Overview

Samsung Star DUOS gives you the quality & style associated with the STAR series along with the power of Dual SIM Standby.

With Dual Standby, you have the option of choosing between 2 SIM cards, letting you separate work and personal calls, or take advantage of better operator’s tariffs.

The mobile’s advanced TouchWiz 3.0 interface, Powerful Online Service, including Native SNS, Multi IM and Push Email with ActiveSync, as well as the mobile’s professional design work together to enhance your business savvy on the go.

“Style with Dual SIM Standby”

Portfolio Positioning

B5722Rs. 7190

LG P520Rs. 7190

LG GX 500Rs. 9500

Star DUOS LiteRs. 6290

COMPETITION

+ WiFi+ 3.2” Screen+ Touchwiz 3.0+ BT 3.0+ Push Mail & IM+ Social Hub+ Native SNS+ 16GB exp

+ WiFi+ Touchwiz 3.0+ BT 3.0+ Push Mail & IM+ Social Hub+ Native SNS

+ 3MP Camera+ 3.2” Screen+ WiFi+ Touchwiz 3.0+ BT 3.0+ Push Mail & IM+ Social Hub+ Native SNS+ 16GB exp

•Leverage Design & Appeal of STAR series•Touch DS: Occupy Vacant Space between Chinese & Branded•Replace current model (B5722) with

•Stronger Feature Set.•Dual Standby Aggressive Price

Positioning Objective: Volume Objective:•Incremental Touch phone sales.

Segmentation & Targeting

GENDER AGE

32Female 68

Male

22

26

1156yrs+

46-55yrs

36-45yrs

Demographic 20-35 Years

SEC A, B

Urban Dweller

OccupationYoung Professionals & salaried employees

Small Businessmen

Key NeedsMultiple SIM support

Premium design & Credible Brand

Internet & Social Media

Product Usage

Demographics

Sales Points

Product Concept

Browse easily on Large 3.2" Capacitive TOUCH WQVGA 262K TFT Display .Use Dual SIM Standby for wider coverage & the freedom to choose the best operator rate planGet connected on EDGE, 850/900/1800/1900 or WiFi b/g/n for fast internet browsing.Slim design of : 109.5x 56 x 11.9 mm fits in your palm with ease. Integrate your social circle (SNS, Email, Messenger) to your phonebook with Social Hub.Get quick access to email/SMS notifications or turning on BT/WiFi/Sound profiles from Quick Panel. Customize your phone by adding more home screens with widgets of your choice.Fastest text input with Quicktype (akin to Swype)Get instant emails with PUSH email from Exchange Activesync (Gmail & Hotmail Push). With BT 3.0 experience improved pairing & 8 times faster file transfer than BT 2.0.Have uninterrupted conversations up to 13 hrs with powerful 1200mAh battery.

Premium DUAL SIM touch phone.

Dual SIM Standby, 3.2” Full Touch display, Touchwiz 3.0, Push Mail & IM, WiFi, BT 3.0, Native SNS, Social

Hub

C6712 – Spec Sheet

Competitive BenchmarkingSamsung C6712 LG P520 LG GX500 Benefits

  

Network EDGE Rx + GPRS Dual SIM Standby EDGE + EDGE Dual SIM Standby EDGE + EDGE

Dual SIM Active

Band SIM1 : 850/900/1800/1900 SIM1 : 850/900/1800/1900 SIM1 : 850/900/1800/1900 Get better connectivity on both SIMs with QUAD band connectivity.SIM2 : 850/900/1800/1900 SIM2 : 900/1800/1900 SIM2 : 900/1800/1900

Dimension 109.5x 56 x 11.9 mm 109.1 x 56.2 x 12.95 mm 108.9 x 53.4 x 12.95 mm Compact slim design provides ease of use and portability

Camera 3MP 2MP 3MP

LCD 3.2” WQVGA, 262K 2.8” QVGA, 262K 3” QVGA, 262K Browse thru photos, SNS & other application with ease on the Large 3.2" Touch Display

Battery 1200mAh (Up to 13hrs 20 mins talktime)

1500mAh (Up to 23.8hrs talktime) 1500mAh (Up to 15hrs talktime)

Have uninterrupted conversations up to 13 hrs with powerful 1200mAh battery.

Phonebook 1000 1000

Memory 30MB+ microSD 16GB 13MB+ microSD 4GB 40MB+ microSD 16GB Never run out of space to store rich content with 16GB microSD card support

Connectivity WiFi 802.11 b/g/n, BT 3.0, USB 2.0 FS BT 2.1, USB 2.0 FS WiFi 802.11 b/g, BT 2.1, USB 2.0 FS

1.Browse internet or download applications at faster speeds by connecting to WiFi b/g/n2.With BT 3.0 experience improved pairing & 8 times faster file transfer than BT 2.0.

FM radio FM radio + recording FM radio + recording FM radio + recording

Others

Touchwiz 3.0, Document Viewer, 3.5mm jack

2GB Memory card free, Anti Theft Tracker Anti Theft Tracker

Experience the all new intuitive , graphical & customizable interface with a gamut of smart features -TouchWiz3.0

Social Hub, Native Facebook & Twitter, Samsun gApps

Opera Mini 5 Browser, LG Application Store, NDTV Active, Data Wallet, LG Zap Box, Dictionary, News Hunt, E-Comix

Opera Mini 5 Browser, LG Application Store, Data Wallet, Just Cricet, LG Helpdesk, Dictionary, News Hunt, E-Comix

1.Integrate your social circle (SNS, Email, Messenger) to your phonebook with Social Hub.2.Connect to FB & twitter with ease by simply clicking on the native clients.

