oxford brand identity kit - clover.vn

University of Oxford

Print Branding GuidelinesSecond Edition

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Introduction‹The Brand

TypographyColour

Placing the brandStationery

Other identifiersExhibitions/

SignagePowerPoint

WebTrademark/Ceremonial

ExamplesBranding toolkit

Technicalinformation

Print Branding Guidelines‹ University of Oxford 1

to establish a strong, substantial and distinctive identity for the

University, wherever and whenever they are seen.

This second edition of the branding guidelines explains and

demonstrates how to use the University’s visual identity and

incorporates suggestions and clarifications resulting from our

ongoing dialogue with users. It includes information on deploying

the brand marks on their own and with partner brands, along

with the approved colour palettes and typography when

creating and producing literature and other marketing materials

for the University of Oxford.

The visual identity is in all senses a valuable asset. It is legally

protected and it is important that it is used in an appropriate

manner. The aim of this toolkit is to make that as simple, quick

and easy as possible.

We hope very much that anyone involved in the use of the

University’s visual identity, whether in print, online, or in other

media, will find the toolkit enjoyable to use. It is also available on

the web at www.ox.ac.uk/toolkit.

Jeremy HarrisDirector of Public Affairs

introduction

The University brand marks were created to make possible a shared

approach to communicating visually something of the purpose and

meaning of our institution.

Every day communication materials, including letters and leaflets,

banners and brochures, are sent out from all parts of the University.

Each piece of material in some sense represents the University

to its recipient. Using the brand marks in a consistent manner helps

The brand‹


Introduction

TypographyColour



SignagePowerPoint


ExamplesTechnical

information

The word‘Oxford’ is a

specially drawntypeface and is

rights protected

For more informationon the use of thebrand marks pleaserefer to page 7

› The Rectangle

The rectangle is the secondary form of the brand markand should be used only when vertical space is limited.

the brand

At the heart of the University’s visual identity is the quadrangleand rectangle. These are the core elements, one of which shouldbe seen on everything we do – from letterheads to leaflets,banners to bookmarks.

› The Quadrangle

The quadrangle is the primary version of the brand markand always contains the logo and the University name in theconfiguration shown.

The logo (the circular element in the top right corner of the brandmark) or belted crest device as it is sometimes known, occupiesa unique position within the brand overall. Its history as an identifierfor the University is long-lived and the University’s revised brandcontinues that tradition. However, the logo should never beconsidered as an alternative identifier for normal branding purposes.

The word ‘Oxford’ is a specially drawn typeface, whilst allother type elements are set in the Foundry Sterling typeface(see Typography on page 4).

› For details on how to use the brand and todownload the brand marks and Foundry Sterlingfont visit the toolkit: www.ox.ac.uk/toolkit

›Typography

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University of Oxford ›Print Branding Guidelines

IntroductionThe Brand

ColourPlacing the brandStationeryOther identifiersExhibitions/SignagePowerPointWebTrademark/CeremonialExamplesTechnicalinformation

typography and typeface

› Commercially printed materials

The primary typeface for the brand for commercially printed materials isFoundry Sterling, which has been chosen for its clarity and readability.

This typeface should be used for brand level statements such astitling section and departmental names. It is to be used on all printedmaterials, for example leaflets and brochures. This is the highest levelat which Foundry Sterling is used and consistency is important.

Please refer to page 19 for information on downloading the FoundrySterling typeface.

› Word or laser printed materials

Arial has been selected as the secondary typeface which should be usedfor internally produced communications, such as stationery and reports.This is the typeface which has been selected in consultation with theUniversity’s Equality and Diversity Unit.

Foundry Sterling Book

Foundry Sterling Medium

Foundry Sterling Bold

Foundry Sterling Book Italic

Arial Regular

Arial Bold

Arial Italic

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brand colours and colour palette

› The brand colour – Oxford blue

The University is possibly unique in having a colour with which it isassociated throughout the world: Oxford blue.

Oxford blue (or PANTONE © 282) is the main brand colour. Pleaserefer to page 21 for more detailed and technical information on theuse of Oxford blue.

