rxmedia.iscdn.net · ownership by brand husqvarna 7.5% ducati 1.7% triumph 1.7% bmw 1.4% can-am...

29
2017 Racer X Reader Survey Demographic Profile Gender: Male 96.4% Female 3.6% Age: 8-12 0.2% 13-17 2.8% 18-20 5.5% 21-24 10.0% 25-34 27.4% 35-44 20.9% 45-54 21.2% 55-59 8.4% 60+ 3.6% Marital status: Married 55.4% Single 44.6% Education: Currently in grades 1-8 24.0% Currently in grades 9-12 0.5% Currently in college 3.7% Currently in post-graduate school 6.6%

Upload: others

Post on 05-Oct-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

•  fųłł řěǻđěř přǿfİłě  •

řǻčěř x İłłųșťřǻťěđ

řěǻđěř șųřvěỳ

2017 Racer X Reader SurveyDemographic ProfileGender:

Male 96.4%

Female 3.6%

Age:

8-12 0.2%

13-17 2.8%

18-20 5.5%

21-24 10.0%

25-34 27.4%

35-44 20.9%

45-54 21.2%

55-59 8.4%

60+ 3.6%

Marital status:

Married 55.4%

Single 44.6%

Education:

Currently in grades 1-8 24.0%

Currently in grades 9-12 0.5%

Currently in college 3.7%

Currently in post-graduate school 6.6%

Page 2: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

Education:

Completed some high school 0.8%

Completed high school 84.2%

Completed trade school 13.2%

Completed some college 13.2%

Completed college 31.2%

Completed post-grad 4.8%

GED 4.9%

Other 1.1%

Employment:

Full-time 84.2%

Part-time 8.1%

Unemployed 4.5%

Retired 3.2%

Residence by State:

California 14.5%

Pennsylvania 4.9%

Texas 4.0%

Michigan 3.8%

Colorado 3.4%

New York 3.2%

Washington 3.2%

Ohio 3.0%

Florida 3.0%

Illinois 2.8%

Utah 2.6%

Arizona 2.5%

Minnesota 2.3%

Indiana 2.1%

Oregon 2.1%

North Carolina 2.0%

Idaho 1.9%

Wisconsin 1.9%

Georgia 1.8%

Page 3: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

Residence by State:

Missouri 1.5%

Nevada 1.5%

Virginia 1.4%

Iowa 1.4%

Massachusetts 1.4%

New Jersey 1.2%

Tennessee 1.2%

West Virginia 1.2%

Maryland 1.0%

South Carolina 1.0%

Kentucky 1.0%

Oklahoma 0.9%

Connecticut 0.8%

Alabama 0.7%

Kansas 0.7%

Montana 0.6%

New Mexico 0.5%

Louisiana 0.5%

Mississippi 0.4%

Nebraska 0.4%

Alaska 0.4%

New Hampshire 0.4%

Wyoming 0.4%

Maine 0.3%

Rhode Island 0.3%

Arkansas 0.3%

North Dakota 0.3%

South Dakota 0.3%

Vermont 0.2%

Hawaii 0.1%

Delaware 0.1%

Washington, D.C. 0.0%

Country of Residence

Page 4: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

Country of Residence

United States of America 88.0%

Canada 5.4%

Europe 3.6%

Australia/New Zealand 2.2%

All others 0.8%

Annual household income:

Under $15K 5.8%

$15-24K 6.2%

$25-39K 11.2%

$40-74K 25.3%

$75-99K 18.7%

$100-149K 19.1%

$150K+ 13.7%

How many children live in your household?

1 20.2%

2 22.5%

3 8.0%

4 2.5%

5+ 1.1%

None 45.6%

Powersport Vehicle OwnershipDo you own a motorcycle?

