outthinker 45 min talk for columbia alumni club ny

2013 Kaihan Krippendorff All Rights Reserved.

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Your Next Winning Move

CBSACNY

New York January 23 2014


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Mohammad Yunus


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Ratan Tata


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Betsy Johnson


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Thomas Edison


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Ray Kroc


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Richard Branson

Oprah Winfrey

Elizabeth Arden

Dhirubhai Ambani

Bill Gates Charles Revson

Henry Ford

Sōichirō Honda


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Martin Luther King, Jr.

Mother Teresa

Mahatma Gandhi

Nelson Mandela

Rosa Parks Mohammad Yunus

Margaret Thatcher

Benjamin Franklin


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“First they ignore you,then they laugh at you,

then they fight you,then you win.”

Mohandas Gandhi


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The option beyond the obvious choices; the option others do not see, will not

consider, and will not respond effectively to.

The 4th Option®


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Go home

Wait

Climb the walls


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What is your next4th Option®?


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Two Standard Approaches

Follow proven rules or best practices

Rules

1. Alkdjfklsdlkj2. Asdlkfj bou3. Alsk boiuoidf4. Goibjhkal dgs5. Glijgbuu gds6. gljgoiud

Lay out options, apply data, arrive at the optimal option

Option narrowing

X

XX


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Objectives

Imagine and commit to realizing a different future

Imagine

Choose leverage points others overlook

Dissect

Generate more potential strategies

Expand

Choose strategies competitors will not copy

Analyze

Build buy-in for your strategy

Sell

Five Conversations: The Outthinker Process


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Personal Example


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Objectives


Imagine



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Objectives


Imagine


Dissect


Expand



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Alexandra Kosteniuk

How Do Great Strategists See the “Winning Move?”


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Source: Baddeley model of short term working memory

Consciousness

Phonetic loop Visuo-special sketchpad Episodic buffer


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Relative number of narratives chess players recognize:

Grand master Master Expert


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Europe & Americas –Fairy tales

Japan – Koan

India – Puranas

China – 36 stratagems


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Identifying Outthinkers

Value creation (TRS)

Revenue growth (CAGR)

(EBITDA)Profit margin


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Core Research


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Narratives to Find a Fourth Option

#7 Force two-front battle

#32 Create something out of nothing

#22 Move early to the next battleground

#34 Coordinate the uncoordinated

#33 Be good


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Move Early to the Next Battleground22


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“I just think a future in which anyone can shoot stuff into space is more exciting than one which

only the government can.”

Elon Musk, founder, Space-X (2003 interview)


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Identify and move early to the next battleground.

Where is the next battleground?- Technological trends?- Social shifts?- Geographies?- Buying patterns?- Needs?

22Move Early to the Next Battleground


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#33 Be good


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Coordinate the Uncoordinated34


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Combine and coordinate independent elements within your environment to orchestrate much greater power.

Who would we like to coordinate?- Customers- Experts- Employees- Real estate- Regulators- Competitors- Driveways- …



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#33 Be good


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Force a Two-Front Battle7


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7 Force a Two-Front Battle

Cloud providers

Cloud servicesRetail

“There is no physical analog for what Amazon.com is becoming.”

- Jeff Bezos


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Shoes

ShoesCustomer service


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Traditional CPA firms

ProjectsResources (Accnts)


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Force a two-front battle7

Project your what you are great at into a new area.

What is your unique advantage, capability, or purpose?

Into what new area could you project this?


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#33 Be good


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Environment

Employees

Community

Govern-ment /country

Share-holders

Customers

Be Good33

Corporation


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33

61

Be Good


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The Holstee Manifesto


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Adopt a strategy that benefits others.

What purpose/ mission/ movement would build support from stakeholders that can help you succeed?

Be good33


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#33 Be good


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Create Something Out of Nothing32


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Julie Pickens


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Ingvar Kamprad



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Add a new piece the board.

What would you like to create/ add to the game?- New categories?- New occasions or needs?- New customers?- New suppliers?- New distributors?- New regulations?

Create something out of nothing32


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Find More Stratagems at www.kaihan.net


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#33 Be good

How can you project into a new sector?

What can you create?

Where is the next battleground?

Who could you coordinate?

How can you be good?


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Objectives


Imagine


Dissect


Expand


Analyze



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“Impossible is a word to be found only in the dictionary of fools.”

Napoleon Bonaparte


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Selecting your 4th Option

High

Low

Crazy ideas Winning moves

Wastes of time Tactics

Impact• How far would

this get me toward my goal?

• How long before the competition responds?

Difficult Easy

• Can we do this quickly?• Is this inexpensive?• Do we have the capability?


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Make the impossible possible

Don’t build handsets

Risk of noWiFi

Customer Service toocostly

“Each of these looked like show

stoppers”

Motorola

Earlyadopter

s

No one provides service

David Morken, CEO Bandwidth.com


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Objectives


Imagine


Dissect


Expand


Analyze

Build buy-in for your strategy

Sell

Mr. Practical Mr. Obvious Mr. Expert Mr. What Works Mr. Cog


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Mohammad Yunus


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Thomas Edison


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Ratan Tata


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Ray Kroc


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Betsy Johnson


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[email protected] @kaihan• Email me to get

presentation• Register for newsletter,

tools, videos• Work out your Fourth

Option®• Contact us for more

support


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outthinker 45 min talk for columbia alumni club ny

Business

net2013 kaihan krippendorff

optionthe option

th option

different futurewww

x x xlay

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best practiceswww

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