessibility8. entertaining, original feature stories9. informative columns by N.C. experts10. reach a growing Boomer demographic!

wherewe areOur 12-county distribution regionin south central North Carolina includes 300+ DISTRIBUTION POINTS in:

For specific rack locations, visit www.OutreachNC.com and click Contact, then Rack Locations.

ABERDEENAPEXBISCOECANDORCARYELLERBECHAPEL HILLFAYETTEVILLEFUQUAY-VARINAHAMLETHOLLY SPRINGSHOPE MILLS

LAURINBURGLILLINGTONPEMBROKEPINEHURSTPITTSBORORAEFORDRALEIGHROBBINS

ROCKINGHAMSANFORDSOUTHERN PINESTROYVASSWAKE FORESTWEST ENDWHISPERING PINES

PRINT

ONLINECurrent and previous issues are available to readers throughOutreachNC.com and Issuu.com.

whyadvertiseAGE 50+ CONSUMERS ARE NOT DONE LIVING. Active adults are now redefining how to get more out of life. OutreachNC provides them with the lifestyle resources, ideas, solutions and education to do just this!

THE POPULATION 65 AND OVER HAS INCREASED FROM 35 MILLION IN 2000 TO 41.4 MILLION IN 2011 (an 18% increase) and is projected to more than double to 92 million in 2060. Source: http://www.aoa.gov/Aging_Statistics/

Older adults are rapidly becoming the largest market segment in society and POSSESS THE MOST PURCHASING POWER OF ANY DEMOGRAPHIC, according to a task force at the International Longevity Center in New York.

Source: http://www.marketwatch.com

BABY BOOMERS (BORN 1946-1964):• CONTROL 50 PERCENT OF THE WEALTH IN THE U.S.• Are the leading consumers in 119 out of 123 Consumer Packaged Goods• Spend more money on technology at an average of $650 per month• 53 percent are on Facebook (driven in part by grandchildren)• 71 percent of Boomers go online every day• Purchase 62.5 percent of new cars• Purchase 80 percent of luxury travel• Spend more than any other generation on health care • Care for a parent or family member and children• Spend a lot of their wealth on their grandchildren• Respond best to print material that incorporate feelings of familiarity• Buy experiences or services over things• Have a strong tendency to let experts take care of them

REACH 50,000+ READERS MONTHLY

SILENT GENERATION(BORN 1927-1945):

In 1989, the median olderAmerican (age 62 and up) had about four times the wealth of someone under the age of 40.

NOW, THE OLDER GENERATION IS NINE TIMES AS WEALTHY.

676 NW Broad StPO Box 2478Southern Pines, NC 28388910.692.9609

info@outreachnc.com OutreachNC.com

101-A Brady CtPO Box 2019

Cary, NC 27512919.909.2693

FULL PAGE & COVERS

7.875” x 2.29”3.875”

x4.5625”

3.875”x 2.25”

2.6”x

4.562”

2.6”x

9.25”

3.875”x

9.25” 7.875” x 4.5625”

7.875” x 9.25”printable area

8.875” x 10.875”trim size

9.375” x 11.375”full bleed

2.25”x 2”

ad sizes,rates&d e a d l i n e s

5.875” x 9.25”

AD SIZE 1X 3X 6X 12XBack Cover $1,400 $1,325 $1,275 $1,225

Inside Back Cover $1,325 $1,250 $1,200 $1,125Inside Front Cover $1,325 $1,250 $1,200 $1,125

Full Page $975 $900 $875 $850Two Thirds Page $900 $765 $675 $630

Half Page $664 $564 $498 $465One Third Page $464 $394 $348 $325

Quarter Page $343 $292 $257 $240Sixth Page $243 $207 $182 $170

Eighth Page $179 $152 $134 $125Guaranteed Placement

Nonprofit Rates Available

Resource Marketplace2x2 $100 per month

OutreachNC.comAd Tile $100 per month

AD FREQUENCY (RATES PER ISSUE)

10% additional fee

TWO THIRDS PAGE HALF PAGE VERTICAL HALF PAGE HORIZONTAL

ONE THIRD PAGE

QUARTER PAGE VERTICAL

QUARTER PAGE SPONSOR

SIXTH PAGE EIGHTH PAGE RESOURCE MARKETPLACE

WEB AD TILE: 600 X 500 PIXELS

AD COPY DUE:1ST OF EACH MONTH

PRIOR TO PUBLICATION(Ad Creation Available)

PRESS-READY ADS DUE:5TH OF EACH MONTH PRIOR

OutreachNC.com