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TRANSCRIPT
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Meredith Presentation for F4M Conference, May 13th 2019
2019 © Meredith Corporation
MAY 2018 BHG.COM
W ine and Dine in
the Gardenp.116
EA SY SUM M ER SA LA DS
p. 130
Make it fresh12 Hot
New Kitchen Trends
p.40
Picture-perfect celebrations and thoughtful gifts
[ TH E FO O D ISSUE]
FLAVORS YOU’LL WANT
TO TASTE RIGHT NOW
Mother’s Day
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2
Agenda
1. Meredith Corporation Overview
2. Meredith International Presence
3. PeopleTV
2019 © Meredith Corporation
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1. Meredith Corporation Overview
2019 © Meredith Corporation
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Founded in 1902 in Des Moines, Iowa, Meredith has been committed to service journalism for 117 years
• 1902: Launched Successful Farming
• 1922: Launched Fruit, Garden and Home, later renamed Better Homes & Gardens
• 1948: Meredith entered the television broadcasting business
• Since then, Meredith added numerous well-known brands into its portfolio including SHAPE, Martha Stewart Living, Parents and a series of special interest publications
• 2018: Meredith acquired Time Inc. and added new brands such as InStyle, People, Real Simple, Travel + Leisure and Food & Wine
A Brief History of Meredith
2019 © Meredith Corporation
MAY 20 19 BHG.COM
Easy twists on weeknight
favorites
flavorFULLON
[ TH E FO O D I SSUE]
plus ORGANIZE YOUR CLOSET—ONCE AND FOR ALL
Cool Cucumbers to Grow & Eat
p.114
New Looks for Hanging Baskets
p.38
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The #1 Owner of Premium Media Brands
National Media Group
Fiscal 2019 Q2 Revenue: $591MM
EBITDA: $131MM
Local Media Group
Fiscal 2019 Q2 Revenue: $262MM
EBITDA: $116MM
2019 © Meredith Corporation
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6
175+ million consumers cross-platform
ENTERTAINMENT & FASHION | FOOD | PARENTING | HOME | LUXURY & TRAVEL | HEALTH & WELLNESS
A Leader in Reaching a Real and Highly Engaged Audience
70%REACH TO
MILLENNIAL
WOMEN
140MILLION
MONTHLY
UV’S
175MILLION
UNDUPLICATED
CONSUMERS
Reaches 1 in 2 Women in the U.S.
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World’s Second-Largest Brand Licensor
Meredith’s trusted brands and scaled reach of US consumers allow for its robust brand licensing programs including more than 3,000 SKUs of Better Homes & Gardens branded products at 4,000 Walmart stores across the US and at Walmart.com and Jet.com.
Meredith signed a 50-year license with Realogy to use the Better Homes & Gardens brand for its real estate franchise which includes hundreds of Better Homes & Gardens Real Estate (BHGRE) offices and thousands of affiliated real estate agents in the US. Realogy recently launched BHGRE in Australia.
2019 © Meredith Corporation
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22%
30%18%
10%
5%
15%22%
30%18%
10%
5%
15%22%
30%18%
10%
5%
15%22%
30%18%
10%
5%
15%
Total company revenue for fiscal year 2018 was $2,247MM. Adjusted EBITDA is $421MM
• Meredith’s acquisition of Time Inc. closed on January 31, 2018
Expected company revenue for fiscal year 2019 is $3B to $3.2B
Key Drivers:
•Digital Growth: Rapidly growing digital, mobile, video and social platforms. •Expanding Portfolio: Meredith launched The Magnolia Journal, a quarterly lifestyle magazine, which quickly became the strongest selling newsstand title in Meredith’s recent history, selling 900,000+ copies of each issue.•Licensing: Renewal of licensing program with Walmart and launching of new brand licensing programs, like Eating Well line of frozen entrees & a Shape line of apparel for women generated revenue growth.
