overview
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Overview. Texas Media Directory Serving Texas public relations professionals for 16 years Largest Database of Texas Media Outlets Available Approximately 2,500 media listings Approximately 25,000 individual contact names Indexed by media type, market area, city, county - PowerPoint PPT PresentationTRANSCRIPT
OverviewTexas Media Directory
• Serving Texas public relations professionals for 16 yearsLargest Database of Texas Media Outlets Available
• Approximately 2,500 media listings• Approximately 25,000 individual contact names• Indexed by media type, market area, city, county• Category specific information (circulation, PSA format, deadlines, etc.)
Research is the Key to Quality• Quarterly telephone research in major markets• Semi-annually telephone research for the rest of the state• Real time updates available to web subscribers between print editions
Directory Publishing, Ltd.3112 Windsor Rd. Suite A123
Austin, TX78703800-256-5931 (Toll Free) 512-474-8313 (Austin) 512-458-6358 (Fax)www.texasmediadirectory.com [email protected]
ProductsHard Cover Texas Book• Hard cover• Spiral bound to lay flat• Semi-annual editions (Jan/Jul)
Online Subscription Service• Complete and save filtered searches• Send releases via mass e-mail• Print mailing labels• Export search data • Statewide or individual major markets
Individual Major Market Books• Austin, Dallas/Ft. Worth, Houston, San Antonio• Entire metropolitan area included• Quarterly editions (Jan, Apr, Jul, Oct)
Online ProductPrimary Features
• Easy-to-follow, step-by-step process • Quick find function• Define and save frequent searches• Send releases via mass e-mail• Print mailing labels• Export data
Quick Find Find Individual Media Outlets• Choice of Methods
• Media Category• City • Company Name (partial word OK)• Contact Name (partial name OK)
• View detailed information• See radio station listing example (right)
• Save personal notes• Save your contact notes on company page
KPEZ-FM3601 S. Congress AvenueBldg. FAustin, TX 78704-7213Phone: (512) 684-7300 Fax: (512) 684-7441Web: www.z1023.comMedia Type: Radio Stations – Album Oriented RockMarket Area: AustinCity Served: Austin County: TravisDeadline: 2 weeksPSA Requirements: faxFrequency: 102.3Watts: 100,000Prefers New Releases by: faxFormat: Classic RockTarget: Men 18-49Owner/Operator: Clear Channel CommunicationsR.V.P., Dusty Black
E-mail: [email protected] Director, Chuck Meyer
E-mail: [email protected]. Director, Angie Hancock
E-mail: angiehancock @clearchannel.comProgram Director, L.A. Lloyd
E-mail: [email protected] Director, Angie HancockSales Director: Weldon Crelia
E-mail: [email protected]
Radio Station Listing Example
Quick Find Page
Define SearchDefine and Save Searches• Geographic Criteria
• Entire state • Specific metropolitan area(s)• One or more cities or counties
• Contact Types• Choose one or more contact types
• Special Filters• Partial name searches• Circulation
• Media Type
• Dailies (English/Spanish)• General Interest• Special Interest (multiple sub-types)• Minority Interest• Radio (multiple sub-types)• TV (English/Spanish)• News Bureaus• Cable• Advertising Offices
• Name and save searches for future use
Define Search Page
E-mail E-mail Press Releases• Choose from your saved searches• Choose contacts to include
• Select all • Choose individuals• System will not send multiples to same e-mail address
• Individual e-mails • No long lists of recipients• No blind copies• One sender and one recipient
• Uses our e-mail server • No ISP imposed e-mail limitations
• Add attachments up to 1MB
• Send a test e-mail to yourself• Check formatting before the real thing
• Receive a confirmation e-mail• Confirmation includes number of
recipients• Print mailing labels when no e-mail
• Mailing labels generated for contacts without e-mail addresses
Print LabelsPrint Mailing Labels• Choose from your saved searches• Choose contacts to include
• Select all • Choose individuals
• Customize label layout • Preset to standard 3x10• Quickly customize to your labels• Choose from standard mailing or quick contact label
• Labels appear in MS Word file• Save, print, and/or e-mail label file
Jill EdwardsEditorLittletown NewsP.O. Box 2588Littletown TX 76702-2588
Jill EdwardsEditorLittletown News
(254) 757-5703(254) [email protected]
Mailing Label
Contact Label
Export Contacts Export Contacts to a File• Choose from Your Saved Searches• Choose contacts to include
• All • Selected individuals
• Export to MS Excel, Text or HTML• Uses of data after export
• Mail merges• Mass faxes• Import to other software
• Name
• Title
• Media Company Name
• Mailing Address
• City, State Zip
• Phone
• Fax
Data exported to file