outsourced marketing phantom_power

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Outsourced Marketing is a “best value” solution through which growing businesses are able to access a range

of state-of-the-art services and resources. Results are shifted from an internal to an external marketing

department. The benefits are numerous: in addition to a sizable cost savings, outsourced marketing allows

you to better focus your resources, free up time of valuable personnel, project a more professional

appearance, access better technology and capabilities, leverage increased flexibility, and more.

In today’s economic climate, outsourcing with the intention of decreasing costs has become increasingly

important in order to attain or maintain a competitive advantage. PHANTOM POWER Services, with more

than 15 years of experience, takes outsourcing further to not only cut costs but also to add value and make

you money. According to a recent Harvard Business Review article, over 53% of marketing executives

reported that they plan to outsource their marketing.

What Is It?

Outsourcing is when a company subcontracts a process to a third party, but the term outsource is broad with

various associations. Outsourcing as discussed here is NOT about moving commodity-type jobs offshore in

order to cut costs.

increasing while budgets for training and developing these experts are decreasing. A new attitude is evident

among successful companies who are achieving greater efficiency while acquiring necessary resources

through outsourced marketing.

Through dialogue and planning a firm relationship is established between the company and the outsourcing

provider. By focusing on the company’s goals and building on the strategic analysis of its objectives, the

outsourcing partner will pull all marketing functions together. This new partner will assume the responsibility

for the every marketing discipline and provide an experienced team of specialists. Together the result is a

more effective and profitable business.

How Does It Work?

Outsourcing a company’s marketing is a strategic decision where the entire marketing

function is no longer performed in-house with the purpose of re-focusing a company’s

activities on its core competencies. For years companies have been outsourcing some of

their marketing activities such as advertising, graphic design, website design

and research. Outsourced marketing results in a shift from an internal to an

external marketing department. The marketing firm handles everything from

research, analysis, strategy, planning and management to advertising, public

relations, direct marketing, internal communications, and web marketing.

marketing

SIGNIFICANTCOMPETITIVEADVANTAGE

cutcosts + addvalue = greaterresults

Outsourced Marketing Big Business Quality. Small Business Rates.

The changing marketplace of the

21st century coupled with the

projected shortage of qualified

employees, has brought new

challenges to businesses. The

need for in-house specialists is

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What About The Cost?

Most people initially turn to outsourcing as a way to cut costs because it provides numerous financial benefits

that lead to a healthier bottom line.

Reduce Overhead Saving money is the root benefit of outsourcing. It reduces fixed costs and frees up

capital. In a company’s youth or growth stages outsourcing eliminates unnecessary, and often large,

expenditures. Cash can be moved to the areas of your business that directly produce revenue, like inventory

or sales. Often a concern, businesses with lower fixed costs become more attractive to investors and in a

better position to raise funds.

Cut Payroll, Hiring & Training Costs Outsourced marketing is less expensive than hiring internally. When a

company is growing, most marketing and design positions are not needed on a full time basis. Hiring

internally for these positions results in wasted payroll. Additionally, time spent on training and managing these

new hires has proven to be more significant than is often planned or warranted.

Cut Workflow Fluctuation Costs It is rare that a company can create evenly-paced workflow. Hiring and

training staff for short-term projects or season fluctuations can be very expensive. Additionally, temporary

employees may not be as qualified or stable as you would like. Outsourcing marketing allows

you to shift these fluctuations away from your own business and lets you focus your human

resources on the core areas of your business.

Cut Consultant/Specialist Fees When using freelancers or advertising and design

firms, you will often pay a premium for specialized services. An outsourced marketing

firm pays its talent salaries and not freelance rates. You will be able to take

advantage of the lower rates of full-time personnel.

outsourcingcutscosts







Realize Multi-Service Savings An outsourced marketing firm handles all aspects of your marketing from

strategy to design to public relations. This enables the firm to have a single point of contact and management

of your business across all marketing activities. Using individual firms would increase the number of contact

and management fees by the number of different firms and consultants used. Not only is there a real cost

savings when you use one firm for all of your needs, all elements of your marketing program will become

better integrated, which translates into an increased ROI.

