DATA PROVIDED BY

TOP 12 INFLUENCERS

OVERALL FINDINGS

Every Kardashian sister is more influential on social media than President Trump based on the D’Marie algorithim which measures 56 metrics across Facebook, Twitter, and Instagram.

Per D’Marie, Donald Trump is ranked 22nd overall influencer currently on social media behind people like Taylor Swift, Dwayne “The Rock” Johnson, Miley Cyrus and Selena Gomez.

In terms of money per post, Michelle Obama is currently the most valuable U.S. political figure on social media. A single post across Facebook, Twitter and Instagram is worth $225,391 to brands, organizations and political interest groups. Barack Obama is ranked 2nd ($93,093 per post) and Donald Trump 3rd ($91,028 per post).

Overall audiences sizes by party

Republican

Democrat

Bernie Sanders (I)

52

6,300,870

1,848

1,324

46

7,053,581

5,728

1,495

1

6,149,964

116,113

108

52

6,545,932

56

4,067.00

46

6,720,533

269

4,905

1

4,042,537

9,809

200

No. of senators on platform

Total followers

Average engagement per post

Total no. of posts in past 30 days

1

1,864,896

146,166

7

45

443,029

481

351

35

737,343

2,001

216

32.3% 37.8%

31.6% 23.3%

36.1% 38.8%

61.2%

14.6%

24.2%

**Independent Senator, Angus King, from Maine was not included in the analyzed data because his social following fell below .004% of the the total Independent party. There are no other Independent Senators.

SENATE FACTS BY GENDER

About The Hayes Initiative (THI):

About D’Marie Analytics

FUN FACTS

Men in Senate: 79Combined Audience: (Republicans) 13,040,197 (Democrats) 7,295,628Only 6 male Senators engage with more than 1% of their audience on average per post, they are all Democrats including Chris Murphy, Tim Kaine, Gary Peters, Chris Van Hollen, John Tester and Brian Schatz.

The Hayes Initiative (THI), a public relations and strategic communications firm, released the first in a series of reports to help quantify social media impact of key political figures in the United States. After the 2016 election, THI founder, Anthony Hayes contracted D’Marie Analytics, a social media data firm that specializes in connecting advertisers to social media influencers, to help quantify the actual impact of social media from key political figures in the United States.

This first report provides data on the top 12 political influencers in the United States, from February 8, 2017 and reflects the past 30 days of their activity on social media. This and future reports are driven by data, not hype. These reports are not meant to be a comprehensive breakdown, but a snapshot of key data points at key moments. We aim to provide clear insight into how our political figures’ social media footprint is received and how it shapes the political debate.

THI and D’Marie will provide data on the three most used social media platforms: Facebook, Instagram and Twitter. Subsequent reports will review the data of elected officials, advocacy orgranizations and key policy issues on Donald Trump’s agenda. All future reports will include a breakdown of the top 12 political influencers for that month.

Women in Senate: 21Combined Audience: (Republicans) 274,408 (Democrats) 7,322,826The 16 female democratic Senators own 99.96% of the entire female senate audience on social media.

**Data collected by D’Marie Group, Inc. on February 8, 12:00 PM EST

Michelle Obama is the only U.S. political figure to engage with more than 1% of her entire social audience in the past 30 days. Her audience engaged with her content for a total of 2.57%. Bernie Sanders is second closest at 0.43% average audience engagement per post.

A tweet from Michelle Obama gains an average of 129,011 engagements. The highest average engagement of any U.S. political figure on Twitter.

Donald Trump only engages with an average of 0.11% of his audience per tweet. Making him only the 6th most engaging U.S. politician on Twitter in the past 30 days. Michelle Obama (1st) Hillary Clinton (2nd) Bernie Sanders (3rd) Elizabeth Warren (4th) and Barack Obama (5th).

Donald Trump has over 50 million followers across social media but engages with only 0.27% of his audience. This is below his bracket average of 0.31% engagement per post indicating a fake, lazy or uninterested audience.

Barack Obama has the highest average engagement on Facebook in the past 30 days. Averaging 310,045 engagements per post in the past 30 days.

Barack Obama has the largest social media audience of any U.S. politician. Currently, 152,128,094.00 combined followers across Facebook, Twitter and Instagram. Democratic elected officials have 36.5% of the total social media audience following politicians across Facebook, Twitter and Instagram. That number doubles to 66.7% if you include Bernie Sanders as a Democrat.

@michelleobama44

@elizabethwarrenma

Michelle published the most engaged post of any politician in the past 30 days. Her image posted on Instagram January 18th at at 7:15pmEST has gained 1,703,596 engagements to date.

Elizabeth Warren posted with the highest engagement to audience ratio with 12.16% of her audience engaging with her image posted to Instagram January 20th at 9:32amEST.

Report:Social Media & Politics in America

THI is a public relations and strategic communications firm that helps organizations, leaders, and candidates focus on the issues that will advance their mission and better position them in the broader political, business, entertainment, or philanthropic landscape. THI founder Anthony Hayes has spent over a decade in communications, event production management and progressive-oriented political campaigns. He now serves as a trusted C-level adviser, helping leaders and organizations leverage their assets to complete major initiatives, break through the noisy media landscape, delivery events that receive global attention, and navigate the often-chaotic world of politics and government.

D'Marie is a social media analytics and casting software company. D'Marie connect brands with influencers and measures the success of social media campaigns. D'Marie's unique algorithm measures 56 metrics across Facebook, Twitter and Instagram. Each metric - including factors such as followers, reach, engagement, click-thru and action conversions - is assigned a value and weighted in an overall algorithm to determine the "ad-equivalent" value of an influencer, brand or organization's social media portfolio.

For more information about this report or additional political social media insight please contact The Hayes Initiative - info@hayesinitiative.com 646.504.1955