Brief:Create an integrated campaign that introduces a substitute for traditional commerce, to increase the efficiency of holidayshopping so more time can be spent with the family.

Target:Busy, young mothers who balance a career and family while also playing an active role in holiday shopping. She is always looking for ways to add time to her day.

Info:So much time is spent going from store to store looking for the perfect holiday gift. Overstock.com offers endless options and discounts, all from the comfort of your living room.

Solution: Create the picture perfect Overstock Family that does all its shopping through Overstock.com. Mothers will relate to the Overstocks and will desire to shop as they do. This will establish a connection with our consumers.

Print & Direct Mail

Microsite

Microsite

Families will be asked to submit videos showing why they deserve to be titled the next Overstock family. Three families will be chosen to compete in a challenge where they have to decorate a room using only items from overstock.com. They will order these items from a computer located in the room. When they put an order in, purchases will be quickly delivered to the house from storage trucks outside. Through print ads, the holiday cards, and a TV spot, people will be directed to watch the competition as well as vote for their favorite space at www.theoverstocks.com. The winner will get $20,000 for Overstock.com and will be named the new Overstock Family.

The Overstock Life

IPad Application // The Overstock Home Helper

IPad Application // The Overstock Home Helper