© 2010 Nokia

Ovi Store - the channel for your success

Jure SustersicDeveloper RelationsForum Nokia EMEA

5/20/2010 © 2010 Nokia 2

Nokia App Cycle Explained

4. Productive Tools and SDKs4. Productive Tools and SDKs4. Productive Tools and SDKs4. Productive Tools and SDKs lower

development costs.

5. Technical services5. Technical services5. Technical services5. Technical services shorten

time “from concept to

market.”

6. Go6. Go6. Go6. Go----totototo----market programsmarket programsmarket programsmarket programs

accelerate the adoption of

applications

1. Creation of a global pool of 1. Creation of a global pool of 1. Creation of a global pool of 1. Creation of a global pool of

device customers with different device customers with different device customers with different device customers with different

needsneedsneedsneeds

5. 5. 5. 5. OviOviOviOvi Store to access the marketStore to access the marketStore to access the marketStore to access the market

Get access to NokiaGet access to NokiaGet access to NokiaGet access to Nokia’’’’s global and s global and s global and s global and

local customer baselocal customer baselocal customer baselocal customer base

3. Robust Application frameworks (Web, 3. Robust Application frameworks (Web, 3. Robust Application frameworks (Web, 3. Robust Application frameworks (Web,

Qt, J2ME)Qt, J2ME)Qt, J2ME)Qt, J2ME)

Enable Development of cross platform

applications

2. Device Platforms (2. Device Platforms (2. Device Platforms (2. Device Platforms (SymbianSymbianSymbianSymbian, , , , MeeGoMeeGoMeeGoMeeGo, , , ,

Series40)Series40)Series40)Series40)

streamline the development process.

5/20/2010 © 2010 Nokia 3

From developer’s perspective

• Design!

• Develop!

• Distribute!

© 2010 Nokia

Nokia app distribution matrix

Ovi Store

3rd Party Channels

Content Aggregators & Operators

Pre-Load

© 2010 Nokia

5 © 2009 Nokia

Why Nokia Created Ovi Store

• Combines the best features, existing audiences and

extensive partnerships in Nokia’s content services

into one unified service

• Builds on years of Nokia’s global and local

distribution experience, content partnerships and

millions of existing registered developers in Nokia’s

developer community

• Nokia’s next generation content service is intuitive,

consumer-centric, and encourages discovery,

consumption and sharing of mobile content

© 2010 Nokia

6 © 2009 Nokia

What is Ovi Store?

• Powerful channel with content from a globaldeveloper base

• Free and premium content• Content available by category, device and market• Wide coverage of content:

– Applications– Widgets– Video– Personalization– Games– Audio

© 2010 Nokia

Better and Better in Fast Iterations

Fully localized

in 18 countries

Integrated mobile

billing with

60 operators

Top 5 countries(in alphabetical order)IndiaIndonesia

ItalyRussiaUnited Kingdom

Close to 15

download

s per

second

90% served in local language

© 2010 Nokia

9 © 2009 Nokia

Wide range of devices supported

Experience

S60 /

Symbian

Desktop*

Series 40

PC

Example

devices

Web browser

All S60 3.2

Some S60 3.1N96

S60 5.0 and later Nokia 5800, N97

Web Runtime widget / Flash

Web Runtime widget with

touch support

All Series 40 products with

XHTML-MP browserVarious

S40 6.2, 7.x, 8.1 and 9.1

with QVGA and HVGA

Nokia 5220

Nokia 6300Java client

Mobile Web browser

Supported

devicesPlatform

Mobile web browserAll S60 products with

XHTML-MP browserVarious

* “Desktop experience is browse only and does not support side loading "

Maemo 5 and higher Nokia N900Mobile Web browserMeeGo

© 2010 Nokia

Content Formats Supported

Content format Possible content areas

File extensions Availability

Symbian application (must be Symbian Signed to pass QA)

Applications - *Games - *

.sis .sisx All publishers

Java application (must be Java Verified to pass QA)

Applications - *Games - *

.jar +.jad All publishers

WRT widget Applications - *Games - *

.wgz All publishers

Flash application Applications - *Games - *

.sis .sisx .nfl All publishers

Ovi Application (future) Applications . All publishers

Audio Personalization - .mid .mp3 .mp4 .aac.amr

Premium publishers only

Video Personalization - .3gp .mp4 Premium publishers only

Theme Personalization - Theme .sis .nth Premium publishers only

Wallpaper/graphic Personalization .jpg .png .gif Premium publishers only

Video center stream Videos .vcfg Premium publishers only

10 © 2009 Nokia

© 2010 Nokia

Expanding Co-operation & ChoiceAustralia

Austria

Denmark

Finland

France

Germany

Ireland

Italy

Netherlands

Norway

Poland

Russia

Singapore

Spain

Sweden

Switzerland

UK

USA

© 2010 Nokia

12 © 2009 Nokia

Opportunity for Content Publishers

• 70/30 revenue share*

• Payment via credit card and premium SMS

•Worldwide distribution and visibility

• Self-service content publishing via Publish.ovi.com

*For credit card: Less applicable taxes.