Yes 93.2%

No 6.8%

Ownership by Brand

Honda 47.8%

Yamaha 45.1%

KTM 29.3%

Kawasaki 28.4%

Suzuki 20.6%

Harley-Davidson 10.2%

Page 5: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

Ownership by Brand

Husqvarna 7.5%

Ducati 1.7%

Triumph 1.7%

BMW 1.4%

Can-Am 1.3%

GasGas 1.1%

Beta 1.0%

Other 10.0%

Types of powersports vehicles  do you own or are in your household

4-Stroke MX 68.5%

2-Stroke MX 51.8%

Pit Bike/Trail Bike 22.1%

ATV 19.8%

Enduro 13.2%

Vintage MX Bike 12.7%

Sport Bike 11.3%

Dual Sport/Adventure 11.1%

Cruiser 10.5%

Pee-Wee 8.9%

Snowmobile 8.3%

Side-by-Side (UTV) 8.2%

Personal Watercraft 5.6%

Scooter 4.1%

Tourer 4.0%

Trials Bike 3.0%

Go-Kart 2.2%

Electric 1.4%

Snowbike 0.7%

Other 3.9%

75% Plan to buy a Powersport Vehicle in 2018 

Types of planning to buy:

4-Stroke MX 46.6%

Page 6: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

Types of planning to buy:

2-Stroke MX 34.7%

Side-by-Side (UTV) 9.2%

Dual Sport/Adventure 8.7%

Enduro 7.6%

Vintage MX Bike 7.0%

Pit Bike/Trail Bike 6.0%

ATV 5.5%

Pee-Wee 3.9%

Sport Bike 3.7%

Snowmobile 3.3%

Cruiser 2.5%

Personal Watercraft 2.4%

Trials Bike 1.8%

Electric 1.6%

Tourer 1.4%

Go-Kart 0.9%

Scooter 0.6%

Other 2.2%

None 25.6%

Riding HabitsOff road riding Frequency per month:

1-3 times 44.1%

4-7 times 30.2%

8-12 times 12.0%

13-19 times 3.2%

20+ times 3.9%

Never 7.2%

On road riding Frequency per month:

1-3 times 21.7%

4-7 times 8.2%

8-12 times 5.7%

13-19 times 3.2%

20+ times 5.1%

Page 7: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

On road riding Frequency per month:

Never 56.7%

Do you compete in organized racing?

Yes 71.7%

No 28.3%

Types of organized racing competed

Motocross 77.6%

Hare Scrambles 27.5%

Arenacross 13.1%

Bike Cross Country 9.6%

GNCC 8.9%

Vintage/Historic 8.1%

Desert 8.0%

Supercross 5.7%

Dirt Track 5.8%

EnduroCross 3.8%

Observed Trials 3.5%

ATV MX 2.3%

Road Racing 1.6%

ATV Cross Country 1.4%

Other 7.8%

Do you participate in off-road recreational riding?

Yes 88.9%

No 11.1%

Types of off-road recreational riding participation

Motocross 64.5%

MX Practice Laps 56.4%

Trail 53.1%

Casual 31.1%

Desert 19.3%

ATV 14.5%

Dual Sport 11.7%

Page 8: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

Types of off-road recreational riding participation

UTV 7.2%

Distance-Adventure 6.6%

Other 4.3%

How many members of your household ride and/or race?

1 40.0%

2 30.6%

3 13.3%

4 6.0%

5+ 2.1%

None 8.6%

ApparelHow do you find out what is new in motorcycle apparel? Check all that apply.

Online Ads 55.9%

Magazine Ads 51.7%

Online Product Reviews/Features 51.2%

Social Media 49.1%

Magazine Product Reviews/Features 38.8%

Catalogs 35.8%

Pro Racers at the Track or on TV 32.4%

Friends 28.0%

Dealership Displays 27.3%

Search Engines 21.2%

Television Ads 7.9%

Radio Ads 2.3%

Other 4.6%

I don't purchase motorcycle apparel 1.9%

What riding gear do you plan to purchase in the next 12 months? Check all that apply.

Pants 48.1%

Helmet 47.7%

Goggles 47.4%

Gloves 47.2%

Jersey 45.6%

Page 9: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

What riding gear do you plan to purchase in the next 12 months? Check all that apply.

Boots 44.0%

Socks 27.4%

Knee Brace 20.3%

Chest Protector 18.5%

Neck Protector 12.2%

Compression Undergarments 10.8%

Body Armor 10.4%

Hydration Pack 5.9%

Wrist Brace 4.7%

Kidney Belt 4.4%

Enduro Jacket 4.1%

Elbow Guards 3.0%

Cooling Vest 1.6%

Other 2.2%

None planned 11.4%

What brands of helmets do you own? Check all that apply.

