overview for entrepreneurs · such as mercedes, agl, lucara mines, sanlam, old mutual, the reserve...
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Overview for Entrepreneurs
Your iDNA Business Guide
Imagine a world where
everyone was brave enough
to be themselves.
Imagine a world where your
work environment is
harmonious.
Imagine an entrepreneur who
understands themselves and
others, who works to their
optimum potential.
Imagine an office where
productivity and talent
management thrives.
WHO WE ARE
• iDNA was founded in 2016 by Fabienne Francis.
• It is a Communication and People Skills Training System for all ages that uses Personality Analysis in a fast, easy and accurate way to change people’s lives in a profound manner. It is a system for understanding human personality by determining your Personality Type.
OUR VISION
• iDNA strives to inspire and equip individuals, teams and organisations with the tools to understand and accept their true personalities.
• To motivate an understanding amongst all people that transcends personal biases and to empower them to reach their full potential.
iDNA International Institute was established in
2016 by Fabienne Francis. She spent eight
years doing research in the field of
behavioural psychology and writing, ‘The
Personality Book’, which Fabienne developed
to become the biggest South African
personality analysis system. Fabienne Francis
is a behaviourist, published author and a
keynote speaker.
WHO IS FABIENNE FRANCIS?
She is a well renowned Master Facilitator and has trained companies
such as Mercedes, AGL, Lucara Mines, Sanlam, Old Mutual, The
Reserve Bank and at various South African universities. Fabienne
studied in London and Switzerland and has 30 years experience on an
international platform. She lived and worked in the UK, USA, Austria,
Germany and Mauritius. She is also an entrepreneur, angel investor
and the CEO of the Institute of Entrepreneurial Excellence and
Fabienne Francis Diamonds. iDNA proudly achieved SETA
accreditation in 2018. Fabienne is currently busy publishing the second
book in the iDNA series, ‘The Love Personality Book’. She is also busy writing 'The Personality Book for Entrepreneurs’.
‘’In a world filled with 7.7 billion people and a highly competitive market, effective people skills and talent management are not only the foundation of business success but essential to achieve excellence within your field.’’
- Fabienne Francis
WHY iDNA?
The ability to understand yourself and to analyse people within minutes of meeting them for the first time in any situation is one of the most effective and powerful tools an entrepreneur can have to ensure success.
IDNA offers a portfolio of workshops to assist you in developing your tremendous potential to flourish in your business venture. To become an entrepreneur is to take risks, but with hard work and meaningful people skills you can join a winning team of entrepreneurs around the country and the globe.
iDNA can assist you from the moment you have your ‘big idea’ to establishing your brand as a long-term force in your market.
Yes. It’s for any entrepreneur, already established or just starting
out, who wants to participate in innovative and cutting-edge
entrepreneurial training.
Learn to understand yourself through iDNA, as well as your
investors, colleagues and clients.
IS IT FOR YOU?
GROWTH
• Recognise opportunities and know how to grow your business.
QUALITY CUSTOMER SERVICE
• Understand your corporate personality and the personality types of your clients.
WHAT TO EXPECT
PERSONAL AND PROFESSIONAL
DEVELOPMENT
• Learn high quality inter-personal skills
that adds immediate value.
CONFIDENCE
• Feel motivated and inspired to achieve
success.
PRODUCTIVITY
• Get started and turn ideas into a reality.
COMPETENCE
• Operate with confidence, professionalism and respect.
BUSINESS STRATEGY
• Dramatically enhance your turnover.
PEOPLE SKILLS
• Effective communication and practical solutions to putting together your ultimate team.
KNOW YOUR MARKET
• Identify your market and how to win them over.
BRANDING
• Identify your business’ personality. Create your brand with iDNA in mind.
BENEFITS FOR
YOU
CHOOSE YOUR WORKSHOP
Workshops one to seven are SETA accredited.
iDNA has two 1 year Learnership Programmes
in New Venture Creation, Level 2 and 4 with 138 credits.
• Workshop 1: Getting started
• Workshop 2: Business potential
• Workshop 3: Corporate identity
• Workshop 4: Create a business plan
• Workshop 5: Marketing
• Workshop 6: Get financing
• Workshop 7: Training employees
• Workshop 8: Run the business
• Workshop 9: Grow the business
The Journey to Successful Entrepreneurship
Additional Services
We create customised workshops
adapted to your organisation’s
specific internal communication
needs and company vision.
• Keynote addressing at
conferences.
• Motivational and inspirational
speaking.
• Team building weekends.
• One-on-one Personality
Assessment and Development
coaching sessions.
Additional Services
• Accreditation and License Training
for your own staff members to
conduct iDNA workshops.
• Master classes are also available
which consist of a 3 hour or half
day session and includes ‘The
Personality Book’, as well as a full
personality analysis.
• Online courses.
The Process
STEP 1
Basic and
Compulsory
STEP 2
Basic and
Compulsory
STEP 3
Choice of Workshop
or Customised
WORKSHOP 1
The Journey to Self-
Discovery.
Discover your
Personality Type &
unleash your unique
potential.
We raise awareness of
your identity and
talents.
WORKSHOP 2
Analyse others with a
simple method.
Learn to assess others
from the very first
contact.
Fast. Easy. Accurate.
WORKSHOP 3 and/or
WORKSHOP 4 and/or
WORKSHOP 5 and/or
WORKSHOP 6 and/or
WORKSHOP 6 and/or
WORKSHOP 7 and/or
WORKSHOP 8 and/or
WORKSHOP 9
Your Investment
• The cost of our workshops and accreditation
depends on the number of participants, as well as
the selection of workshops required.
• We can conduct our training at your location, or we can provide the training venue.
• ‘The Personality Book’, on which iDNA is based,
is included in the training.
• Please contact us for a customised quotation
which will best suit your needs and budget.
Thank you for your time and consideration.
From the iDNA Team