› The brand marks – black only

In print media where only black is available (such as pressadvertisement or black and white laser printing) it is acceptable touse the brand in black. However, it is important that the black artworkversions are used, as use of the Oxford blue artwork versions couldresult in a half-tone grey being produced.

Please note: do not print letterheads in colour on a laser printeror inkjet as the colour of the brand will not be right. Please print inblack using the black artwork versions.

› Colour palette

There is also a palette of preferred colours that have been selectedto compliment the Oxford blue. These colours are for use ingraphic elements within designs such as backdrops, graphic shapesand typography. The colours in the palette are shown opposite.

For more technicalinformation onOxford blue pleaserefer to page 20

Use the black artworkversions only when nocolours are available

For more technical information on the colour paletteplease refer to page 21

IntroductionThe brand

Typography



SignagePowerPoint


ExamplesTechnical

information

The mainbrand colour is

Oxford Blue(or Pantone©282)

› Placing the

University of Oxford ›Print Branding Guidelines6

IntroductionThe BrandTypographyColour

brandStationeryOther identifiersExhibitions/SignagePowerPointWebTrademark/CeremonialExamplesTechnicalinformation

placing the brand

From banners to brochures, it is essential that a consistent use ofpositioning and colour of the brand application is maintained.

The brand should always be reproduced from printer-ready artwork andnot from photocopied or pre-printed material or be redrawn in any way.Manipulation of any part of the brand in a manner which would causedistortion is not allowed.

The quadrangle and the rectangle versions should be placed on theleft or right of any format. Centre placing should generally be avoided.Top right placing of the quadrangle is preferred although there may betimes when placement of the left is the only sensible option available.

The rectangle should be used where vertical space is restricted suchas on a web page or a pen – two diverse examples. Although theapplications of the brand marks require judgement by the designers,the quadrangle should always be the first option.

Exclusion zone: The brand is protected by an invisible exclusion zonewithin which no other graphic material than background should appear.This should be 0.3x (where ‘x’ is the height of the brand mark) for boththe quadrangle and the rectangle.

The exception to this rule is when partner branding is used – see theexample on the right.

0.3x

0.3x

0.3x

x

0.3x

0.3x

Minimum spacing andpreferred minimumdistance from theedge of formats forthe quadrangle

(Example: x = 35mm,the minimum distancefrom the edge offormats is 35 x 0.3 =10.5mm)

0.3x

0.3x

x

0.3x

Minimum spacing and preferred minimum distance fromthe edge of formats for the rectangle

(Example: x = 20mm, the minimum distance from theedge of formats is 20 x 0.3 = 6mm)

Placing the‹



Typography

Colour

brandStationery


SignagePowerPoint


ExamplesTechnical

information

The reversal versions are for useon dark and dark photographicbackgrounds only

Always use thesmall versions

when using thebrand marks at

minimum size

x

When partnerbranding is used,the exclusion zonebetween the twobrand marks canbe reduced to 0.1x

Small versionsof the brand

x

0.3x0.1x

x = a minimum of 15mm

x x = a minimum of 7.5mm

placing the brand (continued)

The preferred distance from the cut or folded edge of any formatto which the brand marks are applied is shown on the right. Theremay be instances where the brand marks need to be positionedcloser or further from format edges, but this is the ideal.

Minimum size: The brand must always be clearly visible and forthis reason it should not be used below its minimum size which is15mm height for the quadrangle and 7.5mm for the rectangle.When using the brand marks at minimum size you should usethe small versions – in these the elements have been speciallyemboldened for clear reproduction at a small size.

› Reversal version

A specially modified version of the brand mark, which includesa white keyline, has been created for use on dark and darkphotographic backgrounds.

0.3x

›

›Stationery


IntroductionThe BrandTypographyColourPlacing the brand

Other identifiersExhibitions/SignagePowerPointWebTrademark/CeremonialExamplesTechnicalinformation

Templates areavailable for thefollowing:MemoFaxCircularsPowerPoint

presentations

stationery

Stationery plays a key role in expressing the brand identity of theUniversity, and in many instances will be the first introduction to theUniversity.

