Team “Why??”~ Let’s think “Outside the Box”

Electric Car Battery Replacement StationHenry Chow UID: 2008960957Henry Leung 2008967967Jacy Wong 1997180071Kenny Wai 2008968818Peter Lo 2009960320Sunny Ng 2008961107

Agenda Introduction International Energy Agency (OECD) Study Report

Development of Electric Vehicle (EV), Plug-In Hybrid Vehicle (PHEV) and Hybrid Vehicle (HV)

Incremental Oil Demand Greenhouse Gas (GHG) Emission Target EV / PHEV Sales Projection

Bottleneck to Electric Vehicle DevelopmentProposalsStakeholdersBusiness PotentialSuccess FactorsLimitations of the Project Internet-related Idea – E-Service

Introduction Our Consulting Firm is Employed by BYD & Geely to Carry Out A

Feasibility Study on EV Battery Replacement Station Business EV / PHEV are Environmentally Friendly Products Today, GHG Emission is A Hot Topic In 2009, China had Surpassed U.S. to be The Largest Car

Manufacturing Country with 13.8 Million Vehicles Produced, With 48% Growth From 2008

Only 1.7% of the Chinese Population Own A Vehicle In 2010, China has Surpassed U.S. to be The Largest Petroleum

Consumption Country In PRC 11th Five-Year Plan, 13 Cities Including Beijing, Shanghai

and Guangzhou were Identified to Pilot Run Alternate Energy Other Than Fuel.

Targeted at Taxi (over 250,000) and Government Fleet Conversion. Our Study Shows that It Is The Right Time – In Terms of

Technology, Government Support, Infrastructure Set Up, and The Huge Potential Market in PRC and HK

Government RMB1.5 Billion in Research Subsidies Over The Next Three Years

BYD and Geely Would Like to be The Fast Mover to Gain Competitive Advantage

OECD/IEA 2009

OECD/IEA 2009

Incremental oil demand 2006-2030Incremental oil demand 2006-2030

OECD/IEA 2009

1. Cost of Batteries – High replacement cost;

2. Reliance of Batteries – Useful life, energy and power densities;

3. Recharging infrastructure;

4. Time required to recharge a battery;

5. Power – Turbo Engine feasibility;

6. Standardization of technologies; and

7. Critical Mass and Economies of Scale

IN THE EARLY 1970S, MERCEDES EXPERIMENTED WITH BATTERY SWAPPING ON ELECTRIC VEHICLES

Battery Swap Station

1. Batteries owned by Auto-makers, buyers paid refundable deposits

2. Swap stations can be anywhere with less limitation applicable for gas stations, at car parks and government buildings only responsible for battery swapping

3. Batteries will be centralized for recharging, smart-grid concept feasible; green-energy feasible

4. Supply Chain consideration - “Milk Run”

5. Dead batteries will be centralized to handle/recycle – reduce pollution, lower recycling cost

6. BYD’s lithium-ion battery is 100% recycle

Buyers Enjoyed

1. Lower car cost, zero battery replacement cost, potential higher demand on electric vehicles

2. Concerns on the Useful life of battery becomes irrelevant

3. As convenient as current practice for conventional engines

4. Free battery upgrade

5. Lower repairs & maintenance cost compared to conventional engines

6. Better driving experience

7. Short battery replacement time (within 2 minutes)

8. Electricity bill could be as low as 25% of the Gasoline

Automakers (BYD, Geely) enjoyed:

1. Potential critical mass or economies of scale after standardization of technologies

2. Potential government subsidies on R&D (China announced on 2 June 2010 to spend RMB10 billion in next 3 years to support the sector)

3. First mover-advantages

4. Lower battery-recycling cost

1. Gasoline and Oil Companies

2. Electric Vehicle Manufacturers in China

A. BYD The world’s first mass-produced, plug-in hybrid vehicle,

the BYD F3DM Define the industry standard Customers’ loyalty through free battery upgrade Centralize the treatment of the used car batteries to reduce

pollution Lower battery recycling cost

BY NORIHIKO SHIROUZU

BEIJING—Germany's Daimler AG and China's BYD Co. set up a 50-50 joint venture Thursday to develop an all-electric car for the Chinese market, saying they believe China has the potential to be among the world's largest markets for zero-emission vehicles.

