owen sound l x’s & o’s campaign to benefit the roxy’s...
TRANSCRIPT
Owen Sound Little Theatre’sOwen Sound Little Theatre’sOwen Sound Little Theatre’sOwen Sound Little Theatre’s
X’s & O’s CampaignX’s & O’s CampaignX’s & O’s CampaignX’s & O’s Campaign
to benefit The Roxy’sto benefit The Roxy’sto benefit The Roxy’sto benefit The Roxy’s
Centennial Renewal ProjectCentennial Renewal ProjectCentennial Renewal ProjectCentennial Renewal Project
In your hands is one of four opportuni�es to help transform your
community’s cultural centre in perpetuity - - X marks the spot.
Temporary illustra�on only
Some design features dependant upon funding
Colours are not fixed
February 13, 2014
Dear Supporter:
On the occasion of The Roxy Theatre’s 100th anniversary, a significant Centennial Renewal Project is underway. It will fundamentally transform
Owen Sound and set the stage for permanent sustainability for Owen Sound Li/le Theatre. To bring this dream to frui�on, we need your help.
Beginning this February, despite this cold and snowy winter, construc�on will begin to refurbish our aging and damaged historical building.
This project has been in the works for more than two years, and we have raised $185,000 through grants and fundraising. Addi�onally, OSLT is
contribu�ng as much as $75,000 to the project from our reserve fund.
The project went to tender in January, and despite our very best efforts and careful planning, all of the tenders came back above our available
budget. However, we remain commi/ed to moving forward with the build project now otherwise we will lose $87,000 in crucial Federal funding if
we have not substan�ally completed our project by April 1, 2014. We are short of our fundraising target by $20,000.
Welcome to OSLT’s X’s and O’s campaign, an ini�a�ve that requires only FOUR special people in order to be successful. Four people who have
someone extraordinary to honour in perpetuity; or, four people who have a business they want to have a significant presence in the downtown, with
opportuni�es for daily reminders to the community of their generosity; or, four people who have someone special in their lives that they would like to
give a las�ng gi= to - a public acknowledgement of their affec�on or respect that will linger in our community for the rest of their lives.
Over the next six weeks, we will erect four le/ers near the top of our historical building: R, O, X and Y. These le/ers, prominently lit and illumina�ng the
night �me sky, will be seen from the 10th Street hill. These le/ers will be a daily fixture in the lives of the residents who live and work downtown, as
well as a prominent feature to those visi�ng our region. These le/ers will be front and centre to 30,000 patrons who visit our cultural centre each year.
For a dona�on to our charitable organiza�on of $5,000, you could “own” a le/er on the historical Roxy Theatre. You could be one of The Roxy’s
philanthropic “Fab Four.” For your dona�on, you will receive a full tax receipt, a specialized, classic plaque for you to display personally, or to give to
your loved one (see the next page for details), and significant prominence on our acknowledgement plaque to be affixed to the front of our building in
perpetuity. Most importantly, you will know that your contribu�on allowed Owen Sound Li/le Theatre to reach its goals, fulfil its dreams, and con�nue
to serve the community’s cultural needs for decades to come.
We have enclosed our Centennial Renewal Fundraising Package for you to review. We will have a finalized drawing available in the coming weeks,
and we invite you to contact us to discuss the possibili�es about working together to help make our dream come true.
Thank you for your considera�on and your generosity.
Mark Vigneux Mark Vigneux, President OSLT
What Are the Key Elements of the Centennial Renewal Project?
• Bring back charm to our historic 1913 theatre and honour our cultural centre’s achievements
• Serve as a key anchor in the downtown core’s much needed revitaliza�on and renewal
• Soundproof and insulate the south east corner of the theatre to increase patron comfort and allow The Roxy to expand summer
programming without risk of sound-bleed from the adjoining outdoor pa�o
• Remove unsightly graffi� on the rear and side walls of the theatre
• Create an original mural on the rear wall in coopera�on with the Tom Thomson Art Gallery
• Upgrade electrical and relocate unsightly street-facing HVAC motors and condensers
• Repair decaying front door frames, refurbish The Roxy’s entrance and insulate por�ons of the lobby for increased patron comfort
• Install two high-quality, four-colour LED marquees safely controlled from inside the building
• Create new signage and LED ligh�ng to reduce costs and our environmental footprint
• Fix an ongoing water drainage issue at the front doors of the theatre
• Create a plaque honouring the project and its supporters to be displayed in perpetuity
• Create a rear entrance at the back door where the primary parking exists for the community
• Repair cracked, deteriora�ng and damaged façade, repaint and insulate
• Shorten the depth and widen the length of the canopy in front of the theatre to stop vehicular
collisions by delivery trucks, causing numerous public safety concerns
• Install energy-efficient LED ligh�ng in the refaced canopy and throughout building exterior
• Create a street-level gate at recessed loading doors to discourage crime and increase safety
• Install compelling street-level signage and upper level signage J. James Collec�on
Ineffec�ve Trompe L’oeil Faux Windows
Peeling paint
Old marquee & canopy
with inefficient ligh�ng and cracked le/er
channels, accessible by trap door only.
Unsightly condensers/motors will be covered.
Discoloura�on
Recessed loading door
a/rac�ng li/er, crime, etc.
The Roxy Theatre 2013
What will I receive for my contribution?
The Roxy is a registered, charitable not-for-profit cultural ins�tu�on. All dona�ons are
welcome in any denomina�on, and a charitable tax receipt in the full amount of your
dona�on will be issued to all individuals.
You will receive a specialized, personalized “le/er” plaque for you, your loved one
or your business
You will receive significant prominence on our acknowledgement plaque to be affixed to
the front of our building in perpetuity.
And most importantly, you will know that your contribu�on allowed Owen Sound Li/le
Theatre to reach its goals, fulfil its dreams, and con�nue to serve the community’s
cultural needs for decades to come.
Can I pay in installments? Yes! Speak to us today about a payment plan.
Can I contribute online? For online dona�ons visit www.canadahelps.org
Who are OSLT’s major funders for this project so far? Ontario Trillium Founda�on, FED-DEV Community Infrastructure Improvement Fund,
Cultural Spaces Canada, The City of Owen Sound’s Façade Improvement Program,
Bruce Power, The Society of Energy Professionals, The Blackburn Founda�on,
The Leflar Founda�on, The Estate of Mary McRae, Ray & Georgina McKelvie,
The Community Founda�on, Neale Kemp, Ray Uo�la & Nicole Amos-Uo�la, TD Bank,
The Royal Bank and many other individuals and businesses.
Now is the �me to take a leading role in this exci�ng project. For more informa�on, please contact Aly Boltman, Theatre Manager
at 519.371.3425 or [email protected]
Box 41
Owen Sound, Ontario
N4K 5P1
www.roxytheatre.ca