ozan kocak turkcell
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Presentation from the Camerjam M-Football conference, 21 January 2010, www.camerjam.com/events/m-footballTRANSCRIPT
Turkey
Kazakhstan
Azerbaijan
Georgia
Moldova
Northern Cyprus
Belarus
Ukraine
Operations in
8 countries,
62 M subscribers
*Turkcell is holding a 41.45% stake in Fintur and through Fintur holds interest in AzerCell, K’Cell, GeoCell and MoldCell.
Turkcell Group: Leader in the region
First and only Turkish company listed in the New York Stock Exchange
Turkey’s leading provider with 37 million subscribers. Europe’s 2nd and the world’s 13th
largest operator in terms of subscribers
Turkcell Mobile Marketing Products
Video
Mobile Ticketing
Web /Wap Banner
SponsoredSMS/MMS
SMS / Wappush
User Generated
Content
IVR
MMS
Interactif Menu
LBS
Infotainment Packages
Credit / Airtime
Text&Win
MobileCampaigns
Mobile Survey
Tone & Win
Display & Ad-funded Products
Permission Database
BULK SMS/MMS
Click & Win
Content
Profiling Reports
Panel Research
Where is what?
Promotone
Daily Packages(SMS, Voice, Data)
USSD
TalkingPictures
First and richest PERM DB reaching 9 mio
Tone&Win selected as Best Mobile AdvertisingService in GSMA, 2009
TFF ve NATIONAL TEAM MAIN SPONSORSHIP
2009-2010 TSL12 Anatolian Club
Sponsorship
2009/2010
TURKCELL FOOTBALL COMMUNICATION
TSL Bonus System
TSYD WORKSHOPS
ANATOLIAN CLUBS
TURKCELL FAIR PLAY LEAGUE
TURKCELL SUPER LEAGUE
A bank that sets the pace with its responsibility and success
Turkey's second largest private bank.
Total assets reaching in excess of $65 billion.
22% growth and 1mio+ new customer in 2008.
8mio+ total customers.
Business Challenge
Differentiating Garanti Bank among other sponsors.
Furthering expand the impact of its sponsorship beyond the championship.
Creative Solution
Turning this sponsorship into a long-lasting product.
A mobile advergame “TURKO 2008” was created.
With Turko Campaign…for the first time in Turkey all traditional media channels were used to promote a mobile product.
1827 TV spots, 50 press ads, 3200 radio spots, 1250 outdoor panels ,web banners worth of 72mio impressions.
Results and ROIA long term advertising property was created. TURKO characters have become a marketable merchandise.
A mobile advergaming record in Turkey: 240.000 Downloads in just one month!
93% of the gamers correctly matched “Turko=National Soccer Team=Garanti Bank”
The game was launched minimum 3 times after installation.
86 % of the gamers still keep the game in their mobile phones after two months
CATI – Post Test (July 2008)
Thank You!