- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

DERICK DOWNS

Search Engine Marketing

Google Tag Manager

Tag Assistant Example

Pay Per Click Placements

PPC vs SEO

Display Ad Placements

SEM Goal

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Quality Score Factors

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Quality Score Factors

What is a Quality Score

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Quality Score Factors

Cost Per Click Bids

Quality Score Example

Example

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Quality Score Example

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Example

How to find the QS

Quality Score

Improve Quality Score

Quality Score

Adwords Setup

Adwords Setup

Adwords Setup

Adwords Setup

Adwords Setup

Exclude IP’s

Adwords Access

MCC- My Client Center

Adwords Metrics

Adwords Metrics

Ad Delivery

Understand Your Audience

Understand Your Audience

Keywords Matching Options

Keyword Match Types

Keyword Match Types

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Keyword Match Types

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Keyword Match Types

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Keyword Match Types

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Keyword Match Types

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Keyword Match Types

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Keyword Match Types

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Keyword Match Types

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Search Term Report

Customize Columns

Text Ads

Text Ads

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Text Ads

Follow Google’s Rules

Follow Google’s Rules

Best Practices

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Best Practices

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Best Practices

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Best Practices

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Best Practices

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Best Practices

Best Practices

- R E M O V E T H I S B O X -

A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R

Best Practices

Ad Rotation Settings

Test Ads

Example

DKI

Example

DKI

Ad Customizers

Thank You