ovid: a strategy update icolc meeting april 19, 2002
TRANSCRIPT
ICOLC Agenda
Ovid Year in Review
-SilverPlatter integration update
-Organizational Update
Update on Ovid’s Strategy
-Going forward: Important Changes at Ovid
-Upcoming Releases
Discussion!
Ovid Year in Review
•Silver Platter acquired by Wolters-Kluwer in June 2001
•Integrated immediately into Ovid Technologies• One company• Committed to meeting the information needs of our
global customer base• More choice!
•Global strategy with localized presence
• 400 employees in ten offices worldwide
Ovid/SilverPlatter Integration
•All departments from both companies are integrated• Sales
• Finance
• Technology
• Product Management
• Customer Services
•All offices are integrated• New York
• Boston (Norwood)
• Salt Lake City
• London, Amsterdam, Sydney
Who is my sales rep?
United States:
•Academic Sales Team• Gina McCue, Director of Academic Sales• 8 field reps – based in your region • Covering all academic institutions, consortia, networks
•Medical/Clinical Sales Team• Paul Stadter, Director of Medical Sales• 13 field reps – based in your region• Covering all medical universities, hospitals, healthcare
systems
Where there is overlap – lead rep assigned – work as a team!
Who is my sales rep?
Canada:
•Eastern Region – all customers• Neil King, Toronto
•Western Region – all customers• Paul Turner, Vancouver
Dedicated representation in Canada and complete customer service in our Boston office.
Ovid’s Commitment to Consortia
Dedicated consortia director / project manager• Sara Schmidt• Focus on consortia needs• Works closely with Regional Sales Manager
An Update on Ovid’s Strategy
The past several months have been rich in learning about what our customers need from us, what our best strengths are, and what we need to do to ensure continued success in the future.
Market Research
Customer Research
Employees in all areas of Ovid
An Update on Ovid’s Strategy
We had tremendous response to our customer research (thank you!). We learned from Silver Platter and Ovid customers, information managers and end users, North America and worldwide customers, and from all the markets we serve.
We asked about 17 attributes, from searching to integration to content currency to service and support.
Opinions of the importance of each attribute - as well as of customer satisfaction with Ovid or Silver Platter performance in that area – followed tight pattern.
An Update on Ovid’s Strategy
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Importance – Total Respondents SilverPlatter Only Customers
Ovid Only Customers Customers of Both Ovid and Silver Platter
We saw a similar “tightness” across global markets, and across information manager/end user roles as well.
Overall, Some Important Insights
Our customers – across all groups - have very similar opinions of what’s important to them, and how well we meet their needs.
Most customers – information managers and end users - want a broader and deeper relationship with Ovid.
The needs of information managers, and of expert and basic users, are unique.
Our customers currently see us as a good solution among other good solutions.
Both Ovid and SilverPlatter customers in all markets identified our strength as focused in science, health, medicine
An Update on Ovid’s Strategy
From this learning, we have developed a new strategy for our business. Our new focus is driven by two fundamental ideas:
We serve customer needs best when we combine information tools, content, and service to match their specific needs.
We serve customer needs best when we focus technology development, content choices, and services on specific needs of information managers, expert, and basic users.
An Update on Ovid’s Strategy
Over the next few months, we will be implementing this new direction and focus.
Now, let’s talk about important changes we are making to begin on this path.
Going Forward: Important Changes at Ovid
You will immediately begin to see customer communication and product information presented under an updated Ovid brand.
Why?
We’re formalizing that we’re a single, integrated company.
We need to create a unified voice and image for Ovid that reflects our focus on individual customer needs.
Going Forward: Important Changes at Ovid
Over time we will consolidate Ovid and Silver Platter platforms into a single tool.
Why?
Customers across businesses rank the same things as important.
While each platform has unique strengths, there is a large overlap in functionality. We’ll evolve to the best of both, with some new ideas too.
We can accommodate all customer needs in a single tool.
Going Forward: Important Changes at Ovid
This single tool will evolve from the Ovid platform.
Why?
All of Ovid’s full text; over 100 books and over 2000 journals, are loaded on the Ovid platform.
Internal technology analysis of both development teams selected a combination of Ovid server and SilverPlatter building components as the best way forward for a single platform.
Going Forward: Important Changes at Ovid
This evolution will occur over time.
What steps are involved in getting to a single platform?
SilverPlatter databases which are not currently available on the Ovid platform must be moved to Ovid
Unique SilverPlatter features must be incorporated into the Ovid platform
Compelling new functionality in Ovid, including better interface options, must be in place on the new Ovid platform
Going Forward: Important Changes at Ovid
We will encourage customers to shift to the new Ovid platform as new capabilities become available.
What does this mean?
As long as there is significant customer demand, we will support Silver Platter ERL.
ERL 5.0 for Sun has been released. ERL 5.0 for NT, and for Windows 2000 on CDR will be released by early July. In September, French, Italian, German and Spanish versions of ERL 5.0 will be released. Online versions will also contain expanded browser support.
We will continue to support previous releases.
Going Forward: Important Changes at Ovid
What else does this mean for Silver Platter customers?
The Silver Platter name will be used for Silver Platter product features, while the Ovid name will be used for company branding.
The Silver Platter pricing model will stay the same for the life of the product (no access fees). Silver Platter customers who have chosen to take advantage of Ovid Full Text already pay for access on Ovid.
Silver Platter customers should feel comfortable budgeting for 2003 as they did for 2002.
Going Forward: Important Changes at Ovid
We will continue to offer the local and online access options our customers need.
We are committed to customers who rely on local products where Internet infrastructure is poor.
There are advantages to Ovid Online, and we will encourage customers to make the shift to Ovid Online as an appropriate online alternative is available for them.
Going Forward: Important Changes at Ovid
Wolters Kluwer is refining its focus to science, health, medical areas, and this reflects Ovid’s strength.
Our market commitments haven’t changed. Ovid remains committed to complete content, tool and relationship services for our academic customers.
KAP is being sold because much of its content lies outside the WK focus. Customers will be able to purchase KAP content through Ovid just as they purchase non- Wolters Kluwer content today.
Over 80% of the content purchased by Silver Platter customers today falls IN the science, health and medical areas. The remaining content will still be available.
Going Forward: Upcoming Releases
Search and Integration Features
-Internet 2 Access to Ovid Online for Academic Customers
-Regional Data Center
-Expert Searches
-Personal Account Feature
-ERL 5.0
-Athens Support for the UK on Utah and Norwood Servers
Going Forward: Upcoming Releases
Content Releases
New Collections from LWW:
-The Total Access Collection
-The Brandon/Hill Plus Collection
-The High-Impact Medical Collection
Going Forward: Upcoming Releases
Three consortia-friendly statistics reports, meeting ICOLC guideline
-Simultaneous Use by Date
-Full Text Articles Viewed
-Number of Searches per Database
(*all reports available for institution as a whole or by groups)