› Letterhead templates

Letter templates using the revised brand are now available for allUniversity Administration and Services departments. Apart from theVice-Chancellor’s letterhead, which uses pre-printed stationery, letterheadings for users of the UAS network print on plain paper at the sametime as the letter content. The design for this has been agreed withthe University’s Equality and Diversity Unit following advice sought froma readability panel. This design includes the use of a sans serif typeface,Arial, at 11pt, with the contact details usually placed at the bottom ofthe letter.

This letter design is also available for adoption by other departmentsof the University and templates are available from the branding toolkit.

› Pro-Vice-Chancellors, Heads of Divisions, Registrarand Academic Registrar

Where individuals do not have departments their letter templatesfollow the design of the Vice-Chancellor’s letterhead with thename and contact details at the top of the letter.

See ‘Examples’ section on page 17 for more stationery layouts

Letterhead templatefor Pro-Vice-Chancellors,Heads of Divisions, Registrarand Academic Registrar

‹ Generic letterheadtemplate

›

Stationery‹



TypographyColour

Placing the brand


SignagePowerPoint


ExamplesTechnical

information

Templates areavailable on the

following:Letterheads

Compliment slipsBusiness cards

Envelopes(Behind) compliment slip templates and a printedcompliment slip (in front)

stationery (continued)

› Heads of Departments

These templates have the name of the Department at the top followed by theaddress. The title of the Head of Department appears after the address at the topand their name appears immediately after their signature at the end of the letter.

Contact details are on the footer at the bottom of the first page of the letter.

› Other staff

These templates have the name of the Department at the top followed by theaddress. The name of the sender and their job title, which might include thename of their section within the department if necessary, comes immediatelyafter their signature at the end of the letter. Contact details are on the footerat the bottom of the first page of the letter.

› Other stationery items:

The circular (used for sending non-personalised letters to Universitydepartments), the fax layout, the compliment slips and the business cardshave all been generated from the basic letter design in order to give a uniformand consistent layout. Again this is available in template format to all UAS staffand is available on the branding website to non UAS staff members.

Business cards can be ordered and printed in the UniversityReprographics Office. Further details and a business cardtemplate can be found on www.ox.ac.uk/toolkit/businesscard

›Stationery

department of engineering

science


stationery (continued)

› Envelopes

Envelopes can also carry the official University branding, which should beplaced in the bottom right-hand corner.

› Postal (franking) stamp

Franking machines can be set up or programmed by the manufacturer (usuallyPitney Bowes) to print the University brand as part of the franking process.The example below shows the approved style. If you have any queries pleasecontact the Publications and Web Office.

Most franking machines are set up to print in red. This is acceptable even whenusing the University brand. However, a blue ink is the preferred colour.

department of

engineering science

› Folders and wallets

The Publications and Web Office can supply a variety of folders and a walletwith the University brand. These are purchased in quantity and suppliedat cost and can be viewed on the toolkit. To order please contact thePublications and Web Office.

IntroductionThe BrandTypographyColourPlacing the brand

Other identifiersExhibitions/SignagePowerPointWebTrademark/CeremonialExamplesTechnicalinformation

Pens and notepadsare also available topurchase. See theonline toolkit forfurther information

Other‹


TypographyColour


identifiersExhibitions/

SignagePowerPoint


ExamplesTechnical

information


using the brand with other identifiers

The brand guidelines enable departmental, college and other logos tobe used alongside the University brand. Partner brands can appear to theleft or right of the University brand depending on the placement of thebrand. However, the preferred placement is for the partner brand to bepositioned to the left of the University brand as shown opposite.

Please note: When using a partner brand the exclusion zone should bea minimum of 0.1x from the University brand. See page 5 for moreinformation.

