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BENTLEY ASSOCIATES L.P.
Overview of Bentley Associates
CONFIDENTIALBENTLEY ASSOCIATES L.P.
The Leader in M&A,
Financing, and Strategic
Advisory Services for the
Travel and Leisure Industries
OVERVIEW OF BENTLEY ASSOCIATES
BENTLEY ASSOCIATES L.P. 2
Relationship Team
Travel and Leisure Group
Frank SenaManaging Director
Justin HirsDirector
Analysts and Associates
BENTLEY ASSOCIATES L.P.
OVERVIEW OF BENTLEY ASSOCIATES
➢ Bentley Associates is an independent middle-market investment bank offering the focused attention and
expertise of seasoned Wall Street professionals
Founded in 1990 and headquartered in New York City
Awarded “Boutique Investment Banking Firm of the Year” by The M&A Advisor in 2018 and nominated
as “Investment Banking Firm of the Year” by the Association for Corporate Growth in 2017
➢ Comprised of over 25 senior-level investment bankers, typically with 20 to 25 years of experience
In addition to its travel services group, coverage industries include business services, retail, energy,
financial institutions, healthcare, industrials, media/telecom, real estate, and technology
Previous careers at Bear Stearns, CIBC, Citicorp, Dean Witter Reynolds, DLJ, JPMorgan Chase, Merrill
Lynch, PaineWebber, PricewaterhouseCoopers, Prudential Securities, and Salomon Smith Barney
➢ We maintain active relationships with more than 900 middle and small market private equity firms
➢ Bentley has referral relationships with Morgan Stanley Wealth Management, Bank of America Merrill Lynch,
and Wells Fargo Advisors
These firms refer their middle-market clients based on our demonstrated investment banking expertise
BENTLEY ASSOCIATES L.P. 3
Background
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Bentley Associates Credit Suisse Morgan Stanley JPMorgan Chase Citigroup Deutsche Bank UBS Jefferies BofA Merrill Lynch Goldman Sachs Blackstone
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OVERVIEW OF BENTLEY ASSOCIATES
➢ A 24/7 focus on Travel and Leisure
Unique emphasis on the intermediaries who deliver travel products and services to the end consumer
We are “a mile deep” with experience in the “inch-wide” vertical of travel and leisure services
➢ The #1 ranked M&A track record on Wall Street
BENTLEY ASSOCIATES L.P. 4
Travel and Leisure Group – Industry Focus and Expertise
Total M&A Travel Services Transactions (2005 – present)
Bentley Associates’ transaction total includes transactions completed by Travel and Leisure professionals while at previous firms.
OVERVIEW OF BENTLEY ASSOCIATES
BENTLEY ASSOCIATES L.P. 5
Travel and Leisure Group – Areas of Focus
Distribution Software & Technology Services
➢ Online/Offline Travel Agencies
➢ Leisure/Corporate Travel
➢ Air/Hotel/Car E-Commerce
➢ Vacation/Home Rental
➢ Tour Operators
➢ Meeting/Event Companies
➢ Activity Providers
➢ Travel Wholesalers
➢ Systems/Reservation Software
➢ Booking Engines
➢ Back-Office Software
➢ Meta-Search Companies
➢ Mobile Apps/Technology
➢ CRM/Guest Services Software
➢ Social Networking Platforms
➢ Business Services
➢ Travel Media
➢ Hotel Representation Firms
➢ Travel Content Providers
➢ Review Sites
➢ Deal Publishers/Aggregators
OVERVIEW OF BENTLEY ASSOCIATES
BENTLEY ASSOCIATES L.P. 6
Travel and Leisure Group – Primary Services
Financial Advisory
➢ Sellside M&A
➢ Buyside M&A
➢ Divestitures and Spinoffs
➢ Recapitalizations
➢ Management Buyouts
➢ Valuation Assignments
Capital Raising
➢ Venture Capital
➢ Growth Equity
➢ Senior and Mezzanine Debt
➢ Venture Debt
Strategic Advisory
➢ Creation of Strategic Partnerships
➢ Contracted Corporate Development
➢ Customized Consulting
has been acquired by has been acquired byhas completed a bankruptcy
sale to
has completed an
equity sale to
Strategic Advisory Sell-Side Advisor Sell-Side Advisor Sell-Side Advisor Valuation Analysis Sell-Side Advisor