Daimler, owner of luxury-car brand Mercedes-Benz, and BYD, one of China's leading battery and auto makers, are expected to invest a total of 600 million yuan ($87.9 million) in the joint venture, Shenzhen BYD Daimler New Technology Co. The money is to be used as registered capital for the joint venture in the southern industrial city of Shenzhen.

2. Electric Vehicle Manufacturers in ChinaB. Geely Auto

The first independent and largest private automobile manufacturer in China

It signed a deal with Ford to acquire Volvo Cars in Mar 2010

It has independent R&D in vehicles, engines, transmissions and hybrid technologies

It intends to develop 5 hybrid models over the coming years incorporating plug-in, stop-run, hybrid systems and electric only systems

3. Car Park OwnersIdeal place for building Battery Replacement StationsAdditional revenue sourceEnhance competitiveness

4. Chinese/Hong Kong GovernmentEconomies of Scale: Taxis and Public Light Buses (leading

role in the world)Government policies: Tax Relief like First Registration Fee,

CO2 emission controlPollution control – CO2, noise and battery acidic residuesLeading country – global standardSubsidize to recharge batteries through green energy

5. Chinese Government

Source: Wall Street Journal, Jun 2, 2010

6. Electric Vehicle UserNo need to worry about the useful life and the replacement

cost of batteriesElectric Vehicle prices are lower because of the battery

costs are excludedMore Active Secondary Market for the Electric Vehicles

In China, there were 63.88 Millions of cars (2009)

In Hong Kong, there were 517,000 registered cars which included 18,140 taxis and 4,350 public light buses

Useful life of the cars: normally 7-10 years

In the US, the 4-door Sedans cost USD 14,000-16,000; the Sports Cars cost USD 20,000-25,000 (2008)

The Hybrid cars such as Prius Toyota cost USD 23,000 (2008)

Considerable Market SizeHKSAR Government SupportHKSAR Government SubsidyStandardized Battery – Size, Shape & CapacityAlliance with major Electric Vehicles & Hybrid

Electric Vehicles manufacturers – easy removable battery system

Low Battery Cost, Durable & Long Life SpanStable Electricity Rate, With DiscountConvenience to Access Swap Stations

Car Parks – Support from commercial and governmentMobile System to Swap the Battery On-callPartnership With “Autotoll” on e-collection and

General Packet Radio Service (GPRS) serviceBus company should introduce hybrid bus on

improving the public awareness with environmental protection.

Restrict some areas on using Hybrid cars only e.g. Park Island

Property development company should introduce the hybrid vehicles for their own shuttle services

Electric Vehicles & Hybrid Electric Vehicles are not popularSignificant Investment in Business Start-upLong Payback PeriodGovernment Subsidy Low and Support InadequateNot Enough Suitable Location for Swap Station Challenge from Oil Combustion VehicleNo Battery Standard Cost to Design & Install Easy Removable Battery SystemTechnology and Complexity in GPRS Transmission and ReceivingTechnology to Develop Longer Distance BatteryTechnology to Develop Longer Life BatteryCompetition from Electricity Re-charge System

Adopting Autotoll GPS system with enhancementSMS promotion for battery replacement or charging servicesEmail or SMS can send as reminder once the battery is using certain

periodGPS services can locate the nearest replacement stationCan link with the Autotoll black block services on providing alert

messages and battery monitoring for driving certain mileage

Automatic Collection of Electricity Bill Per Net K-watts ConsumedOn-time Service/Delivery of Comprehensive Real-time Vehicle

Information Support On-demand Position Request Assignment of Order En-route to Vehicles in Travel Close Monitoring to Stop Unauthorized Use of Vehicles Real-time Vehicle Data to Track Their Location in Case of TheftVehicle Tracking in map format

each vehicle's license plate number, relevant speed, and last update time

Sophisticated Maps currently cover HK and Guangdong Province 6 Zoom Levels for HK Maps and 4 for China

Data Transmission from Vehicle to the map server via GPRSWeb-based Service Portal for easy access anywhere, anytime Vehicle/Fleet Information Update at an interval of 2 minute Reports of historical record displayed in table format for instant

reference or even extracted into excel for thereafter follow-up Date / time Location Speed

Instant use after device installation, no hassle of pre-installation of special software or map data

Automatic location centering: maps pan and move automatically to ensure Vehicle/Fleet locations is/are always at the center of the screen

Thank You