Company Revenue Overview
Consumer Revenue: 30%Digital Revenue: 15%Print Ad Revenue: 22%
Local Media Group Revenue: 28%National Media Group Revenue: 67%
2019 © Meredith Corporation
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2. Meredith International Presence
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Print Digital
TV
Education
Event Merchandise
Dining
Exhibition
Meredith International Presence: 14 Brands Across Eight Platforms in 70 Countries
2019 © Meredith Corporation
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Better Homes & Gardens print magazine launched in 1978 in Australia and reaches an audience of nearly 4 million
Better Homes & Gardens TV launched in 1995 and is the highest rated television program and Australia’s longest running lifestyle show
The program aired its 1,000th episode in June 2018
In 2018, Realogy brought the Better Homes & Gardens Real Estate franchise to Australia in close partnership with Better Homes & Gardens multiplatform media partner
Example: Better Homes & Gardens AustraliaThe Most Successful Multi-Platform Brand in Australia
2019 © Meredith Corporation
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Digital Presence Across International Content and Social Media Platforms
2019 © Meredith Corporation
Content Aggregator Platforms Social Media Platforms
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Food & Wine Mexico magazine launched in February 2018 and now extends into a private club for 360° gastronomy and mixology experiences
• Annual Membership• Exclusive Events• Concierge Service
International Brand Extensions: Dining
2019 © Meredith Corporation
MÉXICO
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International Brand Extensions: Culinary Institute
2019 © Meredith Corporation
Food & Wine Italy magazine launched in December 2018 and includes a culinary school as part of the brand extension
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Founded in 1936, LIFE magazine is the visual chronicle of the “American Century.”
LIFE Picture Collection contains 7.5 million images
LIFE Images Collection contains 2 million images
Mansell Collection contains 650,000 images
DMI Collection contains 500,000 images
Dahlstrom and Hugo Jaeger Collection each contains 7,300 and 2,000 images, respectively
That’s a lot of images! So we license them worldwide in the following formats:
➢ Editorial Licensing➢ Brand Licensing➢ Exhibitions➢ Fine Art Gallery➢ Consumer Prints
LIFE Photo Collection: Largest International Brand Licensing Program
2019 © Meredith Corporation
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ArmeniaWood
AustraliaBetter Homes and Gardens
Centurion
Diabetic Living
Entertainment Weekly
Family Circle
InStyle
People (WHO)
AustriaCenturion
Departures
InStyle
Shape
AzerbaijanWood
BangladeshTravel + Leisure
BahrainCenturion
Departures
BelarusInStyle
Shape
Wood
BhutanTravel + Leisure
BrazilParents
BruneiTravel + Leisure
BurmaTravel + Leisure
CambodiaTravel + Leisure
CanadaMultiple brands
ChinaBetter Homes and Gardens
Food & Wine
InStyle
LIFE
Parents
Travel + Leisure
CroatiaDepartures
CyprusShape
DenmarkDepartures
EstoniaDepartures
FinlandDepartures
FranceCenturion
Departures
GeorgiaWood
GermanyCenturion
Departures
InStyle
Shape
GreeceInStyle
People
Shape
Hong KongCenturion
Travel + Leisure
HungaryInStyle
Shape
IndiaCenturion
Travel + Leisure
IndonesiaTravel + Leisure
ItalyCenturion
Departures
Food & Wine
IsraelCenturion
JapanLIFE
KazakhstanInStyle
Shape
Wood
KuwaitCenturion
LaosTravel + Leisure
LatviaShape
Departures
LebanonCenturion
Departures
LithuaniaShape
Departures
New ZealandBetter Homes and Gardens
Centurion
Entertainment Weekly
Family Circle
InStyle
People (WHO)
OmanCenturion
Departures
PakistanTravel + Leisure
Papau New GuineaFamily Circle
PhilippinesTravel + Leisure
QatarCenturion
Departures
RomaniaParents
RussiaDepartures
Diabetic Living
InStyle
Shape
Wood
San MarinoFood & Wine
Saudi ArabiaDepartures
SingaporeCenturion
PeopleTV
Shape
Travel + Leisure
South KoreaLIFE
SpainCenturion
Departures
InStyle
LIFE
Sri LankaTravel + Leisure
SwedenCenturion
Departures
SwitzerlandCenturion
Food & Wine
InStyle
Shape
TaiwanCenturion
InStyle