December 2017 September 2017 December 2015 March 2014 February 2012 November 2012
OVERVIEW OF BENTLEY ASSOCIATES
BENTLEY ASSOCIATES L.P. 7
Select Transactions and Assignments
has been acquired by has been acquired by has been acquired by has been acquired by has been acquired by has been acquired by
Sell-Side Advisor Sell-Side Advisor Sell-Side Advisor Sell-Side Advisor Sell-Side Advisor Sell-Side Advisor
January 2011 April 2008 March 2008 March 2008 September 2006 October 2005
has invested in has been acquired by has been acquired by created from merger of has acquired has been acquired by
$26.3 million $533 million $425 million
Buy-Side Advisor Sell-Side Advisor Sell-Side Advisor Buy-Side Advisor Buy-Side Advisor Sell-Side Advisor
October 2005 April 2005 January 2005 March 2004 September 2002 October 2001
OVERVIEW OF BENTLEY ASSOCIATES
BENTLEY ASSOCIATES L.P. 8
Travel and Leisure Group – Transactions
Vacation Rental
Technology FirmCruise Technology Firm
Leisure Recreational
Center
has been acquired by has been acquired byhas completed a bankruptcy
sale to
Sell-Side Advisor Sell-Side Advisor Sell-Side Advisor Sell-Side Advisor Sell-Side Advisor Sell-Side Advisor
Pending Pending Pending September 2017 December 2015 March 2014
has completed an
equity sale tohas acquired has been acquired by has acquired has acquired has been acquired by
Convention Housing
Ansco Investment
Company
Sell-Side Advisor Buy-Side Advisor Sell-Side Advisor Buy-Side Advisor Buy-Side Advisor Sell-Side Advisor
November 2012 November 2011 January 2011 July 2010 April 2009 March 2009
s
has acquired has been acquired by has been acquired by has been acquired by has been acquired by Senior Term Loan
MEDIA MARKET GROUP LLC
Buy-Side Advisor Sell-Side Advisor Sell-Side Advisor Sell-Side Advisor Sell-Side Advisor Placement Agent
November 2008 April 2008 March 2008 March 2008 December 2007 December 2007
Hotels and DiscountsHotels and Discounts HotelReservations.comHotelReservations.comHotels and DiscountsHotels and Discounts HotelReservations.comHotelReservations.com
OVERVIEW OF BENTLEY ASSOCIATES
BENTLEY ASSOCIATES L.P. 9
Travel and Leisure Group – Transactions
has been acquired by Senior Term Loan has been acquired by has been acquired by Series C Preferred Stock has been acquired by
$94 million
Sell-Side Advisor Placement Agent Sell-Side Advisor Sell-Side Advisor Placement Agent Sell-Side Advisor
August 2007 January 2007 December 2006 September 2006 June 2006 December 2005
has been acquired by has been acquired by has invested in Series A Convertible Notes has been acquired by Series B Preferred Stock
9013-3877 Quebec
$10 million $26.3 million
Sell-Side Advisor Sell-Side Advisor Buy-Side Advisor Placement Agent Sell-Side Advisor Placement Agent
November 2005 October 2005 October 2005 October 2005 April 2005 March 2005
has been acquired by Series A Convertible Notes created from merger of Series I Preferred Stock has been acquired by has acquired
$15.25 million
Sell-Side Advisor Placement Agent Buy-Side Advisor Placement Agent Sell-Side Advisor Buy-Side Advisor
January 2005 December 2004 March 2004 August 2003 April 2003 October 2002
OVERVIEW OF BENTLEY ASSOCIATES
BENTLEY ASSOCIATES L.P. 10
Travel and Leisure Group – Transactions
has acquired has acquired has been acquired by has acquired has been acquired by has acquired
$533 million $55 million $425 million
Buy-Side Advisor Buy-Side Advisor Sell-Side Advisor Buy-Side Advisor Sell-Side Advisor Buy-Side Advisor
September 2002 July 2002 July 2002 November 2001 October 2001 February 2001
has been acquired by has been acquired by has been acquired by
$150 million $41 million $53 million
Sell-Side Advisor Sell-Side Advisor Sell-Side Advisor
January 2001 December 2000 July 2000
AviationGroup, Inc.