›Exhibitions/


IntroductionThe BrandTypographyColourPlacing the brandStationeryOther identifiers

SignagePowerPointWebTrademark/CeremonialExamplesTechnicalinformation

12

exhibitions

The design and content of exhibition material will vary to meet thespecific needs of each exhibition: target audience, size, format, venue, etc.Therefore the size of the brand will depend on the size of the material. Theexamples shown should be used as guidelines as to how the brand shouldbe placed. In most instances the brand should be placed on the top rightof the exhibition panel.

signage

As well as having a functional role, signs are an important brand signifier.The University is currently working on a new signage plan which will bephased in throughout the University over time. Further information andtemplates will be available on the toolkit website in due course.

For further information contact:Oxford University Estates DirectorateEmail: [email protected]

PowerPoint‹


TypographyColour



Signage


ExamplesTechnical

information


powerpoint presentations

It is important that the University is identified throughout the course ofPowerPoint presentations with consistent branding.

A PowerPoint presentation template with the core components of thebrand is available to download from the branding toolkit. This includes atitle slide and a text template.

The title slide carries the University of Oxford’s logo positioned to the rightand can carry one or two additional logos where partners are involved inthe presentation. Departmental Identification should be entered in the topleft field.

On text slides, the University logo appears at the base of the slide, alignedto the left, again with provision for one or two partner logos to follow tothe right.

› Background colours

The colour of background for text slides is set to pastel blue as a default,but other colours from the Brand Guidelines colour palette may be used toeither reflect the subject matter or provide a coding device for differentsections within large presentations. Pure white as a background colour isnot recommended for text pages as these can create unacceptable levelsof glare that adversely affect legibility.

› Web


brand marks on the web

While the general guidelines in other sections apply, there are some importantexceptions regarding placement and artwork for web use.

› Colour

The RGB values for Oxford blue are R=0 G=33 B=71. Whenever any elementof a web page is intended to be coloured Oxford blue then these values, orthe equivalent hex value #002147, must be used.

› Source files for brand marks on the web

A set of approved files is provided specifically for screen use. These areprovided in GIF format, a standard file format for web graphics. A range ofsizes is provided for the quadrangle and rectangle in both positive and reversalversions. Do not generate individual versions of the brand marks as the setprovided has been optimised for visual quality and file size. In all cases thecolour in the files is set to the correct screen values for Oxford blue.

There are four sizes of the quadrangle and six of the rectangle – this isbecause the logo element within the rectangle is relatively larger than inthe quadrangle.

Do not resize or distort the GIF files either by code or imaging applicationsas this always results in quality reduction.

If it is absolutely essential to use a brand mark at an alternative size,then use the vector graphics supplied elsewhere in the online toolkit(www.ox.ac.uk/toolkit), but adhere to the minimal and maximum sizes.

Please note: the smallest versions of both brandmark types should only be used on sites, or versionsof sites, anticipated to be viewed on small screens,i.e. where the page design and the space allocatedfor University branding is small. The smallest sizesshould not be used on site designs or on sites thatare expected to be viewed on standard monitor sizesand resolutions.

IntroductionThe BrandTypographyColourPlacing the brandStationeryOther identifiersExhibitions/SignagePowerPoint

Trademark/CeremonialExamplesTechnicalinformation

Individual filescan bedownloadedfrom theonline toolkit

Trademark/‹


TypographyColour



SignagePowerPoint

Web

CeremonialExamplesTechnical

information

the logo as a trademark

The logo is a trade mark of the University and is registered as such in anumber of jurisdictions. However, the ® symbol should not accompanythe logo unless you have been specifically authorised to use it by theManaging Director of Oxford Limited (in the context of merchandising)or the Director of Legal Services. Otherwise the ™ symbol should be used.

Please note that no other logo may be used without approval underthe University’s Trade Mark and Domain Name Strategy (www.admin.ox.ac.uk/lso/faq/trademark.shtml). Under the Strategy, OUP’s authorisationmust be sought for the use of the word ‘Oxford’ in connection withpublishing services, published material or information services by anypart of the University other than OUP. This includes use of the newUniversity visual identity.

ceremonial use

For certain ceremonial uses the logo is permitted to be used onits own. For example, on items such as invitation cards, certificates, placecards and menus. However, careful judgement should be used in decidingwhen to use the logo instead of the brand mark. For further advice pleasecontact the Publications and Web Office.