Bell 30.6%

Fox 28.9%

Shoei 22.8%

Fly 19.1%

Troy Lee Designs 19.1%

HJC 14.0%

Arai 11.1%

Thor 7.4%

6D 6.6%

O’Neal 5.1%

Answer 4.6%

MSR 3.1%

Airoh 3.0%

EVS 2.7%

Scorpion 2.5%

AGV 2.4%

Shift 2.2%

Page 10: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

What brands of helmets do you own? Check all that apply.

Suomy 1.8%

GMax 1.6%

Leatt 1.5%

Just1 1.3%

KBC 1.3%

AFX 1.3%

M2R 1.3%

Other 14.7%

I don't own a helmet 1.7%

What brands of boots do you own? Check all that apply.

Alpinestars 56.4%

Gaerne 24.8%

Fox 24.5%

Sidi 11.1%

Fly 5.7%

O'Neal 5.4%

Thor 5.1%

AXO 2.0%

TCX 1.8%

MSR 1.7%

Answer 1.4%

Forma 1.3%

Other 5.6%

None 4.6%

What brands of riding pants do you own? Check all that apply.

Fox 40.7%

Fly 26.6%

Troy Lee Designs 23.8%

Thor 20.7%

Shift 16.1%

Answer 14.0%

O’Neal 10.7%

Alias 9.9%

Page 11: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

What brands of riding pants do you own? Check all that apply.

MSR 9.7%

Moose 5.6%

Alpinestars 3.9%

Klim 3.6%

JT Racing 3.3%

Seven 3.3%

AXO 3.2%

Fasthouse 2.7%

FXR 1.5%

Acerbis 1.1%

Other 8.3%

I don't own riding pants 5.5%

What brands of gloves do you own? Check all that apply.

Fox 42.9%

Fly 23.2%

Troy Lee Designs 20.7%

Thor 17.1%

100% 14.9%

Shift 11.7%

Answer 10.6%

MSR 8.0%

O'Neal 7.6%

Alias 7.3%

Alpinestars 7.0%

Mechanix Wear 5.3%

Moose 4.2%

Deft 3.6%

Seven 2.9%

Klim 2.9%

Novik 2.9%

JT Racing 2.8%

AXO 2.6%

Fasthouse 2.4%

Page 12: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

What brands of gloves do you own? Check all that apply.

EVS 1.7%

Oakley 1.6%

FXR 1.0%

Other 8.6%

I don't own gloves 2.7%

What brands of goggles do you own? Check all that apply.

100% 43.6%

Oakley 36.3%

Scott 33.5%

Spy 16.0%

Fox 12.9%

Smith 11.2%

Dragon 7.5%

EKS 6.8%

Fly 4.8%

Thor 4.7%

VonZipper 2.2%

Pro Grip 2.0%

Utopia 1.8%

Answer 1.4%

Other 4.8%

I don't own goggles 3.5%

What brands of chest protector/body armor do you own? Check all that apply.

Fox 32.6%

Leatt 16.5%

Thor 15.9%

EVS 11.1%

Troy Lee Designs 9.4%

Alpinestars 7.3%

Fly 7.0%

Acerbis 3.5%

Atlas 3.2%

HRP 3.0%

Page 13: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

What brands of chest protector/body armor do you own? Check all that apply.

Answer 2.8%

MSR 2.8%

O'Neal 2.0%

AXO 1.9%

Moose 1.6%

Shift 1.1%

Other 7.1%

I don't own a chest protector 24.0%

What brand of neck brace do you own?

Leatt 59.3%

Atlas 18.0%

Alpinestars 11.3%

EVS 10.7%

Other 2.1%

I don't own a neck brace 55.7%

What brand of knee braces do you own?

EVS 22.6%

Asterisk 18.5%

Cti/Ossur 11.0%

POD 8.2%

Mobius 7.9%

Leatt 6.2%

Alpinestars 5.9%

Troy Lee Designs 4.3%

Other 16.5%

I don't own knee braces 45.2%

Hard PartsWhat method do you use most often to purchase your Stock/OEM parts?

