IFA SmartBrief email news service is the

premier source of franchise-industry news

coming directly to your inbox every Monday,

Wednesday and Friday.

WE ARE...FRANCHISINGFranchisor senior executives, decision makers, franchisees and other

individuals interested in franchising read IFA SmartBrief on a regular

basis. IFA SmartBrief delivers the news our readers need to stay

successful and, in doing so, offers advertisers an ideal vehicle to reach

tens of thousands of readers each week.

READERSHIPIFA SmartBrief has quickly become a destination for business-to-business

advertising because our readers anticipate our e-mail news service each

week. Advertising in SmartBrief provides your company with exceptional

market exposure:

• Because SmartBrief is an e-mail service, we deliver your message straight to the desktops of our readers.

• Limited number of advertisers in each issue to guarantee you a marquee position.

• We’ve created unique ad formats designed specifically for business-to-business advertising.

Overview

2015 IFA Media Kit

IFA’S MISSION: Protect, Enhance, & Promote Franchising www.franchise.org

“We have used SmartBrief on multiple occasions to promote a

series of educational webinars and the results have been amazing. We have had

record numbers of registrations and attendance. We will keep SmartBrief

in the mix for generating attendance.”

—Mark Franklin, Founder, Process Peak, LLP

Subscribers (as of 2014):

32,000Franchise Executives:

43% Current Single and Multi-Unit Franchisees:

25% Prospective Franchisees:

22%

CAMPAIGN REPORTING

Demographics–By Company Name or Title

Schedule

Your company will be the exclusive sponsor

of an IFA SmartBrief news section. Available

sections: Franchise News, Best Practices &

Business Leadership, Trend Watch, News from

IFA, Policy Update, and Member Monday.

Reach key decision makers in the franchising community.

• Integrate your brand into the day’s top news stories— your company’s logo appears in the section header.

• Your advertisement runs within your sponsored section.

• Use your ad space to: — highlight a case study, white paper or product demo on your website; — promote your presence at an upcoming trade show; — raise industry awareness of your corporate brand; explain to readers your company’s capabilities.

Advertising in SmartBrief delivers results.

• We quantify your campaign results by providing unparalleled campaign reports. Your reports will include the total click throughs to your website, as well as the companies and titles of executives who clicked through.

• In 2014, 91% of our clients renewed their SmartBrief ad campaigns.

• Frequency: 3x per week

Advertising

2015 IFA Media Kit

IFA’S MISSION: Protect, Enhance, & Promote Franchising www.franchise.org

2015 IFA Media Kit

Great Exposure, Great Value!

2015 Advertising Options

IFA SmartBrief

1

2

3

4

5

6

7

Franchise News Section Sponsorship

Best Practices & Business Leadership Section Sponsorship

News from IFA Section Sponsorship

Trend Watch Section Sponsorship

Policy Update Section Sponsorship

SmartBrief Advertising Specs

• Size: 728 x 90 pixels. 120k maximum; .gif or .jpg• No limits on animation• Includes a link to any page on your Web site• Alternate text (100 characters max) can be embedded

behind image

NEWS SECTION ADVERTISEMENTS

• Advertiser Logo: 160 x 45 pixels. 30k maximum; .gif or .jpg• Ad Logo: 120 x 110 pixels. 40k maximum; .gif or .jpg• Copy: 300 characters maximum, excluding spaces, includes a link to any page on your Web site

OPTION 1: LOGO-TEXT AD

OPTION 3: BANNER AD

• Advertiser Logo: 160 x 45 pixels. 30k maximum; .gif or .jpg• Banner: 468 x 60 pixels. 60k maximum; .gif or .jpg• Includes a link to any page on your Web site• Alternate text (100 characters max) can be embedded

behind image

• Copy: 300 characters maximum, excluding spaces• Text includes a link to any page on your Web site

OPTION 2: OUTLINE AD

• Advertiser Logo: 160 x 45 pixels. 30k maximum; .gif or .jpg• Headline: 50 characters, excluding spaces• Copy: 300 characters maximum, excluding spaces, includes a link to any page on your Web site

OR

LEADERBOARD

THE “BUZZ” TEXT ADS

728 x 90

160 x 45

120 x 110

160 x 45

160 x 45

468 x 60

• If using an animated .gif, include branding and important information on the first frame as .gifs will not animate for Outlook 2007 users (~15% of readership).• Email advertising can accept animated .gif files, but Flash files will not render in email.• SmartBrief can use 3rd party click tags, but cannot allow 3rd party ad serving.

EMAIL ADVERTISING TIPS

OR

PLEASE FEEL FREE TO USE ANY OF THE FOLLOWINGTHREE FORMATS IN YOUR NEWS SECTION ADVERTISEMENT.

Above The Masthead BannerSection

The Buzz Text AdvertisementSection

2015 IFA Media Kit

2015 Ad Specifications

IFA SmartBrief

ADVERTISING SPECS EMAIL ADVERTISING TIPS: 1. Include branding and important information on the first frame when using animated GIFs, they will not animate in versions of Outlook 2007 and later. 2. Flash files will not render in email. 3. SmartBrief can use 3rd party click tags but cannot allow 3rd party ad serving. NOTE: AD MATERIALS ARE DUE 3 FULL BUSINESS DAYS PRIOR TO THE SEND DATE.