OVERVIEW OF BENTLEY ASSOCIATES
BENTLEY ASSOCIATES L.P. 11
Travel and Leisure Group – Strategic Advisory
DH Enterprise &
Associates
DH Enterprise &
Associates
Strategic Advisory Strategic Advisory Strategic Advisory Financial Modeling Valuation Analysis Valuation Analysis
December 2017 May 2016 March 2015 August 2014 April 2013 February 2012
Affiliate Partnership Affiliate Partnership Affiliate Partnership Affiliate Partnership Affiliate Partnership Affiliate Partnership
June 2011 February 2011 July 2010 March 2010 January 2010 December 2009
PARK AVENUE TRAVEL
Affiliate Partnership Affiliate Partnership Affiliate Partnership Affiliate Partnership Affiliate Partnership Strategic Advisory
November 2009 October 2009 September 2009 June 2009 February 2009 August 2008
OVERVIEW OF BENTLEY ASSOCIATES
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Travel and Leisure Group – Strategic Advisory
Strategic Advisory Strategic Advisory Strategic Advisory Strategic Advisory Strategic Advisory Strategic Advisory
January 2007 January 2007 December 2006 August 2006 August 2005 November 2004
Strategic Advisory Strategic Advisory Strategic Advisory Strategic Advisory Strategic Advisory Strategic Advisory
June 2004 November 2003 June 2003 May 2003 May 2003 February 2003
Strategic Advisory Strategic Advisory Strategic Advisory Strategic Advisory Strategic Advisory Strategic Advisory
January 2003 July 2002 April 2002 May 2000 2000 1999
Citigroup Venture Capital
OVERVIEW OF BENTLEY ASSOCIATES
BENTLEY ASSOCIATES L.P. 13
Other Representative Transactions
has acquired has acquiredBenefits Enrollment Business has
been acquired by
Unemployment Comp Business
has acquired a subsidiary of
c
Fairness Opinion Fairness Opinion Buy-Side Advisor Buy-Side Advisor Sell-Side Advisor Buy-Side Advisor
December 2006 December 2004 October 2003 June 2003 April 2003 March 2002
PeopleSoft Consulting Group
has been acquired byhas been acquired by
Web Hosting Division has been
acquired by
TPA Accounts Division has been
acquired byhas acquired
Plan Administrators
$130 million
Sell-Side Advisor Sell-Side Advisor Fairness Opinion Sell-Side Advisor Sell-Side Advisor Buy-Side Advisor
February 2002 January 2002 November 2001 October 2001 September 2001 August 2001
has been acquired by has been acquired by has been acquired by has been acquired byEntertainment Business has been
acquired byhas been acquired by
Comm-ServicesCorp.
Sell-Side Advisor Sell-Side Advisor Sell-Side Advisor Sell-Side Advisor Sell-Side Advisor Sell-Side Advisor
July 2001 July 2001 July 2001 May 2001 April 2001 April 2001
SpringbowSpringbow
OVERVIEW OF BENTLEY ASSOCIATES
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Other Representative Transactions
has been acquired by has acquired has acquired has been acquired byTelecommunications Group has
been acquired byhas acquired
$300 million $200 million $140 million $325 Million $60 million
Sell-Side Advisor Buy-Side Advisor Buy-Side Advisor Sell-Side Advisor Sell-Side Advisor Buy-Side Advisor
January 2001 July 2000 February 2000 January 2000 January 2000 January 2000
has acquired has acquired has acquired has been acquired byhas acquired the Palo Alto
Internet Exchangehas been acquired by
$95 million $28 million $38 million $1.7 billion $75 million $6.8 billion
Buy-Side Advisor Buy-Side Advisor Buy-Side Advisor Sell-Side Advisor Buy-Side Advisor Sell-Side Advisor
December 1999 December 1999 December 1999 September 1999 June 1999 June 1999
Information Systems Division has
been acquired byhas been acquired by has been acquired by has acquired
$92 million $675 million $200 million
Sell-Side Advisor Sell-Side Advisor Sell-Side Advisor Buy-Side Advisor
April 1999 March 1999 March 1999 September 1998
OVERVIEW OF BENTLEY ASSOCIATES
FRANK SENA, MANAGING DIRECTOR
Frank Sena began his career with Cambridge Technology Group where he held management positions at two
successful startup software companies. After business school, he joined the Investment Banking Department of
Salomon Smith Barney in their Technology Group, where he worked with clients in the telecommunications
equipment, information technology services, Internet, software and PC hardware sectors. In 1998, he joined CIBC
World Markets as an Executive Director in the Mergers & Acquisitions Group where he worked with clients from
various industries, including travel services, leisure, lodging, gaming and technology. In 2003, Mr. Sena joined Libra
Securities, as Managing Director and Head of the Travel & Leisure Investment Banking Group. During his career, Mr.
Sena has completed an extensive array of travel and leisure transactions in the areas of mergers, acquisitions,
fairness opinions, private financings and financial advisory assignments. He and his team joined Bentley in early 2009.
Mr. Sena received his B.S. from Yale University and his M.B.A. from the Wharton School, University of Pennsylvania.
Phone: (212) 763-0361 | Email: [email protected]
JUSTIN HIRS, DIRECTOR
Justin Hirs joined Bentley Associates in 2009, focusing on mergers and acquisitions, financings, and strategic advisory
assignments for companies in the travel, leisure, and hospitality industries. Prior to Bentley Associates, Mr. Hirs held
roles at Libra Securities, a boutique investment bank founded by Drexel Burnham Lambert professionals. Mr. Hirs also
held a previous position at J.P. Morgan in 2001 in the Private Banking Group. Mr. Hirs has completed over 55
investment banking assignments and has extensive experience working within the travel and leisure, e-commerce,
and technology industries. Mr. Hirs received a B.S. from the Wharton School, concentrating in finance and
management, and a B.A. in Economics from the University of Pennsylvania. He is also a CFA charter holder.
Phone: (212) 763-0362 | Email: [email protected]
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Relationship Team Biographies