Mail Order/Online 54.4%

Local Powersports Shop 41.4%

Other 1.0%

I don't purchase Stock/OEM parts 3.2%

Page 14: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

What method do you use most often to purchase your aftermarket accessories?

Mail Order/Online 70.5%

Local Powersports Shop 25.6%

Other 1.6%

I don't purchase Stock/OEM parts 2.2%

How often do you visit a retail powersports shop in person?

Weekly 15.0%

Twice a month 17.5%

Once a month 21.4%

Less than once a month 41.0%

Never 5.1%

What aftermarket accessories do you plan to purchase in the next 12 months? Checkall that apply.

Tires 54.0%

Air Filter 52.7%

Lubricants 48.8%

Chain 41.3%

Grips 40.6%

Oil Filter 38.5%

Cleaning Products 37.1%

Graphics/Numbers 36.0%

Sprockets 35.3%

Brake Pads 35.2%

Plastics 25.8%

Exhaust Pipe 23.0%

Suspension Mods/Components 22.1%

Hand Tools 20.9%

Chain Guide/Rollers 18.1%

Handlebars 17.4%

Seat Cover 16.8%

Clutch Assembly 14.1%

Toolbox 13.9%

Engine Performance Mods 13.5%

Footpegs 13.5%

Page 15: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

What aftermarket accessories do you plan to purchase in the next 12 months? Checkall that apply.

Cables 13.4%

Wheels/Spokes/Hubs 13.4%

Handlebar Controls 13.1%

Bike Stand 12.7%

Silencer/Muffler 12.6%

Handguards 11.9%

Skidplate 10.4%

Gear Bag 9.9%

Brake Rotor 9.6%

Shift Lever 9.1%

Bike Mat 5.5%

Brake Pedal 5.1%

Power Washer 4.7%

Triple Clamps 4.7%

Other 7.1%

I don't plan to purchase aftermarket accessories 11.1%

What brand of graphics are on your current bike?

Stock/OEM 22.7%

DeCal Works 16.5%

Factory Effex 10.9%

N-Style 4.9%

Factory Backing 2.6%

Throttle Jockey 2.5%

180 Decals 2.2%

D'Cor 1.9%

Fusion Graphix 1.9%

Flu Designs 1.4%

MotoPro Graphics 1.2%

Other 34.3%

None 13.8%

What brand of plastics are on your current bike?

Stock/OEM 50.1%

Page 16: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

What brand of plastics are on your current bike?

Acerbis 23.8%

Cycra 9.3%

UFO 4.7%

Polisport 3.8%

KTM PowerParts 2.9%

MX Plastic/DeCal Works 1.6%

Other 4.9%

What brand of exhaust pipe do you use now?

FMF 38.3%

Stock/OEM 30.2%

Pro Circuit 12.7%

Yoshimura 8.1%

Akrapovic 2.3%

Dubach-Dr.D 1.3%

Bills Pipes 1.1%

Other 7.5%

What brand of levers/controls are on your current bike?

Stock/OEM 47.2%

ASV 14.1%

ARC 9.1%

Works Connection 5.0%

Pro Taper 4.9%

Sunline 3.5%

Renthal 3.3%

Magura 2.8%

MSR 2.4%

Zeta 1.0%

Other 8.0%

What brand of handlebars do you use now?

Renthal 37.8%

Pro Taper 29.3%

Stock/OEM 13.6%

Page 17: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

What brand of handlebars do you use now?

Mika 3.8%

Fasst 2.0%

Neken 1.5%

ODI 1.2%

Tag 1.1%

Other 2.2%

What brand of triple clamps do you use now?

Stock/OEM 70.8%

Pro Taper 4.7%

Pro Circuit 2.5%

Ride Engineering 2.5%

Applied  2.2%

RG3 2.0%

Xtrig 1.7%

Neken 1.3%

Other 6.2%

What brand of grips do you use now?