Three colours are permitted for the logo: Oxford blue, gold andwhite. The gold is a special metallic ink (or PANTONE 872) C, U or Mdepending on whether coated, uncoated or matt coated paper stock isused. The full colour breakdown is specified as: C=0 M=21 Y=60 K=30.

Print Branding Guidelines ‹ University of Oxford

™

The logo shouldnot be used inscreen-based

media

15

The ™ signifier is not included on anylogo artworks and must be added by thedepartment that wishes to include it.The keystroke to generate it on an AppleMacintosh® is Shift/Alt/2 and on a PC isAlt/0153.

It should be set in Foundry SterlingMedium at 15pt for the full size logo.The signifier should be positioned as shownleft and should adopt the colour of thebelt element of the version to which it isbeing applied.

A black version exists but shouldonly be used when setting up adocument to be printed by theUniversity Reprographics Office(the logo is then printed inOxford blue or gold) or for legalagreements

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› Examples

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›

IntroductionThe BrandTypographyColourPlacing the brandStationeryOther identifiersExhibitions/SignagePowerPointWebTrademark/Ceremonial

BrandingtoolkitTechnicalinformation

16

Although providing unequalled

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Print Branding Guidelines

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VOLUME 21 NO 1 | HILARY 2009 THE UNIVERSITY OF OXFORD

DEPARTMENT OF ZOOLOGY

Ethiopian Wolves in the Bale Mountains, Ethiopia

practical solutions to wildlife conservation Unit’s vital mission. We are funded

mission: to underpin and foster practical conservation actions based on excellent

and inform national and international environmental and wildlife conservation policy.

We are convinced that our approach – scientific, impartial, apolitical and collaborative

– makes a real difference. Since its founding in 1986, WildCRU has drawn scholars and

impaired users to read for long periods without WildCRU’s Founder and Director biodiversity issues.

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examples: correct use of the brand marks

Staff News for the University of Oxford • June 2009

By invitation of Balliol College, His Excellency

Shimon Peres, the ninth President of Israel,twice the Israeli Prime Minister and winner of

the 1994 Nobel Peace Prize, will give a speciallecture on ‘The Globalisation of Peace’

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Online, on the march 4 Christ Church ■ t was also felt that the Disability Office provided good Undertaking original research on aspects of fundamental biology relevant to

Famous faces adapt and provide provisions for accessibility, such as “The need for our work is greater than ever. Wildlife species and habitats continue to

The lecture will take place ramps, hearing loops, toilets and automatic doors. diminish alarmingly and the human impact on the global environment continues to grow.

bureau ion ser feeling sick or tired

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Churchill Hospital, Oxford OX3 7QD – 18.00 Tem est

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has developed as we have expanded our study

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supporters of the University for our work. suppor pleton

of Oxford University Press in Tokyo. g wor ogg

we are ranked as one of the top five Complete set of decorative rs

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different countries.’

and history, the Faculty of Oriental and provides intensive language training. , museuStudies provides the essential linguistic Students who successfully complete the University Lecturer in History

seminar series, and has published over skills. The MPhil prepares students not70 volumes in its Nissan Institute/ only for subsequent doctoral work, but Prod

Japan-focused scholars and of citizens studying Japan at Oxford. Doctoral social, and political ideas and values Tel: +44 (0)1865 617331 Fax: +44 (0)1865 617318

educated about Japan. With 45 students students focused on Japan can be found in modern Japan in wider global and Email: [email protected] Web: www.rob.ox.ac.ukcurrently enrolled, the BAin Japanese in a range of departments, including transnational contexts.is the most popular undergraduate Oriental Studies, Economics, Social andprogramme in our Faculty of Oriental Cultural Anthropology, Politics, andStudies. History.