*For mobile billing: Less applicable taxes and fixed billing charges

© 2010 Nokia

Publish to Ovi (publish.ovi.com)

• Self-service tool allowing publishers to easily distribute and monetize content on Ovi.

• Benefits of publishing on Ovi:

– Easy access to a single channel reaching millions of consumers worldwide

– Monetize applications and content with Nokia-provided billing

– Fast time to market via self-serve publishing

– Real time sales and usage reports

• Liberal content validations and quality assurance procedures make it easy for publishers to get content to market.

© 2010 Nokia

Content Publishing Flow

Content partner

Registration

& Validation

Add new

Content items

Add

Metadata

QA

process

Content

published

Content

promotion

and sales

Payment Reporting

14 © 2009 Nokia

© 2010 Nokia

15 © 2009 Nokia

Registration and Content Input

• To publish on Ovi Store, register at http://publish.ovi.com. Registration validation normally within 48 hours

• Content input on Ovi Store is done through a self-servicecontent intake portal

• Published content is available for download and consumption on Nokia devices worldwide

© 2010 Nokia

Overview of content metadata

• Descriptive text or graphics are included in a content item or file. A content item contains one set of metadata, which can be used by several files.

• Channel metadata also includes category, price point, allowed billing methods, icons, images, banners and help/support content.

• Content descriptions can have translations for multiple markets (optional, but recommended)

• Some of optional metadata is especially targeted to promote content in spotlight and are recommended to be filled in by content partner

© 2010 Nokia

17 © 2009 Nokia

QA Process

• All content items submitted for publishing go through a quality assurance process.

• The main purpose is to ensure consumers receive quality content and application experiences through Ovi Store.

• Nokia tests content prior to publishing to ensure consumers experience the same level of high quality across all content types in the Ovi Store.

• To provide problem free end-user experiences, Symbian applications must be Symbian signed and Java applications must be certified and properly tested by developer

• Uploaded content should be live within 5 business days after QA

© 2010 Nokia

Commercial FrameworkRewarding revenue share of 70%

• For credit card transactions developers receive 70% of the end user price, less

applicable taxes, for transactions through direct mobile carrier billing,

developers receive 70% of the end user price, less applicable taxes and fixed

billing charges

Co

nsu

me

r p

rice

15%of gross

Taxes

€ 0.75

40%of gross less

taxes

Billing Charges

€1.70

70% after taxes

and charges

30%after taxes,

billing charges

Publisher Share

€1.785

Nokia/Other Share

€0.765

Approximately 92% to

operator; 8% to billing partner

Co

nsu

me

r p

rice

(€5.00)

18 © 2009 Nokia

© 2010 Nokia

Choosing Price Points

Example

© 2010 Nokia

Promotional Opportunities

20 © 2009 Nokia

• Content publishers can gain increased visibility from promotional opportunities such as "Spotlight”, a sponsored placement opportunity in the Ovi Store.

• Spotlight provides marquee exposure to a targeted audience actively looking for mobile content.

• Other co-marketing opportunities available

• Nokia recommends

• Co-marketing campaigns

• Deep-linking

© 2010 Nokia

Ovi Publish Online Banner Generator

Choose language

Link from

publish.ovi.com

Self-serve app promotion tool http://promotions.ovi.com/toolkit/ to

easily design your own personalized "Available on Ovi“ banners

© 2010 Nokia

Upload your

application logo

Enter application details, choose a device

image and a banner “call to action”

choose a color

Generate banners

Cut and past banner code to your blog or web site

© 2010 Nokia

24 © 2009 Nokia

Reporting and payment

• Content publishers of Ovi store can get real time reports and statistics about their application/merchandise sales on a dashboard view inside Ovi Publish

• Ovi Store’s reporting tool provides following details for publishers

– Downloads (total, by item, by device, by country)

– Estimated revenue ( total, by item, by device, by country)

• Nokia manages payments back to publishers

5/20/2010 © 2010 Nokia 25

Ad-Funded models?

• InnerActive Ad-Optimisation platform for Developers• We uploaded nine games using the InnerActive SDK to Ovi

Store," reports Mathieu Castelli, CEO and founder of C4M, publisher of a successful game series. "Once it was implemented in our main engine, we started releasing paid and ad-funded version of our apps with no extra effort," Castelli says.

5/20/2010 © 2010 Nokia 26

Premium only?

• Office Suite from MobiSystems ($19.99)Nikolay Kussovski, CTO of MobiSystems. "We have increased our sales in the

European market due to Ovi marketing efforts and opportunities. We have

also entered new markets in Asia and South America and we have increased

brand awareness for the OfficeSuite through the different promotions and

banners on Ovi Store."