Push Instant messenger, Push Mail MSN Messenger

1.Be always available for a chat on the messenger with PUSH IM.2. Get instant access to emails with PUSH email from Exchange Activesync.

Power of 2 in 1 : Dual SIM •Take advantage of economical operator’s tariffs at various times of the day or in different service areas.

•Get wider coverage with access to 2 operator networks simultaneously.

Sales Point - Dual SIM

Sales Point – Design

The Right Fit for Business : Appealing Design •Better portability with slim and lightweight 11.9mm design.

•Experience text and graphics with brilliant clarity on Large 3.2” WQVGA LCD.

•Navigate smoothly with the Capacitive Type touch screen

•Add style quotient with a Metallic hairline ,premium, sophisticated look design.

Sales Point – Advanced Touchwiz 3.0 UI

• Expandable Main Menu: Main page can extend and be edited up to 5 pages so you can fit all your favorite apps

• Expandable Home Screen :1 image can be extended up to 7 pages (edit in landscape mode) so you can enjoy a panoramic view

• Advanced SNS Widgets give up-to-the-minute news feeds and updates, and helps keep track of your best friends through Buddies Now

• Simple intuitive widget bar: organize easy and useful tasks and functions

• Quick Panel for easy management of devices and update alerts, and Ticker Notification for easy to read updates quickly that don’t take up too much space

• Simple finger sweeps enable calling or SMSing right from the phonebook, call log or SMS inbox

Document Viewer• Document Viewer supports MS Office 2007, PDF, TXT files

for easy reading of office documents

Sales Point – Social ConnectivitySocial Hub•Integrated Phonebook lets you call, connect through SNS, IM, email and more - directly from the phonebook

•My Accounts enables you to manage several accounts on 1 screen, including integrated contact

•Native Clients of Facebook & Twitter let you browse through your account with minimum effort with their optimized display formatsfor your phone screen

Instant Messenger• Push Instant Messenger is a powerful new feature that lets you stay online 24/7 to your friends to receive push notifications even after you have minimised the messenger window – Yahoo & MSN available

•Other Popular Messengers like Facebook Chat & Gtalk ensure availability to your friends across popular platforms

Mail• Push Mail with Exchange Active Sync automatically pushes Google mail , Hotmail or any other Exchange Server Mail and updates PIM information like contacts from the mail server to the user’s phone

•Easy Email set up configures popular mail IDs with just the user name & password for popular mail IDs like Yahoo etc.

Sales Point – Enhanced Features

• Powerful WiFi provides the fastest and widest coverage, a good supplement to 2G networks

• 3.5mm ear jack offers an enhanced listening experience with any earphones or portable speakers

Quicktype by T9 Trace• Quicktype by T9 Trace lets you input text

quickly and easily with a swipe of the finger and simply connecting the letters of words

Sales Point – Enhanced Features

• Sound Alive produces 3D surround sound effects for enhanced music listening on earphones

• Music Player plays your favorite tunes when you want to hear them

• Stereo FM radio with RDS offers free round-the-clock music, news and audio entertainment

• 3.2 MP camera captures photo opportunities whenever and wherever they happen

• Download Samsung Apps for a variety of fun and useful programs for the mobile

• Store your photos and other multimedia files on 20MB internal memory and microSD (up to 16GB)

• BT 3.0 and micro USB offer connectivity solutions to other devices for fast file transfers and use of headsets and mobile printers

Power of Dual SIM StandbyExplain how the mobile has fast SIM switching, allowing receipt of calls and data on either SIM card while in standby/idle mode. Further explain that during a phone call, only 1 SIM is connected, and the other will be out of service. Point out the SIM switching key which allows you to go back and forth between SIM cards when making phone calls.

Social Networking Explain how easy it is to keep in touch via email, SNS, IM and SNS via Social Hub (Basic). Mention that SNS contacts are included in the mobile phonebook. Show how all the user’s email accounts are integrated for easy checking and sign in. Talk about the concept of the Push Messenger and how it enables users to access various instant messaging programs with a single platform. Show how Native SNS optimizes screen views for the smaller mobile screens.

Quick and Easy Use with Advanced UXPoint out Bookmark Shortcuts and Widget Bar and how they offer easy access to useful applications and functions. Show how the Home Screen and Main Menu are customizable and extendable to fit all the apps you want. Explain how Ticker Notification in the Quick Panel delivers SMS and SNS updates without complete obscuring the screen and interrupting what you are doing. Mention how easy it is to control Wi-Fi and Bluetooth settings. and faster , securedata speeds with their advanced versions.

Sales Talk – 3 minutes

Standard Battery1000mAh

Travel Adaptor5V 700mA

HeadsetIn-Canal, 3.5mm, FM,

Non-PVC

Data Cable USB, Micro-USB

Car ChargerMicro USB / GSM

• Battery / Travel Adaptor/ Manual in Standard Package

User Manual

Accessories

In-Box Items

After-Market Items

STAR DUOS LITE

Standard Battery1200mAh

Travel Adaptor

HeadsetIn-Canal, 3.5mm, FM,

Non-PVC

Data Cable USB, Micro-USB

Car ChargerMicro USB / GSM

• Battery / Travel Adaptor/ Manual/ Headset in Standard Package

User Manual

Accessories

In-Box Items

After-Market Items