Travel + Leisure
TajikistanWood
ThailandTravel + Leisure
TurkeyInStyle
UAECenturion
Departures
UKCenturion
Departures
LIFE
UkraineInStyle
Shape
Wood
UzbekistanWood
Vatican CityFood & Wine
Vietnam
Meredith International at a Glance
2019 © Meredith Corporation
MacauBetter Homes and Gardens
Travel + Leisure
MalaysiaShape
Travel + Leisure
MaldivesTravel + Leisure
MoldovaWood
MexicoDepartures
Food & Wine
InStyle
People en Espanol
Travel + Leisure
MonacoFood & Wine
NepalTravel + Leisure
NetherlandsCenturion
Departures
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➢ PEOPLE has a total footprint of 100MM
➢ An issue of PEOPLE is sold every 1.5 seconds
| Overview
2019 © Meredith Corporation
Reaching
1 in 2 Women in US
Reaching
1 in 2Women ages 18-34
Reaching
1 in 3 US adults
“Storytelling and Service That Engages Across Every Platform”
• Print: 36MM readers (largest magazine in the world)
• Digital: 65MM monthly unique visitors
• Mobile: 60MM monthly unique visitors
• Social Media: 37MM social followers across all platforms
• Video: 79MM monthly views
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| Brand Cross Platform Reach
Facebook: 11.8MM
Instagram: 7.4MM
Twitter: 13.9MM
Snapchat Discover Channel
Print PEOPLE Magazine 3.4MM SubsLargest magazine in the world
Entertainment Weekly 1.4 MM Subs
Digital Footprint ● 64MM Unique Visitors - PEOPLE● 27MM Unique Visitors - Entertainment
Weekly● 170MM Across Meredith portfolio
(print & digital)
Extensive Loyal Built in Audience
2019 © Meredith Corporation
Radio● EW Radio on Sirius XM
Social Platforms:(EW, People)
Brand Email Newsletters● Daily & Weekly
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2019 © Meredith Corporation
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| Partners
Recommended Next Steps
2019 © Meredith Corporation
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30-40 min
Average Viewer time on OTT devices
21%
Average MOM app download growth
153MM
PeopleTV views in2018
• PeopleTV is an advertiser-supported live linear and on-demand
service.
• Partners: Apple TV, Apple IOS, SKY, Chromecast, Comcast,
Amazon Fire TV, Xumo, 7Plus, Starhub, Android, Vewd, FuboTv,
Pluto, Philo, The Roku Channel
• Global launches:
• 7plus in Australia • StarHub in Singapore
• PeopleTV Reach: 40MM+ with streaming and cable partners
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• Original programming with all rights for international territories
• Viewers have unlimited, daily access to an expansive slate of programming including: ➢ Live daily shows➢ One-on-one celebrity interviews➢ Live red carpet coverage➢ Popular cast reunions➢ Behind-the-scene access to PEOPLE cover stories
• Combination of short and long form series
• Hundreds of hours of content curated from iconic Meredith brands:
- People - Travel + Leisure - Better Homes & Gardens
- Entertainment Weekly - HelloGiggles - InStyle
- Food & Wine - Parents - Real Simple
• NEW additional daily live hours or programming coming in 2019
• Increased Red Carpet specials throughout the year
• Recently announced launch of syndicated daily series for local US station groups
| Programming
2019 © Meredith Corporation
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| Partner Promotional Support
Royal Wedding - May 2018
• ROKU - Drove 23% of total views of Royal content during wedding week.
• XUMO - 50% of viewers discovered LIVE stream because of promo placement on-screen. Viewers stayed 15x longer than usual.
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• Expanding PeopleTV’s distribution with additional linear channel launches and VOD partnerships
• Supplementing existing licensees with fresh celebrity and entertainment focused content enabling our partners to expand their reach
• Customizing the network with platform partners by creating localized produced shows airing alongside our daily output
• Increasing our short-form business with PeopleTV content and supplying our partners with additional packages for their celebrity & entertainment vertical
| Looking to the Future…
2019 © Meredith Corporation
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THANK YOU!
2019 © Meredith Corporation
Thank you!