Cut Advertising Costs An advertising agency charged its clients a percentage of ad placement fees. The

more money you spend, the more money the ad agency will make. With an outsourced marketing firm, you

are not charged a percentage of ad placement fees. It is only concerned with ROI, its profits are tied into your

results, not your expenditures.

Added Savings There is a savings based on scale of economies that most design firms receive and

traditionally mark-up to gain additional profit on your business. Standard mark-up fees are anywhere between

25-100%. For example, design firms generally receive discounts from printers for giving them print jobs for all

of their clients rather than just one client. An outsourced marketing firm will not mark up these prices but

rather pass the savings on to their clients as an additional benefit to outsourcing your entire marketing

program.

What are the benefits?

Cutting costs is just the beginning. The additional benefits of outsourcing lie in the value it creates.

Aligned Objectives When using an advertising agency or a design firm, the focus is on creativity. As a result,

efforts may be geared more toward winning awards than on maximizing your company’s ROI. It has long

been established that an award-winning campaign does not necessarily equate to award-winning sales. An

outsourced marketing firm creates the strategy, objectives and creative of each campaign and it is then

responsible for measuring the success of the activity. Everything is centered on ROI, thereby closely aligning

its objectives with yours.

Increased Flexibility Outsourcing your marketing gives you additional flexibility in your activities. You can

pursue numerous activities simultaneously without overtaxing your internal staff. An outsourced marketing

firm has additional, trained and experienced staff on hand that is able to handle emergency, short-term or

periodic projects. There is less gear up time, resulting in quicker response times and more efficient activities.

Focus Scare Resources On You Core Business You are in business to do what you do best. Nothing else

should detract from your core competencies. Outsourcing your marketing shifts the focus from marketing

activities to those that are at the core of your value proposition; those that benefit your customers directly.

Every business management expert will tell you to focus on what you do best and unload the

rest because both money and time are extremely scarce and must be directed where they

can result in the largest gains. One of the most difficult thing for a business owner to

do is to admit that another person or company is company is better qualified to do

something and to let go and allow them to do it. In this case, a business owner’s

largest obstacle can be him or herself.

Free Up Time of Valuable Personnel Each person has a finite amount of

time and energy and it is essential to keep their time and energy focused in







the most crucial areas of the business. It is a very common mistake for key personnel to be distracted from

their core competencies in order to have a hand in a company’s marketing. When the marketing is

outsourced, this is much less likely, particularly when concerns are minute, day-to-day details of little

consequence to the bottom line. A company's highly paid staff, including owners and upper management can

focus on doing what they are educated, trained and experienced to do, like running the company, developing

sales, etc. More importantly, an outsourced marketing firm is educated, trained and experienced in marketing

and is therefore better equipped to more efficiently and effectively handle the marketing.

Play With The Big Boys Outsourcing can help small businesses afford the talent and activities that are out of

their reach. Outsourcing allows even small companies to access large economies of scale, efficiency, and

expertise that are common to large companies.

Reduce Risk Every penny your business spends is a risk. Outsourcing allows you to share a portion of your

risk with another company. You will be able to reduce your fixed assets, overhead, payroll, management fees

and more. Additionally, because an outsourced marketing firm is an expert in the field of marketing, it is much

better situated to minimize any risk relating to marketing than a firm with expertise in other areas.

Get Access To Specialized Skills Every business needs consultants and experts in certain areas at certain

times. Using an outsourced marketing firm provides you with immediate, affordable access to top-level

professionals that are highly skilled in specialized areas, from consumer behavior to package designers.

Additionally, these experts are better able to serve your company more loyally than are consultants who

specialize in a given industry and may be working with some of your competitors.

Proactive vs. Reactive Marketing An outsourced marketing firm is often in a better position to provide a

proactive marketing strategy. An internal marketing department is more apt to be sidetracked by internal

activities, changes, and fires that need to be put out.

