overview - amazon s3 · website conversions objective for purchases. here is a rundown of how i set...
TRANSCRIPT
eCom Liftoff Introduction Thank you for purchasing eCom Liftoff. I am going to
show you a winning eCom campaign that I am still
currently running so you can even copy it for yourself.
In this case study, I am using Shopify. They have a
free 14 day trial you can use here:
http://timothymweb.com/shopify/
If you do not want to use Shopify, you can also use
Woocomerce (https://woocommerce.com/), which is a free
plugin that lets you sell from your Wordpress site.
If you are interested in my done for you store and
coaching Shopify program, I currently have spots open at:
http://timothymweb.com/d-f-ys-c/
Overview There are 4 simple parts to this case study that I want
to go over with you. These are:
1. Find a passionate niche that will buy physical
products
2. Find a proven selling product
3. Set the product up in your Shopify store
4. Create and launch a Facebook ad to promote the
product
Finding A Passionate Niche Those who are familiar with my teachings know that I
am big on the animal niches when it comes to running
eCom through FB ads. They are filled with passionate
people, easy to target, and the best part is that there are
countless products to sell and it is often easy to scale
horizontally by selling the same types of products in
different animal niches once you find a winner.
This case study will be focusing on a winning
campaign I have in the Butterfly niche and how I am
starting to scale it to other animal niches.
Find A Winning Product When I look for products to promote, I am looking
for:
1. High perceived value
2. Similar items available in multiple niches
3. Low cost to source with ability to sell at high margins
Currently, I am doing BIG profits with opal rings. Here is
the one I am selling
The first thing that pops out is that the product looks of
high quality. I am selling this for $29.99 + $4.95 shipping
with no problem. The best part is that I am sourcing it for
less than $9.
So I am more than tripling my money with every single
sell. You can find this opal ring by going to AliExpress and
searching “butterfly opal ring”
Also, once you sell a good amount of any product, I
recommend you try negotiating an even lower price with
the supplier so you can increase margins even more.
Set The Product Up In Shopify If you do not have the Oberlo app yet, please do
yourself a favor and get it. It is a huge time saver when
setting up products. All you need is the AliExpress URL to
copy and paste into the app and you can have a product set
up in seconds. Also, it is free if you do 50 orders or less per
month. If you do more than that, then your profits should
easily cover the cost of the app.
In this case, I will show you how to set the product up
manually and the product page copy I use.
These pictures are from the AliExpress product page.
Again, you can manually download these and then upload
them to your store, or Oberlo can do it in seconds.
And here is what my product page looks like
Create And Launch FB Ad Lately, I have been seeing the most success running
good old fashioned 1200x1200 ad image campaigns with a
website conversions objective for purchases.
Here is a rundown of how I set this up
The adset level:
Now here is the ad level:
When it comes to direct to product page campaigns, remember to keep it simple. There is no need to clutter up the ad with text. You want to showcase the product and make a clear call to action to click on the link.
So go ahead and get this campaign up for yourself. You just need the targeting and ad copy from above, and the ad image from aliexpress If you want 3 more proven winning campaigns that I am also currently running, then you can grab the DFY package here: http://iamtjm.com/bw9tg/
There are only 10 DFY packages available so make sure you grab it while it is still up. You can have 4 of these campaigns running within 20 minutes if you grab this package including the opal butterfly ring campaign included here.
$0 to $200+ per day campaign If you want to see me build a completely new campaign and take it from $0 to $200+ per day, then make sure you grab a spot for eCom Liftoff Supercharged. Not only will I show you the complete process from scratch as if I was a beginner, but you will also see me using advanced powerful techniques that can take your profits to the next level. These are methods I have not yet revealed but have been allowing me to multiply and boost my profits on all of my campaigns. Make sure you grab 1 of the 10 spots before they run out here: http://iamtjm.com/q389hge/