(a) and (b) magazines(c), (d) and (g) posters(e) and (f) newsletters

(h) letterhead(i) fliers

› ›

Examples‹

compliment slip template ›


TypographyColour



SignagePowerPoint


Brandingtoolkit

Technicalinformation


examples: stationery templates

Head of Departmentcircular template

Other staff fax template ›

Other staff

letterhead template

Head of Department

› Examples

transparency

Do not modify or create additional versionsof the brand marks

› Incorrect use of the logo


IntroductionThe BrandTypographyColourPlacing the brandStationeryOther identifiersExhibitions/SignagePowerPointWebTrademark/Ceremonial

BrandingtoolkitTechnicalinformation

18

www.ox.ac.uk

Do not add elementsto the brand marks

Ensure only theapproved artworksand colours are usedfor the brand marks

Do not ‘bleed’ thebrand marks off theedge of formats

Do not use the reverseversion of the brand markson white/light backgrounds

Do not use the positiveversion of the brand markson dark backgrounds

Ensure the brandmarks used arehigh resolution

Do not create areverse version ofthe brand marks

examples: incorrect use of the brand marks

The effectiveness of the visual brand depends on its consistentapplication. Here are some examples of incorrect use of the brandmarks which ultimately degrade the value of the brand.

Do not use a tint ofthe brand marks or

Do not extract the

www.ox.ac.uk word ‘Oxford’ out ofthe brand marks. It is ahand-drawn type andis rights protected

Ensure the X/horizontaland Y/vertical valuesmatch when importingthe brand marks

Do not create additional Do not use the logoversions of the logo on complicated

backgrounds

Do not use the positiveversions on darkbackgrounds

Sizeoftitle Appropriateleading

6pttype 7ptleading

7pttype 8.5ptleading


9pttype 11ptleading

10pttype 12ptleading











Technical‹


TypographyColour



SignagePowerPoint



information


technical information

› Using Foundry Sterling for commercially printed materials

Foundry Sterling should be used for titling section and departmental names. Suchtitles should always be set in Foundry Sterling capitals and coloured Oxford blue whenavailable. When on dark or dark photographic backgrounds the type should be white.The title should always be aligned left as shown on the right. Do not use ampersandswithin titles.

Capitals should always be slightly letter spaced and this can be defined as a tracking of3pt in QuarkXpress®, 17pt in Adobe® programmes or 0.5pt in Word (character spacing).

The size of section or departmental names should relate to the size of the quadrangle.The principle is broadly that the capital height of the title equates to a 12th of thequadrangle height, or a 6th of the rectangle height. As a guide 34 point yields a capitalheight of a 12th when the quadrangle is 100% scale (or 100mm square).

Using this principle means that a simple calculation will lead to the correct type size(rounded up or down) when the brand marks are reduced or enlarged by percentagescale.

Section and departmental titles should align with the top of the brand mark whereverpossible. Line breaks in titles will depend on available space and the discretion of thedesigner and editor.

Space between lines of capitals should exceed the width of the word space. Oppositeis the size and leading relationship for a range of type sizes to achieve this consistently.It can be referred to for other uses of Foundry Sterling, as well as titles.

department ofphysiology, anatomyand genetics

University staff members can downloadFoundry Sterling Book from the ‘Downloads’section of the online toolkit.

Others can purchase Foundry Sterling fromThe Foundry at: www.foundrytypes.co.uk

Othertypefacesforcommerciallyprintedmaterials TypefacesforWord

andlaserprintedmaterials

Sansserif Serif

GillSansHelveticaNeueMyriad

Minion

PerpetuaSabon

ArialTimesNewRoman

Colourname Process(CMYK) Screen(RGB)

Oxfordblue(orPantone282)

C=100M=80Y=0K=60

R=0G=33B=71

Colourname Process(CMYK)

Gold(orPantone872)

C=0M=21Y=60K=30

› Technical


technical information (continued)

› Other typefaces

To allow for variety across the range of communications produced bythe University, typefaces other than Foundry Sterling can be used.These should be limited to quality text faces and a list of candidatesthat fit that description is provided right. The list is not exhaustive,but is provided as a guide.