Renthal 25.3%

ODI 19.5%

Pro Taper 18.4%

Stock/OEM 10.0%

Scott 4.6%

Pro-Grip 4.5%

Oury 1.8%

Troy Lee Designs 1.3%

Other 8.8%

What brands of air filters do you use regularly? Check all that apply.

Twin-Air 40.4%

Stock/OEM 13.2%

Uni Filter 11.3%

No Toil 10.9%

K&N 8.0%

Page 18: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

What brands of air filters do you use regularly? Check all that apply.

DT-1 4.1%

Maxima/ProFilter 3.3%

HiFlo 2.0%

Moose 1.4%

Other 2.0%

What brands of oil filters do you use regularly? Check all that apply.

Stock/OEM 48.7%

K&N 20.9%

HiFlo 14.8%

Yamalube 6.0%

Maxima 5.7%

Fram 3.6%

Parts Unlimited 1.9%

Moose 1.4%

Bikemaster 1.4%

EMGO 1.4%

Other 17.4%

What online stores have you purchased from in 2017? Check all that apply.

Rocky Mountain ATV/MC 53.4%

Motosport 41.5%

Amazon 34.9%

Ebay 26.2%

BTO 24.1%

Motorcycle Superstore 16.1%

Chaparral 10.7%

Bike Bandit 7.9%

Cycle Gear 6.9%

Revzilla 6.4%

Dennis Kirk 6.2%

Bob's Cycle 6.0%

Ride365.com 3.7%

Motocross Giant 3.3%

24MX 2.7%

Page 19: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

What online stores have you purchased from in 2017? Check all that apply.

Pit Posse 2.0%

MXStore 1.8%

Iron Pony 1.1%

Powersports Place 0.6%

Blackfoot 0.6%

Other 11.0%

I did not purchase online 8.2%

LubricantsWhat brands of lubricants do you use regularly in your 4-stroke engine or 2-strokecrankcase? Check all that apply.

Maxima 23.8%

Bel-Ray 22.1%

Amsoil 16.8%

Yamalube 15.2%

Honda-/HP-2 14.7%

Motorex 14.5%

Motul 11.1%

Lucas Oil 11.0%

Castrol 6.2%

Mobil 1 4.5%

Spectro 3.5%

Kawasaki 3.4%

Silkolene 2.9%

Klotz 2.4%

Valvoline 2.2%

PJ1 2.1%

Redline 1.4%

Suzuki/Ecstar 1.2%

Other 12.2%

What brands of pre-mix oil do you use regularly in your 2-stroke engine? Check all thatapply.

Maxima 26.9%

Amsoil 18.2%

Page 20: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

What brands of pre-mix oil do you use regularly in your 2-stroke engine? Check all thatapply.

Yamalube 15.2%

Bel-Ray 14.8%

Motorex 10.7%

Motul 10.7%

Klotz 8.5%

Honda-/HP-2 6.9%

Lucas Oil 6.5%

Spectro 5.2%

Castrol 5.1%

Redline 2.6%

Silkolene 1.6%

Kawasaki 1.0%

Other 10.5%

I don't own a 2-stroke 38.1%

What brands of chain lubricant do you use regularly? Check all that apply.

Maxima 32.6%

Bel-Ray 25.9%

WD-40 11.4%

PJ1 9.9%

Motorex 9.1%

Motul 7.3%

Lucas Oil 5.9%

Amsoil 5.1%

Honda-/HP-2 5.1%

Silkolene 4.7%

Yamalube 3.8%

Spectro 1.7%

Renthal 1.3%

Klotz 1.1%

TiLube 1.0%

Other 11.3%

Which brand of engine coolant do you use?

Page 21: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

Which brand of engine coolant do you use?

Engine Ice 44.5%

Maxima 9.4%

Bel-Ray 8.0%

Pro Honda 7.7%

Motul 5.0%

Evans 4.3%

Liquid Performance 2.0%

Red Line 1.7%

Spectro 1.2%

Other 24.9%

I don't use engine coolant 8.1%

Tires and WheelsWhat brands of tires do you ride with regularly?

Dunlop 69.6%

Michelin 20.8%

Bridgestone 19.9%

Pirelli 12.5%

Maxxis 11.8%

Kenda 7.4%

Metzeler 3.3%

Shinko 2.3%

Artrax 2.3%

IRC 1.9%

Sedona 1.7%

Continental 1.4%

Other 6.8%

What brake pad brand do you use now?