LEADERBOARD Size: 728 x 90 pixels. 40k maximum; GIF or JPEG Click Through URL Alternate text (100 characters maximum) can be

embedded behind image No limits on animation, maximum 4 frames

recommended

RECTANGLE-TEXT AD UNIT

Ad Logo: 120 x 60 pixels. 30k maximum; GIF or JPEG Ad Image: 180 x 150 pixels. 30k maximum; GIF or JPEG Headline: 50 characters, excluding spaces Copy: 300 characters maximum, excluding spaces Click Through URL

OUTLINE AD UNIT Ad Logo: 120 x 60 pixels. 30k maximum; GIF or JPEG Headline: 50 characters, excluding spaces Copy: 300 characters maximum, excluding spaces Click Through URL

LEADERBOARD AD• Size: 728 x 90 pixels. 40k maximum; .gif or .jpg

• Click through URL

• Alternate text (100 characters max) can be embedded behind image

• No limits on animation, maximum 4 frames recommended

RECTANGLE-TEXT AD• Advertiser Logo: 120 x 60 pixels.

30k maximum; .gif or .jpg

• Ad Image: 180 x 150 pixels. 30k maximum; .gif or .jpg

• Copy: 300 characters maximum, excluding spaces

• Click through URL

OUTLINE AD• Advertiser Logo: 120 x 60 pixels.

30k maximum; .gif or .jpg

• Headline: 50 characters, excluding spaces

• Copy: 300 characters maximum, excluding spaces

• Click through URL

EMAIL ADVERTISING TIPS1. Include branding and important information on the

first frame when using animated GIFs, they will not animate in versions of Outlook 2007 and later.

2. Flash files will not render in email.

3. SmartBrief can use 3rd party click tags but cannot allow 3rd party ad serving.

NOTE: AD MATERIALS ARE DUE ONE WEEK PRIOR TO THE SEND DATE.

Key Tips to Success

Succinct Language = Successful CampaignCut to the chase quickly in your advertisement and more

readers will read your entire ad and take action.

Update Your Ad Copy FrequentlyTo keep your click rates high, update your materials

after every 2-3 runs or consider rotating 3-5 ads within

your campaign.

Choose an Ad Format That Fits Your ObjectiveRectangle Text ad versus Outline ad? The Rectangle Text

ad is our top performing news section unit, and we highly

recommend selecting this format option to optimize your

campaign results.

Use Attention-Grabbing GraphicsBright colors and images of products, book covers, people,

etc. attract more attention (and clicks) than logos.

Hit Hot-Button IssuesSmartBrief readers are engaged in specific industries or busi-

ness areas and respond best to ads that speak the language

of their industry. Use current trends, buzzwords and concepts

to show you’re abreast of existing challenges in the industry.

Create an Enticing Call to ActionFocus on the benefit to the reader. Do not include URLs in

the ad copy itself—this aids in email delivery and helps

maximize open and engagement rates.

Monitor, Measure, RefreshTrack performance by leveraging SmartBrief reporting.

Contact your Account Manager for help optimizing your

campaign performance for your specific goals.

2015 IFA Media KitIFA SmartBrief

Top Seven Tips for AdvertisersWe share the same goals.

The SmartBrief Account and

Advertising Operations team

wants to see our advertisers

succeed. Our team is here to

serve as your resource for

performance and reporting

questions, campaign

optimization, and best practices.

Here are our top seven tips to

maximize ad performance in

SmartBrief e-mail newsletters.

1

2

3

4

5

6

7

IFA’S MISSION: Protect, Enhance, & Promote Franchising www.franchise.org

2015 IFA Media KitIFA SmartBrief

Ad Rates

IFA SmartBrief Rates IFA Member Non-MemberPrices are per insertion 4-12 Issues 12+ Issues 4-12 Issues 12+ Issues

Above the Masthead Banner $600 $500 $780 $650

News Section Sponsorships

Franchise News $500 $400 $650 $585

Best Practices & Business Leadership $500 $400 $650 $585

Trend Watch $500 $400 $650 $585

News from IFA $500 $400 $650 $585

Policy Update $500 $400 $650 $585

The “Buzz” Text Advertisements $500 $400 $650 $585

“Through advertising in the IFA SmartBrief, we’ve found a

targeted, measurable way to introduce our services to a strong and influential

community of franchisors. We’re impressed with the response and

have made some excellent new connections.”

—Brian Meyer, President, Meeting Expectations, Inc.

2015 IFA Media Kit

Regional Advertising Managers

IFA SmartBrief

NEVADA

CALIFORNIA

UTAH

WASHINGTON

OREGON

IDAHO

MONTANA

WYOMING

KANSASMISSOURI

NORTH DAKO

SOUTH DAKOTA

MINNESO

WISCONSI

IOWA

NEBRASK

MICHIGAN

TA

N

A

ILLINOIS INDIANA

OHIO

WESTVIRGINIA

PENNSYLVANIA

NEW YORK

VIRGINIA

DC

KENTUCKY

VTNH

MAINE

RI

MASS

CONN

NEWJERSEY

DELAWARE

MARYLAND

NORTH CAROLINACOLORADO

ARIZONA

NEW MEXICO

OKLAHOMA

ARKANSAS

TEXAS

LOUISIANA

MISSISSIPPI

TENNESSEE

ALABAM GEORGI

SOUTHCAROLINA

FLORIDA

A A

ALASKA

0 600 Miles

Contact Greg CookSenior Director, Advertising

and Media Solutions

gcook@franchise.org

202.662.0791

Contact Carly WooleyRegional Advertising Manager

cwooley@franchise.org

202.662.0788

Contact Kelley ClassRegional Advertising Manager

kclass@franchise.org

202.662.0795

International Members

Locate your state below to find your advertising manager who can secure

future success for your company through IFA SmartBrief opportunities.

TA

HAWAII

0 200 Miles

International Members