› The brand colour – Oxford blue

The main brand colour is Oxford blue which must match Pantone® 282(C, U or M depending on whether coated, uncoated or matt coatedpaper stock is used).

Oxford blue or black are the only colours to be used for the brandmarks. A palette of colours for other uses is provided opposite.

› The crest colours

Three colours only are used for the crest: Oxford blue, gold and white.The gold is a special metallic ink (or Pantone 872) C, U or M dependingon whether coated, uncoated or matt coated paper stock is used. The crest should

not be used inscreen-based media

IntroductionThe BrandTypographyColourPlacing the brandStationeryOther identifiersExhibitions/SignagePowerPointWebTrademark/CeremonialExamplesBranding toolkit

information

Arial and TimesNewRoman should beused instead ofFoundry Sterlingwhen sending aWord documentelectronically

Colourname Process(CMYK) Screen(RGB)

Pantone279 C=69M=35Y=0K=0 R=72G=145B=220

Pantone291 C=36M=7Y=2K=0 R=158G=206B=235

Pantone5405 C=78M=51Y=37K=13 R=68G=104B=125

Pantone549 C=65M=27Y=25K=1 R=95G=155B=175

Pantone551 C=36M=12Y=14K=0 R=161G=196B=208

Pantone562 C=88M=34Y=57K=14 R=0G=119B=112

Pantone624 C=55M=23Y=43K=1 R=123G=162B=150

Pantone559 C=27M=7Y=25K=0 R=188G=210B=195

Pantone576 C=64M=25Y=100K=7 R=105G=145B=59

Pantone578 C=30M=6Y=51K=0 R=185G=207B=150

Pantone580 C=20M=4Y=37K=0 R=206G=219B=175

Pantone583 C=39M=17Y=100K=1 R=170G=179B=0

Pantone585 C=16M=3Y=69K=0 R=219G=222B=114

Pantone587 C=12M=2Y=51K=0 R=227G=229B=151

Pantone7412 C=16M=59Y=96K=2 R=207G=122B=48

Pantone129 C=4M=16Y=84K=0 R=245G=207B=71

Pantone127 C=6M=8Y=66K=0 R=243G=222B=116

Pantone202 C=31M=95Y=672K=31 R=135G=36B=52

Pantone200 C=18M=100Y=83K=8 R=190G=15B=52

Pantone196 C=6M=25Y=10K=0 R=235G=196B=203

PantoneWarmGray6 C=36M=35Y=38K=1 R=167G=157B=150



Pantone872 C=0M=21Y=60K=30 notapplicable

Pantone877 C=51M=40Y=39K=4 notapplicable

Technical‹


TypographyColour



SignagePowerPoint



information


technical information (continued)

› Colour palette

There is a palette of preferred colours that have been selected tocomplement Oxford blue. These colours are for use in graphic elementswithin designs such as backgrounds, graphic shapes and typography.The colours in the palette are shown opposite. For practical reasonsthe colours are shown in full colour only with stated specifications forvarious media.

Please note where PANTONE® Colours are provided, the appropriatesuffix C, U or M (depending on whether the colour is printed on coated,uncoated or matt coated paper stock) should be specified after thenumber.

In lieu of the colours named in the left-hand column below and elsewherein this toolkit, you may use the PANTONE® Colours given, the standards forwhich are as shown in the current edition of the PANTONE® formula guide.

Please note: The colours shown throughout this toolkit have not beenevaluated by Pantone, Inc. and may not match the PANTONE ColourStandards. PANTONE® is the property of Pantone, Inc.

› Online branding toolkit

Please see the online branding toolkit at www.ox.ac.uk/toolkit, fordownloads and information on producing brochures and other printeditems, writing, style guide, photography and more.


For further information contact:

Publications and Web OfficePublic Affairs DirectorateUniversity OfficesWellington SquareOxford OX1 2JD

Tel: 01865 280545Email: [email protected]

www.ox.ac.uk/toolkit

Produced by the Public Affairs Directorate, July 2009