Stock/OEM 37.4%

EBC 28.5%

Brembo 8.2%

Braking 7.0%

Galfer 4.9%

Tusk 2.8%

Page 22: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

What brake pad brand do you use now?

DP 2.3%

Renthal 1.8%

Other 5.3%

What brake rotor brand do you use now?

Stock/OEM 55.0%

Galfer 7.8%

Braking 7.7%

Brembo 7.0%

EBC 6.0%

Tusk 2.7%

Moto-Master 1.0%

Other 5.9%

I don't use a brake rotor 6.9%

What brand of rims are on your current bike?

Stock/OEM 51.2%

Excel 25.8%

D.I.D. 9.7%

Tusk 3.7%

Warp 9 2.0%

Pro Wheel 1.5%

DNA 1.3%

Talon 1.1%

Other 4.8%

What brands of sprockets do you use regularly? Check all that apply.

Renthal 45.9%

Stock/OEM 22.7%

Sunstar 15.0%

Pro Taper 10.1%

Supersprox 5.9%

Primary Drive 5.6%

Vortex 5.0%

JT 4.7%

Page 23: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

What brands of sprockets do you use regularly? Check all that apply.

Mika Metals 4.5%

Talon 2.2%

GYTR 1.9%

Tag 1.8%

Moose 1.7%

MSR 1.4%

Sprocket Specialists 1.4%

AFAM 1.4%

P.B.I. 1.0%

Other 7.0%

What brand of hubs are on your current bike?

Stock/OEM 70.8%

Talon 5.1%

RK Excel 4.8%

Tusk 3.9%

Warp 9 2.2%

DNA 1.8%

Kite 1.1%

Pro Wheel 1.2%

Other 10.2%

What brand of chain do you use now?

D.I.D. 35.6%

Renthal 16.4%

Stock/OEM 14.2%

RK 6.5%

Pro Taper 4.1%

Primary Drive 3.6%

EK 3.0%

Regina 2.9%

Sunstar 2.1%

Other 5.7%

What brand of chain guide do you use now?

Page 24: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

What brand of chain guide do you use now?

Stock/OEM 57.3%

TM Designworks 15.6%

Acerbis 9.0%

Polisport 1.7%

GYTR 1.3%

Moose 1.3%

Other 7.7%

LifestyleHow do you haul your bike to the track? Check all that apply.

Truck 72.4%

Trailer 39.6%

Van 9.6%

Toy Hauler 8.6%

Hitch Rack 6.8%

Motorhome 3.5%

Box Van 3.3%

SUV 2.7%

Car 1.9%

Camper 1.5%

Other 1.0%

I don’t haul a bike 4.3%

Which of the following hobbies and activities do you participate in? Check all thatapply.

Mountain Biking 46.2%

Camping 44.1%

Fishing 34.3%

Fitness 31.8%

Hiking 26.0%

Street Motorcycling 25.6%

Boating 24.4%

Hunting 23.1%

Weightlifting 21.7%

Golf 21.7%

Page 25: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

Which of the following hobbies and activities do you participate in? Check all thatapply.

Video Gaming 21.0%

ATV riding 20.5%

Snowboarding 20.3%

Road Bicycling 17.3%

Swimming 15.8%

Running 15.5%

BMX 15.3%

RC Cars 14.5%

Snowmobiling 13.3%

Personal Watercraft 11.2%

Snow Skiing 11.0%

Wakeboarding 10.9%

Photography 10.5%

Baseball/Softball 9.2%

Basketball 8.5%

Football 7.8%

Skateboarding 7.8%

Crossfit 7.6%

Hockey 7.5%

Karting 7.3%

Surfing 6.1%

Waterskiing 5.5%

Tennis 3.4%

Rowing 3.2%

Pump bike 2.4%

None 2.3%

Which of the following sunglasses brands do you wear? Check all that apply.

Oakley 54.8%

Spy 15.5%

Ray Ban 13.6%

100% 6.7%

Smith 5.2%

Page 26: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

Which of the following sunglasses brands do you wear? Check all that apply.