5/20/2010 © 2010 Nokia 27

Freemium

• HandyWi lets consumers find and connect to millions of hotspots around the world, and easily re-establish connections to private portals without having to re-navigate cumbersome login forms.

– Since it was made available in Ovi Store, HandyWi has been downloaded over 475,000 times in 199 countries.

– "Since publishing on Ovi Store we have seen a 200% increase in the number of registered user on the website HandyWi.com. We have also seen a more then 300% increase in the amount of advertising revenues. Ovi Store by Nokia has helped us to become the number one Wi-Fi utility for Nokia Symbian devices.“

– Upsell to HandyWi+ ($2.99)

5/20/2010 © 2010 Nokia 28

Freemium contd

• Shazam comes in a free version and a premium version. After 30 days the consumer can pay a one-time fee of $4.99 USD for continued premium service, or use the limited version for free.

• “Four weeks after we launched on the Ovi Store, we became the number one download. Eighty-five percent of the consumers who downloaded the app became active users.“

• Shortly after launch Shazam doubled the amount of countries they were in from 60 to over 120.

5/20/2010 © 2010 Nokia 29

Taking Charge of Your Mobile Brand

Company Confidential

• Print ads from Metro Sweden promote

Nokia N97 mini, Ovi Store, and Metro widget

• Ovi Store featured placement for Metro

widget

• ‘The traffic implications of having Metro

News on Nokia devices are huge.’

• ‘The decision to launch a news widget on

the N97 was an easy “yes”.’

• ‘Within 8 weeks, we had a product

delivering rich content in 8 languages.’

5/20/2010 © 2010 Nokia 31

www.oviappwizard.com

Fastest Way to Create an App for Ovi Store.

• Mobilize your RSS/ATOM based web content in just minutes!• Create apps that work on nearly every Ovi Store supported handset• Reach millions of Ovi Store users with your existing RSS/Atom based web

content feeds (news, blog)

5/20/2010 © 2010 Nokia

May 20, 2010

Introduction to Forum Nokia

5/20/2010 © 2010 Nokia 33

We are dedicated to supporting third-party developers and

publishers who bring locally relevant content to Nokia devices

around the globe.

Forum Nokia

5/20/2010 © 2010 Nokia 35

35 © 2005 Nokia

Who Does FNDC Serve?We are serving Developers. We are serving Publishers.

Business

City Guides & Maps

Entertainment

Music

News & Info

Photo & Video

Reference

Social Networks

Sports

Utilities

ApplicationsApplications

Action

Adventure

Arcade

Card & Casino

Education

Puzzle

Sports

Strategy

Trivia

Word

City

GamesGames

Music

Podcasts

Video

Audio/VideoAudio/Video

Ringtones

Themes

Wallpapers

PersonalizationPersonalization

Native apps for great performance: Qt

Web apps, the easiest way for web

developers to create mobile apps: Web

(HTML/CSS/JavaScript]

Java apps for hundred of millions of devices:

Java J2ME

&

5/20/2010 © 2010 Nokia 36© 2010 Nokia 36

Forum Nokia MembersAround The World

Source: Forum Nokia, February 2010

Americas

15.8%

EMEA

50.3%

Rest of Asia

17.7%

India

7.2%

China

9.0%

5/20/2010 © 2010 Nokia 38© 2010 Nokia 38

http://www.facebook.com/nokia http://www.youtube.com/user/nokiadevforum

http://www.youtube.com/user/NokiaConversations

http://www.youtube.com/user/nokia

http://twitter.com/forumnokia

PRO Accelerator

PRO

Launchpad

Champions

Wikis

Discussion Boards

Blogs

Developer Libraries

SDKs

White Papers

Plug-ins

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Podcasts

Video

Newsletters

eLearning

Forum Nokia CommunityAn active developer community with over 1.5 million unique visitors

per month

www.forum.nokia.com

ResourcesResources ToolsTools FeedbackFeedback ProgramsPrograms

Social MediaSocial Media

5/20/2010 © 2010 Nokia 39

• Developer relations from global

to regional

• More “human” and “people”

related

• Connecting People—Connecting

Developers

and their apps to relevant

markets

What Makes Forum Nokia Unique?Our Global reach combined with a local focus

Completeness of Vision

Niche Players

Abilit

y to E

xecu

te

Visionaries

Challenges Leaders

Source: Gartner (December 2009)

NokiaApple

GoogleAdobe

Sybase

Netbiscuits

Volantis Systems

MicrosoftmBlox

Qualcomm Research In MotionInfoGin

UsablenetPalm

Air2Web

As of October 2009

5/20/2010 © 2010 Nokia 40© 2010 Nokia 40

360° Developer Experience (DX)

Feedback

Distribution,

Marketing, and

Monetization

Development

and Testing

Getting started

Join Forum Nokia

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5/20/2010 © 2010 Nokia 43© 2010 Nokia 43

Thank you!

http://forum.nokia.com

http://publish.ovi.com