overview of influitive's advocatehub
DESCRIPTION
With AdvocateHub, marketers invite their best customers to join an advocate community where they participate in “challenges” or marketing & sales campaigns around social media, demand gen, events and sales references. As they complete challenges, advocates gain points, badges and levels that can be used for a variety of perks and privileges. AdvocateHub cleverly uses recognition, competition and social capital to mobilize advocates while giving administrators easy tools for creating simple to sophisticated challenges.TRANSCRIPT
Advocate Marketing with Influitive AdvocateHub™
What’s Advocate Marketing?
Advocate Marke-ng is a discipline that puts your best customers at the center of your marke-ng and sales efforts – where they can sell on your behalf. Advocate
Marke-ng uses tools and best prac-ces that are proven to accelerate sales cycles and offer a
be+er buyer experience.
Why Advocate Marketing? “Customers trust each other, more than they trust brands and marketers.” – Edelman Trust Barometer “Buyers are oEen two-‐thirds of the way through their decision-‐making process before they even contact you.”
– Lori Wizdo, Forrester Research “Senior leaders consider informa-on from peers an important resource at every stage of buying.” – SiriusDecisions
Unfortun
ately, your
buyers don’t want
to talk
to sales reps. They
want
to talk to your cus
tomers.
So it seems kinda
crazy
to leave those
conversations to c
hance,
huh?
Here’s how you do
Advocate Marketing with
Find advocates & Invite them to AdvocateHub
beta tester
sales reference
NPS promoter
new customer
partner
blogger
avid tweeter
advisory board
media hound
Build ‘challenges’ to get advocates supporting your marketing & sales campaigns
Create lots of challenges! J
Use emails and alerts for high priority challenges
Fuel activity & competition with badges & leaderboards
AppExchange Review!
Great Feedback!
Public Speaker!
Quora Power User! Celebrity!
Challenge Completed!
Reference Expert!
Watch your customers outsell your own sales team
Recognize advocates with perks and privileges
Simplify & turbo charge your sales reference program
Build simple, automatic challenges
or sophisticated, multi-stage challenges
Segment advocates by level, activity or campaign
Track engagement, advocacy and adoption
Pretty cool, huh? J
Try it for Free at Influitive.com
Follow @influitive.com
Email [email protected]