Who Should Outsource?

The specific reasons to outsource are as varied as the

companies themselves. But the basic incentive for

outsourcing remains the same: since the life-blood of the

company lies in doing what it does best, it is only reasonable

to acknowledge and accept that it cannot and should not try

to do everything. By focusing on its areas of expertise, the

company can capitalize on its own talent pool. This, then, is

the most important and most basic requirement.

The decision to outsource is often made in the interest of making better and more efficient

use of time and resources, reducing costs, or redirecting /conserving energy to focus on core

competencies. As to specific reasons to outsource, some companies are looking for a chance

to turn things around while others are seeking to create business models that will

give them an edge. Some see outsourcing as a viable alternative to overhauling

outdated office operations, to provide lacking in-house resources, or to spend more

time innovating and dealing with customers. Some are dealing with rapid expansion

while others need to get a better handle on the budget through predictable costs.

shouldyououtsource?

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The Top Ten Reasons Companies Outsource Source: The Outsourcing Institute

1. Improve company focus Outsourcing allows managers and key personnel

time to focus on a business’ core competencies, where they are of more value.

2. Access superior capabilities Outsource providers bring in-depth expertise

in a particular area which helps companies better satisfy customers and

increase productivity and efficiency.

3. Access better technology You can tap into leading-edge technology that is used in conjunction with

specified areas of expertise. Keeping up-to-date with such technology is timely and costly.

4. Shared risk Outsourcing enables a company to share some of its risk, such as unstable workflow and

capital investments. The outsourcing provider is able to spread those risks over multiple clients.

5. Free-up resources Outsourcing allows a company to shift its resources to activities that have the

greatest impact on bottom-line performance.

6. Increase working capital The outsource provider share the investment as part of its own overhead.

7. Improve cash flow Outsourcing a function that is currently carried out in-house may allow the sale of

assets that are no longer internally necessary.

8. Reduce operating costs An outsource entity can generally provide the same the function for less

because of economies of scale, thereby reducing the functions cost to the business.

9. Accommodate growth Outsourcing is ideal for companies undergoing rapid growth because expansion

can occur more easily without derailing current operations.

10. Alleviate management pressure Managing functions that can be outsourced is a significant drain on

resources.

So What’s The Bottom Line?

Outsourcing improves the bottom line! Overhead costs are reduced by eliminating wages for additional

employees, benefits, extra office space, computers and software – all alternatively provided in-house.

Outsourcing will provide media and discipline neutrality to identify and find the

resources needed. The marketing outsourcing partner can provide a fresh look and

an objective viewpoint. There is an added benefit of increased flexibility, which

results from eliminating fluctuating workloads and preventing wasted time training

temporary employees.

With proactive marketing in place, the

company will be freed from the

responsibilities of internal activities,

resulting in improved use of time. The

focus is back on the core competencies

while the details are taken care of by a

team of experts.







The new partner will see the project through to its conclusion, no matter what internal changes may occur.

Management can live happier with one less thing to worry about, knowing the job is in the best possible

hands.

Who Do I Hire?

The important qualifications to look for in an outsourcing partner are based on people, experience and skill

sets. The outsourcing partner must have a seasoned team of experts with knowledge of best practices and be

able to offer specialized services. References and reputation should evidence a commitment to quality and

reflect a wide scope of knowledge and resources.

Since the relationship built on common goals must not only be preserved, but must continue to grow, it is

essential that the principals of the firm are personable, knowledgeable, and bring a personal integrity to the

table. Responsiveness and the ability to communicate ideas are also indicators of a skilled partner.

PHANTOM POWER has the means, the technology and the expertise to help companies expand their

business and exceed customer satisfaction, sales and marketing expectations through our innovative

approach in outsourcing services.

Focusing on offering superior marketing outsourcing solutions, PHANTOM POWER becomes an

extension of your enterprise. We are committed to achieving your goals to ensure your growth and

success.

Source: Ingenuity Marketing





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