overture presentation on central office (exchange): home to the new telco cloud - 2014
DESCRIPTION
Presentation by Overture Vice President of Marketing, Mark Durrett, to SDN OpenFlow World Congress on why the Central Office (Exchange) will be home to the new Telco Cloud. Major points: Cloud is both an opportunity and threat for Telecoms OTT Providers already causing Headaches NFV offers opportunity to differentiate from the CO NFV requires Carrier-class Management & OrchestrationTRANSCRIPT
©2013 Overture Networks SDN and OpenFlow World Congress1
OVERTURENETWORKS.COM
Central Office (Exchange):Home to the New Telco CloudD. Mark Durrett, Head of MarketingOctober 16, 2013
©2013 Overture Networks SDN and OpenFlow World Congress2
Pressure on Business Telecoms Operators
OTT Service providers are changing the game
New providers beating them at their own game
©2013 Overture Networks SDN and OpenFlow World Congress3
Operators Responding with their Own Cloud“There were 300 cloud service launches by telcos in 2012”- Camille Mendler, Informa
Source: Informa 2013
©2013 Overture Networks SDN and OpenFlow World Congress4
“Only 11 percent of SMBs said their preference was for buying cloud services from the same company that currently provides voice and Internet” – Metaswitch 2013 Study
“Current Telco Cloud strategies, while defendable starting points, are generally insufficient to create sufficiently attractive, large enough or fast enough traction.” – Arthur D Little 2013
Challenge: Businesses don’t look to Telcos for Cloud Services
“Service providers such as telcos lag the smaller, pure cloud players in driving cloud propositions” - Rolf Meakin, PwC
©2013 Overture Networks SDN and OpenFlow World Congress5
Opportunity: Bring Cloud to the Metro EdgeLeveraging cloud technologies to …• Provide agility and scalability • Simplify back office integration• Create application-aware network• Create network-aware applications• Provide flexible workload placement• Reduce OPEX and CAPEX• Offer fast path to new features and services
Existing Cloud Technology is Ready for NFVOnly a Few Missing Pieces must be assembled
©2013 Overture Networks SDN and OpenFlow World Congress6
Open Industry Initiative
• Open partnership begun by CIMI Corp and 6 companies
• Inviting others to participate
• Based on ETSI NFV initiative launched by major service providers in October 2012
• Platform and architecture to demonstrate NFV and SDN using cloud virtualization concepts
• Using real-world technology, tackling real-world applications and services
• Demonstrates the full scope of end-end services
Overture is founding member of CloudNFV
©2013 Overture Networks SDN and OpenFlow World Congress7
But Wait – Can’t the OTT and Cloud
Guys do this Too?
Yes, but ….
©2013 Overture Networks SDN and OpenFlow World Congress8
Content
delivery
networks
IMS
Firewall
Mobile core (EPC)
Source: Infonetics 2013 Survey
Top 5 NFV Use
Cases
Latency, Scale, Security drives NFV to the EdgeVirtual
routers, IPSec,
SSL VPN
Nearly all the profitable Internet traffic transits less than 40 miles, meaning it never leaves the metro area – Tom Nolle, CIMI Corp.
©2013 Overture Networks SDN and OpenFlow World Congress9
Central Office #2
Central Office #1
Buy Local - NFV Cloud in Central Office
Regional Cloud Data center
Virtual Functions (VNFs) live here
Latency sensitive, Security sensitive,High performance
VNFs
NetworkService
Consumers
Network Service
Consumers
Telco CO-based Cloud Data Center (fog)
Image Courtesy of
©2013 Overture Networks SDN and OpenFlow World Congress10
Summary• Cloud is both opportunity and threat for Telecoms• OTT Providers already causing Headaches• NFV offers opportunity to differentiate from the CO• NFV requires Carrier-class Management & Orchestration