Fox 4.7%

Maui Jim 4.0%

Dragon 3.9%

VonZipper 3.8%

Arnette 3.0%

Scott 2.1%

Other 25.3%

I don't own sunglasses 11.1%

What brand of helmet/sports/POV camera do you own?

GoPro 94.2%

Contour 1.4%

Sony 1.1%

Action Shot 0.8%

Waspcam 0.7%

Drift 0.5%

Liquid Image 0.5%

Replay XD 0.4%

iON 0.4%

Epic Action Cam 0.3%

Isaw 0.2%

Samsung 0.2%

JVC Adixxion 0.1%

Tachyon 0.1%

V.I.O. 0.1%

None 40.3%

Do you plan to purchase a helmet/sports/POV camera in the next 12 months?

Yes 17.4%

No 56.3%

Undecided 26.4%

Media habitsReaders per copy Racer X

0 38.4%

Page 27: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

Readers per copy Racer X

1 27.0%

2 20.3%

3 8.0%

4 2.7%

5 1.0%

6+ 2.7%

Other motorcycle publications purchased besides Racer X

Transworld Motocross 43.0%

Motocross Action 35.5%

Dirt Rider 31.0%

Dirt Bike 20.6%

Cycle News 11.3%

Cycle World 6.9%

Dirt Wheels 3.7%

MotoPlayground 3.7%

Motorcyclist 2.8%

VMX (Vintage Motocross) 2.8%

MXP 1.5%

Trail Rider 1.4%

Upshift 0.7%

Other 8.3%

None 24.1%

What motorcycle websites do you visit the most? Check all that apply.

RacerXOnline.com 77.7%

TransworldMotocross.com 42.5%

VitalMX.com 39.5%

SupercrossLive.com 30.5%

AMASupercross.com 29.3%

PulpMX.com 23.9%

MotocrossActionMag.com 21.6%

ThumperTalk.com 21.0%

DirtRider.com 18.4%

RacerTV.com 16.6%

Page 28: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

What motorcycle websites do you visit the most? Check all that apply.

MXGP.com 13.3%

CycleNews.com 12.6%

GNCCRacing.com 9.2%

MotoXAddicts.com 8.8%

MXSports.com 8.3%

RacerXVT.com 4.3%

MXPTV.com 3.9%

MXVice.com 3.2%

Motorcycle-USA.com 3.1%

MXSportsProRacing.com 2.5%

Transmoto.com.au 2.4%

MotoNews.com 1.6%

MXLarge.com 1.5%

MotoVerte.com 0.8%

LebigUSA.com 0.7%

Other 6.7%

I don't visit motorcycle websites 2.8%

Which of the following social networking sites do you use? Check all that apply.

Facebook 74.4%

Instagram 61.1%

YouTube 49.3%

Snapchat 30.7%

Twitter 24.3%

LinkedIn 14.4%

Hookit 11.2%

Google+ 9.7%

Flickr 0.9%

Periscope 0.5%

MySpace 0.4%

Other 1.2%

I don't use social networking sites 8.4%

What types of motorcycle racing do you watch on TV? Check all that apply.

AMA Supercross 92.7%

Page 29: rxmedia.iscdn.net · Ownership by Brand Husqvarna 7.5% Ducati 1.7% Triumph 1.7% BMW 1.4% Can-Am 1.3% GasGas 1.1% Beta 1.0% Other 10.0% Types of powersports vehicles do you own or

What types of motorcycle racing do you watch on TV? Check all that apply.

AMA Motocross 92.3%

Monster Energy Cup 80.5%

Motocross of Nations 62.1%

AMA Arenacross 48.8%

X Games 48.4%

Red Bull TV 45.1%

FIM World Motocross 39.1%

Loretta Lynn MX 34.2%

MotoGP 29.0%

GNCC 27.1%

EnduroCross 27.0%

Flat Track 16.0%

AMA Superbike/MotoAmerica 13.4%

Supermoto 10.1%

AST Dew Action Sports Tour 7.8%

ATV 6.0%

Ice Racing 3.4%

World Superbike 3.1%

Other 2.7%

None 2.4%