ICDS-CAS | Tackling malnutrition through innovative use of technology

Beneficiaries AWWs

Districts

Sectors

Current: 285Target: 700+

Current: ~495,000Target: ~1.4 Million

Current: 14,000+Target: ~55,000

Current: 53 MnTarget: ~100 Mn

~35%

~35%

~50%

~35%

Launched: March 2017

WHERE ARE WE…HOW FAR TO GO?

ICDS-CAS outreach in India

200 Mn

As per Census 2011

112 Mn

104 Mn

73 Mn

72 Mn

68 Mn

60 Mn

33 Mn

33 Mn

31 Mn

25 Mn

17 Mn

10 Mn

7 Mn

3 Mn

1 Mn

2 Mn

1.5 Mn

1 Mn

1 Mn

0.6 Mn

0.4 Mn

0.2 Mn0.3 Mn

Total States in India

Population of 26 ICDS-CAS States

36

ICDS-CAS States 26

Total Population ~1.3 Bn

~940 Mn

Andhra Pradesh and Telangana have a combined population of 84 Mn

84 Mn

Andhra Pradesh and Telangana are combined equivalent to Germany

BrazilGreat Britain

South Africa

Sierra Leone

Portugal

EgyptGhana

Saudi Arabia

Cameroon

Germany

Thailand

Ethiopia

IranMalaysia

How does ICDS-CAS reach compare with other countries?

Total States in India

Population of 26 ICDS-CAS States

36

ICDS-CAS States 26

Total Population ~1.3 Bn

~940 Mn

Aanganwadi App (Ground Level)

1First Level Supervision

(Lady Supervisor)

2Tech Support

(Issue Tracker)

3

Real Time Data Offline-Online Multilingual Multimedia Tools GPS Tagging User Centric Design

Multi-Layer SupervisionDashboard

4

‘ICT intervention to strengthen the Service Delivery System as well as the mechanism for Real Time Monitoring (RTM) and focussing on Process

Indicators for nutritional outcomes’

WHAT IS ICDS-CAS?

AWW DM/DPO/CDPO

State ICDS Directorate

Supervisor

Centre

Helpdesk

Beneficiaries

DashboardsCentral hosting

AWW interacts and provides service to a beneficiary

5

3

1

2

6

7

8

9

Data Fed by AWW is synced to the server

Supervisor interacts with AWW

Supervisor interacts with beneficiary

Supervisor syncs data onto the sever

Helpdesk interactions for issue resolution

Helpdesk syncs troubleshooting information

Generation of dashboard reports using data entered

Stakeholders access reports at various administrative levels

1

2

3

4

5

6

7

8

9

Interactions Data flow

Process Flow

4

6

HOW DOES THE SYSTEM FUNCTIONS?

03 Counselling Videos

Text to go here go here go here go here go here go here go here

06Training Videos

03Swachh Bharat Videos

Audio Guides 100%

Health Videos* 02

* Under finalization

ICDS-CAS IS EMBEDDED WITH RICH MULTIMEDIA CONTENT

Journey of Application scale up in ICDS-CAS

Legend

Minor Revisions(minor revisions and improvements)

Major Revisions(major revamp including new functionality, etc.)

New Module

Future Revamp(major revamp)

10

Design under the mango tree approach

Application for the USERS by the USERS

Developed in the field …to finish

Worked with end users in their ecosystem

Constant reiteration of the application based

on feedback

ICDS-CAS Digital Ecosystem

Usha

Anganwadi Worker (AWW)

Geeta

District Supervisor

Neeti

Beneficiary - Mother

Saket

National Government Official

Dev

Help Desk

• Usha has a client visit with Neeti - Records the baby’s weight and height, which auto-generates a growth chart.1

AWW App

Usha

Geeta

Dev

Saket

Neeti

• The system sends Neeti a text message informing her that the fortified food supplements for her child have been delivered.2

Hi, Neeti!

Reminder: You are requested to pick up food supplements for your child by the end of today (2 Aug ‘19).

Thank You!

Usha

Geeta

Dev

Saket

Neeti

Usha’s Supervisor, Geeta, checks Usha’s performance in the Supervisory application. She reminds Usha to visit a priority beneficiary. 3

Supervisor App

Usha

Geeta

Dev

Saket

Neeti

• Usha has an issue with her phone. She submits a ticket to Dev at the Help Desk. 4Usha

Geeta

Dev

Saket

Neeti

Issue Tracker App

• District, state, and central-level government supervisors view real-time data in the dashboard.5

Usha

Dev

Saket

Neeti

Geeta

• Saket can drill all the way down to see that Geeta’s nutritional numbers are low. Saket contacts Geeta to address the problem.6

!

Usha

Dev

Saket

Neeti

Geeta

18

19Then...

20…Now

21

Then...…Now

AWW APPLICATION…8.2 KGS OF REGISTERS TO A SMARTPHONE

10 modules replacing 11 paper registers

673 data fields

11 languages

<5% free text entry

~100kb data size

23

AWW Application | Household Management

24

AWW Application | Growth Monitoring

25

AWW Application | Home Visits scheduler

Icon Guide: Visit is late

Visit is Due Today

Close to delivery/ delivered recently

Child in Breastfeeding or Comp Feeding Phase

Woman is Pregnant, not close to delivery

Visit is due in next 3 days